Scale Development of Non-Smoking Theme Park Visitors’ Emotion and Its Connation

Objectives: To advance consumer emotion research in tourism, it is necessary to develop practical and context-relevant emotion measures. This paper aims to discover the connation of consumer emotion of non-smoking theme park visitors and develops emotion scale and provides theoretical and practical suggestions for theme parks. This paper adopted two studies and combined qualitative and quantitative research methods with Shanghai Disneyland as the research objective. In study one, this paper develops theme parks visitors’ emotion scale based on literature review and three focus group interviews. In study two, this paper verifies the scale based on 215 on-site effective questionnaires. The final emotion scale has four dimensions, love(cared, loved, romantic, happiness and warm-hearted), joy(content, happy, satisfied and joy), surprise(surprise, exciting, indulged and fantastic)and unpleasantness(anger, sad, disappointed and worried). This emotion scale can be used as an effective tool to measure theme park’s visitor emotion since it considers theme park’s character and consumer experience.

Integrated Theoretical Model of Smoking-Consumer Emotions and Research Outlook

Objectives: Research on smoking-consumer emotions attracts increasing attention. Based on the literature review and analysis, this paper recognizes different definitions, categorizations, measurements of consumer emotions. Then the paper identifies the antecedent variables, moderating variables and outcome variables of consumer emotion and relevant emotion theories to explain the relationship and proposes an integrated theoretical model of consumer emotions. Finally, this paper talks about the future studies of consumer emotions on four aspects. This paper offers insights on the research of smoking-consumer emotions, theoretically and practically.

Stimulus organism response model based analysis on consumers’ online impulse buying behavior

In this paper, the “stimulus-organism-response (S-O-R)” analysis framework of environmental psychology is applied to the research of online consumer behavior, and the mechanism of the effect of information quality factors on impulsive buying behavior is discussed. From the perspective of consumer emotion, the paper analyzes the path and mechanism of impulse buying behavior under the stimulation of richness, vividness and reliability characteristics of website information, and the elicitation of consumer pleasure and arousal emotion. A model of impulse buying behavior in network environment is proposed. The structural equation model is used to analyze 333 questionnaires, and the conclusions are as follows: (1) The richness, vividness and reliability of the information on the website positively affect the mood of pleasure; (2) The pleasurable emotion and arousal emotion positively influence the impulse buying behavior; (3) The richness, vividness and reliability of website information positively affect arousal mood is not significant.

The influence of timing, location and social setting on hedonic and emotional evaluations of past eating experiences

PurposeOur hedonic and emotional evaluations of the foods we encounter in daily life are predictive of whether we will choose to consume these foods in the future. Given the context-dependent nature of these evaluations and the rise in studies set in naturalistic and ecologically valid consumption settings, it is crucial that we examine the impact of contextual variables on our current consumer emotion measurement methods.Design/methodology/approachThree important factors that influence meal-evoked emotion – meal time, location and social setting – were explored via online survey of 866 English-speaking adults from all over the world. Respondents were asked to recall three meals they had consumed in the past week and report on their subjective liking and emotional associations. Subjective liking was measured with a labelled affective magnitude scale and emotion was measured using EsSense25.FindingsDinner meals, meals eaten at the home of a family member or friend, and meals eaten with one's spouse or partner were rated highest in subjective liking. Meals eaten at work or alone were associated with the lowest intensities of positive emotion.Originality/valueThe majority of investigations into meal context and emotion have measured consumers' emotional associations in the moment and in the laboratory. The present study characterises the influence of contextual variables on the emotional associations of past eating experiences in naturalistic settings.

The Effect of Consumer Emotions on Online Purchasing Behavior

This chapter was written to demonstrate the effect of consumer emotion on online purchasing behavior. According to the results obtained from 418 data, it was observed that both positive and negative emotions impacted online buying behavior. In this context, as the positive emotions of the online consumer increases, the frequency of purchases increases, but as the negative emotions of the online consumer increases, the frequency of purchases decreases. In addition, user interface quality, product information quality, service information quality, site awareness, security perception, information satisfaction, and relational benefit factors are factors that negatively affect consumers emotionally in purchasing online. On the other hand, only product information quality, user interface quality, and security perception factors positively affect emotions of online consumers.

A Qualitative Study of the Stimuli on Consumer Emotion in Mobile Shopping

In mobile shopping, consumer emotion can be influenced by various stimuli more easily than before. Understanding the methods to stimulate consumer emotions can help companies to push consumers to mobile shopping. However, this has been rarely discussed in the previous studies. By applying ATLAS.ti 7 to conduct three levels coding of interview data and analyze the relationships between different level codes, the qualitative study was used to discuss and identify the factors that influenced consumer emotion in mobile shopping. The study showed that at the social level, mobile technology, convenience and entertainment of mobile shopping, and mobile friends circle influenced all consumer emotions, while sharing of mobile shopping only influenced consumer’s pleasure and arousal emotions. At the organizational level, both interface quality and integrity of mobile sales terminal influenced all consumer emotions, while sales promotion in mobile sales terminal only influenced consumer’s pleasure and arousal emotions. The conclusions can enrich the theories of mobile shopping behavior and consumer emotion.

Brand Webtoon as Sustainable Advertising in Korean Consumers: A Focus on Hierarchical Relationships

This study explores the impacts of webtoons as branded entertainment on consumer responses in competitive advertising markets. A webtoon is a digital cartoon format developed in South Korea for Korean audience that do not read comic books often, but are heavy consumers of webtoons. Using general surveys on brand webtoons in Korea, factors influencing consumer attitudes and electronic word-of-mouth (eWOM) intentions were investigated. The results of this study found that there are hierarchical influences on the use of brand webtoons on consumer emotion, transportation, persuasion knowledge, and advertising believability in order. The pattern of relationships was somewhat different between effects on attitudes toward brand webtoons and eWOM intentions. More specifically, pleasure and arousal influenced both attitudes and eWOM intentions. However, dominance only influenced eWOM intentions, and transportation only influenced attitudes towards branded webtoons. Persuasion knowledge negatively influenced both dependent variables. Advertising believability showed positive influences on attitudes and behavioral intentions.