Website Transformation of a Latin American Airline: Effects of Cultural Aspects and User Experience on Business Performance

2019 ◽  
Vol 17 (05) ◽  
pp. 766-774 ◽  
Author(s):  
Jaime Diaz ◽  
Angela Villareal ◽  
Andres Aguirre ◽  
Cesar Collazos ◽  
Cristian Rusu ◽  
...  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fernanda Cristina Lopes ◽  
Luciana Carvalho

Purpose The intangible assets of a company have been presented by national and international surveys as a resource to influence the creation of value and the increase in organizational performance. In view of this, this study aims to analyze the relationship between intangibility and the performance of companies in Latin America. Design/methodology/approach For this purpose, multiple regression with panel data was used and three perspectives for measuring intangible resources were defined: representativeness of the intangible asset, accounting measure for measuring the intangible, degree of intangibility and Tobin’ Q, the latter two representing economic and financial measures to determine intangibility. The study covered the period from 2011 to 2017 with a sample of 1,236 publicly traded companies located in some Latin American countries, namely, Argentina, Brazil, Chile, Colombia, Mexico and Peru. Findings The results demonstrated the existence of a significant and positive relationship between the variables of intangibility, degree of intangibility and Tobin’s Q, and the performance variables, return on assets, operating margin and asset turnover, reinforcing the study hypothesis that the greater the investment in intangible resource, the greater the company’s performance. Research limitations/implications The limitations of this study involve the lack of complete information about intangible resources in the financial statements of some companies and some countries, making it hard to analyze the proposed relationship more broadly and accurately. Another limitation involves the causal relationship that may have existed between the regressors of the models defined in the study and their error, thus generating an endogeneity problem in the proposed models. It is recommended for future research to use specific methods to mitigate possible problems of endogeneity in regressions. Practical implications Mainly the possibility of deepening the relationship between intangibility and business performance, thus obtaining new knowledge through the reflexes of this relationship on companies in Latin American countries, finding more consistent results. Social implications The study contributes to the decision-making process in the business world by informing the primary users of accounting information such as investors, administrators, accountants, regulators and creditors. Originality/value This research contributes by addressing a theme whose studies present many gaps, making it possible to deepen the relationship between intangibility and business performance and gain new knowledge through the reflexes of this relationship on companies in Latin American countries.


Author(s):  
Carlos M. Jardon ◽  
Xavier Martinez–Cobas

Purpose Small-scale forestry-based enterprising communities are particularly associated with their territory and, therefore, are very conditioned by the local culture. This paper aims to explore the relationship between culture and competitiveness in small-scale Latin-American forestry-based enterprising communities. Design/methodology/approach This study used 212 surveys in companies linked to the production, industrialisation and commercialisation sector of the forestry industry in the province of Misiones (Argentina), using partial least squares to analyse the relationships thereof. Findings Culture and competitive advantages improve the growth of small-scale timber businesses and growth, in turn, increases financial performance. However, culture does not have an impact on competitive advantage and no interaction effect of culture on competitive advantage was detected. The results can indicate that there might be a need to incorporate other concepts and operationalisation that are better suited to the geographical and industrial contexts in developing countries. Research limitations/implications The literature and measures used to operationalise variables in the survey did not necessarily succeed in capturing the culture in the studied small- and medium-sized enterprises. In addition, the design of the sample and subjective measures may partially condition the results. Practical implications For business managers and consultants, this study indicates that they must take into account the local culture to improve performance. Entrepreneurs must reorient the company strategy towards the long term, integrating local culture into their strategy to generate competitive advantages. Social implications Political authorities and social agents should also take into consideration the cultural aspects of the territory when implementing regulations and specific actions to improve the industry and strengthen the sense of community. The results highlight the vitality of animators and development agencies and of any factor that fosters social cohesion. Originality/value The paper shows a new approach to the relationship between culture and competitiveness in small-scale forestry-based enterprising communities, combining performance in a formal sector with the bazaar model.


2020 ◽  
Author(s):  
Pamela Staliano ◽  
Marcos Mondardo

The volume “Violence against women: interdisciplinary dialogues” brings together academic texts, by scholars who are interested in the theme, and professionals to publicize the work they develop at Casa da Mulher Brasileira, located in the capital of the state of Mato Grosso do Sul. violence against women is a social phenomenon that covers all cultures and social classes, considered a matter of human rights and public health. In Brazil, the struggle for women's rights began with the struggles of feminist movements, which resulted in the creation of the first Specialized Police Station for Assistance to Women. Years later Law No. 11,340 (Maria da Penha Law) was created, assuring all Brazilian women to enjoy their fundamental rights to the human person and attributing to the public authorities the guarantee of these rights. Violence in the border region needs to be seen as a complex phenomenon crossed by legislation, historical, geographical, political and cultural aspects. Dealing specifically with violence against women, Latin American women who live in a Brazilian border region, in addition to structural machismo, experience the socioeconomic vulnerability marked by drug trafficking, facilitated acquisition of firearms and the late legislative recognition of the crime of femicide, which contribute to the perpetuation of the practice of intentional lethal crimes against these women.


Author(s):  
Mohammad Ayub Khan ◽  
Diana Bank

In contemporary globalization, companies need to be entrepreneurial, innovative, creative, and dynamic since the life cycle of products is shortening and competition is stiffening; hence companies need to increase investment in research and development (R&D) to remain competitive or even just to survive. Global sourcing and evolving markets demand that companies become proactive in their business approaches. Considering all these changes and challenges facing business organizations, this chapter focuses on how Latin American companies cope with globalization, cultural differences and diverse business environments. The authors start with a discussion on culture, globalization, and business performance of Latin American companies, followed by solutions to their shortcomings, and conclusions. A case study of business performance in Brazil and Mexico will be presented at the end of the chapter. The authors believe there is enough reason why foreign businessmen and women should seriously consider the Latin American option when making their business decisions. The authors hope this chapter will convince them that, without a shadow of doubt, cultural differences can be understood and overcome for the benefit of everyone. Undertanding Latin American culture could be a winning strategy for foreign investors in Latin American markets.


2020 ◽  
Vol 13 (5) ◽  
pp. 1050-1067
Author(s):  
Alan Diógenes Góis ◽  
Márcia Martins Mendes De Luca

Purpose – Within the framework of Resource-Based View (RBV) we evaluated the relationship between corporate culture and superior business performance in a sample of 62 Latin American firms traded on the NYSE.Design/methodology/approach – Data retrieved from 20-F forms and the CRSP database, covering the period 2011-2016, was submitted to multiple linear regression with robust errors and random effects. Findings – Our results revealed that i) the 7 Latin American countries represented in the sample displayed a very similar mix of corporate culture, with a slight predominance of the competitive type, ii) less indebted and larger firms attained higher levels of superior business performance, and iii) auditing by one of the Big Four was associated with better performance in firms with competitive and creative culture. In the multiple regression analysis, creative culture was the best explanatory factor of superior corporate performance. Thus, we conclude that a culture with an emphasis on innovation generates competitive advantage.Originality/value – The organizations should make efforts to understand and manage the dynamics of corporate culture, harnessing their own dominant culture in the quest for superior corporate performance. As posited by RBV, our results show that investment in creative and innovative culture is particularly favorable to the creation of competitive advantage and, consequently, business performance.


Author(s):  
Paul Woolliscroft ◽  
Dagmar Caganova ◽  
Milos Cambal ◽  
Jana Makraiova

Abstract The need to develop a clear understanding of multicultural competencies is essential to fully develop a strategic approach to human capital management (HCM). As Slovak workplaces become more diverse, culture and intercultural management has gained greater significance and the adoption of a strategic approach is now critical to the success and competitive advantage of the organisation. Moreover, it is necessary to address this field of management to ensure the high performance of organisations, especially those operating within a global setting. The focus of the research is on the identification of multicultural competencies in the context of Slovak industrial enterprises to measure and identify linkages between cultural aspects and the strategic business performance.


Author(s):  
Juan Manuel Aristizábal Tamayo ◽  
Edwin Tarapuez ◽  
Juan Carlos Vasquez

Asymmetries in the relative growth of Latin American countries and the disparities in both institutional performance and cultural aspects validate the search for new explanations in analyzing the role of entrepreneurship in economic growth. In this sense, although the study of entrepreneurial intention (EI) has received greater attention in the setting of academic research and design of public policy, the literature voids remain related with the treatment of the phenomenon as a multidimensional problem in situations in which the information available is scarce and not structured. Due to the aforementioned, this document proposes a mathematical model based on fussy logic techniques from the study of the factors that impact upon the EI of undergraduate students in administration in three Latin American countries: Brazil, Mexico, and Colombia.


Author(s):  
Elissa Rashkin ◽  
Isabel Arredondo

The 1932 film Flame of Mexico (released in Mexico as Alma mexicana), written and produced by the US feminist activist Juliet Barrett Rublee (b. 1875–d. 1966), provides a window on to political and cultural aspects of US-Mexican relations during the 1920s. A melodrama whose themes include land, education, oil, and the Mexican Revolution, Flame of Mexico takes an activist stance toward international politics, critiques economic exploitation, and argues for US support of Mexican sovereignty in a time of conflict. Addressed to diplomatic circles and mass audiences alike, the message is rendered subtler by its central romantic love story and numerous action sequences drawn from the nascent Hollywood industry, as well as its finely filmed picturesque scenery and its tapestry of regional Mexican music, woven into an appealing soundtrack by leading composers and musicians of the era. Long overlooked by film historians, Flame of Mexico is a unique artifact in film history: made in the first years of sound cinema, the film contains both intertitles and a synchronized musical score and is a transnational project. Latin American musicians living or working in Los Angeles recorded the score, while a Hollywood crew shot the film in Mexico. The film is credited with being the first feature film about Mexico shot on location in that country, and it preceded Sergei Eisenstein’s unfinished Mexico project, a version of which was released in the United States almost simultaneously with Flame as Thunder over Mexico (1933). Also unique is Flame’s mix of melodrama and travelogue genres; it features a cast of Mexican actors, some of whom would go on to enjoy stable binational acting careers, with US actors playing the gringo villains as well as numerous non-actors playing themselves in ethnographic scenes designed to show, in the words of its producer, “the real Mexico.” Although masked in the film’s publicity and press reviews, Rublee’s personal, multifaceted history as an activist is key to understanding her film as an important political and cultural undertaking, rather than the extravagant failure that some critics have portrayed, often relying on secondhand opinions without having had access to the film itself. In spite of its limited distribution and meager box-office returns—in the midst of an economic depression—the film is an act of political intervention whose colorful and romantic love story is deployed in the service of a message of peace and transnational cooperation.


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