A comment to Gobo: the next challenge – from mixed to merged methods

2016 ◽  
Vol 11 (3) ◽  
pp. 195-198 ◽  
Author(s):  
Chantal Hervieux
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Design Methodology ◽  
Quantitative Methods ◽  
Management Research ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Additional Information ◽  
Simple Count

Purpose The purpose of this paper is to further the discussion on points made by Giampietro Gobo, provide additional information on the place of qualitative research in management, and question the space of merged methods. Design/methodology/approach Use a conversational approach as well as a review of qualitative vs quantitative research in three top tier journals for the years 2013-2016 (by a simple count). Findings Quantitative methods remain very much mainstream in management research, yet one finds that for one of the journals, space is evenly shared between qualitative and quantitative methods. Research limitations/implications This is a viewpoint and does not offer a systematic review of all top tier management journals. Originality/value It is hope that with this viewpoint debate as to the space of qualitative research, and merged methods can be stimulated.

scholarly journals Bricolage research in history education as a scholarly mixed-methods design

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Heather Sharp
Keyword(s):  
Qualitative Research ◽  
Mixed Methods ◽  
Quantitative Research ◽  
Quantitative Methods ◽  
History Education ◽  
Data Gathering ◽  
Mixed Methods Design ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Discipline Area

Research using a mixed-methods design is increasingly becoming the norm, crossing the myriad of educational fields of research, including history education. While commonly interpreted as a combining of qualitative and quantitative methods, mixed methods in history education can also extend to a bricolage approach, whereby the epistemological aspect of research is explicitly used to frame a study incorporating a combination of interdisciplinary methodologies and theoretical underpinnings. It extends beyond the often asserted binary of qualitative and quantitative research. In considering directions of qualitative research in the broad discipline area of education, the work of researchers such as Kincheloe (2005) and Denzin and Lincoln (2005) is used throughout this paper within a qualitative research context based on the work of Kincheloe and Tobin (2006). Adopting their approach of investigating the complexity of the lived world means placing research within a number of contexts. Research can be framed – from conceptualization to data gathering to analysis – in a range of contexts, appropriately matched between stage of research and underpinning theories. This paper reports on how bricolage can be used to frame research in history education.

International management challenges of professional service firms: a synthesis of the literature

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ciara O’Higgins ◽  
Tatiana Andreeva ◽  
Nekane Aramburu Goya
Keyword(s):  
Design Methodology ◽  
Quantitative Methods ◽  
International Management ◽  
Professional Service ◽  
Service Firms ◽  
Professional Service Firms ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Practical Implications

Purpose This paper aims to identify what international management challenges professional service firms (PSFs) face and why they face them. Design/methodology/approach This study carries a focussed thematic literature review of 102 empirical articles. This paper uses content analysis to extract and aggregate challenges identified by researchers in their fieldwork and then analysed this data using qualitative and quantitative methods. Findings This study identifies 10 international management challenges that PSFs face and a number of causes for these challenges. The analysis also suggests that the distinctive characteristics of PSFs generate some of the international management challenges for PSFs. Practical implications This study helps PSF managers understand the international management challenges they may face depending on the specifics of their company, thus helping them better prepare their internationalisation. Originality/value This study contributes to providing a greater understanding of what is holding PSFs back in their internationalisation and why. It demonstrates that distinctive characteristics of PSFs may predict the challenges that PSFs will face, thus paving the way for further research on international management in PSFs and for the development of the diagnostic tool for practitioners that could help them to identify which challenges they should prepare for most.

New qualitative research methodologies in management

2014 ◽  
Vol 52 (4) ◽  
pp. 662-674 ◽  
Author(s):  
Simone Guercini
Keyword(s):  
Qualitative Research ◽  
Design Methodology ◽  
Management Research ◽  
Special Issue ◽  
Research Methodologies ◽  
Traditional Methods ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
New Methods ◽  
Qualitative Methodologies

Purpose – The purpose of this paper is to deliver an introduction to the Special Issue on new qualitative research methodologies in management. Design/methodology/approach – The reasons of interest for the object of this Special Issue are explained through the discussion of a selected literature. Technological and sociological changes are considered as a source of new problem and new opportunities for management and management research. The traditional methods are put under strain by these changes and epistemological implications are considered. Findings – New qualitative methodologies analyzed in the Special Issue are characterized by drivers including hybridization with others methods, both qualitative and quantitative. New methods can contribute to reduce distance between researcher's and practitioner's context. Originality/value – A frame to analyze the new qualitative management research through the papers published in the Special Issue.

scholarly journals Commentary: exposing a research bias or a relic of research practice

2020 ◽  
Vol 34 (1) ◽  
pp. 24-29
Author(s):  
Rebekah Russell-Bennett ◽  
Mark Scott Rosenbaum ◽  
Ryan McAndrew
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Design Methodology ◽  
Quantitative Methods ◽  
Content Type ◽  
Quantitative Studies ◽  
Inductive Research ◽  
Research Bias ◽  
Service Oriented ◽  
Practical Implications

Purpose This paper aims to represent a response to issues raised in the continuing quantitative-qualitative debate by Valtakoski (2020). Which appeared in a Journal of Services Marketing (JSM) special issue on qualitative research in service-oriented research. Design/methodology/approach The authors performed a content analysis of 1,268 papers that were published in JSM (1987-2019). In addition, the authors had data that is held in JSM’s manuscript central submission portal. Findings The analysis shows that while there is a dominance of quantitative methods in the journal, the proportion of qualitative papers is growing. During 2014-2019, 83.4 per cent of submitted papers to JSM represented quantitative research and 14 per cent represented qualitative research; however, 75 per cent of accepted papers were quantitative and 25 per cent were qualitative/mixed methods. Thus, the proportion of published qualitative studies are increasing and have a higher chance of receiving an acceptance decision compared to quantitative studies. Additionally, the largest percentage of qualitative papers published in JSM derive from corresponding authors outside of North America. Research limitations/implications Service researchers who opt to use inductive research methods, which tend to use qualitative research, will not confront discrimination based solely upon the use of a research methodology among editors or reviewers at JSM. Practical implications JSM welcomes qualitative research that has rich practical implications. Originality/value This study is one of the first to provide authors with a detailed analysis and responses to the qualitative-quantitative debate in marketing.

Gendered work and leisure mobilities of Polish migrants in the North East of England

2019 ◽  
Vol 74 (5) ◽  
pp. 1025-1037 ◽  
Author(s):  
Basagaitz Guereno-Omil ◽  
Gergina Pavlova-Hannam ◽  
Kevin Hannam
Keyword(s):  
Design Methodology ◽  
Quantitative Methods ◽  
Social Ties ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
North East ◽  
The North ◽  
Polish Migrants ◽  
Gendered Work

Purpose Contemporary mobilities research has demonstrated a fundamental blurring between work, leisure and tourism practices for migrants as they seek to construct new lifestyles whilst maintaining connections with their homelands. The purpose of this paper is to present some of the results of a research project that analysed the work and leisure experiences of Polish migrants living in the North East of England using a mobilities theoretical approach. In this paper, the authors focus on the reasons influencing their migration and their leisure and tourism mobility practices. Design/methodology/approach The results are based upon a combination of qualitative and quantitative methods gathering a sample of 90 questionnaires and 11 focus groups. Findings Based upon a statistical analysis of the questionnaires using SPSS and textual analysis applied to the focus group transcriptions, different gendered work, leisure and tourism mobilities were identified relating to family attachments and social ties. Research limitations/implications The authors argue that seemingly mundane leisure and tourism practices can often be a catalyst for greater mobility, and this mobility has significant gender dimensions. Originality/value This paper thus provides new insights into the interweaving of different gendered work and leisure mobility practices based upon empirical findings of Polish migrants to the North East of England.

scholarly journals Risk factors for project success in the Chinese construction industry

2017 ◽  
Vol 28 (7) ◽  
pp. 850-866 ◽  
Author(s):  
Ziyu Wu ◽  
Tahir Nisar ◽  
Dharm Kapletia ◽  
Guru Prabhakar
Keyword(s):  
Risk Factors ◽  
Construction Industry ◽  
Design Methodology ◽  
Quantitative Methods ◽  
Project Success ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Management Procedure ◽  
Representative Samples

Purpose To achieve project success, an effective project risk management procedure is inevitable. The purpose of this paper is to investigate the influence of risk factors on project success in the Chinese construction industry context. Design/methodology/approach This study by way of utilizing both qualitative and quantitative methods has examined risk factors that are closely linked to project success in the Chinese construction industry. Findings After a thorough survey and analysis, risk factors related to designer, contractor, subcontractor, client and government are shown to affect project success to some extent. Originality/value It is suggested that the present research may be made more generalizable by a larger, more representative samples across various industries and regions of China.

Exploration of kids ready to wear clothing brands for measurement and fit discrepancies

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepasri Prabhakar ◽  
Sudhakar Rajagopal
Keyword(s):  
Design Methodology ◽  
Quantitative Methods ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Consumer Dissatisfaction ◽  
Perceptions And Expectations ◽  
Body Shapes ◽  
Apparel Manufacturers

Purpose This study aims to probe customers’ expectations and explore discrepancies across various domestic kids’ ready to wear (RTW) apparel brands for measurements, fit, shape and labelling/nomenclature. Design/methodology/approach Data were collected through qualitative and quantitative methods. Interviews were held with the consumers to understand their perceptions and expectations with the kids’ wear brands for measurements, fit and labelling. The approach had a twofolded purpose of addressing the consumers’ dissatisfaction and the apparel manufacturer’s perspective. Findings The results indicated that 87% of consumers gave importance to well-fitted apparel. The apparel brands considered for the study showed inconsistency and discrepancies in the measurements, leading to consumer dissatisfaction and frustrations. Research limitations/implications The findings of the study may be useful for fashion academia, kids RTW apparel manufacturers and designers who can relate to the role of standard measurements and the varying body shapes in RTW apparel. They can work closer to develop innovative practices focusing on the fit challenges in kids RTW apparel. Originality/value The implication of the lack of any standard measurement for Indian kids for apparel is well-established in the study.

The cultural and religious animosity model: evidence from the United States

2017 ◽  
Vol 34 (2) ◽  
pp. 169-179 ◽  
Author(s):  
Morris Kalliny ◽  
Angela Hausman ◽  
Anshu Saran ◽  
Dina Ismaeil
Keyword(s):  
United States ◽  
Design Methodology ◽  
Quantitative Methods ◽  
The United States ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Intention To Purchase ◽  
Model Evidence ◽  
Religious Constructs

Purpose The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase. Design/methodology/approach Both qualitative and quantitative methods were used to test the model. Findings The cultural and religion animosity scale is created. Originality/value This fills a gap in the literature where there is not currently a scale to measure cultural or religious animosity.

scholarly journals An overview of the rationale for qualitative research methods in social health

2013 ◽  
Vol 01 (01) ◽  
pp. 006-008
Author(s):  
Heather Stuckey
Keyword(s):  
Qualitative Research ◽  
Health Care Professionals ◽  
Quantitative Methods ◽  
Diabetes Management ◽  
Social Health ◽  
Diabetes Research ◽  
Medical Outcomes ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Beliefs And Attitudes

Qualitative research is a primary way to understand the context of diabetes in a person′s life, beyond the medical outcomes. Identifying the qualitative issues such as patients′ knowledge about diabetes, their beliefs and attitudes, and their relationship with health care professionals can serve as data to determine the obstacles and, in turn, resolutions to those issues in diabetes management. Characteristics of qualitative and quantitative methods are described, with the discussion that both methods are complementary, not conflicting, to further the field of diabetes research.

scholarly journals Community participation based on social capital to enhance tourist visit at Lake Toba Parapat North Sumatera

2018 ◽  
Vol 52 ◽  
pp. 00015
Author(s):  
Erika Revida ◽  
Sukarman Purba
Keyword(s):  
Social Capital ◽  
Community Participation ◽  
Quantitative Research ◽  
Quantitative Methods ◽  
Data Organization ◽  
Community Based ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Analysis Technique ◽  
North Sumatra

The The purpose of this research was to analyze the participation of community based on social capital to enhance tourist visit at Lake Toba Parapat North Sumatera. The study utililized both qualitative and quantitative methods. 80 respondents (head of family) were interviewed at Lake Toba Parapat North Sumatera. Thte analysis technique of data used quantitative research used descriptive statistics, and multiple regression analysis, whereas qualitative research started from the data organization, reduction and interpretation of data and took conclusion on the results of research. The results of the research showed that the hypothesis of research that there was a positive and significant influence between social capital on the community participation to enhance tourist visits in Lake Toba Parapat North Sumatra was accepted. Participation of community based on social capital to enhance tourist visit was in moderat and it can be further improved by social activities including communication, information sharing and education on the importance of community participation based on social capital such as cohesiveness, altruism, networking, coorperation, unselfish feeling, and trust.

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