This chapter looks at the importance of understanding the many cultural differences that exist between different groups and in different contexts around the world. Without a sensitivity to such differences, wars can be lost and positive influences minimized. These differences include the existence of high-context versus low-context societies, differing hierarchical approaches to power and authority, collectivist versus individualist societies, differing emotion expression/recognition, gender differences, differing evidencing of empathy, face preferences, and communication styles. Lack of cultural attunement to these issues can exacerbate misunderstandings and conflicts, unless understood and factored into difficult strategies and dialogues.