Will “moving” food tastes better? Effect of dynamic food image in print advertising on food taste perception

2021 ◽  
Author(s):  
Shouwei Li ◽  
Ping Liu
Keyword(s):  
Taste Perception ◽  
Print Advertising ◽  
Food Image

scholarly journals A preliminary study on digital image performance to stimulate food taste experience

2020 ◽  
Vol 9 (5) ◽  
pp. 2154-2161
Author(s):  
Nur Hasni Nasrudin ◽  
Afdallyna Fathiyah Harun
Keyword(s):  
Online Survey ◽  
Visual Media ◽  
Taste Perception ◽  
Good News ◽  
User Perceptions ◽  
Food Image ◽  
Online Channel ◽  
Food Images ◽  
Taste Stimulation ◽  
Taste Experience

Users and food marketers alike would share images of food in the hopes that viewers would be able to capture the emotion/sensation presented by the food. This is a form of food digitization, shifting away from the mechanical aspect of taste stimulation to the use of digitized visuals. This paper aim to evaluate the performance of taste perception made by users by just looking at food image. Using food images as a medium of taste stimulation, this paper reports international users’ perception of the taste of Malaysian local food through an online channel. By applying SPSS analysis, the author studied the patterns of similarity and dissimilarity of users’ perception of food images that have been compiled using an online survey. Interestingly observed, the results of the analysis enable the author to assess how close user perceptions were akin to the real taste. The author found that most user perceptions are closely matched with the food’s real taste which allows the author to conclude that visual media is possible in stimulating food taste experience. It is good news for food marketers and food tourism. Nevertheless, more samples of food images are required to further attest these findings.

The Effect of Mirror Decoration on Food Taste Perception

2010 ◽  
Author(s):  
Ataollah Tafaghodijami ◽  
Himanshu Mishra
Keyword(s):  
Taste Perception

scholarly journals Differences in Sweet Taste Perception and Its Association with the Streptococcus mutans Cariogenic Profile in Preschool Children with Caries

Nutrients ◽  
2020 ◽  
Vol 12 (9) ◽  
pp. 2592
Author(s):  
Anna Jurczak ◽  
Małgorzata Jamka-Kasprzyk ◽  
Zuzanna Bębenek ◽  
Małgorzata Staszczyk ◽  
Paweł Jagielski ◽  
...  
Keyword(s):  
Preschool Children ◽  
Sweet Taste ◽  
Assessment System ◽  
Taste Perception ◽  
Taste Preferences ◽  
Microbiological Analysis ◽  
Strong Positive Correlation ◽  
Chi Square ◽  
Icdas Ii ◽  
Chi Square Test

The aim of the study was to verify the hypothesis about differences in sweet taste perception in the group of preschool children with and without caries, and to determine its relationship with cariogenic microbiota and the frequency of sweets consumption in children. The study group included of 63 children aged 2–6 years: 32 with caries and 31 without caries. The study consisted of collecting questionnaire data and assessment of dental status using the decayed, missing, filled in primary teeth index (dmft) and the International Caries Detection and Assessment System (ICDAS II). The evaluation of sweet taste perception was carried out using a specific method that simultaneously assessed the level of taste preferences and the sensitivity threshold for a given taste. The microbiological analysis consisted of the assessment of the quantitative and qualitative compositions of the oral microbiota of the examined children. The sweet taste perception of children with caries was characterized by a lower susceptibility to sucrose (the preferred sucrose solution concentration was >4 g/L) compared to children without caries (in the range ≤ 4 g/L, p = 0.0015, chi-square test). A similar relationship was also observed for frequent snacking between meals (p = 0.0038, chi-square test). The analysis of studied variables showed the existence of a strong positive correlation between the perception of sweet taste and the occurrence and intensity of the cariogenic process (p = 0.007 for dmft; and p = 0.012 for ICDAS II), as well as the frequency of consuming sweets (p ≤ 0.001 for frequent and repeated consumption of sweets during the day, Spearman test) in children with caries. Additionally, children with an elevated sucrose taste threshold were more than 10-times more likely to develop S. mutans presence (OR = 10.21; 95% CI 3.11–33.44). The results of this study suggest the future use of taste preferences in children as a diagnostic tool for the early detection of increased susceptibility to caries through microbial dysbiosis towards specific species of microorganisms.

Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

1999 ◽  
Vol 36 (4) ◽  
pp. 424-438 ◽  
Author(s):  
Rik Pieters ◽  
Edward Rosbergen ◽  
Michel Wedel
Keyword(s):  
Visual Attention ◽  
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