Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer research

2018 ◽  
Vol 21 (4) ◽  
pp. 421-444 ◽  
Author(s):  
Morris B. Holbrook
Keyword(s):  
Consumer Research ◽  
Design Methodology ◽  
Content Type ◽  
Consumption Experience ◽  
The Creation ◽  
Promotional Messages

Purpose This paper aims to trace the origins, development and future of the consumption experience as a concept in marketing and consumer research. Design/methodology/approach The author relies on subjective personal introspection to describe his involvement in the introduction and elaboration of the consumption-experience concept. Findings The author finds that the concept of the consumption experience has extended to many areas of marketing and consumer research, with widespread applicability in the creation of brand-related promotional messages. Research limitations/implications The consumption experience is central to our understanding of consumers and deserves full exploration in the work of consumer researchers. Originality/value Working with Professor Elizabeth Hirschman, the author played a pioneering role in understanding the consumption experience and is happy to see that their contribution has encouraged others to pursue related themes.

scholarly journals Designing for the satisfaction of high-level needs

2014 ◽  
Vol 26 (6) ◽  
pp. 639-649 ◽  
Author(s):  
Petter Stenmark ◽  
Johan Lilja
Keyword(s):  
Customer Satisfaction ◽  
Design Methodology ◽  
Service Innovation ◽  
New Product ◽  
Service Development ◽  
Content Type ◽  
The Creation ◽  
High Level ◽  
Satisfaction Surveys

Purpose – The purpose of this paper is to introduce a methodology that can support the process of understanding and designing for the satisfaction of high-level needs in practice. The satisfaction of high-level needs has seldom been in focus when it comes to customer satisfaction surveys or the process of new product or service development. However, needs do occur on various levels, and the satisfaction of high-level needs actually appears to have the greatest potential for the creation of loyalty among customers and customer satisfaction. The satisfaction of high-level needs has furthermore been pointed out as a strategy for the creation of attractive quality. Design/methodology/approach – The paper is based on literature studies and the application of the Ideation Need Mapping (INM) methodology in a specific case. Findings – The paper presents the INM methodology that could be used for guiding product and service innovation in practice. More specifically, the methodology supports the process of understanding and designing for the satisfaction of high-level needs. Originality/value – This paper aims to contribute to envisioning and demonstrating how the understanding of, and design for, satisfaction of high-level needs can be done in practice.

Data mining in anti-money laundering field

2017 ◽  
Vol 20 (3) ◽  
pp. 301-310 ◽  
Author(s):  
Noriaki Yasaka
Keyword(s):  
Data Mining ◽  
Knowledge Management ◽  
Money Laundering ◽  
Design Methodology ◽  
Point Of View ◽  
Important Task ◽  
Content Type ◽  
Suspicious Transaction ◽  
Mining Methods ◽  
The Creation

Purpose This report aims to focus on how suspicious transaction report is created with data mining methods and used from the point of view of knowledge management. Design/methodology/approach This paper considers data mining versus knowledge management in the anti-money laundering (AML) field. Findings In the AML field, the information and knowledge gained are not necessarily used for or shared with the related shareholders. Creating and co-evolving the network of “knowledge professionals” is the impending assignment in this industry. The first and most important task is knowledge management in the global AML field. Originality/value The report considers the creation with data mining methods and utilization from the point of view of knowledge management.

How can dynamic capabilities make sense in avoiding value co-creation traps?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xinbo Sun ◽  
Qingqiang Zhang
Keyword(s):  
Technology Integration ◽  
Design Methodology ◽  
Dynamic Capabilities ◽  
Archival Data ◽  
Manufacturing Companies ◽  
Content Type ◽  
The Creation ◽  
Network Capability

PurposeThe existing research rarely explains the role of dynamic capabilities in the creation of value co-creation behaviors. The purpose of this paper is to explore how dynamic capabilities play a role in avoiding value co-creation traps and generating new value co-creation behaviors.Design/methodology/approachThis paper collects rich interview and archival data from two Chinese manufacturing companies to examine value co-creation in digital servitization by the case study.FindingsThe paper discovers the value co-creation traps that enterprises face in digital servitization and analyzes the important role of resource and technology integration capabilities in avoiding these traps. Also, the research explores how network capability affects the generation of new value co-creation behaviors.Originality/valueThis paper develops a framework for dynamic capabilities to avoid value co-creation traps and generate new value co-creation behaviors.

How to measure knowledge management: dimensions and model

VINE ◽  
2015 ◽  
Vol 45 (1) ◽  
pp. 107-125 ◽  
Author(s):  
Mariano García-Fernández
Keyword(s):  
Knowledge Management ◽  
Literature Review ◽  
Design Methodology ◽  
Present Model ◽  
Content Type ◽  
Proposed Model ◽  
The Creation ◽  
And Storage ◽  
Practical Implications

Purpose – The aims of this paper are: to identify the dimensions of knowledge management (KM), and to propose a model for KM that will be useful for future researchers in carrying out KM measurement. Design/methodology/approach – The paper is based on a literature review of theoretical and empirical contributions to KM. Findings – The results obtained show that the creation, transfer and storage, and implementation and use are dimensions of the concept of KM. On the basis of these dimensions, this study proposes a model integrating these dimensions and operationalizes it using selected items, so that future researchers may carry out measurements using the proposed model. Practical implications – The study implies that companies and researchers use a smaller time in theoretical checks and can devote to measurements which develop improvements. Originality/value – The present model differs from other, previous models in that it integrates various approaches to the study of KM.

Amateurism, scientific control, and crime: historical fluctuations in anti-doping discourses in sport

2018 ◽  
Vol 4 (1) ◽  
pp. 18-29
Author(s):  
Ian Ritchie ◽  
Kathryn Henne
Keyword(s):  
Design Methodology ◽  
Content Type ◽  
Historical Approach ◽  
Secondary Sources ◽  
The World ◽  
World Anti Doping Agency ◽  
Time Periods ◽  
The Creation ◽  
High Level

Purpose The purpose of this paper is to assess the institutional mechanisms for combating doping in high-level sport, including the trend toward using legalistic frameworks, and how they contribute to notions of deviance. Design/methodology/approach A historical approach informed by recent criminological adaptations of genealogy was utilized, using primary and secondary sources. Findings Three time periods involving distinct frameworks for combating doping were identified, each with their own advantages and limitations: pre-1967, post-1967 up until the creation of the World Anti-Doping Agency in 1999, and post-1999. Originality/value This study contextualizes the recent legalistic turn toward combating doping in sport, bringing greater understanding to the limitations of present anti-doping practices.

Listening as practice: a month in Ólafsfjörður

2019 ◽  
Vol 19 (1) ◽  
pp. 9-17
Author(s):  
Kim Munro
Keyword(s):  
Design Methodology ◽  
Site Specific ◽  
Content Type ◽  
The Creation ◽  
A Site

Purpose The purpose of this paper is to discuss the practice as research of a site-specific audio documentary project made while on a residency in North Iceland. Design/methodology/approach This project uses the application of a methodology of listening in the creation of the work. Findings The author claims that rather than focusing on the concept of voice in documentary, listening reveals the inherent ecology and inter-relatedness of the documentary materials. Originality/value A practice of listening in documentary making can reveal multiple co-existing relationships.

Integrating AR services for the masses: geotagged POI transformation platform

2016 ◽  
Vol 7 (3) ◽  
pp. 254-265 ◽  
Author(s):  
Jakub Trojan
Keyword(s):  
Augmented Reality ◽  
Design Methodology ◽  
Location Based Services ◽  
Proof Of Concept ◽  
Content Type ◽  
The Subject ◽  
The Creation ◽  
The Masses ◽  
Practical Implications ◽  
Tourist Information

Purpose The purpose of this paper is to propose the platform for effective transformation of points of interests (POIs) into augmented reality (AR), specifically into the three major software tools – Junaio, Layar and Wikitude. The objective is to facilitate the creation of POIs for common users of these programs and, thus, encourage the general public to participate in the formation of a new concept of applications using AR and location-based services. Design/methodology/approach The subject of this study was analysis of methods used for POI dynamisation under the context of location-based services. This paper suggests methodology based on database format transformation. It is focused on the creation of platform for automated geotagged POI transformation into AR. Findings The research results in prototype of online platform which is capable to automatically transform geotagged POI to three major AR applications. It discusses also the model implementation of this platform in Czech national tourist authority. Research limitations/implications The paper presents a proof-of-concept of dynamisation and transformation of an unspecified number of POIs stored in a simple table database and their transformation into the AR. Practical implications Services of AR are brought for the masses to effectively dynamise tourist information. Social implications Results could make the process of multimedialising data (POIs) more suitable for masses. Originality/value This paper presents a proof-of-concept of dynamisation and transformation of an unspecified number of POIs stored in a simple table database and their transfer into the three major AR applications.

Ecosystem for the emergence of spin-offs from the family business

2017 ◽  
Vol 30 (3) ◽  
pp. 290-311 ◽  
Author(s):  
Melquicedec Lozano
Keyword(s):  
Family Business ◽  
Design Methodology ◽  
Family Members ◽  
Parent Company ◽  
Content Type ◽  
The Family ◽  
The Creation

Purpose The purpose of this paper is to identify the minimum conditions for the formation of an ecosystem that favours the emergence of spin-offs whose parent company is a family business. Design/methodology/approach Three family companies that have experienced processes supporting the creation of new companies led by family members were used for this exploration. Findings The findings show that it is possible to form an ecosystem with five basic components from which other factors of a different kind are derived, and that would favour the minimum conditions for new companies to emerge from the family business. Originality/value Spin-off companies have received valuable recognition in recent years. The vast majority of research on spin-offs considers those arising under the protection of a private innovation centre, a corporation, or university. This research gives more breadth to this coverage, by studying the emergence of spin-offs that rely on the family business as the parent company.

Rethinking the literature on “multiple embeddedness” and subsidiary-specific advantages

2014 ◽  
Vol 22 (1) ◽  
pp. 15-33 ◽  
Author(s):  
Alberto Ferraris
Keyword(s):  
Host Country ◽  
Design Methodology ◽  
Home Country ◽  
Complex Phenomenon ◽  
Content Type ◽  
The Creation ◽  
Entire Network ◽  
Over Time ◽  
Country Specific

Purpose – This paper aims to synthesize the literature on embeddedness of MNE subsidiaries, rethinking the concept of “multiple embeddedness” in order to clarify the importance of the subsidiary-specific advantages. Design/methodology/approach – A new and innovative framework based on four key relationships: home country-specific advantages (CSAs)-Headquarters (HQ); HQ-subsidiary; subsidiary-host CSAs; and subsidiary-HQ. This framework is used to discuss the complex phenomenon of “multiple embeddedness”. Findings – The framework proposed sheds light on the subsidiary's need to develop and sustain over time its subsidiary-specific advantages (SSAs) and, where possible, to “upgrade” these SSAs and to integrate them across the entire network of the MNE. The framework is based on two pillars. The first one is the “creation and development” of firm-specific advantages (FSAs) (in the home country) and SSAs (in the host country); the second one is the “transfer” of these advantages from the parent to the subsidiary and vice versa. In addition, several interesting interrelations are found between the four main relationships, and the central role of the recombination capabilities and the importance of distance are highlighted. Originality/value – This paper is one of the first to develop a framework incorporating all the relevant relationships in multiple embeddedness. The framework is innovative and “embeddedness” is analyzed in a novel way, as many studies only partially analyze this complex phenomenon and neglect one or more of these relationships.

scholarly journals “A wound that has been festering since 2007”

2017 ◽  
Vol 73 (4) ◽  
pp. 689-699 ◽  
Author(s):  
Brendan Luyt
Keyword(s):  
Design Methodology ◽  
Textual Analysis ◽  
Information Infrastructure ◽  
Point Of View ◽  
Neutral Point ◽  
Nation State ◽  
Multiple Perspectives ◽  
Content Type ◽  
The Creation

Purpose The Burma/Myanmar naming controversy on Wikipedia stands as an exemplary debate at least in terms of the politeness and civility of discourse. It was also one of the longer running debates on Wikipedia beginning almost at the same time as the creation of the article in 2003. But this debate has other lessons for those interested in one of the world’s key pieces of information infrastructure. The paper aims to discuss these issues. Design/methodology/approach The author’s approach to the study of the Wikipedia talk pages devoted to the Burma/Myanmar naming controversy is qualitative in nature and explores the debate over sources through textual analysis. Findings Editors brought to their work a number of underlying assumptions including the primacy of the nation-state and the nature of a “true” encyclopedia. These were combined with a particular interpretation of neutral point of view (NPOV) policy that unnecessarily prolonged the debate and, more importantly, would have the effect, if widely adopted, of reducing Wikipedia’s potential to include multiple perspectives on any particular topic. Originality/value The study clearly shows how editors tend to uncritically reproduce the dominant assumptions of their societies. When combined with positivist readings of NPOV policy, this has grave implications for Wikipedia’s potential to open up representation to a wider set of knowledge producers and perspectives. Much of this potential cannot be realized if the assumptions of editors, especially their flawed understanding of NPOV, cannot be challenged effectively.

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