Influence of Online Shopping Behavior Factors on E-Satisfaction of Customer

2013 ◽  
Vol 64 (3) ◽  
Author(s):  
Houshang Mobarakabadi ◽  
Meisam Karami ◽  
Shaghayegh Maleki Far ◽  
Khodadad Yarkarami
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Perceived Value ◽  
Shopping Behavior ◽  
Buying Behavior ◽  
Firm Reputation ◽  
Online Business ◽  
Online Shopping Behavior ◽  
Or Organization ◽  
Online Buying

This research has recommended a conceptual framework for considering the online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation that they have an impact on the electronic satisfaction of customers. To test the conceptual framework, SPSS has been used to analyze the data collected from 146 online buyer customers in Malaysia. The results of the study indicate online buying behavior factors which they are namely privacy, trust, perceived value and the firm reputation are significantly and positively related to e-satisfaction of the customer. Moreover, according to the demographic characteristics it can be guidance for the online business firms or organization to identify the problems to take actions to attract more online shopping consumers in Malaysia.

scholarly journals AWARENESS AND ATTITUDES OF CONSUMERS IN USING INTERNET FOR ONLINE PURCHASE

2016 ◽  
Vol 4 (9(SE)) ◽  
pp. 26-36
Author(s):  
R.Anantha Laxmi ◽  
ArunSarath Kumar
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Primary Data ◽  
The Internet ◽  
Buying Behavior ◽  
Online Purchase ◽  
Comprehensive Picture ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Online Buying

Online shopping behavior (also called online buying behavior and Internet shopping or buying behavior) refers to the process of purchasing products or services via the Internet. E-commerce has been growing very fast because of many advantages associated with buying on internet because of lower transaction and search cost as compared to other types of shopping. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lowest price. Therefore, in this paper, the researchers have carefully analyzed the consumers’ attitude and behavior towards online shopping. This paper gives a comprehensive picture of the awareness and attitudes of consumersin using internet for online purchase. A sample size of one hundred and five respondents is selected for the research from Thoothukudi district. The study quantitatively analyses the awareness of consumers in using internet, attitudes and behaviors of the consumers in buying various products from internet, hours of using the internet and the like using primary data. Appropriate findings and suggestions are given in the paper.

Factors affecting customers’ online shopping behavior during Covid-19 pandemic in Bangladesh

2021 ◽  
Vol 9 (2) ◽  
pp. 67-79
Author(s):  
Farha Fatema ◽  
Md. Ashraf Siddiqui
Keyword(s):  
Service Quality ◽  
Online Shopping ◽  
Time Factors ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Fair Price ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Online Shopping Behavior ◽  
Online Buying

Online shopping is one of the fastest-growing marketplaces in Bangladesh. But during the Covid 19, when other sectors are stable, only online shopping has gained a greater positive response. Thus, for online shopping, customers’ behavior is influenced by various factors including fare price, product quality, and durability, trust & security, etc. The study aims to identify the factors that influence the customers’ online shopping behavior during the Covid-19 in Bangladesh under the effect of control variables. The results indicate that of the eight dimensions, features and quality, fair price, performance and durability, trust and reliability, security, E-service quality, ease of use, and time are positively and significantly affect customers' online buying behavior during the Covid-19 in Bangladesh. Concerning the influence of these factors on customers, the study finds that features and quality, performance and durability, trust and reliability, e-service quality, ease of use and time factors influence the customers’ online buying behavior during the pandemic in Bangladesh. Online shopping companies must focus on these factors to get a higher response from people in Bangladesh.

scholarly journals Eliciting Salient Factors in Online Shopping Behavior Research

2019 ◽  
Vol 3 (2) ◽  
pp. 8
Author(s):  
Laila Refiana Said
Keyword(s):  
Exploratory Study ◽  
Online Shopping ◽  
Causal Effect ◽  
Academic Research ◽  
Behavioral Research ◽  
Shopping Behavior ◽  
Buying Behavior ◽  
Predictive Variables ◽  
Online Shopping Behavior ◽  
Online Buying

<p>This paper argues the importance of an exploratory study prior to hypotheses testing in any causal-effect or explanatory predictive behavioral research. It proposes a stage of eliciting salient factors using a framework from theory of planned behavior. The paper opted for an exploratory study by firstly examining 12 academic research of online shopping behavior in Indonesia.  Secondly, using the open-ended questions given to 30 respondents, the paper explored reasons respondents shop or not shop online. Those immediate responses were documented and termed as salient factors.  Thirdly, the salient factors were then combined with foregone factors based on literature reviews.  The final set of factors was chosen as predictive variables in order to provide more accurate potential antecedents for predicting and explaining online shopping behavior. The paper provides sound and practical guidance in eliciting salient factors and formulating a final set of factors in causal-effect/explanatory predictive behavioral research on online shopping behavior.  It suggests that academic research should place importance on the stage of eliciting salient factors. Foregone factors are used to strengthen the choice of predictive variables.  Both salient and foregone factors are necessary for the final set of factors in such online shopping behavior studies. The paper includes implications for the online vendors and government agencies to promote e-commerce. This paper fulfils a need to conduct exploratory study on online shopping behavior to understand such phenomenon of high internet penetration yet low rate of online buying behavior by focusing on salient factors of the studies. </p>

A Conceptual Framework to Understanding Online Consumer Buying Behavior

2013 ◽  
Vol 3 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bijal Zaveri Amin ◽  
Prahant Amin
Keyword(s):  
Conceptual Framework ◽  
Online Shopping ◽  
Buying Behavior ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Online Consumer ◽  
And Control ◽  
Near Future ◽  
Online Buying ◽  
Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for customization of information, and quick comparative analysis among competing products/services. The attempt has been made by the researcher to include conceptual framework of online consumer buying behavior by including various aspects of literature review viz, Attitude, orientation and motivation towards online shopping. An attempt would be made in this paper to put forward results and findings based on critical review of available literature in form of earlier research studies relating to trends, growth, developments and future potentials of e-commerce and evolving behavioral patterns of online shopping activities considering its diffusion and issues especially concerning to gender, security etc. with its implications on e-marketplaces, society and businesses in near future. Finally, this study discovered a significantly impact of Consumer online buying behavior and Important managerial implications and recommendations are also presented.

Online Shopping and Catalog Shopping

2008 ◽  
pp. 170-192 ◽  
Author(s):  
Maria Madlberger
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Distribution Channels ◽  
Equation Model ◽  
Shopping Behavior ◽  
Mail Order ◽  
Buying Behavior ◽  
Channel One ◽  
Perceived Security ◽  
Online Shopping Behavior

Multi-channel retailing can offer a wide range of synergies for retailers when their distribution channels accommodate consumer’s preferences and their buying behavior. Among the large number of retail types, mail-order companies are well suited to benefit from electronic commerce. Not only can they use their infrastructure and experience with direct selling, but many mail-order companies also seek to use the Internet to attract new target groups to increase their typically small and narrow customer bases. Currently, we do not know enough about the antecedents of channel choices, especially in the mail-order sector. This paper addresses this issue and draws special attention to exogenous (i.e. independent of the retailer) factors influencing online shopping behavior. These variables include perceived convenience and perceived security of online shopping in general and consumers’ attitudes toward the catalog as the existing distribution channel. One endogenous factor, i.e. attitude toward the online shop, is assumed to influence buying behavior at the online shop. To examine relationships between the catalog and the online shop, 2,363 consumers who are familiar with both distribution channels of a mail-order company were surveyed online. The structural equation model developed reveals that attitudes toward the printed catalog most strongly influence attitudes toward the online shop. Further, the analysis has shown that antecedents of buying behavior at the online shop are moderated by gender. Shopping behavior of men is influenced by their attitudes toward the catalog, while that of women is determined by their attitudes toward the online shop.

Exogenous and Endogenous Antecedents of Online Shopping in a Multichannel Environment

2010 ◽  
pp. 196-216 ◽  
Author(s):  
Maria Madlberger
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Distribution Channels ◽  
Shopping Behavior ◽  
Mail Order ◽  
Buying Behavior ◽  
Channel One ◽  
Multichannel Retailing ◽  
Perceived Security ◽  
Online Shopping Behavior

Multichannel retailing can offer a wide range of synergies for retailers when their distribution channels accommodate consumers’ preferences and buying behaviors. Among the large number of retail types, mail-order companies are well-suited to benefit from electronic commerce. Not only can they use their infrastructure and experience with direct selling, but they also seek to use the Internet to attract new target groups in order to increase their typically small, narrow customer bases. Currently, we do not know enough about the antecedents of channel choices, especially in the mail-order sector. This article addresses this issue and draws special attention to exogenous (i.e., independent of the retailer) factors that influence online shopping behavior. These variables include perceived convenience and perceived security of online shopping in general and consumers’ attitudes toward the catalog as the existing distribution channel. One endogenous factor—attitude toward the online shop—is assumed to influence buying behavior at the online shop. In order to examine relationships between the catalog and the online shop, 2,363 consumers who were familiar with both distribution channels of a mail-order company were surveyed online. The structural equation model developed reveals that attitudes toward the printed catalog most strongly influence attitudes toward the online shop. Further, the analysis showed that antecedents of buying behavior at the online shop are moderated by gender. Shopping behaviors of men are influenced by their attitudes toward the catalog, while shopping behaviors of women are determined by their attitudes toward the online shop.

Online reviews and impulse buying behavior: the role of browsing and impulsiveness

2018 ◽  
Vol 28 (3) ◽  
pp. 522-543 ◽  
Author(s):  
Kem Z.K. Zhang ◽  
Haiqin Xu ◽  
Sesia Zhao ◽  
Yugang Yu
Keyword(s):  
Online Survey ◽  
Perceived Value ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Online Shopping Behavior

Purpose Online reviews have shown important information that affects consumers’ online shopping behavior. However, little research has examined how they may influence consumers’ online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them. Design/methodology/approach The framework of this study was tested on three popular online group shopping websites in China (ju.taobao.com, dianping.com, and meituan.com). An online survey with 315 participants who had experience using these websites was recruited to verify the effects of consumers’ perceived value from reading online reviews on urge to buy impulsively and impulse buying behavior. Findings The empirical findings show that consumers’ perceived utilitarian and hedonic value from reading online reviews enhance their browsing behavior. Browsing positively affects consumers’ urge to buy impulsively and finally affects their impulse buying behavior. Further, this study finds that consumers with high impulsiveness focus more on hedonic value of online reviews, whereas consumers with low impulsiveness put more emphasis on utilitarian value. Browsing demonstrates a stronger effect on urge to buy impulsively for consumers with high impulsiveness. Originality/value This study is one of the early studies to investigate the relationship between social influence (e.g. influence of online reviews) and impulse buying. It draws upon the perspectives of browsing and consumer’s perceived value from the literature. This research also considers consumer differences regarding the level of impulsiveness.

Explaining online shopping behavior with fsQCA: The role of cognitive and affective perceptions

2016 ◽  
Vol 69 (2) ◽  
pp. 794-803 ◽  
Author(s):  
Ilias O. Pappas ◽  
Panos E. Kourouthanassis ◽  
Michail N. Giannakos ◽  
Vassilios Chrissikopoulos
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Online Shopping Behavior

Examining digital information literacy as a determinant of women's online shopping behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Munazza Mahmood ◽  
Syeda Hina Batool ◽  
Muhammad Rafiq ◽  
Muhammad Safdar
Keyword(s):  
Information Literacy ◽  
Online Shopping ◽  
Literacy Skills ◽  
Shopping Behavior ◽  
Digital Information ◽  
Content Type ◽  
Information Literacy Skills ◽  
Information Professionals ◽  
Online Shopping Behavior

PurposeThe present study aims to examine the current digital information literacy (DIL) skills of female online shoppers in Lahore city of Pakistan. Data were gathered from a purposive sampling of women, aged between 20–50 years who were buying products online, not from the traditional retail stores. Out of 309 received questionnaires, 269 responses were useable and were utilized for data analysis. Descriptive and inferential statistics were used to deduce inferences.Design/methodology/approachQuantitative research approach was employed for this study, and a survey was conducted to collect the data from the study's respondents. For data analysis, descriptive and inferential statistics were used.FindingsResults revealed that the digital information literacy skills of women were good to a moderate level. However, they were not confident in applying advanced searching options. In accordance with what was hypothesized in a directional hypothesis, DIL was found to be a strong predictor of online shopping behavior of women, consequently highlighting the importance of such competencies in modern life. Other findings illustrate that participating women rarely engaged in online shopping and felt hesitation in using credit/debit card for online transactions.Research limitations/implicationsThese observations highlight the important role of information professionals in creating digital literacy among different population groups, specifically women, by planning digital information instruction through courses, workshops and trainings. This could eventually be possible with the dynamic role of librarians or information professionals in the society.Originality/valueThe present study adopts the unique approach of measuring online shopping behavior of female shoppers in connection with their digital information literacy skills.

Sign in / Sign up

Export Citation Format

Share Document