Stimulus organism response model based analysis on consumers’ online impulse buying behavior

2020 ◽  
pp. 002072092094058
Author(s):  
Beilei Liu ◽  
Mengmeng Song ◽  
Guanhua Yang ◽  
Shi Cheng ◽  
Mengli Li
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
Equation Model ◽  
Impulse Buying ◽  
Quality Factors ◽  
Buying Behavior ◽  
Online Consumer Behavior ◽  
Reliability Characteristics ◽  
Impulsive Buying ◽  
Consumer Emotion

In this paper, the “stimulus-organism-response (S-O-R)” analysis framework of environmental psychology is applied to the research of online consumer behavior, and the mechanism of the effect of information quality factors on impulsive buying behavior is discussed. From the perspective of consumer emotion, the paper analyzes the path and mechanism of impulse buying behavior under the stimulation of richness, vividness and reliability characteristics of website information, and the elicitation of consumer pleasure and arousal emotion. A model of impulse buying behavior in network environment is proposed. The structural equation model is used to analyze 333 questionnaires, and the conclusions are as follows: (1) The richness, vividness and reliability of the information on the website positively affect the mood of pleasure; (2) The pleasurable emotion and arousal emotion positively influence the impulse buying behavior; (3) The richness, vividness and reliability of website information positively affect arousal mood is not significant.

Antecedent of Consumer Impulsive Buying Behavior: A perspective of Developing Nation

2021 ◽  
Vol 4 (3) ◽  
pp. 32-42
Author(s):  
Ugdam Mishra
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Measurement Model ◽  
Equation Model ◽  
Buying Behavior ◽  
Developing Nation ◽  
Hedonic Value ◽  
Impulsive Buying ◽  
Shopping Enjoyment ◽  
The Relationship

Impulsive buying concerns the unplanned decision made by consumers before buying any items. Recognizing the factors that influence consumer’s impulsive buying behavior aids retail stores to understand consumer’s decision-making process and accordingly help them design and develop courses of action. However, few studies have only been conducted in this area in context of developing nation. The purpose of this study is to identify the factors that influence impulsive buying behavior and the vital factor amongst them. After collecting 141 valid responses, the study validated the proposed conceptual model using structural equation model. AMOS 26 was used to analyze the data. Data were analyzed in two-fold: Measurement model and structural model. Three items were covaried to reach the optimal model fit revealing hedonic value and shopping enjoyment significant influence on impulsive buying. This research contributes to the knowledge about the relationship among hedonic value, marketing stimuli, shopping enjoyment and social interaction with impulsive buying behavior.

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

2019 ◽  
Vol 17 (2) ◽  
pp. 145
Author(s):  
Renny Risqiani Roesman
Keyword(s):  
Social Influence ◽  
Behavior Management ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Environmental Attitude

<p>This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products</p>

scholarly journals Relationship of Conformity with Adolescent Impulsion Buying Behavior on Fashion Products in Marketplace with Self-Control as a Moderating Variable

2021 ◽  
Vol 9 (2) ◽  
pp. 133-143
Author(s):  
Egi Vizya Adri ◽  
Dedi Setiawan ◽  
Okuard Methindo
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Control Variable ◽  
Multiple Linear Regression Analysis ◽  
The Self ◽  
Self Control ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Fashion Products ◽  
Impulsive Buying

The aim of this study is to determine the effect of conformity on adolescent impulsive buying behavior on fashion products in the marketplace moderated by self-control. The research method used in this research is quantitative.  The data collection used in this research is by sharing the questionnaire in the form of Google Form starts from July to September. The researchers use non-probability sampling method with voluntary response sampling. Respondents in this study are 150 teenagers. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of data analysis carried out, it is found that there is a significant relationship between conformity to adolescent impulsive buying behavior. Furthermore, the self-control variable as a moderating variable also has a significant effect on the independent and dependent variables in this study. The results of the study found that the conformity variable (X) simultaneously affected the impulsive buying variable (Y) by 73.1%, while 26.9% is influenced by other variables outside the regression equation or variables that are not examined. Other than that, the self-control as the moderation variable can moderate the effect between conformity and impulse buying in adolescents. For further research, there needs other variables that can be conducted to know what affects impulse buying with conducting to other types of society other than an adolescent.

scholarly journals The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi

2019 ◽  
Vol 10 (3) ◽  
pp. 50 ◽  
Author(s):  
Sana Hussain ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Insignificant Effect ◽  
Impulsive Buying ◽  
Impulse Purchase ◽  
Store Environment ◽  
Impulse Buying Tendency

This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don’t need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn’t find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that’s why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.

scholarly journals Personal and In-store Factors Influencing Impulse Buying Behavior among Generation Y Consumers of Small Cities

2018 ◽  
Vol 7 (1) ◽  
pp. 92-107 ◽  
Author(s):  
Mudassir Husnain ◽  
Bushra Rehman ◽  
Fauzia Syed ◽  
Muhammad Waheed Akhtar
Keyword(s):  
Generation Y ◽  
Structural Equation ◽  
Positive Impact ◽  
Family Influence ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Personal Factors ◽  
Buying Behavior ◽  
Small Cities ◽  
Time Availability

For decades, impulse buying is considered to be one of the significant factors to increase sales volume in the retail sector. Past studies have investigated the impulsive buying behavior of generation Y consumers in retail settings of somewhat medium- and large-sized cities. Therefore, how certain situational or in-store factors can propagate impulse buying in the retail settings of small cities has been widely ignored. This article explores the influence of situational variables categorized as personal factors (time availability, family influence, money availability) and in-store factors (store environment, sales promotions, and friendly store employees) on generation Y impulse buying behavior in the Pakistani context in general and the country’s small cities in particular. A self-administered survey was used to elicit information from 422 purposively selected respondents (living in various cities of Punjab, Pakistan). Data have been analyzed by using Statistical Package For Social Science (SPSS) and Analysis of Moment Structure (AMOS) for structural equation modeling (SEM). Results revealed that personal factors, that is, time availability and family influence has significant and positive impact on the impulse buying behavior of generation Y consumers in Pakistan, also in-store factors except money availability has significant impact on impulse buying behavior. Recommendations for retail management have been given at the end of the article.

scholarly journals The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

2020 ◽  
Vol 12 (6) ◽  
pp. 2406
Author(s):  
Xiaoxiao Gong ◽  
Zuoliang Ye ◽  
Kuo Liu ◽  
Na Wu
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Academic Research ◽  
Equation Model ◽  
Psychological Ownership ◽  
Hierarchical Regression ◽  
Live Streaming ◽  
Impulse Buying ◽  
Sustainable Marketing ◽  
Exterior Design

The sensory upgrading facilitated by live platforms, such as YouTube Live, Twitch, and Periscope, can facilitate much better interactions and understanding between a product, its brand, and the user. The question of how to enhance sustainable marketing effects using exterior design is currently a major topic in the live streaming marketing sector. The effect of the exterior design of a live platform on the impulse purchases of its consumers has rarely been discussed by academic research. Accordingly, based on the theory of self-determination, this study explored the direct effects of exterior design, self-efficacy, psychological ownership, and impulse buying by using multiple linear regression, and examined the indirect effects of these variables using the structural equation model. In this study, 534 samples were collected from live consumers, and our hypotheses were verified by employing hierarchical regression. As revealed from the results obtained, the self-efficacy and psychological ownership exhibited by consumers exerted synchronous and chain mediating effects on the relationships between the exterior design of the platform and consumer impulse buying. To enhance this marketing effect, live platforms should focus on designing pleasant exterior clues, creating a better psychological atmosphere, and the enhancement of consumers’ self-efficacy.

scholarly journals A Benefits Assessment Model of Information Systems for Small Organizations in Developing Countries

2015 ◽  
Vol 9 (1) ◽  
pp. 1 ◽  
Author(s):  
Amal Alshardan ◽  
Robert Goodwin ◽  
Giselle Rampersad
Keyword(s):  
Developing Countries ◽  
Information Systems ◽  
Structural Equation ◽  
Information Quality ◽  
Theory Development ◽  
Developed Countries ◽  
Equation Model ◽  
Assessment Model ◽  
System Quality ◽  
Policy Makers

<p>The influence of information systems (IS) on small and medium-sized enterprises (SMEs) has enjoyed much attention by managers and policy makers. Despite the hype and eagerness to commit extensive levels of investment, very little research has focuses on assessing the benefits of IS for SMEs in developing counties. Existing literature has been skewed towards developed countries and large organizations. Consequently, the purpose of this paper is to develop a model for evaluating the benefits of IS for SMEs in Saudi Arabia as a case of a developing country. In order to achieve this, the study builds on and extends past IS-impact literature. Based on quantitative results of 365 responses from SMEs, the model comprises 44 measures across five dimensions: ‘Individual impact’, ‘Organisational impact’, ‘System quality’, ‘Information quality’ and ‘Vendor quality’.  Applying confirmatory factor analysis and structural equation model, the validated model contributes to theory development of IS impact within the context of SMEs in developing counties. Additionally, it provides critical insights to policy makers and managers on assessing the benefits of IS for SMEs in developing countries.</p>

scholarly journals The Relationship between Religiosity, Self-Interest, and Impulse Buying: an Islamic Perspective

2019 ◽  
Vol 12 (1) ◽  
pp. 41
Author(s):  
Arif Hoetoro ◽  
Muhammad Said Hannaf
Keyword(s):  
Self Regulation ◽  
Strong Relationship ◽  
Practical Method ◽  
Impulse Buying ◽  
Font Size ◽  
Buying Behavior ◽  
Self Interest ◽  
Impulsive Buying ◽  
Research Findings ◽  
Islamic Economic

<p><span style="font-family: Times New Roman; font-size: medium;">The expansion of e-commerce dramatically changes the spending patterns which are found a significant number of impulse buying. Practical method and easy way to buy specific goods from e-commerce might be an important factor why customers spent their money more impulsively. Researches on this phenomenon showed that psychological values emerged from religiusity condition and self-interest encouragement play as self-regulation for controlling impulsive buying behavior. Viewed from Islamic economic perspective, this study seeks to configurate self-interest (<em>al-nafs</em>) into three levels namely <em>al-nafs al-ammarah</em>, <em>al-nafs al-lawwamah</em>, and <em>al-nafs al-muthmainnah</em> when <em>al-nafs</em> involved in online impulse buying. The first two layers of <em>al-nafs</em> refer to the level of self-interest which are material oriented, whereas the last one represents the highest level of self-interest which is spiritual oriented. By employing 134 repondents from e-commerce customers in Jakarta, the research findings revealed that there was no relationship between religiusity and <em>al-nafs al-ammarah</em> and <em>al-nafs al-lawwamah</em>. However, <em>al-nafs al-ammarah</em> (sig.= 0.000) and <em>al-nafs al-lawwamah</em> (sig.=0.040) positively influenced impulse buying. Meanwhile, there was strong relationship between religiusity and <em>al-nafs al-muthmainnah</em> (sig.= 0.000) in which this highest level of self-interest did not have relationship with impulse buying. These research findings have important implications that in order to regulate impulsive buying behavior, customers should control their self-interest and make it to be <em>al-nafs al-muthmainnah</em>. </span></p><p><span style="font-family: Times New Roman; font-size: medium;"> </span></p><em></em>

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