This research uses the bit.ly application as a medium in learning strategies using virtual simulations aimed at increasing students' mastery and understanding in understanding a material. The purpose of this research is motivated by the lack of mastery of the material so that the learning applied is not yet maximal, because it is necessary for innovation in learning by applying the creative problem solving model based on bit.ly application. Creative problem solving model as a problem solving process is accompanied by the use of bit.ly applications so that students are motivated in learning and can improve their learning outcomes and also hone the creativity of a teacher. The method used in this paper is literature study by examining some literature to be analyzed and made conclusions. the results of this study prove that the application of a creative problem solving model based on bit.ly applications as learning innovations can be one of the solutions to problems encountered in the teaching and learning process in the classroom and also facilitate the teacher in delivering a material. The creative problem solving model is applied in high school with several steps: students clarify various problems to solve, then emphasize to better understand students using the bit.ly application. Creative problem solving learning that uses the bit.ly application can activate the creativity of teachers and students so that students become more active in learning. Therefore, the need for a teacher's readiness to always innovate in providing material and also the readiness of a student to accept all forms of innovation.