FEATURES OF FORMATION OF BRAND CAPITAL OF THE TERRITORY, ON THE EXAMPLE OF EXISTING APPROACHES

В статье рассматриваются подходы к определению марочного капитала, автором определена терминологическая путаница, требующая уточнения. В статье представлена авторская трактовка марочного капитала, а также определятся основные элементы его формирования на примере существующих подходов и моделей. The article considers approaches to the definition of branded capital, the author defines a terminological confusion that requires clarification. The article presents the author's interpretation of branded capital, and also defines the main elements of its formation on the example of existing approaches and models.

Black box of phage–bacterium interactions: exploring alternative phage infection strategies

The canonical lytic–lysogenic binary has been challenged in recent years, as more evidence has emerged on alternative bacteriophage infection strategies. These infection modes are little studied, and yet they appear to be more abundant and ubiquitous in nature than previously recognized, and can play a significant role in the ecology and evolution of their bacterial hosts. In this review, we discuss the extent, causes and consequences of alternative phage lifestyles, and clarify conceptual and terminological confusion to facilitate research progress. We propose distinct definitions for the terms ‘pseudolysogeny’ and ‘productive or non-productive chronic infection’, and distinguish them from the carrier state life cycle, which describes a population-level phenomenon. Our review also finds that phages may change their infection modes in response to environmental conditions or the physiological state of the host cell. We outline known molecular mechanisms underlying the alternative phage–host interactions, including specific genetic pathways and their considerable biotechnological potential. Moreover, we discuss potential implications of the alternative phage lifestyles for microbial biology and ecosystem functioning, as well as applied topics such as phage therapy.

AN APPROACH TO EXTENDING QUERY SENTENCE FOR SEMANTIC ORIENTED SEARCH ON KNOWLEDGE GRAPH

There are many applications related to semantic web, information retrieval, information extraction, and question answering applying ontologies in recent years. To avoid the conceptual and terminological confusion, an ontology is built as a taxonomy ontology which identifies and distinguishes concepts as well as terminology. It accomplishes this by specifying a set of generic concepts that characterizes the domain as well as their definitions and interrelationships. There are some methods to represent ontologies, such as Resource Description Framework (RDF), Web Ontology Language (OWL), databases etc. depending on the characteristic of data. RDF, OWL usually is used the cases when data structure is objects which the relationship among the objects is simple. But if the relationship among the objects is more complex, using databases for storing ontologies is an approach to be better. However, using relational databases do not sufficiently support the semantic orientated search by Structured Query Language (SQL) and the searching speed is slow. Therefore, this paper introduces an approach to extending query sentences for semantic oriented search on knowledge graph.

THE CONSTITUTION OF THE STATE IN THE CONTEXT OF ITS FUNCTIONS

Purpose. The scientific publication is devoted to highlighting the peculiarities of the legal nature of the constitution. The authors consider the structure and content of the constitution of the state in the context of its functions. The specificity of the content of the newest constitutions in the history of world constitutionalism is considered. Methods. The methodological basis of the work is a post-positivist methodology for the study of the problems of the paradigm of contemporary Ukrainian constitutionalism, which is an orderly system of mutually agreed ideological principles and methods that allow to thoroughly and comprehensively investigate the legal properties of the paradigm of constitutionalism and to determine the essence and content of its legal relations. Results and Conclusions. Consequently, the main and still unresolved issue is the ambiguity of what is proposed to adopt: a new Constitution, a new version of the current Constitution, amendments and additions to the current Constitution. Although paradoxical, but in Presidential speeches, these terms are used repeatedly as synonyms. However, legally they are completely different concepts. This terminological confusion carries a great danger of loss of landmarks and prevents a clear statement of the problem in a purely legal area. Thus, we believe that the constitutional process is too politicized today. In our opinion, the acutest political struggle is underway for adopting a form of constitution that is convenient for one of the parties. But in fact – for power – everyone wants a maximum of power. Including through their Constitution enforced in some way. However, the Basic Law should be adopted not from the conjuncture considerations of political expediency, but be a complete legal document, taking into account the achievements of the world jurisprudence, with the strict observance of all the prescribed legal procedures. After all, the constitution should be the main document of the state, at least for a decade.

Blockchain and its application to accounting

Purpose: In recent years Bitcoin has revolutionized the financial world. Its birth was made possible thanks to an innovative combination of certain pre-existing technology in computer networks and cryptography, which led to the existence of a transparent, reliable and immutable record of transactions, a large shared ledger: Blockchain. Several studies analyse the application or future application of Blockchain in different industries. The application of Blockchain in accounting is one of the most debated, since it is a shared accounting record and it is anticipated that its application could change the mission of accountants or even auditors. Therefore, the main objective of this work is to analyze the existing literature on the importance of Blockchain and its possible impact on accounting.Design/methodology/approach: The review of the literature on blockchain and its importance was carried out. Also we have analyzed the triple entry and the so-called accounting ledger, trying to clarify some existing terminological confusion, and we have faced what could be the future of this technology.Findings: The review of the literature implies that Blockchain, after technical improvement and development, will involve an important transformation of the traditional accounting system, with the consequent modification of the work of accountants and auditors.Originality/value: One of the main contributions of this study is its importance for academic literature, being one of the first to analyze the impact of Blockchain in traditional accounting.

Evropský národ vs. globalizovaný nacionalismus

The author recommends that any consideration of the issue of nation and nationalism should be preceded by a careful analysis of the terminology used. He points out that the key term ‚nation‘ itself should be used in the knowledge that it refers, on the one hand, to a specific large group of citizens – members of a nation, but also to an abstract value community of culture. He critically rejects the thoughtless use of the term ‚nationalism‘, which forgets that it is derived from the term ‚nation‘. This is a dangerous distortion, especially when applied to non-European realities. A nation is originally a specifically European phenomenon, that is to say, a community that grows out of the old cultural and ideological resources of European countries. If the globalised term nationalism is used retrospectively to analyse the history or present of European nations, there is a danger of distortion and misunderstanding. Just as distorting, however, can be the analysis of non-European ‚nations‘ in the coordinates of the European nation. In conclusion, the author points out that the humanistic and motivational values of the European nation from the time of its formation are largely an empty phrase for contemporary nations. The reason for this, however, lies not only in terminological confusion, but also in the great transformation of value norms as a result of the neoliberal questioning of national values and identities that is being promoted in the context of advancing globalisation.

Problemy terminologiczne w glottodydaktyce – źródła, przykłady, konsekwencje

The present paper discusses selected terminological problems typical of the field of foreign language teaching and learning. The discussion concentrates on several terms commonly used in various glottodidactic debates, namely: competence, communication, interaction, discourse, authenticity and individual differences. The article attempts to indicate the sources of inconsistencies in the terminology, offers several examples and interpretations of these terms in questions from the relevant literature, and determines potential consequences. The aim of the paper is also to indicate areas of glottodidactic research which may be particularly sensitive to such terminological confusion and to stress the necessity of identifying the theoretical perspective and defining the terms central to the particular research project or discussion.

Organizational and methodical features of classical aerobics and rhythmic gymnastics

The study is devoted to the problem of terminological confusion in the concepts of “rhythmic gymnastics” and “classical aerobics”. We present a comparative description of two types of motor activity: rhythmic gymnastics and classical aerobics. The comparison is carried out for 12 criteria: the content of the classes (equipment); specific exercise technique; the physical qualities developed in the classroom; method of exercise; the structure and content of parts of lessons; music; methods of constructing combinations of the motor; pedagogical control; the predominant nature of the energy supply of muscle activity; requirements for equipment; equipment of the hall; instructor’s commands. On the basis of the conducted pedagogical experiment, the methods of the effectiveness of rhythmic gymnastics and classical aerobics is shown. Changes in the indicators of physical fitness of high school students taking part in the experiment are revealed.