Halal vaccination purchase intention

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syeda Nazish Zahra Bukhari ◽  
Salmi Mohd Isa ◽  
Goh Yen Nee
Keyword(s):  
Theory Of Planned Behavior ◽  
Sample Size ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Group Analysis ◽  
Measurement Model ◽  
Subjective Norms ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Content Type

Purpose The purpose of this study is to empirically examine the determinants of purchase intention of Halal vaccination and compare the results between Muslim consumers in Malaysia and Pakistan. It focuses on analyzing the influence of various factors on the purchase intention of Halal vaccination and determining whether the relationships are significantly different in the two Muslim-majority countries. Design/methodology/approach The study is based on the extended theory of planned behavior and self-congruity theory. The variable of religiosity was added with the three variables of the theory of planned behavior, i.e. attitude toward Halal vaccinations, subjective norms and perceived behavioral control. It shows the congruity between Muslim consumer and Islamic brands and proposes a wider range of determinants in the framework. The study’s sample size was 378, and the respondents were Muslim consumers in Malaysia and Pakistan. Purposive sampling technique was used to extract the sample from three cities in each country. Partial least square (PLS) was used to statistically analyze the data using PLS–structural equation modeling approach. The measurement model was analyzed, and invariance of the measurement model was established. Afterward, the hypotheses were tested, and multi-group analysis was performed through Henseler’s multi-group analysis (MGA) and Permutation test. Findings The results indicate a lack of significant relationships between the independent variables and the purchase intention of Halal vaccination except in the case of subjective norms. This construct has a significant but inverse relationship in the case of Pakistan’s Muslim consumers, which can be attributed to the presence of consumer skepticism regarding the issue of Halal vaccination. The MGA results reveal a statistically significant difference in the influence of religiosity on purchase intention between the two countries, depicting differences in the brand–self congruity perceptions of consumers in the two countries. Research limitations/implications The sample size was relatively small due to the limited time duration. Originality/value The area of Halal vaccination has been given limited attention in academic literature. This study addresses this area that has limited research and is greatly attractive to a large number of brands targeting the Muslim consumer market. The results of the study can form a foundation for creating the branding strategy of this product category and assessing its demand in various Muslim markets.

Influential factors of Islamic insurance adoption: an extension of theory of planned behavior

2019 ◽  
Vol 11 (6) ◽  
pp. 1497-1515 ◽  
Author(s):  
Syed Ali Raza ◽  
Rehan Ahmed ◽  
Muhammad Ali ◽  
Muhammad Asif Qureshi
Keyword(s):  
Structural Equation Modeling ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Content Type ◽  
Islamic Insurance

Purpose The role of insurance is a backbone for consumers to secure their future. It is important to know where to invest and what are the benefits. Therefore, for the Muslim segment, Islamic insurance system provides Riba (interest)-free environment where consumers invest their money and recover their losses according to sharia. This paper aims to examine the determinants that influence purchase intention of consumers toward Islamic insurance (Takaful) adoption in Pakistan with the help of the modified theory of planned behavior (TPB). Design/methodology/approach The authors added four specific variables related to Islamic sharia compliance in the conventional form of the TPB. The relationship among the variables is assessed by using partial least squares structural equation modeling, while the data are collected from 305 respondents. Findings The results suggest that attitude, subjective norm and perceived behavioral control are strong predictors of an Islamic insurance adoption in Pakistan. Moreover, factors such as compatibility, relative advantage and awareness have positive and significant impacts on takaful participation. A negative but insignificant relation is found between perceived risk and intention. Practical implications This paper provides insight for understanding the factors that lead to consumers' purchase intention of Islamic insurance. Originality/value This paper makes a unique contribution to the literature with reference to Pakistan, being a pioneering attempt to investigate the factors of Islamic insurance adoption by modifying the TPB and applying more rigorous statistical techniques like confirmatory factor analysis (CFA) and partial least square structural equation modeling.

The role of subjective norms in theory of planned behavior in the context of organic food consumption

2014 ◽  
Vol 116 (10) ◽  
pp. 1561-1580 ◽  
Author(s):  
Abdullah Al-Swidi ◽  
Sheikh Mohammed Rafiul Huque ◽  
Muhammad Haroon Hafeez ◽  
Mohd Noor Mohd Shariff
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Organic Food ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Moderating Effects ◽  
Content Type

Purpose – The purpose of this paper is to investigate the applicability of theory of planned behavior (TPB) with special emphasis on measuring the direct and moderating effects of subjective norms on attitude, perceived behavioral control and buying intention in context of buying organic food. Design/methodology/approach – Structured questionnaires were randomly distributed among academic staffs and students of two universities in southern Punjab, Pakistan. Structural equation modeling was employed to test the proposed model fit. Findings – Results of the study showed that subjective norms significantly moderate the relationship between attitudes and buying intention as well as between perceived behavior control and buying intention. Furthermore, subjective norms significantly influence attitude toward buying intention. Practical implications – The paper provides useful insights for the academics and marketers. Academics may further explore the role of subjective norms in order to have a better understanding of their effects on TPB components. Whereas, marketers can target the opinion leaders and reference groups to increase the demand of organic food. Originality/value – Majority of previous studies overlooked the role of subjective norms in determining the buying intentions with respect to organic food. The striking feature of this study is an in-depth emphasis on exploring the direct and moderating effects of subjective norms on the elements of TPB. Moreover, to the best of authors’ knowledge, this is a pioneer study that comprehensively examines the linkage of components of TPB with organic food purchasing in Pakistan.

Predictors of blended learning deployment in institutions of higher learning: theory of planned behavior perspective

2020 ◽  
Vol 37 (4) ◽  
pp. 179-196
Author(s):  
Bokolo Anthony Jnr ◽  
Adzhar Kamaludin ◽  
Awanis Romli ◽  
Anis Farihan Mat Raffei ◽  
Danakorn Nincarean A_L Eh Phon ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Blended Learning ◽  
Planned Behavior ◽  
Online Survey ◽  
Partial Least Square ◽  
Higher Learning ◽  
Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Institutions Of Higher Learning

PurposeBlended learning (BL) has been increasing in popularity and demand and has developed as a common practice in institutions of higher learning. Therefore, this study develops a model to evaluate the critical predictors that determine students' acceptance and deployment of BL in institutions of higher education based on the theory of planned behavior (TPB).Design/methodology/approachThe empirical analysis entails data collected from 1,811 responses from an online survey questionnaire from students in Malaysian universities, colleges and polytechnics. Partial least square–structural equation modeling (PLS–SEM) was employed for data analysis.FindingsThe results reveal that the attitude, subjective norm, perceived behavioral control and self-efficacy were found to influence students' intention to accept BL. Moreover, results suggest that the intention of students to accept BL approach is significantly influenced by actual BL deployment.Research limitations/implicationsData were collected from students in universities, colleges and polytechnics only. Besides, this research is one of the limited studies that explored BL deployment in a Malaysian perspective.Practical implicationsFindings from this research not only add scientific evidence to BL literature but also provide a better understanding of the predictors that may motivate or discourage learners to deploy BL in institutions of higher learning.Social implicationsRespectively, findings from this study aid students to acquire and apply knowledge on how to effectively improve BL initiatives in learning activities.Originality/valueThis study is one of the fewer studies that investigate students' behavioral intentions toward BL deployment in Malaysia. Additionally, this study contributes to the understanding of the predictors that influence students' intention to accept and deploy BL in their respective institutions.

scholarly journals ANALISA KEPATUHAN PAJAK DENGAN PENDEKATAN TEORI PERILAKU TERENCANA (THEORY OF PLANNED BEHAVIOR) (TERHADAP WAJIB PAJAK ORANG PRIBADI DI PROVINSI DKI JAKARTA)

2019 ◽  
Vol 3 (1) ◽  
pp. 47
Author(s):  
Hadi Saputra
Keyword(s):  
Structural Equation Modeling ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Tax Compliance ◽  
Subjective Norms ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Probability Sampling

Rendahnya kesadaran wajib pajak orang pribadi dalam membayar pajak telah menjadi masalah utama negara berkembang dalam aspek pajak. Rendahnya kepatuhan wajib pajak orang pribadi dapat dilihat dan dikaji dari sisi psikologi wajib pajak (sikap, norma subjektif, kontrol perilaku yang dipersepsikan, niat, dan perilaku kepatuhan pajak). Penelitian ini merupakan penelitian eksplanatori, pengambilan sample dalam penelitian ini menggunakan teknik non-probability sampling dengan kriteria wajib pajak orang pribadi yang terdaftar dan memiliki Nomor Pokok Wajib Pajak (NPWP) dan melaporkan Surat Pemberitahuan Pajak (SPT) di Kantor Pelayanan Pajak (KPP) di Provinsi DKI Jakarta. Adapun instrument penelitian dilakukan pretest pada tanggal 28-29 Mei 2018 (2 Hari). Hasil kuesioner yang sudah valid dan reliabel kemudian dilakukan penyebaran ulang untuk keperluan analisa statistik dalam penelitian ini, kuesioner disebarkan pada tanggal 28 Mei – 05 Juli 2018 (39 Hari). Jumlah sampel yang diolah sebanyak 170 tanggapan wajib pajak, dan data diolah dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan program SmartPLS 3.0. Hasil pengujian hipotesis menunjukkan bahwa sikap dan kontrol perilaku yang dipersepsikan berpengaruh positif dan signifikan terhadap niat berperilaku patuh terhadap pajak, sedangkan norma subjektif berpengaruh positif namun tidak signifikan terhadap niat berperilaku patuh terhadap pajak. Hasil penelitian mengungkapkan kesesuaian dengan Teori Perilaku Terencana (Theory of Planned Behavior) bahwa secara teoritis perilaku wajib pajak disebabkan oleh adanya niat untuk berprilaku patuh terhadap pajak yang direfleksikan oleh sikap, norma subjektif dan kontrol perilaku yang dipersepsikan oleh wajib pajak orang pribadi di Provinsi DKI Jakarta. The low awareness of individual taxpayers in paying taxes has become a major problem for developing countries in the tax aspect. The low compliance of individual taxpayers can be seen and assessed in terms of the taxpayer's psychology (attitudes, subjective norms, perceived behavioral controls, intentions, and tax compliance behavior). This research is an explanatory research, taking samples in this study using non-probability sampling techniques with criteria for individual taxpayers who are registered and have a Taxpayer Identification Number (NPWP) and report the Tax Return (SPT) in the Tax Service Office (KPP) in DKI Jakarta Province. The research instrument was pretested on 28-29 May 2018 (2 Days). The results of a valid and reliable questionnaire were then re-distributed for the purposes of statistical analysis in this study, the questionnaire was distributed on 28 May - 05 July 2018 (39 Days). The number of samples processed was 170 taxpayer responses to the questionnaire distributed, and the data was processed using Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of the SmartPLS 3.0 program. The results of hypothesis testing show that attitude and perceived behavior control have a positive and significant effect on the intention to behave in compliance with taxes, while subjective norms have a positive but not significant effect on the intention to behave in compliance with taxes. The results of the study reveal conformity with the Theory of Planned Behavior that theoretically taxpayer behavior is caused by the intention to behave obediently to taxes which is reflected by attitudes, subjective norms and behavioral controls perceived by individual taxpayers in DKI Jakarta Province.

Investigating the role of theory of planned behavior and Machiavellianism in earnings management intentions

2020 ◽  
Vol 33 (6) ◽  
pp. 653-668
Author(s):  
Kangan Sayal ◽  
Gurparkash Singh
Keyword(s):  
Theory Of Planned Behavior ◽  
Earnings Management ◽  
Planned Behavior ◽  
Psychological Factors ◽  
Dark Triad ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Behavior Model ◽  
Content Type ◽  
Factors Influencing

Purpose The purpose of this study is to develop and empirically test the earnings management (EM) behavior model to investigate the personal psychological factors that influence individuals’ intentions to engage in EM. Design/methodology/approach Following a review of literature, personal-psychological factors influencing EM intentions were identified within the scope of the theory of planned behavior (TPB) and a dark triad of personality theory. The survey data from 153 MBA students were analyzed using partial least square-structural equation modeling. Findings The results revealed perceived behavior control is significant in influencing individuals’ EM intentions followed by attitude toward behavior and subjective norms. The results, however, do not support the relationship between moral obligation and intentions to engage in EM and also reported a negative relationship between Machiavellianism and individuals’ EM intentions. Practical implications The proposed model will enable organizations to develop focused training programs for managers to reduce EM behavior. It will also help educators in training students to positively shape their ethical behavior and make them more reciprocal toward others and their work environment. Originality/value The study develops the EM behavior model and suggests that TPB and Machiavellianism personality traits provide a useful framework to identify the personal psychological factors influencing individuals’ EM intentions. Further, the empirical testing of the model documents and contributes toward a better understanding of the personal psychological factors significantly influencing individuals’ EM intentions.

scholarly journals Exploring The Impact Of Use And Non-Use Value On Behavioral Intention To Purchase Organic Foods: Evidence From A Developing Country’s Context

2016 ◽  
Vol 8 (4-2) ◽  
Author(s):  
Nor Azila Mohd Noor ◽  
Khandoker Mahmud
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Use Value ◽  
Organic Foods ◽  
Use Values ◽  
The Impact

A number of determinants have been investigated by past researchers in the framework of theory of planned behavior. In addition to attitude, subjective norm and perceived behavioral control, use and non-use values have been studied by past researchers with inconsistent results. This article is aimed at identifying the impact of ‘use’ and ‘non-use’ values on organic food purchase intention in a developing country’s context like Bangladesh. Some past studies found both the values significant, whereas some studies found only use-values as dominant determinant in the consumer decision making process. The current study is aimed at exploring the impact of both the use and non-use values simultaneously on the purchase intention of organic foods. The study employs the theory of planned behavior as the research framework to investigate the impact of these values on intention. Partial least-square structural equation modeling (PLS-SEM) was adopted. Results showed that both the values were significant predictor of purchase intention along with attitude and subjective norm (SN). Perceived behavior control (PBC) appeared to be non-significant relationship. Although both the use and non-use values appear to be important in determining consumer intention, use-value carries higher impact compared to non-use value. 

The environmentally friendly role of edible insect restaurants in the tourism industry: applying an extended theory of planned behavior

2020 ◽  
Vol 32 (11) ◽  
pp. 3581-3600
Author(s):  
Ja Young (Jacey) Choe ◽  
Jinkyung Jenny Kim ◽  
Jinsoo Hwang
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Practical Implication ◽  
Subjective Norms ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Content Type ◽  
Edible Insect ◽  
Personal Norms

Purpose This study aims to examine diners’ behavioral intention to visit an edible insect restaurant, which is known to play an important role in sustainability, by integrating the theory of planned behavior and the norm activation theory. Design/methodology/approach A total of 439 samples were collected in South Korea. Structural equation modeling was used to test hypotheses. Findings The attitudes were influenced by subjective norms. Intentions were affected by the attitudes, the subjective norms and the perceived behavioral control. In addition, the five dimensions of cognitive triggers, which include environmental awareness, ascribed responsibility, biospheric value, environmental concern and perceived effectiveness, positively affected personal norms, and the personal norms positively influenced behavioral intentions. Practical implications It is an important practical implication of this study that tourism practitioners were delivered with the knowledge of establishing marketing strategies based on the destination’s green image of insect restaurants. Originality/value This study is expected to contribute to the extant knowledge, which will enable an understanding of the sustainability values of edible insect restaurants, and it will guide tourism practitioners to establish effective sustainable practices for the tourism industry.

scholarly journals Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Warm Glow ◽  
Food Purchase ◽  
The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

scholarly journals Factors Affecting Indonesian Preservice Teachers’ Use of ICT During Teaching Practices Through Theory of Planned Behavior

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110275
Author(s):  
Farrah Dina Yusop ◽  
Akhmad Habibi ◽  
Rafiza Abdul Razak
Keyword(s):  
Preservice Teachers ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Teaching Practices ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Valid Model ◽  
Information And Communication

The goals of the research were to inform whether the theory of planned behavior (TPB) is a valid model to explain Indonesian preservice teachers’ (PSTs) use of information and communication technology (UICT) during teaching practices, to report best factor affecting PSTs’ UICT during teaching practices, and to elaborate differences regarding UICT during teaching practices in terms of demographic information, gender, major, university, and information and communication technology (ICT)-based courses. The sample of this study was 1,133 PSTs from three Indonesian universities who completed a 24-item printed questionnaire of four constructs: behavioral beliefs (BB), normative beliefs (NB), control beliefs (CB), and UICT. Using partial least square–structural equation modeling (PLS-SEM), the results informed that the TPB is a valid model to help explain Indonesian PSTs’ UICT during teaching practices. All constructs (BB, NB, and CB) significantly predict UICT during teaching practices where NB is reported to be the strongest predictor (β = .354). There are no significant differences in terms of genders and ICT-based courses; however, significant differences are indicated in terms of majors and universities.

Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maruf Gbadebo Salimon ◽  
Olanrewaju Kareem ◽  
Sany Sanuri Mohd Mokhtar ◽  
Olayemi Abdullateef Aliyu ◽  
Jibril Adewale Bamgbade ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Sample Size ◽  
Online Survey ◽  
Computer Anxiety ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Universal Theory ◽  
Content Type ◽  
Environment Model

Purpose The purpose of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce (m-commerce) by integrating the constructs of Technology Acceptance Model 3 (TAM 3), Universal Theory of Acceptance and Use of Technology 2 and Technology-Organization-Environment model. Though numerous m-commerce adoption (MCA) studies have been conducted, lesser attention is paid to how hedonic motivation (HM) can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs. Design/methodology/approach To examine the factors that influence the adoption of m-commerce, the researchers collected data from SMEs in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan’s sample size and G * Power techniques to determine that the sample size was appropriate. The data collected were analyzed using partial least square-structural equation modeling. Findings The findings of this study reveal that technological factors (computer self-efficacy [CSE], result demonstrability [RD] and computer anxiety [CA]) positively and significantly influence MCA. Likewise, the organizational/environmental factors (m-commerce knowledge, pressure from trading partners and pressure from competitors) positively and significantly influence MCA. The moderating influence of HM was also achieved on the relationship between CSE and RD. However, the proposed hedonic moderating relationship between CA and the adoption of m-commerce is not significant. Research limitations/implications This study integrates three models to explain the adoption of m-commerce among SMEs in Malaysia and tested the moderating influence of HM. The results obtained better explain the decision by the SMEs to use m-commerce. Originality/value The study critically considered how m-commerce can be adopted by SMEs in Malaysia, which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology-organization-environment model with TAM 3 and the moderating influence of HM to explain MCA among SMEs. This paper is one of the few research studies to test the moderating influence of HM in this regard.

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