The ubiquitous jazz metaphor: thoughts from a jazz musician and management educator

2015 ◽  
Vol 33 (7) ◽  
pp. 966-971
Author(s):  
Noel Dennis
Keyword(s):  
Design Methodology ◽  
Core Competencies ◽  
Marketing Management ◽  
Learning Material ◽  
Pedagogical Practice ◽  
Marketing Manager ◽  
Content Type ◽  
Management Learning ◽  
Jazz Musician ◽  
Management Educator

Purpose – The purpose of this paper is to provide a viewpoint about how the jazz metaphor can be applied to marketing/management education, in light of the article by Holbrook (2015). Design/methodology/approach – This commentary examines the jazz metaphor from the author’s perspective as a jazz musician and management educator and hopefully provides the reader with a brief snapshot into the intricate workings of a jazz group. This commentary also investigates the lessons to be learned from Miles Davis’s approach to leadership and innovation. Findings – The jazz group can provide a valuable model for modern organisations. The core competencies of a successful jazz group, e.g. collaboration, trust, dialogue and innovation can be employed to bring about a culture of creativity within an organisation. Research limitations/implications – It may be possible to extend the jazz metaphor and investigate how different aspects of business practice could be aligned with particular genres of jazz. Originality/value – This commentary expands on Holbrook’s discussion of the marketing manager as Jazz musician and provides examples of how these metaphors can be used in order to augment the marketing/management learning material to offer alternative perspectives to the learning communities and enhance the pedagogical practice

Increasing consumer identification with a service company: key influencing factors

2016 ◽  
Vol 32 (11) ◽  
pp. 19-21
Keyword(s):  
Purchase Intention ◽  
Design Methodology ◽  
Marketing Manager ◽  
Content Type ◽  
Behavioral Loyalty ◽  
Pertinent Information ◽  
Meaningful Relationships ◽  
Company Identification ◽  
Positive Word Of Mouth ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Creating and strengthening meaningful relationships with the firm’s customers should be a top priority for any marketing manager. Greater positivity toward the organization and increased loyalty are among the rewards attainable for those willing to expend the effort. The magnitude of the issue has lead to growing attention on consumer-company identification. Core to this construct is the notion that people consider themselves to be psychologically connected to a particular firm. This perception of belongingness often leads to deeper relations and higher levels of commitment reflected in such as willingness to act as an advocate for the firm and spread positive word-of-mouth, lower vulnerability to negative information about the company, increased purchase intention and higher levels of both attitudinal and behavioral loyalty. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Agile ascension

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Keyword(s):  
Competitive Advantage ◽  
Case Studies ◽  
Learning Strategies ◽  
Design Methodology ◽  
Reading Time ◽  
Core Competencies ◽  
Content Type ◽  
Agile Learning ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Agile learning strategies and agile core competencies are crucial to the success of organizations in the digital economy. These principles can be adopted by others to gain and maintain competitive advantage. 10; 10; Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals The alternative “Marketing Revolution”

2016 ◽  
Vol 8 (2) ◽  
pp. 308-334 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Sales Force ◽  
Marketing Management ◽  
Close Reading ◽  
Content Type ◽  
Sales Force Management ◽  
Sales And Marketing

Purpose This paper reviews the contributions of Harry Tosdal, a pioneer of sales and marketing management. It serves to puncture a variety of marketing myths and illuminate a completely neglected concept of the consumer. Design/methodology/approach This account is based on a close reading of Tosdal’s publications. Findings Tosdal articulated a highly nuanced interpretation of marketing management, market research and sales force management. Each of these elements was keyed into fostering goodwill between firm and customer. Perhaps most importantly, he provides a counterpoint to the idea that the consumer is sovereign in the marketplace. Instead, he makes a case that the ontology of the market is riven by compromise. Originality/value This paper highlights the concept of the compromising consumer. Arguably, this is a much more empirically realistic conception of the agency we possess in the marketplace than the idea that we move markets in ways absolutely consistent with our desires.

As narrative capital: jazz tropics and the marketing imaginary

2015 ◽  
Vol 33 (7) ◽  
pp. 972-980
Author(s):  
Douglas Brownlie
Keyword(s):  
Social Order ◽  
Design Methodology ◽  
Academic Discipline ◽  
Social Contexts ◽  
Marketing Management ◽  
Public Understanding ◽  
Content Type ◽  
Content Strategy ◽  
Narrative Framework ◽  
Cultural Force

Purpose – The purpose of this paper is to discuss how discourse and figure nurture the narrative “capital” available to the community of marketing scholars through expanding its horizon of translational frames. It specifically discusses one such translational frame as presented within Holbrook’s (2015) discussion of jazz within a narrative of marketing management and how it enhances the understanding of marketing as a creative cultural force. Design/methodology/approach – Generalising from “jazz” to tropics, the commentary discusses three thematic reflective possibilities inspired by Holbrook’s article: content strategy; visual fluency and marketing creativity; and wider visions. This paper also examines how discussions about the wider public understanding of marketing can draw inspiration from the narrative framework suggested by Holbrook (2015) and his calculus of constructive ambiguity. Findings – As an area of study, tropics enriches the reflexive awareness of how the discipline of marketing is understood within academia and its various stakeholder communities. Research limitations/implications – The academic discipline of marketing needs to continuously reimagine itself and its relation to the changing social order in order to participate in dialogue with it. Originality/value – In particular, the commentary examines the jazz metaphor developed by Holbrook (2015) and suggests how this could affect the way that marketing presents itself within wider social contexts.

scholarly journals Reconciling contracts and relational governance through strategic contracting

2018 ◽  
Vol 33 (3) ◽  
pp. 265-276 ◽  
Author(s):  
Bent Petersen ◽  
Kim Østergaard
Keyword(s):  
Design Methodology ◽  
Law And Economics ◽  
Analytical Framework ◽  
Marketing Management ◽  
Relational Governance ◽  
Content Type ◽  
Industrial Marketing ◽  
Rent Theory ◽  
Practical Implications ◽  
Contingency Approach

Purpose In an industrial marketing context of manufacturer–distributor collaboration, this law and economics paper aims to contrast two approaches to contracting: conventional and strategic. Design/methodology/approach Based on relational rent theory, this paper provides an analytical framework for juxtaposing conventional and strategic contracting. A contingency approach is applied to formulate propositions as to when conventional versus strategic contracting is preferable. Findings The distinction between conventional and strategic contracting has implications as to whether relational governance substitutes or complements formal contracts (the substitution versus complements perspectives). Strategic contracting results in complementarity (rather than substitutability) between formal contracts and relational governance. Research limitations/implications This paper argues that a more nuanced view on contract types, such as strategic versus conventional, may reconcile the enduring research controversy between the substitution and complements perspectives. Practical implications Today, formal contracts with foreign distributors tend to resemble “prenuptial agreements”. The opportunity for relational rent (e.g. manifested in higher export revenues) grows if conventional contracts are superseded by contracts following strategic contracting principles. Originality/value This study is interdisciplinary, not only by its combination of marketing, management and contractual economics but also through its law and economics amalgamation.

Understanding competition and service offer in museum marketing

2017 ◽  
Vol 30 (2) ◽  
pp. 215-230 ◽  
Author(s):  
Tanja Komarac ◽  
Durdana Ozretic-Dosen ◽  
Vatroslav Skare
Keyword(s):  
Emerging Market ◽  
Marketing Management ◽  
Marketing Manager ◽  
Convenience Sample ◽  
Content Type ◽  
Museum Professionals ◽  
Museum Marketing ◽  
Research Findings ◽  
Museum Experience

Purpose The purpose of this paper is to explore the current role of competition as one of the neglected aspects of museum marketing management. It also aims to discover whether museum professionals consider museums to be market immune and to find out what they think about the role of competition in creating and managing their existing and new services. Design/methodology/approach The theoretical part of the paper is based on a review of the literature from the multidisciplinary field of arts and museum marketing management. The exploratory qualitative research included 17 museum professionals and was carried out in 17 museums in one EU emerging market country. Findings Museum professionals are not aware of the competition, or they tend to ignore its existence. They consider the preservation of objects (exhibits) to be equally or even more important than providing services. However, additional services become important. Although some museum professionals try to engage visitors in the active creation of museum experience, most are still conservative in such terms. Research limitations The primary research limitations are related to intentional, convenience sample and the perspective of one employee (marketing manager or museums’ director). Originality/value Research findings provide valuable insights for both marketing academics and professionals engaged in the museum marketing management field. The contribution of the paper is also contextual as it helps to bridge the gap existing in museum marketing management research in the context of the emerging markets.

scholarly journals Resource-based competition: three schools of thought and thirteen criticisms

2014 ◽  
Vol 26 (2) ◽  
pp. 122-148 ◽  
Author(s):  
Tarek El Shafeey ◽  
Paul Trott
Keyword(s):  
Design Methodology ◽  
Dynamic Capabilities ◽  
Core Competencies ◽  
Social Constructionist ◽  
Management Research ◽  
Resource Based View ◽  
Content Type ◽  
The Social ◽  
Practical Implications ◽  
Terminological Confusion

Purpose – The field of research on resource-based competition is full of nuanced terminology and misunderstandings. This has led to confusion, and thus the authors offer a critical review, which provides a structure and clarity to this subject. The paper aims to discuss these issues. Design/methodology/approach – This analysis structures the literature on resources, capabilities, and competences into three distinct schools of thought: the resource-based view (RBV) of the firm, the rational-equilibrium school; the dynamic capability-based view of the firm, the behavioural-evolutionary school; and the competence-based view of the firm, the social constructionist school. Findings – The authors uncover 13 criticisms of the most widely adopted theoretical framework of the RBV of the firm – Valuable-Rare-Imperfectly imitable-Organisation (VRIO). Research limitations/implications – The misinterpretation and neglect of the classic scholarly work may help to explain why the VRIO framework has been elevated from a view to a theory and why it has received so much attention. Practical implications – The authors show how the relative ease of measuring resources as compared to (dynamic) capabilities and (core) competencies has helped raise the profile of RBV. Originality/value – This analysis contributes to management research by illustrating the deviation among the three schools of thought; the authors show how this has contributed to wide terminological confusion and offer a structure to help researchers situate their work within the relevant school of thought.

Pedagogical mentoring and transformation of teaching practices in university

Kybernetes ◽  
2019 ◽  
Vol 48 (7) ◽  
pp. 1534-1546 ◽  
Author(s):  
Carola Hernandez ◽  
Irma Alicia Flores
Keyword(s):  
Community Of Practice ◽  
Design Methodology ◽  
First Century ◽  
Pedagogical Practices ◽  
Curricular Reform ◽  
Pedagogical Practice ◽  
Content Type ◽  
Regional University ◽  
Learning Conversations ◽  
New Community

Purpose The purpose of this paper is to identify how pedagogical mentoring contributed to the transformation of teachers’ pedagogical practices and to the consolidation of a team of autonomous leaders in a Colombian regional university, within the framework of a curricular reform. Design/methodology/approach The paper is a qualitative research under the methodology of experience systematization. In this methodology, the participants and researchers analyze experiences and generate knowledge about why processes are developed in a particular way. This requires organizing, reconstructing and interpreting facts and experiences. In education, the main actors (teachers) research their own pedagogical practice, developing critical thinking and generating curricular and pedagogical knowledge. Findings Results show that pedagogical mentoring was effective in achieving the proposed objectives by means of learning conversations. The entire process addressed the curriculum in all its complexity, encouraged reflection about the teachers’ pedagogical practice and empowered them as designers, implementers and evaluators of the curriculum. Research limitations/implications Curricular reforms are complex educational phenomena. In this study, the authors limited the analysis to understanding how to generate a new community of practice with teachers to implement curricular changes in all their complexity. Other actors such as principals or students were not included in the process. Originality/value The systematization of this experience shows that pedagogical mentoring is a successful strategy to develop a curricular reform in a participative manner. In addition, it provides elements – from both pedagogical practice and theory – to foster communities of reflexive teachers who are ultimately the actual designers and implementers of curricula that can tackle the challenges of education for the twenty-first century.

Morris B. Holbrook: an historical autoethnographic subjective personal introspection

2017 ◽  
Vol 9 (2) ◽  
pp. 144-190 ◽  
Author(s):  
Morris B. Holbrook
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Intellectual Development ◽  
Personal History ◽  
Content Type ◽  
Unique Path ◽  
History Of ◽  
Jazz Musician ◽  
Key Participants

Purpose This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular. Design/methodology/approach The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI. Findings The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career. Research limitations/implications The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash. Originality/value In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

Journey of neuroscience: marketing management to organizational behavior

2020 ◽  
Vol 43 (9) ◽  
pp. 1063-1079
Author(s):  
Rachana Chattopadhyay
Keyword(s):  
Organizational Behavior ◽  
Design Methodology ◽  
Consumer Psychology ◽  
Marketing Management ◽  
Research Articles ◽  
Content Type ◽  
Neuroscience Research ◽  
Future Direction ◽  
Tools And Techniques ◽  
Neural Signaling

Purpose The purpose of this paper is to provide an overview of the advancement of neuroscience research works in the domains of marketing management and organizational behavior and its future scope for expansion in the area of organizational behavior. Design/methodology/approach A total of 77 neuroscience research articles in the area of marketing management and organizational behavior published between 2004 and 2017 were reviewed, and a possible future direction for neuroscience research in the area of organizational behavior was identified in this article. Findings Findings from neuroscience research works suggest that tools and techniques that are useful in the neuroscience domain are also quite powerful and reliable in the context of organizational behavior research. Here, it should be noted that not all of these are independently powerful. Therefore, in certain cases, it is desirable to use neuroscience techniques in association with existing methods. Originality/value Neuroscientific research works in the context of the marketing domain were started with the motivation to identify the neural signaling in association with different marketing initiatives. However, the research works have proceeded much deeper and entered into the field of consumer psychology. Further research shows that neuroscience techniques are quite useful in the understanding of consumer behavior and can be extended in the field of organizational behavior. In this study, the authors have provided the future direction of neuroscience research works in the area of organizational behavior.

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