An integrated model of corporate brand experience and customer value co-creation behaviour

2016 ◽  
Vol 44 (2) ◽  
pp. 139-158 ◽  
Author(s):  
Amjad Shamim ◽  
Zulkipli Ghazali ◽  
Pia A. Albinsson
Keyword(s):  
Customer Value ◽  
Structural Equation ◽  
Reasoned Action ◽  
Positive Influence ◽  
Integrated Model ◽  
Future Research ◽  
Brand Experience ◽  
Corporate Brand ◽  
Content Type ◽  
Customer Attitude

Purpose – The purpose of this paper is to investigate the influence of corporate brand experience (CBE) on customer value co-creation attitude and behaviour (CVCCA and CVCCB). By integrating congruity theory with the theory of reasoned action, the study proposes an integrated model for developing CVCCB in a retailing context. Design/methodology/approach – Structural Equation Modelling, using AMOS software was conducted using a sample of 711 respondents from four hypermarkets located in five Malaysian states. Findings – The research findings indicate that CBE plays a significant role for developing customer attitude and behaviour of value co-creation activities. Results show that CBE has a strong positive influence on CVCCA and subjective norms (SN) which further lead to CVCCB. SN were found to be a partial mediator between CBE and CVCCA. CVCCA was found to be a partial mediator between SN and CVCCB. Full mediation of CVCCA and SN between CBE and CVCCB is confirmed. Originality/value – The research contributes to value co-creation literature by proposing an integrated model for developing CVCCB in retailing. This research opens avenues for future research to consider the importance of brand experiences in value co-creation practices.

Social networking information and pre-employment background check: mediating effects of perceived benefit and organizational branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md Sajjad Hosain ◽  
Ping Liu ◽  
Mohitul Ameen Ahmed Mustafi
Keyword(s):  
Social Networking ◽  
Structural Equation ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Background Check ◽  
Perceived Benefit

PurposeThe purpose of this empirical paper is to identify the role of social networking information (SNI) on job candidates' pre-employment background checking (PBC) process. SNI was further divided into three elements: perceived availability of information (PAI), perceived accuracy of information (PACI) and perceived reliability of information (PRI). In addition, the authors employed two mediating variables: perceived benefit (PB) and organizational branding (OB) to study the influence of each element of SNI on PBC.Design/methodology/approachThe authors used primary data collected from a valid sample of 465 using a structured questionnaire survey selected through purposive sampling. For descriptive analysis, SPSS 24 and for testing the hypothesized relationships, structural equation modeling technique (with AMOS 24) were utilized.FindingsThe results indicated that only PAI had strong positive influence on PBC. The other two independent variables: PACI and PRI had insignificant positive influence on PBC. In case of mediators, OB was found to partially mediate the relationship between PAI and PBC while it did not mediate two other direct relationships. Further, PB did not mediate any relationship at all.Research limitations/implicationsThe paper is expected to be useful for the academicians involved in investigating the role of SNI on PBC as a lucrative research topic.Practical implicationsThe hiring professionals can utilize the findings of this primary research as the guidelines for formulating effective social media background checking policies.Originality/valueUsing SNI for different HRM practices is comparatively new but a growing practice. However, the empirical investigation covering this area is almost absent in academia. This paper as one of the very initial attempts to reveal the role of SNI on PBC can fill that severe gap to some extent and guide future research attempts. Furthermore, the HR professionals are expected to be benefitted from the empirical results in formulating and implementing an effective media policy that will help them in utilizing the SNI in an efficient and rightful manner.

Strategic recommendations for financial technology service development: a comprehensive risk-benefit IPA-Kano analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amalia Suzianti ◽  
Fannisa Rahma Haqqi ◽  
Safira Nurul Fathia
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Financial Risk ◽  
Reasoned Action ◽  
Service Development ◽  
Future Research ◽  
Kano Model ◽  
Content Type ◽  
And Gender ◽  
Financial Technology

Purpose This study aims to purpose a strategy for Financial Technology (Fintech) service development to increase user adoption of Fintech services. Design/methodology/approach A conceptual model based on a risk-benefit approach was adopted based on the theory of reasoned action, the theory of planned behaviour and technology acceptance models. The partial least squares structural equation modelling method was used to test the proposed model and estimate the relationship between constructs. The results are used to develop strategies, which are then categorised based on the integration of an importance-performance analysis and the Kano model. Findings The results show that trust, economic benefit and convenience significantly influence users to adopt Fintech services, whereas privacy awareness, financial risk and legal risk factors affect user trust. A strategy for consumer protection against security threats and financial losses warrants the highest priority for improvement. Practical implications The findings of this study can help Fintech product managers classify their service improvements and help regulators make the appropriate policy decisions related to customer security and the adoption of Fintech. Social implications There are some limitations of this research that should be noted. First, the research target respondents were millennials who have been statistically proven to have the highest affinity in using Fintech services. Second, the Fintech services used in this research were only mobile payments, peer-to-peer lending and crowdfunding. Future research could expand the number of research respondents to improve research validity, including other Fintech services or focus on one Fintech service at a time for targeted results and consider moderation variables, such as customer experience with Fintech services based on age and gender. Originality/value This study contributes to the development of new frameworks for evaluating Fintech adoption intention based on a risk-benefit approach. It also presents strategy recommendations to be implemented by Indonesian Fintech companies.

Effects of store attributes on retail patronage behaviors

2015 ◽  
Vol 19 (2) ◽  
pp. 136-153 ◽  
Author(s):  
Hyo Jung Chang ◽  
Hyeon Jeong Cho ◽  
Thomas Turner ◽  
Megha Gupta ◽  
Kittichai Watchravesringkan
Keyword(s):  
Factor Analysis ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Positive Influence ◽  
Future Research ◽  
Content Type ◽  
Store Attributes ◽  
Patronage Behavior ◽  
Managerial Implications ◽  
Sales Employees

Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail patronage behavior. Design/methodology/approach – Using an on-site store intercept, 150 responses were collected to answer hypothesized relationships. An exploratory factor analysis was first performed followed by a confirmatory factor analysis and a structural equation analysis. Findings – Results revealed that sales employees and store atmosphere attributes of activewear specialty stores had a positive influence on consumer satisfaction, which in turn had a direct impact on WOM and repatronage intentions for activewear specialty stores. Therefore, in order to satisfy consumers, activewear specialty retailers need to ensure that they provide an attractive and pleasant shopping atmosphere. Furthermore, satisfied consumers are likely to spread positive WOM about the retailer and display their intention to revisit the store in the future. The authors conclude by discussing the results and suggest implications and future research directions. Originality/value – The findings of this research shed light on the managerial implications for activewear specialty retailers with regards to marketing strategies and consumers’ attitudes.

Improving to Smart Organization

2015 ◽  
Vol 26 (6) ◽  
pp. 807-829 ◽  
Author(s):  
Urfi Khan ◽  
Abid Haleem
Keyword(s):  
Structural Equation ◽  
Integrated Model ◽  
North India ◽  
Interaction Matrix ◽  
Equation Modeling ◽  
Future Research ◽  
Extensive Literature ◽  
Content Type ◽  
Fuzzy Micmac ◽  
Power And Dependence

Purpose – The purpose of this paper is to focus on studying the concept of “Smart Organization” and providing a comprehensive framework for the various factors as barriers for the smart organization, identifying and classifying the key criterion of these factors based on their direct and indirect relationships. Design/methodology/approach – In this paper an extensive literature survey and experts’ opinion have been used to identify major barriers of smart organization. These barriers are then modeled using interpretative structural modeling (ISM) methodology. The model so developed has been further improved and an integrated model has been developed using fuzzy-MICMAC. Findings – Various barriers of smart organization have been identified and a structural model has been developed for barriers using the ISM methodology. The critical barriers have been found out by fuzzy-MICMAC analysis. The driver power and dependence graph has been plotted for barriers. The barriers are classified into four categories which are, autonomous, linkage, dependent and independent according to their driver power and dependence. From the ISM model and the integrated model, and from further discussions with the experts, it has been found that the barriers “(B1) organizational structure” and “(B6) Managerial actions” are the two most important barriers, every other barrier is directly or indirectly driven by these. Research limitations/implications – The basis of developing the ISM model, i.e, the structural self-interaction matrix is based on experts’ opinion, therefore the result may get influenced if there is any biasing in judging the barriers. The future research scope for this paper will be to test the model generated in this paper. The testing of the model can be done by applying structural equation modeling technique, it has the capability of testing the hypothetical model. Further a framework of smart organizations can be created to find out the smartness of different organizations. Practical implications – The paper can be used by organizations in understanding the barriers in becoming “smart” on the basis of their inter-relationships. This model can help manufacturing organization of North India in understanding the barriers which needs to be worked upon and the inter-relationship among these factors. This model-based study may be helpful in understanding and implementing the practices of smart organization by removing the possible critical barriers. Originality/value – This is the first study to identify the barriers of smart organizations and to develop a model of these barriers using ISM and fuzzy-MICMAC.

Influencing factors on inter-organizational trust asymmetry behavior in construction projects

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yijing Li ◽  
Nan He ◽  
Huimin Li ◽  
Ziqi Liu ◽  
Jianyun Qi
Keyword(s):  
Structural Equation ◽  
Construction Projects ◽  
Negative Impact ◽  
Positive Influence ◽  
Equation Modeling ◽  
Future Research ◽  
Negative Effects ◽  
Content Type ◽  
Cooperative Relationships ◽  
Factors Influencing

Purpose The purpose of this paper is twofold: first, determining which factors critically influence asymmetrical trust behaviors in construction projects within the Chinese context; second, proposing corresponding measures to deal with the asymmetrical behaviors of both the owner and the contractor promoting cooperative relationships among participants in construction organizations. Design/methodology/approach A theoretical model was developed and a questionnaire survey was conducted with 183 professionals. The data collected were analyzed by the structural equation modeling (SEM) technique. Findings The results identified six critical factors influencing trust asymmetry behavior in construction projects. The power imbalance, information asymmetry and cognitive difference have a positive influence on both upward-trust behavior and downward-trust behavior in the construction organization, while the competence, performance capacity and relationship satisfaction have negative effects. Research limitations/implications This paper based on the assumption that trust asymmetry behavior has a negative impact on project performance, which should be further studied. Besides, future research may carry out a comparative analysis among the trusting relationships and behavior of different participants dynamically. Originality/value This paper contributes to the literature in three aspects. First, the factors influencing trust behavior in project organization have been identified for the first time. Second, a comprehensive view of trust asymmetry behavior has been theorized by SEM method. Third, the result bridges the existing gap caused by the lack of empirical evidence to understand the genetic mechanisms of trust asymmetry behavior in the construction industry.

Perceived social media marketing activities and consumer-based brand equity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kian Yeik Koay ◽  
Derek Lai Teik Ong ◽  
Kim Leng Khoo ◽  
Hui Jing Yeoh
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Current Knowledge ◽  
Positive Influence ◽  
Social Media Marketing ◽  
Brand Experience ◽  
Content Type ◽  
Marketing Activities ◽  
The Relationship

PurposeThe purpose of this research is to investigate the influence of perceived social media marketing activities on consumer-based brand equity, mainly predicated on the S-O-R model. Furthermore, brand experience is tested as a mediator of the relationship between perceived social media marketing activities and consumer-based brand equity, whereas co-creation behaviour is also examined as a moderator on the relationship between perceived social media marketing activities and brand experience.Design/methodology/approachA structured survey questionnaire was developed and distributed to social media users from a large private university in Malaysia. A total of 253 valid responses were obtained. Hypotheses were tested employing partial least squares structural equation modelling (PLS-SEM).FindingsThe results indicated that perceived social media marketing activities have a significant positive influence on consumer-based brand equity. In addition, brand experience mediates the relationship between perceived social media marketing activities and consumer-based brand equity. Surprisingly, co-creation behaviour was found to have no moderating effect on the relationship between perceived social media marketing activities and brand experience. Furthermore, using the PROCESS macro, we found that the indirect effect of perceived social media marketing activities on consumer-based brand equity through brand experience is not moderated by co-creation behaviour.Originality/valueThis research further extended the current knowledge by demonstrating that the influence of perceived social media marketing activities on consumer-based brand equity is mediated by brand experience. Also, this research utilised the strength of PLS–SEM in dealing with higher-order constructs, allowing us to develop and test a parsimonious model that is useful for practitioners.

The relative impacts of experiential and transformational benefits on consumer-brand relationship

2016 ◽  
Vol 25 (6) ◽  
pp. 586-599 ◽  
Author(s):  
Sabrina Trudeau H. ◽  
Saeed Shobeiri
Keyword(s):  
Structural Equation ◽  
Predictive Power ◽  
Equation Modeling ◽  
Future Research ◽  
Brand Experience ◽  
Brand Relationships ◽  
Content Type ◽  
Transformative Experiences ◽  
Brand Relationship ◽  
Managerial Implications

Purpose This paper aims to explore and compare the roles of brand’s experiential and transformational benefits in formation of consumer-brand relationships. Focusing on cosmetics consumption, the study investigates how brand’s experiential benefits (brand experience) and transformational benefits (self-esteem and self-expression) could impact the strength of consumer-brand relationships. Design/methodology/approach Data analysis was performed using structural equation modeling technique. The sample consisted of 373 university students, who completed self-administered questionnaires. Findings Results show that brand experience and self-expression have significant positive impacts on consumer-brand relationships. Brand experience plays a more important role, compared with transformational benefits, in this process. Theoretical and managerial implications are discussed. Research limitations/implications Future research could study possible transformative experiences across various industries. It could also use a more divergent sample that better represents general population. Originality/value This study is among the first in the literature to investigate the impacts of emerging sources of brand value, i.e. experiential and transformational benefits, in formation of strong consumer-brand relationships. It is also among the first to compare the predictive power of those two types of benefits in shaping brand-related outcomes.

Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?

2020 ◽  
Vol 48 (7) ◽  
pp. 649-666
Author(s):  
Eunsoo Baek ◽  
Ho Jung Choo ◽  
Xiaoyong Wei ◽  
So-Yeon Yoon
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Online Survey ◽  
Interactive Media ◽  
Future Research ◽  
Brand Experience ◽  
Store Brand ◽  
Content Type ◽  
Virtual Tour ◽  
The Us

PurposeAs consumers spend more time shopping online, traditional retailers are facing a decline in on-site shoppers. To help the industry in the omnichannel era, we propose that a virtual tour of a store could affect brand equity and promote store visit intentions, based on a well-established brand experience account.Design/methodology/approachThe virtual tour stimuli were created using 360-degree photos of real stores. Participants explored the store virtually and then completed an online survey. With 240 responses drawn from the general population in the US, structural equation modelling (SEM) was used.FindingsResults showed that store brand experiences significantly affected consumers and the four brand experience dimensions exerted differentiated effects. Sensory and behavioural experiences directly increased intentions to visit the store, whereas intellectual and emotional experiences promoted visit intentions via enhanced brand equity.Originality/valueThis is the first retail study investigating a virtual tour through the lens of brand experience. It is also one of a handful that examined the distinctive effects of the four brand experience dimensions, which deserve scholars’ attention and further inquiry. The virtual tour can be a powerful branding tool in the online-dominant retailing era. Retailers can employ a virtual tour not only to increase brand equity but also to cultivate consumers’ intentions to visit their stores. Furthermore, the use of 360-degree interactive media to evoke the virtual experience of a store renders higher generalizability and extendibility in future research and practice.

scholarly journals Intelligent agent technology

2018 ◽  
Vol 9 (1) ◽  
pp. 109-124 ◽  
Author(s):  
Omar Alsetoohy ◽  
Baker Ayoun
Keyword(s):  
Structural Equation ◽  
Hospitality Industry ◽  
Intelligent Agent ◽  
Positive Influence ◽  
Agent Technology ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Food Procurement ◽  
Hotel Managers

Purpose This paper aims to empirically investigate the influence of the intelligent agent technology (IAT) on hotels’ food procurement practices (FPPRs) and food procurement performance (FPP). The study also explores the influence of FPPR on FPP in hotels. Design/methodology/approach Data from a survey of managers at luxury hotels in Florida, which yielded an effective sample of 78, were subjected to partial least squares structural equation modeling analysis. Findings IAT usage has statistically significant positive effect on both FPPR and FPP. Additionally, the results indicated that PPR has a positive influence on FPP. Research limitations/implications The study provided academia with a comprehensive review of the prior research on IAT benefits in food supply chain management (FSCM) and a comprehensive explanation of how the hotel FPPR are being performed by IAT. It also offers industry and technology specific insights. Practical implications Hotel managers should pay more attention to IAT application regarding the FPPR, specifically gathering information, supplier contract, contacting, requisitioning and intelligence and analysis. Moreover, hotel managers should enhance their employees’ abilities to be technology-oriented to maximize IAT benefits in FPP. Originality/value The results represent an extension to the technological innovation literature of the hospitality industry to bridge the gap of IAT in hotel FP. The framework used in the study serves as a foundation for future research studies in the hospitality industry, in FSCM in particular.

Platform ecological circle for cold chain logistics enterprises: the value co-creation analysis

2020 ◽  
Vol 120 (4) ◽  
pp. 675-691 ◽  
Author(s):  
Benhong Peng ◽  
Yuanyuan Wang ◽  
Sardar Zahid ◽  
Guo Wei ◽  
Ehsan Elahi
Keyword(s):  
Influencing Factors ◽  
Resource Sharing ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Positive Influence ◽  
Cold Chain ◽  
Enterprise Performance ◽  
Logistics Industry ◽  
Content Type ◽  
Logistics Enterprises

Purpose The purpose of this paper is to propose a framework of value co-creation in platform ecological circle for cold chain logistics enterprises to guide the transformation and development of cold chain logistics industry. Design/methodology/approach This paper establishes a conceptual framework for the research on the platform ecological circle in cold chain logistics, utilizes a structural equation model to investigate the influencing factors of the value co-creation of the platform ecological circle in the cold chain logistics enterprises and elaborates the internal relations between different influencing factors regarding the value co-creation and enterprises’ performance. Findings Results show that resource sharing in logistics platform ecological circle can stimulate the interaction among enterprises and this produces a positive influence on their dynamic capabilities, which, in turn, affects the they to work together to plan, implement and solve problems, so as to achieve the goal of improving enterprise performance. Practical implications The shared resources and value co-creation activities in the platform ecological circle are very important for the transformation and development of cold chain logistics enterprises. Therefore, enterprises should promote value co-creation through realizing resource sharing and creating a win-win cooperation mechanism. Originality/value This paper targets at incorporating the resource sharing in platform ecological circle for cold chain logistics enterprises, explores from an empirical perspective the role of the resource sharing in cold chain logistics enterprises in enhancing the dynamic capabilities of enterprises, thereby encouraging the value co-creation behavior, and ultimately boosts enterprise performance and stimulates business development.

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