Supercharging case-based learning via simulators

2014 ◽  
Vol 52 (9) ◽  
pp. 1801-1832 ◽  
Author(s):  
Antonio Pérez-Bennett ◽  
Pål Davidsen ◽  
Luis E. López
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Management Education ◽  
Added Value ◽  
Interactive Learning Environment ◽  
Content Type ◽  
Case Based Learning ◽  
New Generation ◽  
Practical Implications

Purpose – The purpose of this paper is to examine the use of simulators as pedagogical complements to traditional case studies. The research performs experiments with a case and its accompanying simulator to assess the additional learning attained by the use of a case with its simulator as compared to using the case alone. The paper also describes the development and proposed use of cases and simulators combined. Design/methodology/approach – The paper describes the development of one companion simulators, it outlines its proposed use, and it shows the results of an experiment to assess marginal learning with the simulator. Findings – The research finds that simulators increase the understanding of subjects when used to support a case study. Students and teachers perceive the use of companion simulators as valuable. Research limitations/implications – The research provides ground for developing a new generation of case studies in which the traditional case is enhanced and augmented by simulators developed for one particular case and intended to be used only with that case. Practical implications – This research has practical implications in how management is taught and learned. Social implications – The paper has implications in terms of possible changes that can be introduced to the teaching of management in business schools. Originality/value – This research provides one of the few extant assessments of the learning that can be attained with the use of simulators in management education. The research proposes the creation of a new entity, the “Case+Sim” that draws on the traditional strengths of managerial case studies to be used in educating managers, but complements the case studies with simulators, which provide an added value in permitting students to test their thinking using a realistic interactive learning environment.

How social media aids consumer engagement

2015 ◽  
Vol 31 (6) ◽  
pp. 21-23
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Added Value ◽  
Consumer Engagement ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Marketing interest in consumer engagement is widely evident. This is illustrated by the fact that having a substantial base of engaged consumers is now high on the agenda of many marketers. And why shouldn’t it be? After all, individuals demonstrating such high levels of commitment can secure added value for the brand in question. Engagement inspires tendencies which reach further than purchasing and other market-related activities. High levels of attachment are typical of engaged consumers who will often thus serve as brand advocates. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Case studies in humanitarian logistics research

2018 ◽  
Vol 8 (2) ◽  
pp. 134-152 ◽  
Author(s):  
Diego Vega
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Case Study Research ◽  
Humanitarian Logistics ◽  
Content Type ◽  
Study Research ◽  
Case Study Design ◽  
Chain Of Evidence ◽  
Practical Implications

PurposeConsidered a strong method for exploratory investigations, case study research has become part of the mainstream approach, particularly in the field of humanitarian logistics (HL) and supply chain management. Nevertheless, similar to other logistics and SCM-related fields, rigor is not at its best. The purpose of this paper is to propose a framework for crafting case study research in HL, based on an analysis of published case study-based research.Design/methodology/approachThe study classifies and compares the use of case studies in HL research, based on criteria developed from the methodology literature including purpose, type and volume of data, and type of analysis.FindingsWhile case studies become more frequent, the results point out a lack of rigor, particularly regarding chain of evidence and the use of frameworks for case study rationale and analysis.Research limitations/implicationsThe study proposes a framework for case study design, based on four “check questions” that can help researchers to go through the process of crafting a case study.Practical implicationsThe study provides practitioners with more understanding of case studies in HL research, which they can use when calling for or evaluating such studies in their organizations.Originality/valueThis paper offers an initial framework for conducting case studies in HL.

Fiat and Chrysler, negotiating for survival

2015 ◽  
Vol 31 (1) ◽  
pp. 27-29 ◽  
Author(s):  
Andrea Caputo
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Turning Point ◽  
Content Type ◽  
Pertinent Information ◽  
Shareholder Perspective ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds impartial comments and places the articles in context. Findings – This is a story on how a corporate negotiation can be the turning point for survival. This case study is unusual in the business arena, as it is based on the role of external parties for the success of a strategic negotiation between corporations. It shows how an agreement was fundamental from a management/operational perspective, but impossible from a shareholder perspective. Yet, only thanks to the intervention of external parties that a successful agreement lead to the survival of the corporation. Practical implications – This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – This briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Recreating success from the brink of disaster

2019 ◽  
Vol 35 (6) ◽  
pp. 12-14
Keyword(s):  
Public Relations ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Autonomous Vehicle ◽  
Content Type ◽  
Pertinent Information ◽  
Vehicle Market ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This case study concentrates on the four-step approach of replace, restructure, redevelop, and rebrand that proved to be an antidote to the negative public relations created by Volkswagen’s (VW) emissions fraud revelation. VW recovered from the blow by aggressively realigning their focus to the environmentally positive electric and autonomous vehicle market. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Big Macs and a three-legged stool

2014 ◽  
Vol 30 (5) ◽  
pp. 25-27
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Content Type ◽  
The Past ◽  
Internationalization Strategy ◽  
Pertinent Information ◽  
Practical Implications ◽  
Insight Into

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The case study and interview offers a unique insight into factors contributing to McDonald’s unprecedented success (it has paid an increased dividend for the past 37 years). It also sheds light on its successful internationalization strategy. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

“What made you choose blue?” On becoming more “awkward”

2014 ◽  
Vol 15 (1) ◽  
pp. 3-9
Author(s):  
Ron Iphofen
Keyword(s):  
Case Studies ◽  
Personal Experience ◽  
Design Methodology ◽  
Progressive Dementia ◽  
Content Type ◽  
Loved One ◽  
Close Family Member ◽  
Practical Implications ◽  
Close Family

Purpose – The purpose of this paper is to offer insights into the personal experience of dealing with the progressive dementia of a close family member. Design/methodology/approach – Selected journal/diary entries over a ten-year period. Edited and anonymised. Findings – Even informed professionals with knowledge into the health and care system can struggle with the challenges of the progressive dementia of a loved one and managing the system. Research limitations/implications – One shot case study influenced by the moral and emotional proximity. Practical implications – Case studies can offer a range of diverse, if not unique, examples of the specific needs and problems faced by families that carers should take note of. Originality/value – All case studies are unique. But narrative accounts, even if episodic, can bring home-specific illustrations of good, best and problematic practices.

Open innovation fails to drive gender issues

2014 ◽  
Vol 30 (5) ◽  
pp. 10-12
Keyword(s):  
Case Studies ◽  
Open Innovation ◽  
Design Methodology ◽  
Reading Time ◽  
Gender Issues ◽  
Content Type ◽  
Motor Industry ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and to pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his own impartial comments and places the articles in context. Findings – Classical management ideals have a strong masculine character. Open innovation would appear to offer opportunities to overcome this mentality. However, a case study from within the motor industry suggests that masculine “discourses” tend to be reproduced rather than challenged by open innovation. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to-digest format.

“Own store” vision for Finnish co-op

2015 ◽  
Vol 32 (1) ◽  
pp. 13-15
Keyword(s):  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Alternative Strategy ◽  
Content Type ◽  
The Face ◽  
Practical Guidelines ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The case-study article illustrates how a Finnish grocery retailer introduced a compelling alternative strategy, based on co-operative principles, to transform the organization’s fortunes in the face of increasing competition from rivals with global buying power. The study presents the four focal tasks of the vision and concludes with five practical guidelines for executives. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Where there’s smoke there’s – litigation

2015 ◽  
Vol 31 (6) ◽  
pp. 18-20
Keyword(s):  
Human Rights ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
The Other ◽  
Content Type ◽  
Social Responsibilities ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The case study illustrates the complex paradigm that interlinks economic and human rights obligations of states on one side of the spectrum and property rights and social responsibilities of tobacco companies on the other. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Sustain your profits using Chanel’s strategic brand secrets

2018 ◽  
Vol 34 (3) ◽  
pp. 7-9
Keyword(s):  
Literature Review ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Brand Value ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This case study and literature review demonstrates how non-luxury businesses can extrapolate generalized lessons from luxury brand giant Chanel, to create their own long-term brand value by developing a core of innovative, iconic, and recognizable products for their market. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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