Design-driven innovation, quality, and customer value in manufacturing companies

2019 ◽  
Vol 31 (6) ◽  
pp. 968-986 ◽  
Author(s):  
Emanuela Conti ◽  
Massimiliano Vesci ◽  
Chiara Crudele ◽  
Tonino Pencarelli

Purpose The purpose of this paper is to present an empirical study which examines the relationships among design-driven innovation, quality and customer value in manufacturing companies. Design/methodology/approach A research project was carried out in 193 Italian manufacturing companies, using the questionnaire method. An exploratory research study was conducted with hierarchical cluster analysis and regression analysis. Findings The analysis shows the existence of four clusters of manufacturing companies which differ by firm size, expenditure in innovation and type of innovation. Furthermore, the elements of a quality product and a design product have a significant impact on customer value, and the importance of these elements changes within the different cluster. Research limitations/implications The small size of the sample and the geographic origin of companies imply limited generalizability and further research on the topic is recommended. Practical implications The study suggests that companies should simultaneously pursue quality and innovation to increase customer value. To achieve high levels of innovation, and thus increase their quality standards, manufacturing companies should consider the importance of the elements related to design which have impact on customer value. Originality/value Focusing on the relationship between design-driven innovation and quality which has not yet been investigated, the present study reveals many common elements of product design and quality product and their positive influence on the perception of customer value.

Author(s):  
Anna Aminoff ◽  
Taru Hakanen

Purpose The ability to operate global distribution channels of products is commonly considered a critical determinant of a manufacturer’s competitiveness. Nowadays, many products are often complemented with value-added services challenging the efficacy of the status quo of distribution channels. Investigating this rather new phenomenon, the purpose of this paper is to provide an initial understanding of the implications of servitization for manufacturers’ global business-to-business (B2B) distribution. Design/methodology/approach The aim is to elaborate service-dominant logic (SDL) in the context of global B2B distribution. The study builds on case study data collected from a medium-sized European manufacturing company offering production equipment and solutions, and three of its global distributors. Findings The results indicate that the co-producing customer value, the increasing role of operant resources of both a distributor and a manufacturer, and triadic co-creation between a manufacturer, a distributor and an end customer have increasing importance in the indirect distribution network. Research limitations/implications Data are limited to data collected from a single in-depth case study. The results of this study should be investigated by collecting more data in a broader context in the form of surveys. Practical implications Several guidelines related to global distribution are developed for managers, and current distributor selection criteria are completed to meet the needs of this servitization approach. Originality/value Empirical research on servitizing manufacturers with global B2B distribution is scarce. This paper employs SDL to provide an in-depth understanding of the implications of servitization for distribution.


2017 ◽  
Vol 10 (2) ◽  
pp. 206-231 ◽  
Author(s):  
Manoj Hudnurkar ◽  
Urvashi Rathod

Purpose The aim of this research was to study collaborative practices with suppliers in multinational manufacturing companies operating in India and to develop a framework for collaboration with suppliers. Design/methodology/approach This study adopted a four-step mixed-methods approach that included qualitative and quantitative methods. Qualitative technique was used to explore the factors and develop a balanced scorecard-based (BSC – balanced scorecard) framework using them. Quantitative technique was used to validate the framework statistically and also by using fuzzy analytical hierarchy process using perception-based ranks given by practitioners. Findings The exploratory research resulted in 26 antecedents for collaboration with suppliers in supply chains. Out of these 26, only 19 were considered based on importance given by practitioners. Further, the identified antecedents were classified and mapped based on the perspectives of the BSC. The extended BSC adds business environment and partnership perspectives to existing BSC framework. Some of the important factors identified under these perspectives were transparency of transactions, long-term commitment and trust. The customer perspective was given the utmost importance by the practitioners. Research limitations/implications There are certain issues that may limit the completeness of the work in a global context. The number of organizations (21) and respondents (45) may also be insufficient to convey the complete knowledge embedded in the practice of the field. Originality/value The study provides practical insights about the factors affecting collaboration with suppliers. A BSC-based framework for collaboration with suppliers was also developed along with the associated importance of each perspective and factors under each perspective, which can prove to be of great value to academics and practitioners involved in relationship with suppliers in supply chain.


2016 ◽  
Vol 44 (2) ◽  
pp. 139-158 ◽  
Author(s):  
Amjad Shamim ◽  
Zulkipli Ghazali ◽  
Pia A. Albinsson

Purpose – The purpose of this paper is to investigate the influence of corporate brand experience (CBE) on customer value co-creation attitude and behaviour (CVCCA and CVCCB). By integrating congruity theory with the theory of reasoned action, the study proposes an integrated model for developing CVCCB in a retailing context. Design/methodology/approach – Structural Equation Modelling, using AMOS software was conducted using a sample of 711 respondents from four hypermarkets located in five Malaysian states. Findings – The research findings indicate that CBE plays a significant role for developing customer attitude and behaviour of value co-creation activities. Results show that CBE has a strong positive influence on CVCCA and subjective norms (SN) which further lead to CVCCB. SN were found to be a partial mediator between CBE and CVCCA. CVCCA was found to be a partial mediator between SN and CVCCB. Full mediation of CVCCA and SN between CBE and CVCCB is confirmed. Originality/value – The research contributes to value co-creation literature by proposing an integrated model for developing CVCCB in retailing. This research opens avenues for future research to consider the importance of brand experiences in value co-creation practices.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arief Hidayatullah Khamainy ◽  
Mahrus Ali ◽  
M. Arif Setiawan

Purpose The purpose of this paper is to evaluate the effect of the new fraud diamond model in explaining financial statement fraud. Design/methodology/approach The variables used to examine the factors consist of motivation, opportunity, personal integrity and capability. This research used manufactured companies listed in the Indonesia Stock Exchange of the 2015–2019 period as the population. Findings There has been a positive influence between personal financial need (OSHIP), nature of the industry (RECEIVABLE) and history of sale (SG) toward financial statement fraud, while the negative effect is found only in the effective monitoring (IND). Research limitations/implications The new fraud diamond model theory which is used as a reference in this study is a new and under-developed theory. So the author suggests that further research on this theory be carried out to strengthen the new fraud diamond model theory and ensure whether it can be used as a reference to find out the causes of financial statement fraud. In addition, the object used in this study is limited to manufacturing companies, so the author suggests that further research combine several types of companies. Originality/value The research finding supports the new fraud diamond model theory in elaborating the financial statement fraud phenomenon.


Author(s):  
Manoj Hudnurkar ◽  
Urvashi Rathod ◽  
Suresh Kumar Jakhar ◽  
Omkarprasad S. Vaidya

Purpose The purpose of this paper is to design and develop a balanced scorecard (BSC)-based index for quantifying the suitability of suppliers to mature to the next level of collaboration with the buyer company. Design/methodology/approach A BSC-based decision framework was developed using factors and factor indicators affecting collaboration with the supplier, using exploratory research. The proposed decision framework was implemented as a real-world case study in an Indian manufacturing organisation by using the Analytic Hierarchy Process. An 11-step methodology was developed to quantify supplier suitability to mature to the next level of collaboration. This is referred to as the “supplier collaborative performance index” (SCPI). Findings The proposed decision-making framework helps quantify the extent of collaboration with each supplier. It serves as an index by using the perspectives that are significant for the strategic performance of the buyer company, the factors that affect the collaboration and their specific factor indicators. The initial results of the implementation of the case study were found to be useful in judging supplier suitability in order to mature in their relationship. Practical implications A comprehensive BSC-based framework for enhancing relationships with suppliers, SCPI will be instrumental in deciding, managing and improving the level of collaboration with suppliers in manufacturing companies, depending on priorities. Originality/value This approach provides a single index to establish the supplier’s suitability to mature to the next level of collaboration with a buyer company. The higher the value of the Collaboration Index for a supplier, the better is the chance to move to the next level of maturity.


2020 ◽  
Vol 35 (6) ◽  
pp. 1023-1035
Author(s):  
Abdullah M. Aljafari ◽  
Tom J. Brown

Purpose This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and differentiation abilities (functional and reputational) as mediators. Investigating IC branding from the supplier's perspective is critical given the cost and risk associated with implementing such a strategy. Design/methodology/approach A total of 5,254 manufacturing companies were screened to identify IC supplier firms that meet certain criteria. Survey data were collected from 77 top managers (Chief Executive Officers or Chief Marketing Officers) of IC supplier firms. The paper uses partial least squares structural equation modeling (PLS-SEM) and SPSS in analyzing data. Findings The results indicate that IC branding is a complex strategy – one involving a number of steps that need to be taken in a specific order. More specifically, results indicate that IC branding starts with EO exerting a positive influence on IC functional differentiation ability (FDA). FDA facilitates reputational differentiation ability (RDA), which in turn encourages the supplier to initiate IC branding. Originality/value This paper addresses an important gap by studying the process through, which suppliers initiate IC branding.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bing Shi

Purpose This study aims to focus on whether and furthermore how aesthetics-based mystery affects consumers’ responses toward relevant products. Design/methodology/approach Three experimental studies are reported. In Studies 1–2, smartphone ad flyers varying in mystery and non-mystery styles were adopted. A total of 187 undergraduate participants were recruited in Study 1 and 245 undergraduate participants in Study 2. In Study 3, a total of 193 participants who work in a range of businesses were recruited and wristwatch ad flyers were adopted. Findings Findings demonstrate that consumers are more willing to pay for products promoted via mystery appeal (versus non-mystery). Such positive impacts occur through consumers’ high-end perceptions of the products. Concrete, rather than abstract, verbal description of quality product features facilitate the impact of mystery appeal on consumer purchase decisions. Research limitations/implications The findings advance an extant understanding of mystery appeal in advertising. It is among the first few to demonstrate that high-end product perceptions carry over the positive influence of mystery on consumers. This research is enlightening by suggesting an incongruity effect between pictorial stimuli and verbal information in the advertisement. This study’s scope is limited to visual mystery-evoking stimuli and Chinese participants. Practical implications When marketers/advertisers promoting products/brands with high prices, aesthetics-based mystery appeal should be considered as an effective option. This appeal is implicated as effective across gender. Moreover, visual mystery-evoking stimuli, combined with a concrete (not abstract) verbal description of product features should be optimal in promoting products. Originality/value The findings contribute to the limited empirical research on the influence processes of aesthetics-based mystery appeal. Different from the intuition, it is suggested that incongruity between visual and verbal stimuli in mystery ads that enhances the positive effect of mystery appeal.


2016 ◽  
Vol 27 (2) ◽  
pp. 511-532 ◽  
Author(s):  
Artur Swierczek ◽  
Danuta Kisperska-Moron

Purpose – The purpose of this paper is to identify the role and main attributes of manufacturing companies which operate in virtual supply chains. Design/methodology/approach – In order to identify the role and main attributes of manufacturing companies enabling to operate in a virtual supply chain, a three-step statistical analysis was employed, namely exploratory factor analysis, hierarchical cluster analysis and non-hierarchical clustering technique. Findings – The findings show that virtual supply chain operations would not be supported by manufacturing companies offering highly customized products achieved by a unit production, developed in details and engineered to order. On the contrary, the large manufacturing companies of virtual supply chains report a high level of flexibility stemming from a wide scope of more standardized products offered to the market. The conducted study show that better ability of manufacturers supporting virtual supply chains is not industry specific. Research limitations/implications – The list of investigated attributes is not complete, and other characteristics of manufacturers in virtual supply chains should be identified. Another important shortcoming of the study is its quantitative character and generalization of the findings. Each “virtual” environment in supply chains may be unique and some of the compared characteristics may differ significantly. Therefore, the aforementioned attributes should be considered separately with a conscious focus on the environmental context. The quantitative study may be greatly enhanced by applying the case study approach, showing detailed solutions and practices, and thus making the study more valuable from the theoretical and managerial standpoints. Practical implications – The conducted study showed that better ability of manufacturers to support virtual supply chains is not industry specific, since the branch of electronic products and electrical equipment and components was represented by an equal share of manufacturers, both in non-virtual and virtual clusters. Furthermore, in order to operate in virtual supply chains, managers should pay attention to the structure and range of products delivered to the market. The managers should also be aware that apart from considering cost and efficiency, operating in a virtual supply chain environment also requires quality of products and processes in order to manufacture and deliver a superior value for the customers. Originality/value – Having recognized major groups of indicators demonstrating the level of ability of manufacturing companies to operate in a virtual supply chain, the attributes of three clusters of manufacturers possessing different bunch of features, significant for virtual supply chains, have been distinguished.


Author(s):  
Manoj Hudnurkar ◽  
Urvashi Rathod ◽  
Suresh Kumar Jakhar

Purpose – Buyer companies’ engagement with suppliers varies according to their specific business needs. Prior models of supplier classification are based on the dimensions like product specification or criticality of purchase. As the supply chains are embracing collaboration among partners to respond to the dynamic market conditions, it is prudent to study the changes adopted by buyer companies for supplier classification. The paper aims to discuss these issues. Design/methodology/approach – This is an exploratory research for identifying the criteria used for supplier classification based on the interviews of practitioners from buyer multinational manufacturing companies operating in India. The content analysis of the subjective responses led to the identification of distinctive criteria. Findings – Although, many of the practitioners were unaware of the model per se, they labelled their suppliers as per the types stated in the Kraljic model. They mentioned twenty six criteria for supplier classification; five of which do not have any reference in the extant literature. The degree of presence of these criteria provides a multi-criteria framework for supplier classification that has been further extended based on prior models. Research limitations/implications – The exploratory nature of the study, its confinement to Indian milieu and small sample size could limit the generality and exhaustiveness of the findings. Practical implications – The framework and its extension can be used by practitioners in assessing and classifying their suppliers for strengthening supply chain collaboration. Originality/value – This research unveils five new criteria used by buyer companies for supplier classification. The multi-criteria framework for supplier classification and its extension give new insights into the supplier characteristics significant for supply chain collaboration.


2017 ◽  
Vol 23 (7/8) ◽  
pp. 364-384 ◽  
Author(s):  
Mário Franco ◽  
Solange Franco

Purpose This study aims to investigate whether organizational commitment in small and medium-sized family enterprises (FSMEs) is associated with their employees’ contextual performance. Design/methodology/approach A quantitative and exploratory research approach was adopted focusing on FSMEs based in an inland region of Portugal. These were considered family firms, being owned exclusively by one or a small number of families. The data-collecting instrument was based on a questionnaire, with the final sample being composed of 101 employees. Findings The results obtained allow the conclusion that in FSMEs, affective commitment has a positive influence on contextual performance, as employees in this firm segment have an emotional connection in the context in which they are situated. Practical implications The authors can point out the fact that the strong association between affective commitment and employees’ contextual performance has a relevant role in FSMEs. Therefore, these firms must be aware of this type of organizational commitment, as affective commitment increasingly influences their employees’ and teams’ performance. Originality/value The study contributes to advancing theory regarding the relationship between organizational commitment and contextual performance in small and medium-sized enterprises with a family structure. A new dimension of organizational commitment (Imperative) was considered in the family firm context.


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