Sustainability adoption in project management practices within a social enterprise case

2019 ◽  
Vol 30 (2) ◽  
pp. 346-367 ◽  
Author(s):  
Satya Shah ◽  
Elmira Naghi Ganji

Purpose The purpose of this paper is to present the preliminary findings on the use of sustainable project management practices within social enterprise projects. The research gaps within this field have proposed the authors to address the challenges rising from lack of sustainable infrastructures in social-based projects both within for-profit and non-profit organisations. On the other side, behavioural needs and sustainable awareness of different stakeholders will be examined. Design/methodology/approach Secondary research consists of conducting a literature review clarifying the existing knowledge of the research topic within the body of literature. The stakeholders’ behavioural needs towards acting and implementing sustainable practices led to the adoption of sustainable practices within projects which are managed across profit and non-profit organisations. Findings The lack of sustainable behaviour and its adoption within organisations is also highlighted. The limitation of the research is the importance of integration of sustainable development (SD) within social projects. Such projects were identified as the drivers towards educating the society towards future generations’ sustainability awareness. However, if the adoption of sustainable practices is well established in some sectors (such as construction), literature tends to demonstrate a lack of information regarding other sectors, especially within social enterprises. Originality/value The novelty of the research is to develop an early understanding regarding linkages between sustainable practices and project management programmes within the social projects. The particular focus is given to corporate social responsibility and the comparative analysis has been made among for-profit and non-profit organisations in terms of SD metrics. The study results would be beneficial to the researchers and practitioners exploring within the same field.

2021 ◽  
Vol 11 (1) ◽  
pp. 1-19
Author(s):  
Vinit Vijay Dani ◽  
Meeta Dasgupta

Learning outcomes The learning outcomes of this paper is as follows: to showcase how a futuristic mission and planned branding initiatives can help start-up social enterprise to create a successful brand; to explain how a comprehensive understanding of the target group and innovative products/services and channel strategies help GoBhaarati position itself as an upcoming not for profit social enterprise; to argue how proper brand mission and branding can help even a small startup to create a brand identity in a fiercely competitive fragmented market dominated by big players; the constraints GoBhaarati faced in constituting and aligning distribution channel. These impulsions can have legal, environmental and or managerial foundations. Case overview/synopsis GoBhaarati Agro Industries and Private Limited (GoBhaarati) operated as a nonprofit social enterprise in the Health and Wellness Industry, providing natural indigenous traditional Indian products such as millets, honey, turmeric, jaggery, rock salt and serving millet-based snacks to consumers. At the epicenter of Gobhaarati's branding strategy was its health and wellness positioning. The company's mission was to increase the positive perception of millets and to convince consumers that there was intrinsic value in a product's origin and production processes. Iriventi aimed to achieve a turnover of at least ten crores by 2025, but the company's sales and financial resources were limited. With this clouding in mind, Iriventi could not decide whether to let GoBhaarati stay niche in business or to expand it organically. Complexity academic level Graduate and executive management education students can use the case. The case may also be used to focus on entrepreneurship and distribution management for start-up social enterprises. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.


2018 ◽  
Vol 14 (4) ◽  
pp. 410-428 ◽  
Author(s):  
Suvi Kokko

Purpose This paper aims to understand how social value is created in a context characterized by institutional complexity. By identifying stakeholders interacting in a social enterprise and the logics guiding their expected and experienced value, the study describes how social value is created when different institutional logics embedded in strong-tie networks are bridged. Design/methodology/approach Concepts of structural holes and institutional logics were applied to the empirical case of a social enterprise. Interviews provided the primary empirical material, but multiple data collection methods were used. Findings A shared goal facilitated co-existence of competing value logics, and provided common space forming multiple social value outcomes as products of the different logics. Research limitations/implications Limited to one case, this study shows that the interaction of otherwise unconnected stakeholders in a social enterprise, and their embeddedness in different institutional logics, provides one explanation for why and how social value is created. Practical implications Acknowledging and addressing gaps in knowledge and resources can lead to social value creation if social enterprises remain open to different logics. This suggests that co-existence of different logics can be a key factor for successful social value creation in social enterprises, if the competing logics are turned into complementary sources. Originality/value Dependency on logics from different networks of stakeholders shapes social enterprises to produce outcomes consistent with the different logics. The multiplicity of social value outcomes poses challenges for evaluating the success of social enterprises, especially when the tendency is to use evaluation approaches from the for-profit sector, focusing on the economic logic.


2019 ◽  
Vol 5 ◽  
Author(s):  
John Lannon

As the non-profit sector becomes increasingly dependent on projects to achieve its strategic goals, the use of formal project management processes can help to demonstrate to stakeholders that an organisation is taking steps to improve its performance. However the adoption of processes drawn from the for-profit sector does not always yield the desired results. In particular existing performance management systems and quality management systems are unsuitable for the implementation, measurement, and improvement of project management practices in the sector. A new model is therefore proposed for non-profit project management performance assessment. This is based on a conceptual analysis of the European Foundation for Quality Management (EFQM) business excellence model, a project management performance assessment model used primarily in for-profit environments, and an assessment of criteria particular to non-profit organisations. The model is multi-dimensional, flexible, and accounts for multiple stakeholder views. After using it, non-profit organisations can reflect on their performance, create an improvement plan, and use the model again to test their progress.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Patrick J. Murphy ◽  
Artem Kornetskyy ◽  
Joseph T. Nixon

Purpose Social enterprises are defined in practice in terms of one operational model generating measurable value in more than one of the economic, social and natural/ecological value denomination categories. However, entrepreneurship theory does not generally or explicitly reflect this definition, which has generated confusion about the social enterprise concept. The purpose of this paper is to contribute to social enterprise theory by delineating novel aspects of this definition and their conceptual ramifications. Design/methodology/approach The authors review the social enterprise literature with a focus only on the most original contributions and most distinct research questions. The authors do not explicitly review research on traditional for-profit entrepreneurial ventures, not-for-profit/non-governmental organizations or mainstream social entrepreneurial ventures. Findings The authors offer several implications for social enterprise theory based on practices that are unique to the area but not amenable other areas of entrepreneurship. The contribution is instrumental to establishing social enterprise as a distinct theoretic area. Originality/value By focusing on novel aspects of social enterprise not easily explainable by mainstream theoretic traditions, the authors offer an original contribution to the development of social enterprise theory.


2017 ◽  
Vol 13 (1) ◽  
pp. 59-86
Author(s):  
Vijaya L. Narapareddy ◽  
Nancy Sampson ◽  
S.R. Vishwanath

Synopsis International Development Enterprises (iDE), a non-profit organization, won numerous awards for its poverty alleviation efforts through the sale of low-cost irrigation technologies to the Base of Pyramid (BoP) farmers around the world. This case discusses iDE’s entry into Nicaragua and the challenges this global social enterprise faced in bringing drip irrigation and other water technologies to the rural subsistence coffee farmers in Nicaragua. It presents the tough decisions it faced in 2012 regarding the future of its for-profit social business, iDEal Tecnologias, in Nicaragua. This case captures the tension in hybrid social enterprises. Research methodology This case was developed through the following primary sources as well as some secondary sources. Primary: discussions with iDE’s CEO Doerksen, Urs Heierli (Coordinator of iDE’s operations in Nicaragua), and Skype conversations with iDEal Tec’s Country Director, Nadja Kränzlin. Secondary: documents provided by the company and other publicly available sources. Relevant courses and levels This case is intended for use in undergraduate, graduate, and executive courses in: social entrepreneurship, non-profit management, and managing sustainable businesses. It may also be used in the sustainability module of courses in international business/management/marketing, and business strategy and policy. It would be best to position this case toward the middle or latter half of the course as it is an integrative case that challenges students to evaluate the sustainability of a social enterprise from multiple perspectives. Theoretical bases The theoretical bases for this case are: defining and implementing a sustainable strategy in hybrid social enterprises. Serving BoP customers with a vision of enabling prosperity.


2018 ◽  
Vol 14 (1) ◽  
pp. 71-91 ◽  
Author(s):  
Brad Jackson ◽  
Matthew Nicoll ◽  
Michael J. Roy

Purpose The purpose of this study is to present a systematic assessment of the distinctive challenges and opportunities associated with creating leadership within the realm of social enterprise. A modified and expanded form of Grint’s leadership lenses heuristic framework (i.e. person, position, process, performance, purpose and place) is used to examine and highlight what is particular about creating leadership in social enterprises by virtue of their distinctive missions, strategic contexts, legal forms and organisational structures and cultures. Based on this initial exploration, five research priorities are identified to better understand and then develop leadership practice in the social enterprise realm. Design/methodology/approach An enhanced heuristic framework for systematically examining leadership within the social enterprise research literature has been applied, drawing on the leadership practice literature. The application is illustrated through six instrumental case studies. Findings While there are a number of similarities between leading in the social enterprise realm and leading within the private, public and not-for-profit sectors, the levels of complexity, ambiguity and the lack of an established theoretical and practical knowledge base makes creating leadership in the social enterprise sector that much more challenging. On the positive side of the ledger, the fact that the purpose is at the core of social enterprise means that it is relatively easier to use the purpose to create a basis for common meaningful action, compared to leadership within the private and public sectors. Related to this, given the strongly local or “glocal” nature of social enterprise, a ready opportunity exists for leaders to draw upon a place as a strategic resource in mobilising followers and other stakeholders. The novel, uncertain and pioneering nature of a social enterprise is also arguably more tolerant and accommodating of a leadership mindset that focuses on posing questions regarding “wicked” problems compared to public, private for-profit and, indeed, traditional not-for-profit sector organisations. Originality/value As far as we can ascertain, this is the first systematic attempt to examine the distinctive challenges and opportunities associated with creating leadership within the social enterprise realm. The application of the heuristic framework leads to the identification of five key inter-related lines of empirical research into leadership practices within social enterprises.


2019 ◽  
Vol 16 (1) ◽  
pp. 18-45
Author(s):  
Joost Willem Backer

Purpose This paper aims to provide a qualitative country case study of The Netherlands, adopting the macro-institutional social enterprise (MISE) framework as developed by Kerlin (2009, 2013, 2017). The research question is twofold: How does the institutional context shape the social enterprise country model in The Netherlands, and To what extent can the MISE framework be a useful tool in explaining this dynamic between the institutional context and social enterprise country model? Design/methodology/approach This research applies the MISE framework developed by Kerlin (2017), which is founded upon the historical institutionalist approach. Findings The analysis of the institutional context in The Netherlands shows that the country context shares most traits with the autonomous diverse model. Its institutional environment should however be more enabling for the development of social enterprises. This discrepancy is explained through the notion of political will, resulting in the suggestion that the historical institutionalist approach of the MISE framework could be expanded by a greater focus on political will. Research limitations/implications To investigate the Dutch social enterprise country model, this paper principally relies on external sources, including surveys (McKinsey, 2016; PwC, 2016; Social Enterprise NL, 2015; 2016; 2018). This is problematic due to its subjective nature, small population size used and potential conceptual misfit with the definitions used in this research. Practical implications For academia, this paper enhances the understanding of the relations between the institutional environment and social enterprise by adding a case study of The Netherlands to the body of research around the MISE framework. Furthermore, the paper suggests to enhance the historical institutionalist approach of the MISE framework with a greater focus on political will. For advocates of social enterprises in The Netherlands, including policymakers, this paper may add to their understanding of the current developments around social enterprise in The Netherlands and possibly enhance their effectiveness of advocating for policies that are conducive to the development of social enterprises. Originality/value This research is the first in applying a universally applicable theoretical framework to the context of The Netherlands. For scholars of social enterprise in The Netherlands, it provides a comprehensive overview of developments of social enterprise in the country over recent years, as well as a thorough analysis of the current state of affairs. For international scholars of social enterprise, this research provides a case of comparison with other countries, taking into account all main institutions that shape a country and social enterprise in that country. For scholars of the MISE framework, this research offers an additional country case study that further helps improve the framework.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Francisco Layrisse ◽  
Ezequiel Reficco ◽  
Andrés Barrios

PurposeThe purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise.Design/methodology/approachWe draw on a multiple case study of two social enterprises –one nonprofit (Aravind Eyecare) in Asia and one for-profit in Latin America (Biodent)– to analyze the implications of applying the value architecture of a freemium BM to social enterprises.FindingsThe freemium BM departs from standard practice when applied in social enterprises. Meaningful differences include the feasibility/desirability of converting free users to paying ones, the presence of significant variable costs –which requires balancing the ratio of free and paying customers– and the use of nontraditional pricing schemes to enhance value capture. The social freemium BM can increase scalability, value creation and value capture. Under this model, “beneficiaries” can be more than passive recipients of value and contribute to a venture's success in various ways –such as lowering its operational costs or enhancing its value proposition toward third parties.Originality/valueWhile in the past years commercial enterprises have been disrupted by the emergence of freemium platforms, the social enterprise field has barely taken notice. We extract lessons and implications from this paradigmatic change for the theory and practice of business model innovation in social enterprises, of particular relevance to Latin America, where social and environmental disequilibria remain a recurring feat.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michaela Haase

Purpose This paper aims to present a value cocreation framework that furthers understanding of social value cocreation. Design/methodology/approach This paper is an interdisciplinary conceptual analysis drawing on social enterprise studies, marketing research and philosophical value theory. It applies a visible-hand approach to the study of market relationships and, in line with philosophical research strategies, unfolds its analysis using conceptual distinctions. Findings This study provides a framework that substantiates the distinction between two modes of value cocreation and identifies the structure of the social enterprise business model. It explains how social enterprises can be conceived as role models for for-profit organizations, and it elucidates why social value cocreation is a demanding objective. Research limitations/implications This paper develops an integrative, nondichotomist view of value cocreation that does not conceptualize social and economic value cocreation as opposing goals. Practical implications Social enterprises can use the business model structure and two modes of value cocreation and view themselves as role models for for-profit organizations. Social implications This paper applies a visible-hand approach to both for-profit organizations and social enterprises. Using its framework, for-profit organizations can reflect on the consequences of their actions on society and how social value cocreation can improve social enterprise effectiveness. Originality/value To the best of the author’s knowledge, this paper is the first to bridge service-oriented approaches to marketing and social enterprise studies using philosophical value theory to improve understanding of social value cocreation.


2018 ◽  
Vol 8 (4) ◽  
pp. 1-22
Author(s):  
Boris Urban ◽  
Claire Beswick

Theoretical basis Research methodology. Teaching note Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Learning outcomes At the end of the case discussion, the students should be able to: demonstrate an understanding of the similarities and differences between profit and non-profit organisations; discuss social entrepreneurship as a process-driven set of activities; assess the organisation-environment-opportunity fit of the dilemma facing them; analyse and resolve practical issues in developing structure and systems; diagnose organisational issues facing enterprises wishing to formalise and grow; evaluate how an organisation may achieve both social and profit objectives; and appreciate the trade-offs of adopting a profit-driven approach for social enterprises. Case overview/synopsis: From her office on her farm in the Eden District of South Africa’s Western Cape province, Wendy Crane, who had for many years been involved in the conservation efforts of the Gouritz Cluster Biosphere Reserve (GCBR), drank in the view of the Langeberg Mountains. Her pleasure was a bit diminished by the knowledge that, like so many parts of the GCBR, this area’s environment was under threat. She was preparing for a meeting in March 2017 of the board of the non-profit company (NPC) that sought to initiate and coordinate activities that would achieve the goals of the GCBR. The NPC board members wanted the organisation to be self-sustaining when it came to core costs. To this end, the board had established Gouritz Enterprises as a social enterprise that would be responsible for profit-driven activities which would fund the NPC’s core costs. The enterprise had not yet started work in any formal way, and Crane was not sure if establishing a separate profit-driven entity was the best way of achieving the self-financing goal. Complexity academic level Post-graduate management diploma MBAC. Subject code: CSS 3: Entrepreneurship.


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