Effects of Visual Cues on Consumer Expectation, Emotion and Wellness Responses, and Purchase Intent of Red Chili Powders

2019 ◽  
Vol 84 (10) ◽  
pp. 3018-3026 ◽  
Author(s):  
Phurit Ngoenchai ◽  
Jose Ramon Alonso ◽  
Thongchai Suwonsichon ◽  
Suntaree Suwonsichon ◽  
Witoon Prinyawiwatkul
2019 ◽  
Vol 8 (4) ◽  
pp. 8822-8826

Packaging plays an indispensable role in the sales of a product, whether it is a consumer good or an electronic product. Apart from its predominant purpose of contributing better housing and fortification to its contents, packaging today largely deals with attracting buyers towards the product and communicating the product’s message to the buyer, while trying to stand out next to a number of other competing products which serve the same purpose. The colour of packaging has by far the most paramount role in attracting the consumer. In this study, we analyse visual cues and feelingsof the consumer after they look at a package of a specific colour, which in our case is a soap and also study the impact of price hike on the purchase intent of the buyer.


Foods ◽  
2020 ◽  
Vol 9 (4) ◽  
pp. 396 ◽  
Author(s):  
Pitchayapat Chonpracha ◽  
Ryan Ardoin ◽  
Yupeng Gao ◽  
Pamarin Waimaleongora-ek ◽  
Georgianna Tuuri ◽  
...  

With increasing demand for ready-to-eat (RTE) fresh vegetables, it is important to understand how visual information cues, both intrinsic and extrinsic, affect consumer perception of these products. This study developed an emotional and wellness lexicon related to RTE salads. Subsequent questionnaires with images of salads were used to quantify consumer (N = 150) emotional and hedonic perceptions related to green color shade, shape/size of pieces, multicolor scheme, product name, and packaging. The different visual cues significantly impacted emotions and their intensities. Qualitatively, feelings of health and wellness predominated across salad samples. Negative emotions were more influenced by size of piece and green-color (intrinsic), while positive emotions were influenced by viewing salads of multiple colors (intrinsic) and packaging (extrinsic). Pale green salads were generally less liked than darker green ones. Values, in one case, ranged from 4.39 to 7.28 (on a 9-point hedonic scale), but naming the product (“iceberg lettuce”) did raise the lowest score to 5.75. The addition of vegetables with orange and purple colors to the salad mix had a positive impact on the perception of pale green salads. This study demonstrated that intrinsic and extrinsic visual cues significantly influenced consumer emotions, hedonic perception and purchase intent of RTE salads, but the effects of extrinsic cues were generally less prominent.


2014 ◽  
Vol 23 (3) ◽  
pp. 132-139 ◽  
Author(s):  
Lauren Zubow ◽  
Richard Hurtig

Children with Rett Syndrome (RS) are reported to use multiple modalities to communicate although their intentionality is often questioned (Bartolotta, Zipp, Simpkins, & Glazewski, 2011; Hetzroni & Rubin, 2006; Sigafoos et al., 2000; Sigafoos, Woodyatt, Tuckeer, Roberts-Pennell, & Pittendreigh, 2000). This paper will present results of a study analyzing the unconventional vocalizations of a child with RS. The primary research question addresses the ability of familiar and unfamiliar listeners to interpret unconventional vocalizations as “yes” or “no” responses. This paper will also address the acoustic analysis and perceptual judgments of these vocalizations. Pre-recorded isolated vocalizations of “yes” and “no” were presented to 5 listeners (mother, father, 1 unfamiliar, and 2 familiar clinicians) and the listeners were asked to rate the vocalizations as either “yes” or “no.” The ratings were compared to the original identification made by the child's mother during the face-to-face interaction from which the samples were drawn. Findings of this study suggest, in this case, the child's vocalizations were intentional and could be interpreted by familiar and unfamiliar listeners as either “yes” or “no” without contextual or visual cues. The results suggest that communication partners should be trained to attend to eye-gaze and vocalizations to ensure the child's intended choice is accurately understood.


Author(s):  
Carrie Anne Balcer ◽  
Andrew Shirtz ◽  
Taylor Rolison ◽  
Mounia Ziat

2001 ◽  
Author(s):  
Michael F. Brown ◽  
Sue Yang ◽  
Kelly Digian

2008 ◽  
Author(s):  
James J. Staszewski ◽  
Alan D. Davison ◽  
David J. Dippel ◽  
Julia A. Tischuk

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