scholarly journals The Impact of the Colour of the Packaging Influencing the Buyer’s Purchase Intent

2019 ◽  
Vol 8 (4) ◽  
pp. 8822-8826
Keyword(s):  
Visual Cues ◽  
Consumer Good ◽  
Purchase Intent ◽  
Electronic Product ◽  
Price Hike ◽  
The Impact

Packaging plays an indispensable role in the sales of a product, whether it is a consumer good or an electronic product. Apart from its predominant purpose of contributing better housing and fortification to its contents, packaging today largely deals with attracting buyers towards the product and communicating the product’s message to the buyer, while trying to stand out next to a number of other competing products which serve the same purpose. The colour of packaging has by far the most paramount role in attracting the consumer. In this study, we analyse visual cues and feelingsof the consumer after they look at a package of a specific colour, which in our case is a soap and also study the impact of price hike on the purchase intent of the buyer.

Utilizing Information "Shape" as an Interface Metaphor Based on Genre

2013 ◽  
Author(s):  
Elaine G. Toms ◽  
D. Grant Campbell
Keyword(s):  
Visual Cues ◽  
Discourse Communities ◽  
Digital Document ◽  
Interface Metaphor ◽  
The Impact

Documents have conventions which have evolved within discourse communities and which facilitate document use. These conventions are represented in a document by visual cues that define a shape and serve as an interface metaphor in a user's interaction with a digital document. In this paper we report on the results of two studies, one of which examined the impact of . . .

scholarly journals The Impact of Shape-Based Cue Discriminability on Attentional Performance

Vision ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 18
Author(s):  
Olga Lukashova-Sanz ◽  
Siegfried Wahl ◽  
Thomas S. A. Wallis ◽  
Katharina Rifai
Keyword(s):  
Temporal Processing ◽  
Visual Cues ◽  
Human Performance ◽  
Covert Attention ◽  
Orientation Discrimination ◽  
Know How ◽  
Processing Times ◽  
Attentional Performance ◽  
Cue Processing ◽  
The Impact

With rapidly developing technology, visual cues became a powerful tool for deliberate guiding of attention and affecting human performance. Using cues to manipulate attention introduces a trade-off between increased performance in cued, and decreased in not cued, locations. For higher efficacy of visual cues designed to purposely direct user’s attention, it is important to know how manipulation of cue properties affects attention. In this verification study, we addressed how varying cue complexity impacts the allocation of spatial endogenous covert attention in space and time. To gradually vary cue complexity, the discriminability of the cue was systematically modulated using a shape-based design. Performance was compared in attended and unattended locations in an orientation-discrimination task. We evaluated additional temporal costs due to processing of a more complex cue by comparing performance at two different inter-stimulus intervals. From preliminary data, attention scaled with cue discriminability, even for supra-threshold cue discriminability. Furthermore, individual cue processing times partly impacted performance for the most complex, but not simpler cues. We conclude that, first, cue complexity expressed by discriminability modulates endogenous covert attention at supra-threshold cue discriminability levels, with increasing benefits and decreasing costs; second, it is important to consider the temporal processing costs of complex visual cues.

scholarly journals Characterising Upper Limb Movements in Huntington's Disease and the Impact of Restricted Visual Cues

PLoS ONE ◽  
2015 ◽  
Vol 10 (8) ◽  
pp. e0133709 ◽  
Author(s):  
Jessica Despard ◽  
Anne-Marie Ternes ◽  
Bleydy Dimech-Betancourt ◽  
Govinda Poudel ◽  
Andrew Churchyard ◽  
...  
Keyword(s):  
Huntington's Disease ◽  
Huntington’S Disease ◽  
Upper Limb ◽  
Visual Cues ◽  
Limb Movements ◽  
Upper Limb Movements ◽  
The Impact

Profile of Food Truck Consumers and their intent to visit Food Trucks

2021 ◽  
pp. 301-309
Author(s):  
Ajay Jamnani ◽  
Jyoti Jamnani
Keyword(s):  
Service Quality ◽  
Purchase Intent ◽  
P Value ◽  
Demographic Analysis ◽  
Food Trucks ◽  
Intent To Purchase ◽  
Basic Understanding ◽  
Customer Intent ◽  
The Impact ◽  
Structured Questionnaire

The purpose of this paper is to develop the content and analyze the factors that impact the intent to purchase of customers from a food truck. The study was carried out in Belagavi, Karnataka, India, the study was carried out using a structured questionnaire to collect the data, the data was checked for normality and reliability, further one sample t test was applied to check the impact of selected factors on purchase intent of customers from food trucks. Demographic analysis of the respondents was also a part of the study. The impact of selected factors/variables on customer intent to purchase from food trucks was analyzed and it was observed that prize, taste, hygiene, Variety, service quality and exteriors had significant impact on the customer’s intent to purchase as the p-value = 0.000 (is < 0.05). The factors or variables were not borrowed from a single proven model in the literature, the factors were selected on the basic understanding of the researchers. The study was the first to analyze the impact of the factors impacting the customer intent to purchase from food truck in a non-metro city, and the results can be used by professionals working in the area.

The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

2011 ◽  
Vol 2 (3) ◽  
pp. 1-19 ◽  
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jay Kandampully
Keyword(s):  
Purchase Intent ◽  
Retail Environment ◽  
Consumer Responses ◽  
Mediating Role ◽  
Online Purchase ◽  
Key Characteristics ◽  
Shopping Experience ◽  
Key Dimensions ◽  
Entertainment Value ◽  
The Impact

The purpose of this research is to determine the key dimensions of e-retail environment characteristics which affect consumer e-satisfaction and purchase intent and to examine the mediating role of e-satisfaction and the moderating effects of consumers’ previous e-shopping experience on the relationship between e-retail environment characteristics and consumer responses. The study focused on young adults ranging in age from 18 to 25. The results showed that convenience, customization, security/privacy, web appearance and entertainment value were the key characteristics of e-retail environment impacting e-satisfaction. E-satisfaction fully mediated the effects of e-retail environment characteristics on online purchase intent. Prior e-shopping experience was found to moderate the relationships among the key dimensions of e-retail environment, e-satisfaction, and e-purchase intent. The findings of this study add to the existing literature on e-service quality by focusing on e-retail environment characteristics beyond products and prices, and further by providing e-retailers with practical implications as to how they can improve their website environments for successful e-retailing business.

scholarly journals Introducing Databases in Context Through Customizable Visualizations

2021 ◽  
Vol 6 ◽  
Author(s):  
Suzanne W. Dietrich ◽  
Don Goelman ◽  
Jennifer Broatch ◽  
Sharon Crook ◽  
Becky Ball ◽  
...  
Keyword(s):  
Learning Outcomes ◽  
Visual Cues ◽  
Relational Databases ◽  
Unique Feature ◽  
Control Group ◽  
Attitudes And Beliefs ◽  
Learning Tools ◽  
Positive Attitudes ◽  
The Impact ◽  
Assessment Questions

The goal of the Databases for Many Majors project is to engage a broad audience in understanding fundamental database concepts using visualizations with color and visual cues to present these topics to students across many disciplines. There are three visualizations: introducing relational databases, querying, and design. A unique feature of these learning tools is the ability for instructors in diverse disciplines to customize the content of the visualization’s example data, supporting text, and formative assessment questions to promote relevance to their students. This paper presents a study on the impact of the customized introduction to relational databases visualization on both conceptual learning and attitudes towards databases. The assessment was performed in three different courses across two universities. The evaluation shows that learning outcomes are met with any visualization, which appears to be counter to expectations. However, students using a visualization customized to the course context had more positive attitudes and beliefs towards the usefulness of databases than the control group.

INFLUENCE OF DIGITAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION

2021 ◽  
Vol 14 (8) ◽  
pp. 145-158
Author(s):  
Raj Kumar Singh ◽  
Bijay Prasad Kushwaha ◽  
Tushita Chadha ◽  
Vivek Anand Singh
Keyword(s):  
Digital Media ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Purchase Intent ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Consumer Purchase Intention ◽  
Marketing Tool ◽  
The Impact

Digital media marketing and celebrity endorsement have a significant impact on consumer purchase intent. The digital media marketing tools give marketers a competitive advantage in influencing customers and driving purchase intent toward their offerings. The study aims to examine the effectiveness of digital media as well as the impact of celebrity endorsements on consumer purchase intentions. The purposive sampling technique was used to collect responses from 523 residents of the tri-city Chandigarh using a structured questionnaire. The findings advocate that celebrity endorsement is a substantial marketing tool for driving consumer purchase intention via digital media platforms. The indirect effect of celebrity endorsement on consumer purchase intention was also significant when digital marketing media was used as a meditating variable. The data analysis and validation of the conceptual framework were carried out using the PLS-SEM. The study's implications are discussed.

scholarly journals The Impact of Transitional Movements and Non-Manual Markings on the Disambiguation of Locally Ambiguous Argument Structures in Austrian Sign Language (ÖGS)

2018 ◽  
Vol 62 (4) ◽  
pp. 652-680 ◽  
Author(s):  
Julia Krebs ◽  
Ronnie B. Wilbur ◽  
Phillip M. Alday ◽  
Dietmar Roehm
Keyword(s):  
Sign Language ◽  
Language Processing ◽  
Argument Structure ◽  
Visual Cues ◽  
Hand Movement ◽  
Strong Support ◽  
Subject Position ◽  
Time Points ◽  
The Subject ◽  
The Impact

Previous studies of Austrian Sign Language (ÖGS) word-order variations have demonstrated the human processing system’s tendency to interpret a sentence-initial (case-) ambiguous argument as the subject of the clause (“subject preference”). The electroencephalogram study motivating the current report revealed earlier reanalysis effects for object-subject compared to subject-object sentences, in particular, before the start of the movement of the agreement marking sign. The effects were bound to time points prior to when both arguments were referenced in space and/or the transitional hand movement prior to producing the disambiguating sign. Due to the temporal proximity of these time points, it was not clear which visual cues led to disambiguation; that is, whether non-manual markings (body/shoulder/head shift towards the subject position) or the transitional hand movement resolved ambiguity. The present gating study further supports that disambiguation in ÖGS is triggered by cues occurring before the movement of the disambiguating sign. Further, the present study also confirms the presence of the subject preference in ÖGS, showing again that signers and speakers draw on similar strategies during language processing independent of language modality. Although the ultimate role of the visual cues leading to disambiguation (i.e., non-manual markings and transitional movements) requires further investigation, the present study shows that they contribute crucial information about argument structure during online processing. This finding provides strong support for granting these cues some degree of linguistic status (at least in ÖGS).

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