The Case Study of a Diffusion Theory Model of Adoption and Substitution for Successive Generations of Mobile Internet

2010 ◽  
Author(s):  
Jinghui Yang ◽  
Shoucheng Luo
Keyword(s):  
Diffusion Theory ◽  
Theory Model ◽  
Mobile Internet ◽  
Successive Generations

Organic food consumers in Hong Kong

2012 ◽  
Vol 18 (1) ◽  
pp. 141-146
Author(s):  
Matthew H. T. Yap
Keyword(s):  
Hong Kong ◽  
Innovation Diffusion ◽  
Diffusion Theory ◽  
Organic Food ◽  
Research Proposal ◽  
Organic Foods ◽  
Continuous Growth ◽  
Innovation Diffusion Theory

Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process of writing an acceptable research proposal is challenging, tedious and time consuming as depicted in Fiona’s experience. Hence, this case study provides the opportunity for educators, students, and organic foods sellers and retailers to discuss and address Fiona’s challenges.

Mobile Media and Social Interaction

2016 ◽  
pp. 357-379
Author(s):  
Manuel José Damásio ◽  
Sara Henriques ◽  
Inês Teixeira-Botelho ◽  
Patrícia Dias
Keyword(s):  
Social Interaction ◽  
Technology Adoption ◽  
Mobile Communication ◽  
Social Practices ◽  
Mobile Internet ◽  
Mobile Media ◽  
Theoretical Approaches ◽  
The Social ◽  
Transformation Processes

This chapter discusses the new social configurations society is undergoing on the basis of media emergence. Media are embedded in the arousal of communication and information transmission becoming the form, the infrastructure and the institution for the social and culture. This chapter focuses on mobile communication, having as central goal to debate on the processes of mediatization and mediation of society, as well as on the processes of belonging and social cohesion. Data from mobile internet adoption and use will be discussed in the light of the above mentioned theoretical approaches. An empirical case study will also be approached and results will provide contributions for the understanding of this type of technology adoption processes and the increasing importance of mobility in cultural and social practices, promoting an exciting discussion on the centrality of media nowadays and the current transformation processes society is undergoing.

Three-Group Albedo Method Applied to the Diffusion Phenomenon with Up-Scattering of Neutrons

2006 ◽  
Vol 258-260 ◽  
pp. 403-408
Author(s):  
André Miguel Barge Pontes Torres Terra ◽  
Jorge Alberto Valle da Silva ◽  
Ronaldo Glicério Cabral
Keyword(s):  
Radiation Transport ◽  
Diffusion Theory ◽  
Theory Model ◽  
Model Case ◽  
Diffusion Phenomenon ◽  
Conventional Radiation ◽  
Major Application ◽  
Albedo Method ◽  
Transport Method

The main objective of this research is to develop a three-group neutron Albedo algorithm considering the up-scattering of neutrons in order to analyze the diffusion phenomenon in nonmultiplying media. The neutron Albedo method is an analytical method that does not try to solve explicit describing equations for the neutron fluxes [1,2]. Thus the neutron Albedo methodology is very different from the conventional methodology, as the neutron diffusion theory model. Graphite is analyzed as a model case. One major application is in the determination of the nonleakage probabilities with more understandable results in physical terms than conventional radiation transport method calculations.

The Case Study of an Extended Diffusion of Substitution for Successive Generations of a Product with Norton Model

2012 ◽  
Vol 601 ◽  
pp. 542-546
Author(s):  
Jing Hui Yang ◽  
Wen Jing Wei
Keyword(s):  
Diffusion Model ◽  
Influence Coefficients ◽  
Successive Generations

Norton model is a diffusion model to use for a substitution for successive generations of a product. Successive generations of a product influence each other when they diffuse in the same market. In order to express this rules, we try to relax one of the hypothesis of Norton model ,and take the effects of last generations into account Norton model , and define the substitution influence coefficients, then construct the extended Norton model. The extend Norton model improves the explanation of Norton model, and can embody well the actual circumstance of a substitution for successive generations of products. In the end, we take the adoption and substitution for successive generations of the modes of connecting Internet in China as an example for the application of the extended Norton model, and get better results than the Norton model.

What drives users’ intentions to purchase a GPS Navigation app

2018 ◽  
Vol 28 (1) ◽  
pp. 251-274 ◽  
Author(s):  
Yu-Yin Wang ◽  
Hsin-Hui Lin ◽  
Yi-Shun Wang ◽  
Ying-Wei Shih ◽  
Ssu-Ting Wang
Keyword(s):  
Purchase Intention ◽  
Diffusion Theory ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Mobile App ◽  
Mobile Internet ◽  
Relative Advantage ◽  
Purchase Decisions ◽  
Content Type ◽  
Gps Navigation

Purpose Grounded on the value-based adoption model and innovation diffusion theory, this study examined consumer purchase decisions of mobile Global Positioning System (GPS) navigation apps. In addition, this study also investigated the moderating role that perceived availability of free substitutes (PAFS) plays in the relationship between perceived value and purchase intention. The paper aims to discuss these issues. Design/methodology/approach Data collected from 219 mobile users were analyzed against the research model using the partial least squares approach. Findings The results showed that compatibility, relative advantage, perceived enjoyment, perceived cost (positively), and complexity (negatively) influenced these users’ value perceptions and purchase decisions. Furthermore, PAFS significantly weakened the positive relationship between perceived value and purchase intentions. Practical implications Based on these findings, the authors provide practical suggestions for mobile app developers to increase mobile app sales. This study also helps advance knowledge of mobile internet marketing. Originality/value This study is a pioneering effort in explaining consumer purchase intentions in the context of mobile GPS navigation app.

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