Ethical issues with target marketing on the Internet

Author(s):  
E.J. Sujdak
Author(s):  
Dário Elias Félix Oliveira Rodrigues

The digital technologies open a virtual world where making successful business over the Internet and especially on social networks imply unusual ethical dilemmas. This chapter will seek to handle this problem, characteristic of the information age, highlighting ethical challenges surrounding the participation in a new electronic dimension which quickly became ubiquitous. In the same line of the marketing model entitled “Marketing-mix”1, a new mnemonical model is presented. This model will be designated as “Cyberethics2-mix”, and is composed by four elements, all of them having the initial letter “P”. These elements represent the following ethical issues that should be carefully taken into account when practicing business on the Internet: Property of intellectual rights over digitized contents; Precision of the content and data made available on the www 3; Possibility to access the on-line information flow; Privacy of personal data on Internet networking /


Author(s):  
W. Benjamin Porr ◽  
Robert E. Ployhart

This chapter presents a framework through which ethical Internet-based organizational research can be conducted. Organizational constraints that promote the use of the Internet for applied research are identified, followed by potential benefits and drawbacks. The chapter then discusses the ethical issues that must be considered when conducting Internet-based organizational research; these include concerns about privacy, confidentiality, anonymity, informed consent and providing a debriefing. A case study illustrates these issues, and the chapter concludes with directions for future research. Numerous tables and figures are used to serve as a quick reference for the key points of the chapter.


2008 ◽  
pp. 1443-1450
Author(s):  
Lynne D. Roberts ◽  
Leigh M. Smith ◽  
Clare M. Pollock

The rapid growth of the Internet has been accompanied by a growth in the number and types of virtual environments supporting computer-mediated communication. This was soon followed by interest in using these virtual environments for research purposes: the recruitment of research participants, the conduct of research and the study of virtual environments. Early research using virtual environments raised a number of ethical issues and debates. As early as 1996, a forum in the The Information Society (vol. 12, no. 2) was devoted to ethical issues in conducting social science research online. The debate has continued with more recent collaborative attempts to develop guidelines for ethical research online (Ess & Association of Internet Researchers, 2002; Frankel & Siang, 1999).


Author(s):  
Eleutherios A. Papathanassiou ◽  
Xenia J. Mamakou

The advent of the Internet has altered the way that individuals find information and has changed how they engage with many organizations, like government, health care, and commercial enterprises. The emergence of the World Wide Web has also resulted in a significant increase in the collection and process of individuals’ information electronically, which has lead to consumers concerns about privacy issues. Many researches have reported the customers’ worries for the possible misuse of their personal data during their transactions on the Internet (Earp & Baumer, 2003; Furnell & Karweni, 1999), while investigation has been made in measuring individuals’ concerns about organizational information privacy practices (Smith, Milberg & Burke, 1996). Information privacy, which “concerns an individual’s control over the processing, that is the acquisition, disclosure, and use, of personal information” (Kang, 1998) has been reported as one of the most important “ethical issues of the information age” (Mason, 1986).


Author(s):  
Lynne D. Roberts ◽  
Liegh M. Smith ◽  
Claie M. Pollock

The rapid growth of the Internet has been accompanied by a growth in the number and types of virtual environments supporting computer-mediated communication. This was soon followed by interest in using these virtual environments for research purposes: the recruitment of research participants, the conduct of research and the study of virtual environments. Early research using virtual environments raised a number of ethical issues and debates. As early as 1996, a forum in the The Information Society (vol. 12, no. 2) was devoted to ethical issues in conducting social science research online. The debate has continued with more recent collaborative attempts to develop guidelines for ethical research online (Ess & Association of Internet Researchers, 2002; Frankel & Siang, 1999).


2011 ◽  
pp. 138-149
Author(s):  
William H. Friedman

This chapter will discuss problems arising from employee use of the Internet for personal pursuits during paid working hours. Since there are both financial and non-financial consequences of such behavior (Friedman, 2000), it is worthwhile to evaluate existing attempts to deal with this problem and suggest some new ones. Nevertheless, virtual absenteeism is not a totally negative phenomenon; hence, one needs to give a fair hearing to the claims of the employees engaged in this activity. It is not necessarily an economic loss to the employer when employees take care of private matters or even play on the Internet, if it is within reason and results in a refreshed approach to the job at hand. Still, if the employee is excessively occupied with non-business Internet activity, there is no doubt a corresponding decrease in the amount of conscious attention given to the processing of organizational concerns. Moreover, ethical issues emerge concerning the misuse of time, avoidance of responsibility and violation of employee-employer contracts, implicit or explicit. Since the employer is defraying the cost of both the hardware and software involved, Internet misuse results in expenses far exceeding losses from such minor trespasses as personal telephone calls and company stationery misappropriated for personal reasons. Further, diversionary materials such as magazines and games brought to the workplace by employees which were paid out of their own pockets, while clearly resulting in lost time for the employer, at least did not require highly sophisticated and expensive technology to support the diversions. Finally, it is necessary to show that the sheer scale of modern slacking requires very special measures that consider not only financial, but legal, social, moral and psychological ramifications as well.


1999 ◽  
Vol 36 (1) ◽  
pp. 82-90 ◽  
Author(s):  
Yitzchak M. Binik ◽  
Kenneth Mah ◽  
Sara Kiesler

2017 ◽  
Vol 58 (1) ◽  
pp. 3-19 ◽  
Author(s):  
Mikkel Flyverbom ◽  
Ronald Deibert ◽  
Dirk Matten

The importance of digital technologies for social and economic developments and a growing focus on data collection and privacy concerns have made the Internet a salient and visible issue in global politics. Recent developments have increased the awareness that the current approach of governments and business to the governance of the Internet and the adjacent technological spaces raises a host of ethical issues. The significance and challenges of the digital age have been further accentuated by a string of highly exposed cases of surveillance and a growing concern about issues of privacy and the power of this new industry. This special issue explores what some have referred to as the “Internet-industrial complex”—the intersections between business, states, and other actors in the shaping, development, and governance of the Internet.


10.28945/2556 ◽  
2002 ◽  
Author(s):  
Sanjeev Phukan

Issues of IT Ethics have recently become immensely more complex. The capacity to place material on the World Wide Web has been acquired by a very large number of people. As evolving software has gently hidden the complexities and frustrations that were involved in writing HTML, more and more web sites are being created by people with a relatively modest amount of computer literacy. At the same time, once the initial reluctance to use the Internet and the World Wide Web for commercial purposes had been overcome, sites devoted to doing business on the Internet mushroomed and e-commerce became a term permanently to be considered part of common usage. The assimilation of new technology is almost never smooth. As the Internet begins to grow out of its abbreviated infancy, a multitude of new issues surface continually, and a large proportion of these issues remain unresolved. Many of these issues contain a strong ethics content. As the ability to reach millions of people instantly and simultaneously has passed into the hands of the average person, the rapid emergence of thorny ethical issues is likely to continue unabated.


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