THE DEVELOPMENT OF MARITIME TOURISM AS AN EFFORT TO IMPROVE THE WELFARE

West Java Province has many tourism potencies, consisted of nature, history or culture. In its development, tourism in West Java has not delivered a strategic solution to problematic among the people. Referring to the Legislation of Tourism No.10/2009, one of the principles on tourism establishment is to provide benefit on people’s wealthy and to empower local people. In this study, the locus of Karang Paranje has been chosen by the consideration that Karang Paranje is a potential area to become a tourist destination in coastal and marine for tourists to enjoy nature. Nevertheless, the potencies could not give optimum benefit to people. In aiming the goal, a proper administration is needed, such like building tourism awareness among people about coastal tourism potencies, and the needs of people empowering, building independence that will affect in increasing people’s income. These potencies could be explored as an agenda by Government of Garut Regency to follow up, not to stop at study identifying tourism potencies, but to implement that to be saleable tourism product. The method conducted in this study was exploration qualitative whilst the data gathering used some techniques: observation, questionnaire and in-depth interview, followed by the socialization of the design of tourism development potencies. This study involved some parties such as Government, private sectors (industry), associations, people, and fishermen, so tourism as the leading sector could give a multiplier effect in the community.

ANALYSING FACTORS FOR COMMUNITY PARTICIPATION IN TOURISM DEVELOPMENT

This study aims to understand the perceptions of local communities to participate in tourism development. The method used in the research is a quantitative approach. Questionnaires were distributed to local communities in major destinations in Bandung, West Java, Indonesia. There were 200 data set analyzed by factor analysis. The result showed that from 28 indicators of community participation, eight groups of factors formed. The groups are 1) place attachments; 2) perception of negative consequences; 3) Community Involvement; 4) Infrastructure Development; 5) Place Satisfaction; 6) Economic Benefit; 7) Government Support; 8) Community Collaboration. This result also shows that place attachment, perception of negative consequences, place satisfaction, and community collaboration have higher factor loading compares to other groups. The finding implies that in gaining community participation, these factors could be considered as the essence of communication message in raising public awareness and participation for tourism development.

WHAT ARE THE CULTURAL IMPACTS FROM THE DEVELOPMENT OF TOURISM VILLAGE?

This study focused on the tourism impact on the culture of Kebonagung tourism village, Imogiri, Bantul, Yogyakarta. The method used in this study was qualitative descriptive and using the case study approach. Data were collected through observation, interview and literature review. Cultural component data were presented descriptively, and they explained about how tourism brought effects to them. The transformational condition of the culture itself contained many aspects such as; religion, socio-cultural, livelihood, technology growth, language and art. The goal of this study was to find tourism impacts on Kebonagung Society. In religion, the impact towards the society was they could positively accept the diversity of religion. However, the local religion system also became the biggest challenge to develop tourism. Tourism also gave a positive impact to the society organizational system. It made the society more open minded. When tourism brought foreign culture inside, it also threated the local society organizational system. Other impact was the livelihood of the local society can be widely known, but it also potentially faded the originality of the culture itself by the tourist. In the language aspect, tourism helped Javanese Language and Javanese Script to be widely used especially in tourism activity. From the negative side, local language also had to compete with foreign language. The effect of tourism development in the field of art was that it brought art closer to society, but foreign art and culture can also rub the local art and culture.

WHY PROFITABILITY NEGATIVELY AFFECT THE CAPITAL STRUCTURE IN FOOD AND BEVERAGE INDUSTRY?

The capital structure became the foundation for a company. Conditions of the capital structure will greatly affect the survival of a company. The financial manager is obliged to maintain the stability and the good condition of the capital structure with capital sourced from the selection of internal and external. The company's profit is the source of internal capital, so that profitability has a relationship with the capital structure. The purpose of this study was to obtain evidence on whether profitability has a negative impact on the capital structure. This study used secondary data from company financial statements of Consumer Goods Industry sector, more specifically Food and Beverage sub-sector obtained from the Indonesian Stock Exchange (BEI). The sample used was 14 companies of the food and beverage industry. The analysis technique used was a simple linear regression. The results showed that there was a negative effect on the profitability of the capital structure, which means that food and beverage companies have formed a theory of Pecking Order in which internal financing has used retained earnings.

THE EFFECT OF VISUAL SOURCES AND TIME PRESSURE ON ENVIRONMENTAL PERCEPTION AND ATTRACTIVENESS THROUGH THE ADVERTISEMENT

The main objective of this study was to capture and analyses the role of visual resources and time pressure as they affect customer behaviour in the hospitality industry. This study examined effective reactions on booking time and type based on vacation advertisements. The research method had a 3 x2 within-subjects design with 6 experimental conditions obtained by crossing the levels of two independent variables: 1) Time pressure (i.e., exact date, number of days left and counting-down timing); 2) Visual source (i.e., video and picture). The study designed a self-report questionnaire based on 8 socio-demographic items and three conceptual elements, such as the facility quality, environmental features and promotional attractiveness. This research provided data regarding the differences in visual source and time pressure in marketing promotion. It showed that videos had more impact on customer perceptions regarding the facility quality and environmental features. The study outlines the value of marketing strategies in building content and successful design in differentiating a resort from the competition and offering a positive experience (low investment yielding high return) for millennial.

DEVELOPING A SUSTAINABLE URBAN TOURISM

This paper aims to explain the importance of creating sustainable urban tourism. The method used is library research. Tourism is a useful activity that can preserve cultural and historical heritage and can prosper society. Throughout history, the city has become the focus of tourism activities, providing accommodation, entertainment and other facilities for tourists. Achieving sustainable urban development requires the preservation of historical sites and cultural structures. By preserving a cultural heritage, and reviving it in a new way, is one form of realization of effective sustainable development.

THE INTERNAL COMMUNICATION IN HOTEL FRONT OFFICE DEPARTMENT

This study aimed to find out the internal communication of front office department at Kytos Hotel Bandung. Communication is the important key in directing and coordinating of establishment. Poor communication of front office department will be impact to customer satisfaction and will decrease the revenue of the hotel. Problems arised in this research: 1) 1. How is the downward communication of front office department at Kytos Hotel Bandung?; 2) How is upward communication of front office department at Kytos Hotel Bandung?; and 3) How is horizontal communication of front office department at Kytos Hotel Bandung. The purpose of this research is to find out the downward communication, upward communication and horizontal communication of front office department at Kytos Hotel Bandung. The method used is a quantitative method. Observation, interviews, documentation, and questionnaires are used as a technique data collection. While the data analysis technique uses a Likert scale. Based on the results of the study, it can be seen that vertical communication (upward communication and downward communication) and horizontal communication performed by front office department at Kytos Hotel Bandung are still in the less category.

Pengaruh Konsep Gamifikasi Terhadap Tingkat Engagement

The survey results conducted Director of Learning, engagement level for leaders The Park Lane Jakarta is quite a low of 23% when engagement leaders low then it is likely his engagement will be the same. Then with the implementation of the concept of gamification is expected to enhance the engagement of employees towards learning. Type of this research is descriptive research with survey method. To the object of research is the hotel The Park Lane Jakarta. The independent variable is the influence of the concept of the dependent variable and the gamification is the engagement of employees. For a data source used is the primary and secondary data of a population of 269 and value precision of 10%. Based on the results of research that the concept of gamification gives a significant impact on employee engagement, there is 38.4% against employee engagement. As well as according to hypothesis testing is evidenced by the receipt of the Ha and turned it on test of the Ho hypothesis.

Strategi Pengembangan Daya Tarik Dago Tea House Sebagai Alternatif Wisata Budaya di Jawa Barat

Dago Tea House is a cultural tourism based or commonly called cultural tourism that offers a variety of unique arts and cultures. This Study aims to identified and analyzed the existing tourist attraction in Dago Tea House from the internal aspects (strengths and weaknesses) of external aspects (opportunities and threats) and then formulate the direction of optimize of tourist attraction in a proper planning and strategy for Dago Tea House in how to be an alternative of culture tourism in Bandung city. The research method used is qualitative descriptive which is assisted by using Analysis SWOT. From the research and analysis in terms of general conditions and the attraction, amenity, accessibility and ancillary of Dago Tea House and got a score 2.74 in IFAS Matrix and 2.57 in the EFAS matrix. The result of rating analysis and weighting of internal and external aspect shows that Dago Tea House is in Quadrant 1 supporting the aggressive strategy which can be concluded include optimizing of tourist attraction and promotion.

Pengaruh Kepemimpinan Visioner Dan Motivasi Kerja Terhadap Kepuasan Kerja

The purpose of this research is to analyze the influence of leader’s visionary leadership and work motivation together towards lecturer job satisfaction in the Private Universities Hospitality Study Program in Bandung. The method used in this research is survey method with the level of explanation is associative. The Respondents in this research is using census with total of respondents are 57 respondents. The Data collection techniques are using literature study, study of documentation, and field studies using interviews and questionnaires. The Data analysis technique are using qualitative analysis and statistical analysis. Qualitative analysis includes scores of respondents, while the statistical analysis includes the path analysis. The result of this research shows that the influence of the leader’s visionary leadership and work motivation together towards is at 59,23%.