The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth

2019 ◽  
Vol 11 (6) ◽  
pp. 1517-1538
Author(s):  
Mohamed Battour ◽  
Muhammad Khalilur Rahman ◽  
Md. Sohel Rana
Keyword(s):  
Design Methodology ◽  
Word Of Mouth ◽  
Partial Least Square ◽  
Theory And Practice ◽  
Least Square ◽  
Tourism Destination ◽  
Content Type ◽  
Four Dimensions ◽  
The Impact

Purpose The study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word of mouth (WOM) towards halal tourism destination. Design/methodology/approach A total of 375 non-Muslim tourists were surveyed in Malaysia using partial least square technique. Findings The findings showed that PHTPS has a significant impact on all four dimensions. The strongest relationship was found between PHTPS and trip quality, followed by PHTPS–WOM, PHTPS–satisfaction and PHTPS–trip value. Originality/value This study provides new insights into the theory and practice of non-Muslim tourists’ PHTPS and WOM towards halal tourism destination. The findings are valuable to tourism operators, managers and marketers with the understanding and responsibility to develop halal tourism products and services from non-Muslim tourists’ insights.

scholarly journals ANALISIS FAKTOR ELEKTRONIK WORD OF MOUTH (EWOM) DALAM MEMPENGARUHI KEPUTUSAN BERKUNJUNG WISATAWAN

2017 ◽  
Vol 6 (2) ◽  
pp. 1049
Author(s):  
Aulian Humaira ◽  
Lili Adi Wibowo
Keyword(s):  
Word Of Mouth ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Tie Strength ◽  
Electronic Word Of Mouth ◽  
Normative Influence ◽  
Tourism Destination ◽  
Tourism Potential ◽  
The Impact

It has been acknowledged that tourism is a dynamic sector which is staying at a big competition globally. More countries around the world are competing to develop the tourism potential to be well-known. Asian Pasific region has high commitment to win the global tourism competition, proved by the average calculation of tourist visits, which is dominated by Asian Pasific than other regions. Malaysia is the only country in South East Asian which counted in The World’s Top Destination. It has many tourism destinations. One of them is Langkawi Island that is a well-known and popular tourism destination which successfully achieved a lot of awards. The visit growth in Langkawi Island has instability, and the most decreasing growth appeared in 2007 to 2009 amount of 1, 3% and followed by 2, 5% from 2009 to 2010. The decrease was caused by the lower visit intention of tourist or to be called as future behavioral intention. Visit decision is motivated by push and pull factors, which come from the internal of tourist as well as the external factors of tourism destination. The strategy by Langkawi Island authority to increase the visit decision is by implementing electronic word of mouth (EWOM) which shared through social media. EWOM consists of tie strength, homophile, trust, normative influence and informative influence. This research used descriptive and verified method. The respondents are tourists of Langkawi Island with the number of sample 100 tourists. This research is using Partial Least Square (PLS) analyzing technique. Independent variable is electronic word of mouth with its dimensions are tie strength (X1), homophile (X2), trust (X3), normative influence (X4), and informative influence (X5). Furthermore, the tourist visit decision is the dependent variable (Y). The result shows that EWOM factors are placed in high category whereas it has a weak positive impact upon the tourist's visit decision in Langkawi Island, Malaysia. PLS result shows that the dominant factors of EWOM are homophile and normative influence. Meanwhile, the impact of EWOM to the tourist visit decision is 0,284 and the residue by other factors, which is not studied for this research.

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

2019 ◽  
Vol 31 (4) ◽  
pp. 532-554 ◽  
Author(s):  
Tommy Lau ◽  
Man Lai Cheung ◽  
Guilherme D. Pires ◽  
Carol Chan
Keyword(s):  
Hong Kong ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Content Type ◽  
The Impact

Purpose The abolishment of the wine tax in Hong Kong has led to increased wine consumption and increased demand for wine-related professionals, such as sommeliers. Yet the importance of sommeliers’ value-adding performance in the context of upscale Chinese restaurants has not been examined. To address this gap, the SERVQUAL framework is adopted to examine the influence of sommeliers’ service quality (SQ) on customer satisfaction (CS) and loyalty in the context of upscale Chinese restaurants in Hong Kong. Design/methodology/approach The survey method is used to collect data from 302 units of the population of interest, partial least square-structural equation modelling (PLS-SEM) is used to test the links between constructs. Findings Four of the seven dimensions of sommeliers’ service quality, namely, empathy, tangibles, credibility and assurance, have a significant positive impact on customer satisfaction and customer loyalty, whereas the impact of perceived value and responsiveness on customer satisfaction and customer loyalty is positive but only marginally significant. Reliability has a weak and non-significant impact on customer satisfaction and customer loyalty. Research limitations/implications Examining a small number of upscale Chinese restaurants in Hong Kong limits generalisation of the findings to other contexts. Replication of the research in different contexts will enhance generalizability. In terms of implications, the discussion highlights the importance of sommeliers’ service performance on customers’ SQ perceptions SQ, CS and loyalty, all of which are important variables for restaurateurs. Originality/value To the best of the authors’ knowledge, this is the first study of the influence of the quality of sommelier’s SQ on CS and loyalty in upscale Chinese restaurants in Hong Kong. Given the lack of attention to this service role in the literature, the study contributes theory from which further understanding can develop.

scholarly journals Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector

2021 ◽  
Vol 123 (13) ◽  
pp. 221-240
Author(s):  
Pantea Foroudi ◽  
Maria Palazzo ◽  
Asfia Sultana
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Attitude ◽  
Partial Least Square ◽  
Least Square ◽  
Social Self ◽  
Brand Attachment ◽  
Content Type ◽  
Restaurant Managers ◽  
Revisit Intentions

PurposeFollowing the planned behaviour theory, the aim of the paper is to analyse the role played by brand attachment, brand characteristics and congruence in enhancing brand attitude while leading to revisit intentions and word-of-mouth (WOM) in the restaurant sector.Design/methodology/approachThe study is based on the quantitative method and considered 464 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square–structural equation modelling (PLS-SEM).FindingsThis study expands the literature about WOM and revisit intentions. The paper states that brand attitude positively influenced revisit intentions and WOM. Besides, findings highlighted that analysed concepts were positively correlated and that they played an important role in impacting revisit intentions and WOM, apart from one factor: social self-congruity, which was not significantly related to brand attitude.Practical implicationsThe results of this paper show practitioners how to develop suitable strategies that set the bases for developing customer loyalty and repeat business. By putting into practice these suggestions in the restaurant sector, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.Originality/valueThe study offers a conceptual framework to explore the significance of several factors, including revisit intentions and WOM. In practice, taking into account the proposed framework, it is suggested that restaurant managers should assess these two items using several factors including congruence, brand characteristics and brand attachment.

scholarly journals Entrepreneurial Intentions of Pakistani Students: The Role of Entrepreneurial Education, Creativity Disposition, Invention Passion & Passion for Founding

2018 ◽  
Vol 10 (3) ◽  
pp. 76 ◽  
Author(s):  
Temoor Anjum ◽  
Sara Ravan Ramzani ◽  
Muhammad Farrukh ◽  
Valliappan Raju ◽  
Nida Nazar ◽  
...  
Keyword(s):  
University Students ◽  
Partial Least Square ◽  
Theory And Practice ◽  
Least Square ◽  
Entrepreneurial Intentions ◽  
Equation Modeling ◽  
Entrepreneurial Education ◽  
Entrepreneurial Passion ◽  
The Impact

The purpose of this study was to investigate the impact of entrepreneurial education on entrepreneurial intentions of the university students, moreover, a mediating role of  Entrepreneurial Passion, Perceived Creativity Disposition and Entrepreneurial Passion was also assessed. Data were collected from 595 university students; Partial least square technique was used with the help of SmartPLS software. Results of partial least square structural equation modeling showed that all the hypothesized direct and indirect relationship were supported. Possible implications for theory and practice are discussed in detailed.

Your network is your net worth: political ties and innovation performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Farrukh ◽  
Ali Raza ◽  
Abdul Waheed
Keyword(s):  
Partial Least Square ◽  
Innovation Performance ◽  
Least Square ◽  
Equation Modeling ◽  
Unique Contribution ◽  
Content Type ◽  
Net Worth ◽  
Political Ties ◽  
The Impact

PurposeBased on the social network theory, this study investigates the impact of political ties on innovation performance. Besides, this study also tests a mediation role of absorptive capacity (AC) and a moderation role of technology turbulence.Design/methodology/approachA hypothetico-deductive approach is adopted to test the hypotheses. Data were collected from the small and medium enterprises (SMEs) managers/owners through a structured questionnaire.FindingsPartial least square structural equation modeling technique is used to analyze the hypothesized relationships; the findings showed that political ties significantly impact the innovation performance, and this relationship is mediated by AC. Moreover, technological turbulence moderated the relationship between political ties and innovation performance.Originality/valueDespite the increasing attention to the role of networking in improving innovation, there is a scarcity of studies on the role of political ties, AC and technology turbulence in fostering organizational innovation; thus, this study is a unique contribution to literature.

Role of halal literacy and religiosity in buying intention of halal branded food products in India

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adil Khan ◽  
Mohd Yasir Arafat ◽  
Mohammad Khalid Azam
Keyword(s):  
Structural Equation ◽  
Research Work ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Muslim Population ◽  
Content Type ◽  
Test Of Hypotheses ◽  
Halal Food ◽  
The Impact

Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded food products in India. An extended version of the theory of planned behaviour (TPB) was used as a framework. Apart from religiosity and halal literacy, the influence of attitude, social norms and perceived behavioural control of halal on buying intention were also tested. Design/methodology/approach The study uses a survey design. The data were collected from 350 individual respondents, using a closed-ended, structured questionnaire. The quality of the measurement model has been assessed through reliability testing, factor loading, average variance extracted and Fornell-Larcker criterion. The test of hypotheses was conducted by performing the partial least square structural equation modelling. Findings The result of hypotheses testing shows that both intrinsic and extrinsic types of religiosities did not have a direct influence on buying intention. However, religiosity (extrinsic and intrinsic) and halal literacy have significant relationships with most of the antecedents of the intention of the TPB. In addition, both kinds of religiosities (extrinsic and intrinsic) and halal literacy had a significant indirect effect (through TPB antecedents) on buying intention. Originality/value Muslim population in India is one of the largest in the world, yet there is a lack of popular halal branded food products in the market. Nevertheless, few researchers have attempted to study the consumer behaviour of the Muslim population for halal products in India. A large amount of research work on halal food behaviour is from countries such as Malaysia and Indonesia, where the Muslim population is in the majority and halal brands are already popular. Further, this paper studies the impact of dimensions of religiosity, which has been overlooked by researchers studying the halal food purchasing behaviour. The study also explores the impact of halal literacy, an understudied construct in halal marketing literature. The present study is amongst the earliest empirical research based on Muslim consumers in India on the topic of halal branded food products.

Forecasting the schedule performance resulting from the adoption of social distancing in construction projects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hilary Omatule Onubi ◽  
Nor'Aini Yusof ◽  
Ahmad Sanusi Hassan ◽  
Ali Ahmed Salem Bahdad
Keyword(s):  
Construction Projects ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Social Distancing ◽  
Schedule Performance ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

PurposeThe coronavirus disease 2019 (COVID-19) pandemic has had major impacts on the performance of construction projects that have adopted social distancing measures. This study examines the effect of social distancing measures on project schedule performance through job reorganization on construction project sites.Design/methodology/approachResponses were obtained through a survey of 154 construction projects and analysed using the partial least square structural equation modeling (PLS-SEM) technique.FindingsThe findings established that social distancing has a negative effect on schedule performance, social distancing has a positive effect on job re-organization and job re-organization has a positive effect on schedule performance. Additionally, the results indicate that job re-organization partially mediates the relationship between social distancing and schedule performance, while social distancing moderates the relationship between job re-organization and schedule performance with low social distancing having the stronger positive effect.Originality/valueThis study contributes theoretically to a greater understanding of the impact of adopting COVID-19 safety measures such as social distancing on the schedule performance of construction projects. The study also shows how social distancing could lead to schedule performance through job reorganization.

Accounting students' perceptions of work–life balance, accounting career image and intention to pursue accounting careers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saarce Elsye Hatane ◽  
Bernard Emerson ◽  
Olievia Soesanto ◽  
Ruth Arum Gunawan ◽  
Hatane Semuel
Keyword(s):  
Structural Equation ◽  
Least Square Method ◽  
Work Life ◽  
Partial Least Square ◽  
Least Square ◽  
Work Life Balance ◽  
Accounting Students ◽  
Life Balance ◽  
Content Type ◽  
The Impact

PurposeThe purpose of this study is to discover the impact of work–life balance on the intention to pursue accounting careers through accounting career image.Design/methodology/approachThe study managed to collect 693 closed questionnaires, using the five-point Likert Scale, from accounting students in several universities in Java, Sulawesi and Kalimantan, as the three most densely populated islands in Indonesia. The research model is analysed using partial least square method as a part of structural equation modelling.FindingsThere are positive and significant influences between work–life balance and the intention to pursue accounting career when supported by accounting career image. The positive perception of accounting career image motivates accounting students to pursue accounting careers. Accounting students argue that attaining a balance between work and personal life can improve positive perceptions of accounting careers, which drive them to pursue a career in accounting. Work–life balance is an essential factor due to the fact that it can, directly and indirectly, affect the intention to pursue accounting careers. In addition, positive image of accounting profession is found to be able to strengthen the positive influence of the work–life balance to pursue accounting careers.Research limitations/implicationsFurther studies can continue along the line of this study as the intention to choose an accounting career can change from time to time. In addition, the generational difference may create a discrepancy in perception and orientation in choosing accounting careers. Therefore, future studies should consider a broader scope and more updated objects.Practical implicationsThe findings suggest that working experience is an essential part for accounting students in choosing accounting careers, and so higher education institutions need to consider including field work-practice in their curriculums. Companies are also expected to prioritise work–life balance since it will motivate accounting students to choose an accounting career.Originality/valueThis study investigates the link between work–life balance and decisions to pursue accounting careers through accounting students' perceptions in Indonesia. This study combines the influences of work–life balance and accounting career image on the intention to pursue accounting careers in one model, in which accounting career image is the mediating variable in the indirect link of work–life balance.

Impact of hedonic motivation and corporate culture on the adoption of an information system

Kybernetes ◽  
2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Imane Beqqali Hassani ◽  
Razane Chroqui ◽  
Chafik Okar ◽  
Mohamed Talea ◽  
Ahmed Ouiddad
Keyword(s):  
Information System ◽  
Corporate Culture ◽  
Structural Model ◽  
Least Square Method ◽  
Measurement Model ◽  
Partial Least Square ◽  
Least Square ◽  
Adoption Process ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to evaluate the impact of corporate culture (CC) and hedonic motivation (HM) on the adoption of an information system (IS) inside a Moroccan company. To do so, the authors have combined and merged the “unified theory of acceptance and use of technology 2” along with the “Nguyen and Aoyama’s model” that covers the subject of CC. Later, the authors tested the research model within a Moroccan company. Design/methodology/approach In the present work, the authors used a quantitative analysis approach. Survey data were collected through oral interviews and analysis was performed based on the “partial least square” method, over a 94 sample of direct IS users. Findings The findings of the present investigation demonstrate the reliability and the validity of the established measurement model. Concerning the structural model, results support all hypotheses but with different effect size. The conclusion that can be extracted from this study is that CC and HM are important factors in the adoption process within the Moroccan firm. Originality/value This study enhances the understanding of the major factors affecting the adoption of an IS in a developing country. While several studies on adoption have been conducted, this study’s originality and contribution lays in the examination of the rarely evaluated factors: HM and CC.

Defining the undefinable: an analysis of definitions of community archives

2019 ◽  
Vol 68 (8/9) ◽  
pp. 617-634
Author(s):  
Sarah Welland ◽  
Amanda Cossham
Keyword(s):  
Design Methodology ◽  
Theory And Practice ◽  
Archival Theory ◽  
Content Type ◽  
Community Archives ◽  
Area Of Interest ◽  
Key Issues ◽  
Definition Of ◽  
Community Archive ◽  
The Impact

Purpose This paper aims to explore definitions and notions of what a community archive is, and the tensions between different understandings of community archives. Design/methodology/approach The paper is a critical analysis of community archives definitions and understanding from researchers and practitioners across the wider heritage information sector. Findings Community archives are a growing area of interest for researchers because of the archives’ intrinsic link to the community and their provision of the evidence of it. While discussion often focuses on a paradigm of transformative purpose, existing definitions around community archives continue to be tenuous, reflecting different real or perceived types and practices and the perspective of the author and the sector they work within. Variations in definition can also occur because of differences in perspective around theory and practice, with many practitioner-based definitions intrinsically bound with the community they represent. This can result in community archives being defined as “alternative” based on mainstream practice or “political” based on theoretical purview, or “meeting the needs of community” by the community archivists themselves. Research limitations/implications The paper is conceptual and does not attempt to provide one definition that covers the perceived extent of community archives. It is part of work in progress on the nature of community archives and the impact such discourse may have on archival theory and practice. Originality/value This paper provides an overview of some of the key issues and themes impacting a definition of community archives, and in doing so works towards a broader understanding the nature of community archives. In most cases, the concept of “community” seems to provide a common definitive element and practitioner definitions focus on addressing the needs of self-defined community to a greater or lesser extent.

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