Social enterprise marketing: review of literature and future research agenda

2019 ◽  
Vol 38 (1) ◽  
pp. 121-135 ◽  
Author(s):  
Chinmoy Bandyopadhyay ◽  
Subhasis Ray
Keyword(s):  
Social Enterprise ◽  
Resource Constraints ◽  
Social Enterprises ◽  
Current Status ◽  
Future Research ◽  
Business Practices ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Keywords And Phrases ◽  
The Impact

Purpose The purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing knowledge base on social enterprise marketing (SEM). Design/methodology/approach Relevant articles on SEM were searched, following the PRISMA framework, in online databases using keywords and phrases like “marketing in social enterprises,” “marketing strategy/practice in social enterprises,” “social enterprise marketing” and “business practices in social enterprises.” After screening and checking for eligibility, 47 significant articles published in 21 peer-reviewed journals during 1995–2018 were selected for review. Findings The findings suggest that marketing in SEs has different issues and challenges when compared to marketing practices adopted by conventional business organizations. They are forced to address the varied expectations of the stakeholders in a resource-constrained situation, which creates problems for them. The review also highlights the fact that resource constraints, legacy mindset, and lack of marketing skills limit the impact of marketing practices in SEs. To address these issues, many social entrepreneurs survive through cost-effective marketing techniques. Originality/value To the authors’ knowledge, this is the first effort to identify and analyze extant literature in SEM. The resultant themes and research gaps highlight the current status of SEM literature. The paper can help SEs to understand and plan their marketing activities for better impact and profitability. Future research can draw on the findings of this review.

A hybrid approach to innovation by social enterprises: lessons from Africa

2015 ◽  
Vol 11 (1) ◽  
pp. 89-112 ◽  
Author(s):  
Sudheer Gupta ◽  
Stefanie Beninger ◽  
Jai Ganesh
Keyword(s):  
Social Impact ◽  
Resource Constraints ◽  
Hybrid Approach ◽  
Social Enterprises ◽  
Future Research ◽  
Theory Approach ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Sustainable Solutions ◽  
Societal Challenges

Purpose – This paper aims to provide a detailed analysis of the key capabilities needed for social enterprises to succeed in the context of extreme poverty. Facilitating growth and alleviating poverty in the world’s most impoverished regions requires introducing innovative solutions to achieve social impact while generating financial returns. Design/methodology/approach – This paper studies two social enterprises operating in Africa. Semi-structured interviewers were conducted with co-founders of the organizations. The transcribed interviews were analyzed through an open coding process, iterated to overarching categories, and compared between the organizations using a grounded theory approach. Secondary archival data and respondent validation were used to triangulate these findings. Findings – This paper proposes a model that highlights five key capabilities social enterprises need to tackle complex societal challenges while overcoming resource constraints and institutional voids. The processes followed to develop and deploy these capabilities are delineated, and the necessity of hybrid mechanisms that blend non-profit and private-sector approaches is shown as a key enabler for social enterprises to meet their dual objectives. Research limitations/implications – This research is limited to two cases studies from two different industries in Africa. Future research would refine and extend the proposed model to increase generalizability. Originality/value – This paper addresses a gap in the literature on understanding innovation and entrepreneurship in Africa, and it proposes a model for innovation derived from data. This paper also offers insights to the growing community of social entrepreneurs looking to develop sustainable solutions to societal challenges.

scholarly journals Assessing the value dimensions of social enterprise networks

2018 ◽  
Vol 24 (3) ◽  
pp. 734-754 ◽  
Author(s):  
Maria Luisa Granados ◽  
Ana Magdalena Rivera
Keyword(s):  
Social Enterprise ◽  
Knowledge Exchange ◽  
Immature Stage ◽  
Perceived Usefulness ◽  
Social Enterprises ◽  
Enterprise Networks ◽  
Social Entrepreneurs ◽  
Content Type ◽  
The Uk ◽  
The Impact

Purpose Despite the importance gained by social enterprises (SEs) and the increased number of social enterprise networks (SENs) in the UK, there is a paucity of research into the role of these networks in enhancing the sector and creating value. The purpose of this paper is to provide empirical evidence assessing this value. Design/methodology/approach The assessment and insights were derived through a concurrent mixed method data collection strategy with 241 responses from members of SEs in the UK. Findings In terms of frequency, the use of SENs is still sporadic, denoting an immature stage of network lifecycle development. Moreover, it was identified that usage was affected primarily by the perceived usefulness of the information available. The ultimate value created was primarily of an informative nature rather than knowledge exchange. Practical implications A framework is developed describing the structure, content and interaction dimensions of value of SENs. The understanding of this value offers opportunities to shape government interventions and current practices of SENs in assisting SEs and providing an active, knowledge sharing community. Originality/value By exploring the value perceived by social entrepreneurs of being part of an SEN, the paper considered an under-researched area of SE literature that can maximised the impact of the sector.

Potential outcomes of work integration social enterprises for people who are homeless, at risk of homelessness, or transitioning out of homelessness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sarah Barton ◽  
Hayley Porter ◽  
Susanne Murphy ◽  
Rosemary Lysaght
Keyword(s):  
At Risk ◽  
Financial Stability ◽  
Social Enterprise ◽  
Empirical Studies ◽  
Target Population ◽  
Social Enterprises ◽  
Potential Outcomes ◽  
Future Research ◽  
Content Type ◽  
Work Integration

Purpose Social enterprise has the potential to serve as a mechanism of social and economic opportunity for persons experiencing homelessness. This paper aims to identify potential outcomes of work integration social enterprises (WISEs) for people who are homeless, at risk of homelessness, or transitioning out of homelessness. Design/methodology/approach Searches of 14 databases were completed using keywords and subject headings pertaining to homelessness, social enterprise and employment, respectively. These searches were then combined to identify literature concerning WISEs with homeless populations. The initial search yielded 784 unique articles. Through screening, 29 articles were selected and independently coded to establish themes. Findings The analysis identified the potential for WISEs to contribute positively to the lives of the target population in the areas of connection to the community, employment skill building, mental health, personal agency and empowerment, relationship-building, structure and time use, financial stability and housing. There were less positive and mixed findings regarding substance use, crime/delinquency, physical health and transition to mainstream employment. Future research should further explore causal relationships between WISE approaches and strategies and their potential implications for persons emerging from homelessness. Originality/value Prior to this research, there have not been any recent publications that synthesize the existing body of literature to evaluate the potential outcomes of WISE participation for homeless populations. This paper lays the groundwork for future empirical studies.

Creating Social Spaces for Artists

2015 ◽  
Author(s):  
Daniel B. Cornfield
Keyword(s):  
Cultural Capital ◽  
Social Enterprise ◽  
Turning Points ◽  
Career Pathways ◽  
Social Enterprises ◽  
Social Entrepreneur ◽  
Social Entrepreneurs ◽  
Social And Cultural Capital ◽  
The Social ◽  
The Impact

This chapter considers the pathways to becoming an artistic social entrepreneur. Previous research on social entrepreneurs has emphasized the impact of one's stock of human, social, and cultural capital on one's mobilization of requisite resources for launching and sustaining a social enterprise. Less sociological attention has been given to the influence of career-biographical factors, such as family, religion, education, and pivotal career turning points that may inspire and compel one to become a social entrepreneur and to envision and shape one's social enterprise, let alone an artistic social enterprise. The profiles of four artistic social entrepreneurs in this chapter illustrate how their strategic and risk orientations and career pathways shape the social enterprises they envision and influence their assumption and enactment of their roles as artist activists.

Adopting Bricolage to Overcome Resource Constraints: The Case of Social Enterprises in Rural India

2019 ◽  
Vol 15 (02) ◽  
pp. 371-402 ◽  
Author(s):  
Pradeep Kumar Hota ◽  
Sumit Mitra ◽  
Israr Qureshi
Keyword(s):  
Emerging Economies ◽  
Resource Constraints ◽  
Social Contexts ◽  
Operating Conditions ◽  
Social Enterprises ◽  
Future Research ◽  
Social Entrepreneurs ◽  
Social Challenges ◽  
Study Approach ◽  
Dual Objectives

ABSTRACTSocial enterprises (SEs) primarily aim to create social value, that is, to generate benefits or reduce costs for society, while maintaining financial sustainability. Owing to their unique operating conditions and organizational characteristics, SEs face more severe resource challenges than their commercial counterparts. These challenges are exacerbated for SEs operating in emerging economies with complex social contexts. Overcoming these resource constraints and social challenges is vital for SEs to achieve their mission. Using an inductive multiple case-study approach, we identify a unique bricolage solution for achieving the dual objectives of SEs. Our findings suggest that identifying locally embedded village level entrepreneurs is a bricolage activity that social entrepreneurs leverage in the resource constrained environment of emerging economies, especially for the social enterprises that are active in the villages but were founded by social entrepreneurs who are not from these villages. This article therefore contributes to both social entrepreneurship literature as well as entrepreneurial bricolage literature and has important implications for future research and practice.

Social enterprise in Rwanda: an overview

2017 ◽  
Vol 13 (4) ◽  
pp. 376-391 ◽  
Author(s):  
Eugene Remy Rwamigabo
Keyword(s):  
Social Enterprise ◽  
Design Methodology ◽  
Social Enterprises ◽  
Anglo Saxon ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Mutual Help ◽  
Current Trends ◽  
The Subject ◽  
Current Governance

PurposeThe purpose of this paper is to analyze the context, the concept and the main types of social enterprises in Rwanda, and to present its main institutional and contextual trajectories. Design/methodology/approachThe author carried out a literature review and interviews. Six categories were identified; each one is illustrated by one emblematic case. FindingsThe paper presents the evolution of economically oriented social organizations in Rwanda, mostly under the form of cooperatives and NGOs and with inspiration from traditional forms of mutual help. The context of emergence of social enterprise in Rwanda was shaped, among other factors, by Anglo-Saxon influence. Other factors include notably the aftermath of the 1994 genocide against Tutsi, the current governance prevailing in the country and the current entrepreneurships trends. The paper also underlines the absence of research on the subject in Rwanda. Six categories of social enterprises in Rwanda and their main features have been identified and analyzed, namely, NGOs, cooperatives, informal organizations, social entrepreneurs, public/private partnerships and companies carrying out social activities. Finally, the paper analyzes the institutional and contextual trajectories of social enterprise in Rwanda. Originality/valueThe paper explores and provides insights into the specificities and the current trends of social enterprise in Rwanda with a view to fostering further analysis for several research avenues.

The Bake Collective – making a delicious difference

2018 ◽  
Vol 8 (1) ◽  
pp. 1-28
Author(s):  
Zoha A. Karmali ◽  
Meena Galliara ◽  
Manjari Srivastava
Keyword(s):  
Social Entrepreneurship ◽  
Social Enterprise ◽  
Subject Area ◽  
Social Enterprises ◽  
Full Time ◽  
Growth Strategies ◽  
Social Entrepreneurs ◽  
Content Type ◽  
Postgraduate Students ◽  
Start Up

Subject area Social Entrepreneurship. Study level/applicability This case study can be used on the module on introduction to social entrepreneurship for postgraduate students specializing in Social Entrepreneurship or Social Work. Case overview This case explores the difference between social entrepreneurship and idealism. It captures the journey of Charlene Vaz and Kavita Gonsalves, two passionate young women, who formed “The Bake Collective” (TBC). Kavita and Charlene are both full-time employees, who spend their weekends and evenings running TBC and through bake sells raise funds for supporting social causes. The women have been able to get a teacher hired for differently abled children, provide water purifiers to victims of the Nepal earthquake, furnish a classroom in a school for less privileged children and provide teaching material for schools in over 400 villages in the State of Maharashtra in India. The case highlights the power of volunteering for a cause that can result in developing a social enterprise. It helps to unfold the steps undertaken to kick-start the cause as well as the risks involved in the start-up stage. It also discusses the measures that can be taken to mitigate the risks in the start-up phase and the ways by which social entrepreneurs can scale and grow their programme. Expected learning outcomes From this case, students will learn about the factors that lead to the germination of a social enterprise and identify characteristics of social entrepreneurs. They will be able to understand critical factors required to sustain start-up enterprises. The case will also enable students to explore systems and processes that need to be designed to sustain the start-up phase. Further, the case will help students to brainstorm on growth strategies for social enterprises. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

scholarly journals Social innovation drivers in social enterprises: systematic review

2020 ◽  
Vol 27 (5) ◽  
pp. 775-795 ◽  
Author(s):  
Iraci de Souza João-Roland ◽  
Maria L. Granados
Keyword(s):  
Systematic Review ◽  
Social Innovation ◽  
Social Enterprises ◽  
Local Context ◽  
Future Research ◽  
Generic Model ◽  
Social Entrepreneurs ◽  
Management Tools ◽  
Content Type ◽  
Starting Point

PurposeIdentify the drivers of social innovation (SI) that bring together the main management tools and approaches associated with the creation of SI in social enterprises (SEs).Design/methodology/approachA systematic review was developed in the Web of Science, Scopus and EBSCO databases, using the keywords: social innovation, social enterprise and management. After analysis of quality and application of inclusion and exclusion criteria, 54 articles were selected for full analysis.FindingsSI process was systemised into four steps: mapping and development, consolidation, scaling up and evaluation. The drivers of SI were mapped and classified into three main factors: contextual, organisational and managerial.Practical implicationsIn organisational factors, business model was emphasised, as well as partnerships, participatory culture and intrapreneurship, adequate levels of bricolage and continuous learning. The management factors included the characteristics of the entrepreneur/innovator and managerial practices, where those that facilitate teamwork and the participation of all involved are best suited. In contextual factors, the highlight was the need for support from policy makers; community participation and demand for innovations that consider local context and usability.Originality/valueThis study connects previously scattered knowledge in a generic model of SI, highlighting routines and processes used, and provides a starting point for innovators and social entrepreneurs in the complex, uncertain and often unknown process of SI. Additionally, several research gaps were identified to be addressed by future research in the context of SI management.

scholarly journals The significance of grassroots and inclusive innovation in harnessing social entrepreneurship and urban regeneration

2020 ◽  
Vol 32 (4) ◽  
pp. 667-686
Author(s):  
Abel Duarte Alonso ◽  
Seng Kiat Kok ◽  
Seamus O'Brien ◽  
Michelle O'Shea
Keyword(s):  
Social Enterprise ◽  
Urban Regeneration ◽  
Human Dimensions ◽  
Social Enterprises ◽  
Human Dimension ◽  
Content Type ◽  
Four Dimensions ◽  
Inclusive Innovation ◽  
Grassroots Innovations ◽  
The Impact

Purpose The purpose of this study is to examine the dimensions of inclusive and grassroots innovations operationalised by a social enterprise and the impact of these activities on urban regeneration. To this end, the case of Homebaked in Liverpool, UK, is presented and discussed. Design/methodology/approach Face-to-face interviews with members of Homebaked’s management, staff and volunteers were conducted; the interviews were complemented with on-site observations and review of archival information of the social enterprise. Findings The data gathered revealed the organisation’s involvement in both types of innovation as a means to achieve long-term urban regeneration related goals. For instance, innovative, strategic and human dimensions, together with the human dimension emerged as key ways of innovating. The impacts of innovative practices comprised encouraging inclusiveness among residents and non-residents, with approaches including hands-on training workshops, job and volunteering opportunities being predominant. Originality/value First, the study advances the theoretical and applied understanding of grassroots and inclusive innovation in the context of a social enterprise. For instance, an innovative/strategic and human dimension emerged as predominant ways in which grassroots and inclusive innovation elements were manifested. These dimensions were based on technology uptake, implementation of new product/service concepts or harnessing the skills of local and non-local individuals. Similarly, four dimensions associated with the impacts of these types of innovation were revealed. Second, the study addresses acknowledged gaps in the literature, particularly regarding the limited contributions illuminating processes and determinants of innovation among social enterprises.

Financing social entrepreneurship

2018 ◽  
Vol 14 (2) ◽  
pp. 130-155 ◽  
Author(s):  
Erin I-Ping Castellas ◽  
Jarrod Ormiston ◽  
Suzanne Findlay
Keyword(s):  
Mixed Methods ◽  
Performance Measurement ◽  
Empirical Evidence ◽  
Social Enterprise ◽  
Qualitative Interviews ◽  
Social Enterprises ◽  
Online Questionnaire ◽  
Content Type ◽  
Impact Performance ◽  
The Impact

Purpose This paper aims to explore the emergence and nature of impact investment in Australia and how it is shaping the development of the social enterprise sector. Design/methodology/approach Impact investment is an emerging approach to financing social enterprises that aims to achieve blended value by delivering both impact and financial returns. In seeking to deliver blended value, impact investment combines potentially conflicted logics from investment, philanthropy and government spending. This paper utilizes institutional theory as a lens to understand the nature of these competing logics in impact investment. The paper adopts a sequential exploratory mixed methods approach to study the emergence of impact investment in Australia. The mixed methods include 18 qualitative interviews with impact investors in the Australian market and a subsequent online questionnaire on characteristics of impact investment products, activity and performance. Findings The findings provide empirical evidence of the rapid growth in impact investment in Australia. The analysis reveals the nature of institutional complexity in impact investment and highlights the risk that the impact logic may become overshadowed by the investment logic if the difference in rigor around financial performance measurement and impact performance measurement is maintained. The paper discusses the implications of these findings for the development of the Australian social enterprise sector. Originality/value This paper provides empirical evidence on the emergence of impact investment in Australia and contributes to a growing global body of evidence about the nature, size and characteristics of impact investment.

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