Location-based Web Service QoS Prediction via Preference Propagation to address Cold Start Problem

Author(s):  
Duksan Ryu ◽  
Kwangkyu Lee ◽  
Jongmoon Baik
Author(s):  
Jiwon Choi ◽  
Jaewook Lee ◽  
Duksan Ryu ◽  
Suntae Kim ◽  
Jongmoon Baik

With recent increases in the number of network-connected devices, the number of edge computing services that provide similar functions has increased. Therefore, it is important to recommend an optimal edge computing service, based on quality-of-service (QoS). However, in the real world, there is a cold-start problem in QoS data: highly sparse invocation. Therefore, it is difficult to recommend a suitable service to the user. Deep learning techniques were applied to address this problem, or context information was used to extract deep features between users and services. However, edge computing environment has not been considered in previous studies. Our goal is to predict the QoS values in real edge computing environments with improved accuracy. To this end, we propose a GAIN-QoS technique. It clusters services based on their location information, calculates the distance between services and users in each cluster, and brings the QoS values of users within a certain distance. We apply a Generative Adversarial Imputation Nets (GAIN) model and perform QoS prediction based on this reconstructed user service invocation matrix. When the density is low, GAIN-QoS shows superior performance to other techniques. In addition, the distance between the service and user slightly affects performance. Thus, compared to other methods, the proposed method can significantly improve the accuracy of QoS prediction for edge computing, which suffers from cold-start problem.


2021 ◽  
pp. 002224372110329
Author(s):  
Nicolas Padilla ◽  
Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to identify and leverage differences across customers — a very diffcult task when firms attempt to manage new customers, for whom only the first purchase has been observed. For those customers, the lack of repeated observations poses a structural challenge to inferring unobserved differences across them. This is what we call the “cold start” problem of CRM, whereby companies have difficulties leveraging existing data when they attempt to make inferences about customers at the beginning of their relationship. We propose a solution to the cold start problem by developing a probabilistic machine learning modeling framework that leverages the information collected at the moment of acquisition. The main aspect of the model is that it exibly captures latent dimensions that govern the behaviors observed at acquisition as well as future propensities to buy and to respond to marketing actions using deep exponential families. The model can be integrated with a variety of demand specifications and is exible enough to capture a wide range of heterogeneity structures. We validate our approach in a retail context and empirically demonstrate the model's ability at identifying high-value customers as well as those most sensitive to marketing actions, right after their first purchase.


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