Research on Online Interaction and Consumer Impulsive Buying Behavior in Live Shopping Platform Based on the Structural Equation Model

2021 ◽  
Author(s):  
Yuhua Li ◽  
Huishan Shu
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Online Interaction ◽  
Buying Behavior ◽  
Impulsive Buying

Stimulus organism response model based analysis on consumers’ online impulse buying behavior

2020 ◽  
pp. 002072092094058
Author(s):  
Beilei Liu ◽  
Mengmeng Song ◽  
Guanhua Yang ◽  
Shi Cheng ◽  
Mengli Li
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Equation Model ◽  
Impulse Buying ◽  
Quality Factors ◽  
Buying Behavior ◽  
Online Consumer Behavior ◽  
Reliability Characteristics ◽  
Impulsive Buying ◽  
Consumer Emotion

In this paper, the “stimulus-organism-response (S-O-R)” analysis framework of environmental psychology is applied to the research of online consumer behavior, and the mechanism of the effect of information quality factors on impulsive buying behavior is discussed. From the perspective of consumer emotion, the paper analyzes the path and mechanism of impulse buying behavior under the stimulation of richness, vividness and reliability characteristics of website information, and the elicitation of consumer pleasure and arousal emotion. A model of impulse buying behavior in network environment is proposed. The structural equation model is used to analyze 333 questionnaires, and the conclusions are as follows: (1) The richness, vividness and reliability of the information on the website positively affect the mood of pleasure; (2) The pleasurable emotion and arousal emotion positively influence the impulse buying behavior; (3) The richness, vividness and reliability of website information positively affect arousal mood is not significant.

scholarly journals ADOPSI TEKNOLOGI MUSLIM, SIKAP, DAN INTENSI PEMBELIAN PRODUK INVESTASI ISLAM MENGGUNAKAN FINANCIAL TECHNOLOGY

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Maulia Nurul ◽  
R. Gratiyana Ningrat
Keyword(s):  
Technology Adoption ◽  
Structural Equation Model ◽  
Significant Relationship ◽  
Structural Equation ◽  
Equation Model ◽  
Buying Behavior ◽  
Intention To Adopt ◽  
Technology Products ◽  
Islamic Investment ◽  
Financial Technology

The purpose of this research is to examines the muslim’s buying behavior in Islamic Financial Technology products based on their technology adoption. The Structural Equation Model (SEM) proves that there’s significant relationship between Technology Adoption to construct the Buying Attitude. Meanwhile, the Technology Adoption has significant relationship directly to Buying Intention which means the  partial mediation of attitude occurs in this model. The Buying Attitude towards Islamic Financial Technology products show significant relationship to buying intention to adopt the Islamic investment products in the future

Anticipated Consumer Guilt

2017 ◽  
Vol 37 (4) ◽  
pp. 444-459 ◽  
Author(s):  
Jörg Lindenmeier ◽  
Michael Lwin ◽  
Henrike Andersch ◽  
Ian Phau ◽  
Ann-Kathrin Seemann
Keyword(s):  
Decision Making ◽  
Negative Affect ◽  
Structural Equation Model ◽  
Fair Trade ◽  
Structural Equation ◽  
Ethical Judgment ◽  
Equation Model ◽  
Wicked Problem ◽  
Buying Behavior ◽  
Favorable Change

This study considers fair-trade as a collaborative strategy of dealing with the wicked problem of apparel sweatshops. The study assumes that consumer guilt increases the market share of fair-trade products which can be regarded as a favorable change in the marketing system’s output. The paper develops and validates a model of guilt-induced fair-trade buying based on this notion. The model comprises negative affect, ethical judgment, and self-efficacy as antecedents of anticipated consumer guilt. The study’s results, based on a sample of American consumers (n = 430) and analyzed in a structural equation model, reveal anticipated guilt as a major driver of fair-trade buying behavior. Furthermore, anticipated consumer guilt mediates the effects of its antecedents on fair-trade buying intention. The paper provides implications for macro-decision making (e.g., guilt-inducing nudges) as well as suggestions for marcromarketing research.

Antecedent of Consumer Impulsive Buying Behavior: A perspective of Developing Nation

2021 ◽  
Vol 4 (3) ◽  
pp. 32-42
Author(s):  
Ugdam Mishra
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Measurement Model ◽  
Equation Model ◽  
Buying Behavior ◽  
Developing Nation ◽  
Hedonic Value ◽  
Impulsive Buying ◽  
Shopping Enjoyment ◽  
The Relationship

Impulsive buying concerns the unplanned decision made by consumers before buying any items. Recognizing the factors that influence consumer’s impulsive buying behavior aids retail stores to understand consumer’s decision-making process and accordingly help them design and develop courses of action. However, few studies have only been conducted in this area in context of developing nation. The purpose of this study is to identify the factors that influence impulsive buying behavior and the vital factor amongst them. After collecting 141 valid responses, the study validated the proposed conceptual model using structural equation model. AMOS 26 was used to analyze the data. Data were analyzed in two-fold: Measurement model and structural model. Three items were covaried to reach the optimal model fit revealing hedonic value and shopping enjoyment significant influence on impulsive buying. This research contributes to the knowledge about the relationship among hedonic value, marketing stimuli, shopping enjoyment and social interaction with impulsive buying behavior.

Sign in / Sign up

Export Citation Format

Share Document