scholarly journals Integrative review of Islamic marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Adil Shah ◽  
Maqsood Hussain Bhutto ◽  
Sarwar M. Azhar

Purpose The purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for future research. Design/methodology/approach The study uses an integrative review method that emphasizes summarizing and synthesizing the previous literature related to a phenomenon. Findings The findings indicate the emergence of five major themes, namely, Islamic marketing and its perspectives, activities in Islamic marketing, opportunities, controversies and challenges in Islamic marketing, Islamic principles and determinants of consumers’ behavior and awareness toward Islamic products. Each of the major themes consists of sub-themes discussed in detail in the results and discussion sections. Research limitations/implications Like other studies, this integrative literature review has some limitations. These include the methodology undertaken, the lack of explanation of inter-relationship among themes and lack of Islamic theory-based review. These limitations lead to future research directions. Practical implications Marketing managers need a thorough understanding of the Islamic standards and need to develop strategies. Further, there are inter-differences among Muslims, which need to be thoroughly understood by managers. Moreover, marketers can effectively use advertising in creating awareness and increasing demand of halal products. Originality/value This study provides an integrative review of the literature and synthesizes the Islamic marketing literature, which has not been done before.

2020 ◽  
Vol 25 (50) ◽  
pp. 425-449 ◽  
Author(s):  
Lalita A. Manrai ◽  
Ajay K. Manrai ◽  
Stefanie Friedeborn

Purpose The purpose of this paper is to provide a comprehensive review of the literature and develop a model of the determinants, indicators and effects of destination competitiveness (DC), as well as several propositions. Design/methodology/approach This study thoroughly reviewed extant literature to develop a conceptual model and propositions. Findings Two key findings are listed below. First, 12 different environmental factors are identified and 12 propositions are developed linking these environmental factors to DC. Second, a new indicator of DC is developed, namely, Tourism Attractions-Basics-Context (TABC) model. The TABC model is simple and directly taps into the benefits tourists seek in a destination. Research limitations/implications Directions for future research are discussed in detail in the paper. Practical implications Managerial implications are discussed in detail in the paper. Originality/value The extant research on the topic of DC has been rather fragmented and incomplete in scope. The research presented in this paper addresses these limitations.


Info ◽  
2016 ◽  
Vol 18 (3) ◽  
pp. 42-57 ◽  
Author(s):  
Daeho Lee ◽  
Dong-Hee Shin

Purpose The purpose of this study is to categorize network neutrality according to its issues under debate and assess the state of the debate based on such organization. In addition, the study discusses the reasons that network neutrality is so difficult to solve and the future research directions that would do so. Design/methodology/approach This study presents a critical review of the current network neutrality issues and summarizes the economic background of each position in the debate. The relevant literature is organized by issue to examine the reasons that the network neutrality debate is so difficult to solve and determine the further study required to solve it. Findings An analysis of the relevant literature suggests that the proponents and opponents of network neutrality disagree on the best methods of developing the Internet. Therefore, future research and regulatory and practitioners’ applications would greatly benefit from a comprehensive review of that literature. Originality/value Network neutrality regulation is receiving increased attention because the development and significant influences of the Internet are becoming more apparent.


2016 ◽  
Vol 9 (4) ◽  
pp. 716-743 ◽  
Author(s):  
Derek Walker ◽  
Beverley Lloyd-Walker

Purpose The purpose of this paper is to explore the extent of the continuing influence on project management (PM) research directions of rethinking project management over the last ten years. Design/methodology/approach The authors chose a qualitative research approach that involved reading all papers published in the International Journal of Managing Project in Business since its commencement in 2008. Content analysis was performed on these papers to allow axial coding of key article content influence themes. Findings The research identified the strength, over time, of the three research interest clusters on the PM research agenda and resultant changes in the PM paradigm. The five directions put forward by the rethinking PM agenda and other researchers ten years ago have continued to influence the PM research agenda. Originality/value Findings provide a better understanding the changes in PM research directions since rethinking PM, the increased breadth and sophistication of PM research in general, and future research directions.


2015 ◽  
Vol 30 (5) ◽  
pp. 472-485 ◽  
Author(s):  
Matevz Raskovic

Purpose – The purpose of this paper is to apply an economic sociology perspective to the activity–resource–actor (ARA) interaction model for business relationships. Interaction has been chosen as a conceptual domain where economic sociology has a particularly high potential to advance business-to-business (B2B) marketing in terms of its future research directions. Design/methodology/approach – The paper provides a structured account of economic sociology through the description of eight key economic sociology concepts and discussion of the structuration theory. This is followed by an overview of the usage of the eight key economic sociology concepts in current B2B marketing research, and concludes with outlining eight specific future research directions which guide future research on interaction in business relationships. Findings – Eight economic sociology concepts are identified: embeddedness, networks, institutions, power, social capital, identity, social structures and cognition. An overview of the application of these constructs within the B2B marketing literature shows how most of them are used as metaphors with a gap in understanding their economic sociology background. Research limitations/implications – Future research directions are described individually, do not include potential interaction effects and are developed within the ARA interaction model framework. Given the conceptual nature of the paper, it does not provide any empirical data and illustrations related to any of the eight key economic sociology concepts. Originality/value – The paper answers a call for a wider integration of economic sociology into the B2B marketing literature. It provides a systematic eight-concept economic sociology framework to be used by B2B marketing theorists and researchers. The paper finishes with eight concrete future research directions through which an economic sociology perspective can help advance B2B marketing theory and business relationship management practice. A brief discussion of managerial implications is also provided at the end.


2020 ◽  
Vol 40 (9/10) ◽  
pp. 893-907
Author(s):  
Elena Anastasiadou ◽  
Michael Chrissos Anestis ◽  
Ioanna Karantza ◽  
Sotirios Vlachakis

PurposeThe purpose of this study is to investigate the changes that have taken place in consumer behavior due to the fear, caused by the spread of the coronavirus, in parallel to studying how supermarket activities have changed during the pandemic.Design/methodology/approachUsing qualitative methods (email interviews and document analysis) and utilizing the few statistics available for the case, the authors performed a comparison between Greece, a country that imposed an early lockdown, and Sweden, which, for its own political reasons, did not lock down, but took other measures instead.FindingsDifferences in consumer behavior and supermarket activities in both countries based on different mentalities and different experiences were identified. Similarities in consumer behavior, but with different motives, were also discovered.Research limitations/implicationsRetailing practitioners and communication executives can apply the findings to manage sales in a time of sharp, unpredictable crisis. The paper aims at integrating existing literature for the academic community and contributes with implications for practitioners and policymakers to reduce crisis risks.Originality/valueThis paper is one of the first to explore changes in consumer behavior caused by the spread of the coronavirus. It provides a coherent and comprehensive understanding of how consumer behavior changes under fear-crisis conditions along with future research directions.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jiaxun He ◽  
Cheng Lu Wang ◽  
Yi Wu

PurposeThis paper aims to provide an integrative review on nation branding literature and to identify new avenues for future research on embedding nation equity into commercial brands.Design/methodology/approachIntegrative review and analysis with conceptual development and future research directions.FindingsThe authors firstly identify conceptualizations and measurements of nation brand as national identity and as national image. Consistently, three theoretical perspectives investigating nation branding were given: first, the macro view focusing on nation brand broadly as political and cultural identity; second, the micro view focusing on nation brand as a country image; and finally, the integrative view using the emerging construct of nation equity. Inspired by the last theoretical view, the authors discuss four research foci that examine nation equity in commercial brands for future research.Originality/valueThe paper provides an integrative understanding of nation branding and identifies novel research opportunities to study this research field – building the connection between nations and commercial brands through nation equity.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shekhar Shekhar ◽  
Anjali Gupta ◽  
Marco Valeri

PurposeThis study aims to map the development of research on family business in tourism and hospitality and provides insights into the key contributors, key areas and current dynamics, and suggests future research directions in the field.Design/methodology/approachThis study uses the Web of Science (WoS) database to identify the 124 articles published in the theme. The study uses bibliometric indicators such as the co-citation network, word co-occurrence network to analyze the publication and citation structure using Science of Science (Sci2), OpenRefine, and Gephi.FindingsThe top authors, top journals and major themes are recognized using bibliometric techniques. The study identifies six keyword clusters: entrepreneurship, innovation, and empirical collaborating with tourism, hospitality, and family business. The country-wise collaboration indicates the lack of research in the eastern hemisphere of the world. The co-authorship shows studies shared among individuals of a few organizations. The trends from bibliographic coupling depict the evolution of research.Research limitations/implicationsThe scope of data collection for the network analysis is limited to the WoS. Incorporating papers from other databases might provide different network structures and insights.Originality/valueThe study is the first of its kind in the theme of family businesses in tourism and hospitality and will contribute to the literature by identifying future research directions.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tao Zhang

PurposeThe effectiveness of interorganizational governance is one of the most significant concerns of firms involved in supply chain management. Previous studies have extensively examined various interorganizational governance strategies. However, the dynamic and implementation details of interorganizational governance receive little attention, which leads to the defects of interorganizational governance literature. This study tries to explore this issue.Design/methodology/approachBased on the process and cybernetic view, this study conceptualized four interorganizational governance processes and their respective critical activities to capture the dynamic and implementation details of interorganizational governance. Furthermore, this study investigated the mapping of governance strategies into different critical activities, which unveil the various manifestations of governance strategies across these critical activities.FindingsFour interorganizational governance processes and their respective critical activities would overarch the dynamic and implementation details of governance strategies. Furthermore, various governance strategies also would have different manifestations across the critical activities of the four processes.Originality/valueThis paper fills the gaps in interorganizational governance literature in which the dynamic details of governance strategies are unclear. The new conceptualization provides a new paradigm for researchers to zoom in on the subtle dynamics of interorganizational governance. The new conceptualization indicates a few promising future research directions.


2014 ◽  
Vol 22 (2) ◽  
pp. 139-154 ◽  
Author(s):  
Matevž Rašković

Purpose – The purpose of this paper is to address the misapplication of the embeddedness concept in Ferraris’s (2014) paper and show how it needs to be used as a cornerstone economic sociology concept within his proposed framework. This paper is a response to his paper in the Multinational Business Review “Rethinking the literature on ‘multiple embeddedness’ and subsidiary-specific advantages”. Design/methodology/approach – The paper outlines the origin of the embeddedness concept and its evolution within the economic sociology literature. It addresses different types of embeddedness and continues with a critical analysis of Ferraris’s (2014) proposed framework of four main types of multinational enterprise (MNE) relationships. It provides suggestions for its improvement and application, as well as discusses the appropriate applications of embeddedness concept by international business (IB) scholars in MNE research. Findings – The paper shows how the embeddedness concept is mostly used as a metaphor and as a simple umbrella label for different types of connections between MNEs, their subsidiaries and different types of environments. The analysis of Ferraris’s (2014) proposed framework shows how MNE embeddedness is incorrectly understood as emanating from the balancing of local responsiveness and global integration within MNEs, where subsidiaries develop subsidiary-specific advantages (SSAs) by recombining home – host country-specific advantages and parent – subsidiary firm-specific advantages (FSAs). Originality/value – The paper adds to the existing IB understanding of MNEs’ multiple embeddedness and subsidiaries’ dual embeddedness through a wider and more structured economic sociology perspective. It provides an appropriate economic sociology-grounded typology of different types of embeddedness. A discussion of possible future research directions stresses how the embeddedness – dissembeddedness capability is a key source of MNE competitive advantage, which moderates the actual recombination process of producing FSAs and SSAs.


2014 ◽  
Vol 19 (6) ◽  
pp. 627-640 ◽  
Author(s):  
Michael B. Arthur

Purpose – The purpose of this paper is to reflect on a broad body of work that responds to the boundaryless career concept, first introduced in 1993, and to anticipate new theory-building and research. Design/methodology/approach – Covers the origination of the concept, its meaning and definition, the underlying influence of an earlier group of careers scholars from Massachusetts Institute of Technology (MIT), and the importance of an interdisciplinary perspective. Findings – Identifies three categories of activity – involving internal debates, fresh theoretical contributions, and new collaborative opportunities – that have occurred citing boundaryless career scholarship. Research limitations/implications – Suggests how scholars can build on the legacy of both organizational and boundaryless careers research in their future work. Originality/value – Links between foundational MIT work on careers, boundaryless careers and current debates to suggests future research directions.


Sign in / Sign up

Export Citation Format

Share Document