Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

2019 ◽  
Vol 29 (2) ◽  
pp. 188-198 ◽  
Author(s):  
Zifei Fay Chen ◽  
Yang Cheng
Keyword(s):  
Social Media ◽  
Self Efficacy ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Trust ◽  
Persuasion Knowledge ◽  
Fake News ◽  
Knowledge Model ◽  
Content Type ◽  
Media Trust

Purpose Drawing on theoretical insights from the persuasion knowledge model (PKM), this study aims to propose and test a model that maps out the antecedents, process and consequences to explain how consumers process and respond to fake news about brands on Facebook. Design/methodology/approach Contextualizing the fake news about Coca-Cola’s recall of Dasani water, an online survey was conducted via Qualtrics with consumers in the USA (N  =  468). Data were analyzed using covariance-based structural equation modeling. Findings Results showed that self-efficacy and media trust significantly predicted consumers’ persuasion knowledge of the fake news. Persuasion knowledge of the fake news significantly influenced consumers’ perceived diagnosticity of the fake news and subsequent brand trust. Furthermore, persuasion knowledge of the fake news mediated the effects from self-efficacy on perceived diagnosticity of the fake news and brand trust, respectively. Originality/value This study contributes to the literature of brand management by examining how consumers process and respond to fake news about a brand. It also extends the persuasion knowledge model by applying it to the context of fake news about brands on social media, and incorporating antecedents (self-efficacy and media trust) and consequences (perceived diagnosticity and brand trust) of persuasion knowledge in this particular context. Practically, this study provides insights to key stakeholders of brands to better understand consumers’ information processing of fake news about brands on social media.

Arresting fake news sharing on social media: a theory of planned behavior approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vartika Pundir ◽  
Elangbam Binodini Devi ◽  
Vishnu Nath
Keyword(s):  
Social Media ◽  
Theory Of Planned Behavior ◽  
Conceptual Framework ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Fake News ◽  
Content Type ◽  
News Sharing

Purpose This study aims to examine the collective impact of awareness and knowledge about fake news, attitudes toward news verification, perceived behavioral control, subjective norms, fear of missing out (FoMO) and sadism on social media users’ intention to verify news before sharing on social media. Design/methodology/approach The current study’s conceptual framework is developed by a comprehensive literature review on social networking and the theory of planned behavior. The data for samples were collected from 400 respondents in India to test the conceptual framework using the partial least square–structural equation modeling technique. Findings The results show that awareness and knowledge, perceived behavioral control, attitudes toward news verification and FoMO are significant predictors of intention to verify news before sharing. Research limitations/implications The present study concludes implications for managers of social media companies and policy actors that want to take steps toward arresting the spread of fake news via social media. Originality/value Academic investigation on fake news sharing on social media has recently gained traction. The current work is unique because it uses the theory of planned behavior as a basis for predicting social media user’s intention to verify news before sharing on social media.

The relationship between needs, motivations and information sharing behaviors on social media: focus on the self-connection and social connection

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miyea Kim ◽  
Mina Jun ◽  
Jeongsoo Han
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Self Efficacy ◽  
Structural Equation ◽  
Equation Modeling ◽  
Social Connection ◽  
Psychological Benefits ◽  
Content Type ◽  
The Relationship ◽  
Sharing Behavior

PurposeThe purpose of this study is to investigate the factors that influence the information sharing behavior of individuals on social media. Furthermore, the study analyzes the effect that individuals’ self-connection to social media has on information sharing through self-efficacy and the effect of social-connection on information sharing through empathy.Design/methodology/approachA survey questionnaire was developed and distributed to social media users from general participants in the Republic of Korea. A total of 824 valid responses were obtained. Hypotheses were tested using structural equation modeling and applying SmartPLS 3.0.FindingsThe result indicated that individuals are motivated to share information through self-connection and social connection. Furthermore, the mediation analysis revealed that the effect of self-connection on information sharing in social media is mediated by self-efficacy. Also, social connection will increase information sharing not only directly but also indirectly through its positive effect on empathy.Originality/valueThe authors focused on the basic needs of humans and tried to reveal the relationship between human needs and motivational beliefs, which are self-efficacy and empathy, and information sharing behavior on social media. Through the individual's fundamental needs that social media can satisfy, individuals will gain positive psychological benefits through using social media. This study considered what psychological benefits social media can provide.

Increasing consumers’ intention to use location-based advertising

2018 ◽  
Vol 27 (6) ◽  
pp. 661-669 ◽  
Author(s):  
Michael Schade ◽  
Rico Piehler ◽  
Claudius Warwitz ◽  
Christoph Burmann
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Sociodemographic Factors ◽  
Equation Modeling ◽  
Intention To Use ◽  
Brand Trust ◽  
Cross Sectional ◽  
Content Type ◽  
Privacy Concerns ◽  
Privacy Calculus

Purpose This study aims to investigate the influence of advertising value and privacy concerns on consumers’ intention to use location-based advertising. It also explores if brand trust toward location-based advertising providers and consumers’ privacy self-efficacy reduce privacy concerns. Design/methodology/approach Based on the privacy calculus and expectancy theory, a conceptual model is developed and empirically tested through structural equation modeling using cross-sectional data of 1,121 actual smartphone users from Germany. Findings Advertising value positively and privacy concerns negatively affect consumers’ intention to use location-based advertising. As expected, brand trust and consumers’ privacy self-efficacy can reduce consumers’ privacy concerns. Research limitations/implications Further research should test and validate the proposed framework in other cultures to gain insights into the culturally specific relevance of privacy concerns and their antecedents. The current study includes sociodemographics as potential moderators; additional studies could investigate other potential moderators (e.g. personality, values). Practical implications To reduce consumers’ privacy concerns, location-based advertising providers should make their offers transparent and give consumers control, to increase their privacy self-efficacy. They also should work to strengthen their brand, monitor brand trust trends and avoid any trust-damaging behavior. Originality/value This study introduces brand trust toward location-based advertising providers and privacy self-efficacy as factors to reduce consumers’ privacy concerns. It also encompasses a broader, general sample of consumers, which increases the generalizability and practical relevance of the results and supports an initial investigation of sociodemographic factors as potential moderators in this context.

Effects of perceived brand authenticity in health functional food consumers

2019 ◽  
Vol 122 (2) ◽  
pp. 617-634
Author(s):  
Jisun Lee ◽  
Lana Chung
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Commitment ◽  
Brand Trust ◽  
Content Type ◽  
Brand Authenticity ◽  
Brand Relationship ◽  
The Impact

Purpose The purpose of this paper is to empirically analyze how brand authenticity (BA) as perceived by consumers who take health functional foods (HFF) strengthen the brand relationship quality (BRQ) and positively affects brand loyalty. Design/methodology/approach The five sub-dimensions of BA perceived by HFF consumers, elicited through a focus group interview, were conceptualized as a second-order reflective construct. To identify the influences of the sub-dimensions of BA on each construct of the BRQ and the influence on brand loyalty though mediating BRQ, an empirical analysis was done using partial least squares-based structural equation modeling. Findings All the sub-dimensions of BA positively affect each of the BRQ s (brand satisfaction, brand trust and brand commitment) excepting product authenticity on brand commitment, and originality on brand trust. The impact of BA positively affects brand loyalty by mediating brand relationship qualities. Originality/value It is found that BA is an important antecedent for forming BRQ with consumers in the HFF industry, in which building trust with consumers is important. BA is an important factor in brand management of HFF.

The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Hafez
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Banking Sector ◽  
Switching Behavior ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Brand Love ◽  
Content Type ◽  
The Impact

PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand trust are examined as a mediator of SMM activities and BE.Design/methodology/approachData were collected from a total of 289 banking customers in Bangladesh through a structured questionnaire and the hypotheses were examined using structural equation modeling (SEM).FindingsThe results validated that SMM activities have no significant influence on BE directly. Furthermore, brand love fully mediates the linkage between SMM activities and BE. Likewise, brand trust was found to have a partial mediation effect on SMM activities and BE.Research limitations/implicationsThis study was based on a specific sector in a particular geographic area. Hence, cross-cultural studies on different sectors need to be conducted to generalize the findings of the current research.Practical implicationsThe study offers useful insights for bank marketers to successfully manage SMM activities that can generate consumer interest toward a bank's brand and prevent switching behavior. Furthermore, the proliferation of authentic brand-related information over a firms' social media pages can build strong brand trust, which in turn contributes to BE for the banks.Originality/valueThe study further extended the current knowledge by showing that how SMM activities influence BE in the banking sector in Bangladesh. Also, this study empirically corroborates the mediation influence of brand love and brand trust on SMM activities and BE in the banking sector in Bangladesh, which was rarely tested in prior studies. Hence, the findings will add value to the nascent literature of BE from an SMM perspective.

Understanding drivers of brand love - the role of personalized ads on social media

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Trang P. Tran ◽  
Adrienne Muldrow ◽  
Khanh Ngoc Bich Ho
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Love ◽  
Content Type ◽  
Factors Affecting ◽  
Brand Engagement ◽  
Digital World ◽  
The Impact

Purpose This paper aims to test a theory-driven model reflecting the effects of perceived personalization on consumer–brand relationships on social media. Design/methodology/approach The conceptual model is empirically tested through two studies using partial least squares-structural equation modeling. Other techniques, such as common method bias, multigroup comparison, mediation analysis and model fit comparison, are also used to give more insights into the analytical process. Findings Data from two studies show that perceived personalization is positively related to brand-related outcomes including brand self-expressiveness, consumer–brand engagement and brand connection. While consumer–brand engagement and brand connection are positively related to brand love, brand self-expressiveness is not. Research limitations/implications The paper contributes to the advertising and brand management literature by shedding light on a better understanding of the impact of personalization in the digital world. Practical implications Management could learn important lessons from personalization. If a strategy of promoting personalized ads is implemented successfully, those ads could change customer perceptions of brands which ultimately strengthens brand love. Originality/value This research provides an empirical model that helps marketers better understand the factors affecting brand love with personalized ads on social media.

Applying uses and gratifications theory to understand customer participation in social media brand communities

2019 ◽  
Vol 32 (1) ◽  
pp. 205-231 ◽  
Author(s):  
Shampy Kamboj
Keyword(s):  
Social Media ◽  
Uses And Gratifications ◽  
Customer Participation ◽  
Equation Modeling ◽  
Survey Method ◽  
Brand Commitment ◽  
Brand Trust ◽  
Content Type ◽  
Brand Communities ◽  
The Social

Purpose The purpose of this paper is to investigate how various gratifications obtained in the social media context affect customer participation, and its sequential effect on brand trust, brand commitment and word of mouth (WOM) in social media brand communities. Design/methodology/approach The data were collected from 352 respondents who used social media using a survey method. The data were assessed using AMOS with structural equation modeling. Findings The findings depicted that among all gratifications obtained in the social media context, information seeking, incentive and brand likeability strongly affect customer participation, which sequentially affect brand trust, commitment and WOM in social media brand communities. In the context of social media brand communities, brand trust partially mediates the relationship between customer participation and its two outcome variables (brand commitment and WOM). Originality/value The present paper contributes that theory of uses and gratifications has particular significance and supposed to be provided further importance in the field of social media. It also presents a vivid and rich understanding of why customers use social media and participate in social media brand communities.

Consumer responses to covert advertising in social media

2017 ◽  
Vol 35 (5) ◽  
pp. 578-593 ◽  
Author(s):  
Fabian Göbel ◽  
Anton Meyer ◽  
B. Ramaseshan ◽  
Silke Bartsch
Keyword(s):  
Social Media ◽  
Unique Contribution ◽  
Persuasion Knowledge ◽  
Knowledge Model ◽  
Content Type ◽  
Consumer Responses ◽  
Brand Evaluations ◽  
The Impact ◽  
Factorial Design Experiment ◽  
Practical Implications

Purpose The purpose of this paper is to contribute to marketing communications literature by exploring consumer responses to covert advertising (CA) in a social media context. Design/methodology/approach The persuasion knowledge model was used to explore the impact of CA on brand evaluations. A factorial design experiment was conducted in a social media context (YouTube). Findings The results of the study show that triggering knowledge about CA changes the way consumers respond to unfamiliar brands that use such tactics. This implies that for unfamiliar brands, with future development of persuasion knowledge, CA in social media will not only be ineffective but also detrimental with damaging effects on the brand. Research limitations/implications An important contribution of this study lies in the application of the persuasion knowledge model to social media context. Practical implications The results indicate that firms should desist from covert product and brand communications in social media contexts, and instead employ disclosed brand communications. Originality/value Given that the effects of CA have not been investigated in an online context, this study makes a unique contribution to brand communications research by providing valuable insights and better understanding of the effects of CA in social media, specifically YouTube.

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

2020 ◽  
Vol 29 (6) ◽  
pp. 803-814
Author(s):  
Sunghee Jun ◽  
Jisu Yi
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Emotional Attachment ◽  
Brand Trust ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type

Purpose This paper aims to present a mechanism that explains how followers become loyal to social media influencers. It suggests influencer interactivity as a unique feature of influencer brands and investigates how it affects influencer authenticity, emotional attachment, and thus brand loyalty. Design/methodology/approach A cross-sectional survey of 282 social media users was conducted to estimate the conceptual model. Participants were asked to respond to the survey questions based on their perceptions of a specific influencer they follow on social media. The relationships among variables were tested via structural equation modeling. Findings The findings show that influencer interactivity is positively related to influencer authenticity and emotional attachment. Influencer authenticity mediates the effect of interactivity on emotional attachment and directly affects brand trust. Furthermore, the results demonstrate that followers’ emotional attachment to influencer brands increases brand loyalty through brand trust. Originality/value This study is the first to approach influencers as a brand, rather than a brand endorser. Specifically, this study conceptualizes the influencer brand’s interactivity and finds a link between influencer interactivity and the followers’ perception of influencer authenticity. It discusses why influencer interactivity and authenticity play key roles in shaping influencer brand equity. This study contributes to both the human brands and the influencer marketing literature by proposing a model to understand how the brand equity of the influencer brand is formed.

Influence of social media use at work on construction managers' work performance: the knowledge seeker's perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jianyao Jia ◽  
Guofeng Ma ◽  
Shan Jiang ◽  
Ming Wu ◽  
Zhijiang Wu
Keyword(s):  
Social Media ◽  
Knowledge Acquisition ◽  
Self Efficacy ◽  
Structural Equation ◽  
Work Performance ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Impact

PurposeAlthough social media use at work has made great impact on employee work performance, little is known about the effect of social media use at work on construction employees, especially construction managers. In this way, the purpose of this study aims to investigate the impact of social media use at work on construction managers' work performance based on the enabler-process-intermediate outcome-performance framework.Design/methodology/approachThis study adopts the knowledge seeker's perspective to empirically investigate the mechanism through which social media use at work impacts construction managers' work performance. Questionnaire survey was conducted with 210 construction managers to test the research model proposed in this study. A component-based structural equation modeling technique was employed to analyze the data.FindingsResults show that social media use at work positively influences knowledge acquisition both internally and externally, and knowledge acquisition promotes task self-efficacy and creativity, which in turn improve construction managers' work performance. In addition, the interaction of task self-efficacy and creativity is found to negatively influence work performance.Originality/valueThese findings contribute to a comprehensive understanding about the impact of social media use at work on construction managers' work performance. This research also provides informative insights for practitioners on how to improve work performance.

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