scholarly journals Corrections to “NATERGM: A Model for Examining the Role of Nodal Attributes in Dynamic Social Media Networks”

2020 ◽  
Vol 32 (12) ◽  
pp. 2500-2500
Author(s):  
Shan Jiang ◽  
Hsinchun Chen
Keyword(s):  
Social Media ◽  
Social Media Networks

New Media and Terrorism

2014 ◽  
pp. 184-196
Author(s):  
Pauline Hope Cheong
Keyword(s):  
Social Media ◽  
New Media ◽  
Critical Examination ◽  
War On Terrorism ◽  
Mainstream Media ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
Hearts And Minds ◽  
Video Material

Beyond the widespread coverage of terrorism-related stories on international news outlets, we are witnessing the swift spread of alternative interpretations of these stories online. These alternative narratives typically involve digital transmediation or the remix, remediation, and viral dissemination of textual, audio, and video material on multiple new and social media platforms. This chapter discusses the role of new(er) media in facilitating the transmediated spread of extremist narratives, rumors, and political parody. Drawing from recent case studies based upon multi-modal analyses of digital texts on social media networks, including blogs, vlogs, Twitter, and Jihadist sites associated with acts of terror in Asia, Middle East, and North America, the chapter illustrates how digital transmediation significantly works oftentimes to construct counter narratives to government counter insurgency operations and mainstream media presentations. In discussing these examples, the chapter demonstrates how the new media points to varied narratives and reifies notions of national security, global politics, terrorism, and the media's role in framing the “War on Terrorism.” Moreover, a critical examination of remix texts and digital mashups of popular artifacts inform a Web 2.0 understanding of how the creative communication practices of online prosumers (hybrid consumers and producers) contest dominant interests in the online ideological battlefield for hearts and minds.

scholarly journals Role of Social Media Networks in Promoting Hotel Industry

2021 ◽  
pp. 40-47
Author(s):  
Reena Lakha ◽  
Prof (Dr) A C Vaid
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Hotel Industry ◽  
Social Media Marketing ◽  
Social Media Networks ◽  
Social Media Site ◽  
The Social ◽  
Use Of Social Media ◽  
Insight Into

In recent years, the hotel industry has started to follow social media marketing strategy as part of its marketing campaign to improve its brand value. Social networking channels are the means a hotel is promoting itself through. There are various channels that the hotels use to communicate with the clients. This paper aims to pick the best channel and use it wisely, so it helps the hotel industry the most. This paper aims to identify the available social media sites for the hotel industry. This study adds new knowledge regarding the hotel's most common social media site. The paper will provide insight into the medium of the social site used for communications and the use of social media advertisements as an integral part of the hotel's marketing strategy.

Broadcasting and national identity construction in Qatar: The case of Al-Rayyan TV

2021 ◽  
Vol 14 (2) ◽  
pp. 189-220 ◽  
Author(s):  
Noureddine Miladi ◽  
Moez Ben Messaoud ◽  
Jamel Zran
Keyword(s):  
Social Media ◽  
National Identity ◽  
National Culture ◽  
Al Jazeera ◽  
Social Media Networks ◽  
Video Clips ◽  
Current Affairs ◽  
Research Findings ◽  
Survey Questionnaires

This research sought to study the contents of Al-Rayyan TV programmes and their relationship to the construction of national identity in Qatar, a task this channel has taken as an editorial line since its inception in 2012. In this article, we present findings of an audience-based exploration of Al-Rayyan TV’s viewership. Fieldwork data was gathered via a base of 720 survey questionnaires from a sample of Qatari society as well as fifteen interviews conducted with experts and social media activists. The aim was to find out respondents’ views about the role of the channel in promoting Qatari identity and culture. Research questionnaires were managed at intervals between August and November 2020. Fieldwork results showed that the surveyed viewers believe that the channel plays a significant role in preserving Qatari national culture and heritage. However, when it comes to rating Qatari TV channels in order of importance, respondents’ favourite TV broadcaster in terms of news and current affairs programmes was Al Jazeera, followed by beIN Sports, Qatar TV, Al-Rayyan TV and finally Al Kass. Research findings also reveal an evident trend among young Qataris and professionals who find social media networks the most convenient platforms to view and share content from Al-Rayyan TV. People watch video clips from the most popular programmes, such as Al-Sabah Rabah, Umm Rashid, Taraheeb and In the Shadows of Doha, among others, which they receive via Twitter, Instagram and Facebook. However, concerns via-à-vis Al-Rayyan TV’s repetitive content and a programme schedule that does not include much entertainment content cannot be missed from viewers’ responses. The dwindling popularity of the channel among Qatari youth is perceived as one such result of its inability to transform itself in the age of digital explosion.

AIRLINE SPONSORSHIPS AND SPORTS – AN EXPLORATORY REVIEW OF MAJOR AIRLINE ENGAGEMENT

2019 ◽  
Vol 10 (1) ◽  
pp. 110-124
Author(s):  
Blaise Waguespack ◽  
Scott Ambrose
Keyword(s):  
Social Media ◽  
Web Site ◽  
Traditional Media ◽  
Sport Sponsorship ◽  
Social Media Networks ◽  
Event Marketing ◽  
Marketing Activities ◽  
The Impact ◽  
Air Carriers

Airline involvement in sport sponsorship has grown over the last few years as sponsorship activity has proven effective as one method to reach a global audience. Aiding in this move to the use of sponsorship is the growing role of social media networks that can be utilized with traditional media and event marketing activities to leverage the impact of the sponsorship. However, the extent of involvement in sports, the leading area of sponsorship activity, and across other events by the world’s major air carriers varies greatly. This review examines the reported sponsorships engagements in sports by leading global airlines at the airline’s web site.

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