Improving Product Performance Through Manufacturing Knowledge Reuse in PLM

Author(s):  
Esmond N. Urwin ◽  
Bob Young ◽  
Liam Frazer ◽  
David Hunt

Successfully fulfilling customers’ needs with world class products whilst remaining competitive and profitable are a major driver for the aerospace industry. The 21st Century is placing ever increasing pressure upon manufacturers to deliver high complexity, technologically enabled products to instantaneously fulfill a desired purpose at the point of use. To meet such stringent criteria, companies must find ways to continuously improve, reduce waste and accelerate the product development process whilst innovating. This paper presents a multiple case study approach of turbine blade manufacturing part families which has been used to further develop a manufacturing knowledge reuse method that is being developed in partnership with a high tech aerospace company for application within a PLM environment. This method is currently being explored within the company so as to accelerate the design-make process to enable earlier availability of, and easier access to, manufacturing knowledge, thus bringing about better product performance. The contents of the paper presents a methodical approach to the study of a number of products in an effort to ascertain how the complex interrelationships between design knowledge and manufacturing knowledge change across part families and, consequently, how they affect a developed feature knowledge relationship structure (FKRS) that maps design, manufacture and inspection viewpoints of product knowledge. Utilizing the FKRS, a pragmatic way has been developed in which people-to-people knowledge can be captured and shared to facilitate a reduction in the associated lead-time for information and knowledge retrieval and reuse. For this to be more widely applicable to different types of turbine blade it is necessary to widen the scope of the research. Four case studies are presented showing the aspects that constitute a part family and how knowledge varies across the products being studied. The FKRS is applied to the captured manufacturing knowledge in an effort to prove that it can represent and model multi-context knowledge across part families. The results have shown that the approach provides a basis for the representation of complex relationship viewpoints for product features and is valid for a number of manufacturing part families.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kadir Çakar ◽  
Şehmus Aykol

Purpose The purpose of this paper is to investigate travellers’ behaviour and examine their reactions to high-tech hotels offering robotic services to customers. Design/methodology/approach Data were gathered from user-generated content within the context of a qualitative research method by analysing the online narratives of travellers at TripAdvisor who visited robotic hotels. Data analysis was realised through content analysis, which revealed various themes and categories of traveller behaviour and reactions to technology. Findings Results show that robotic services significantly improve the quality of service offered to travellers, while positively affecting travellers’ intention to revisit robotic hotels within the context of customer engagement behaviours. Research limitations/implications The results of the present research reveal that the introduction of new technologies in the service industry, such as the robotic butler, can have considerable effects on guest behaviour and attitudes. This field has emerged as a new sub-dimension of customer engagement. Practical implications The use of robots will most likely enhance experiences through interaction between customers and robots. Additionally, in cases where social distancing is required, the use of robots in the hospitality and tourism industry may increase the mobility of people wishing to travel by applying social distancing through use of robots in services. Originality/value The study contributes to the extant literature by identifying the concept of adoption as a sub-dimension deriving from human–robot interaction, thus generating the novelty of the research.


2014 ◽  
Vol 709 ◽  
pp. 503-508
Author(s):  
Yang Peng Liu ◽  
Jian Jun Ding ◽  
Xing Yuan Long ◽  
Zhuang De Jiang ◽  
Yue Rong Jiang

This paper proposes the risk management strategy of the product design and development process. The process control mechanisms based on the risk management. Risk identification, assessment, migration, monitoring and reporting are applied in the product development process. Under the supervision and guidance of risk management, the risk point of product development cycle of measuring instrument is shortened about 30%, and the development costs are reduced too. The risk management improves the economic efficiency of enterprises and enhances the competitiveness of enterprises.


2016 ◽  
Vol 28 (4) ◽  
pp. 446-457 ◽  
Author(s):  
Sharlene Biswas ◽  
Chris Akroyd

Purpose The purpose of this paper is to examine the governance of inter-firm co-development in an open innovation setting and show how a stage-gate product development process can be used to support this relationship. Design/methodology/approach The authors adopt a qualitative case-study approach informed by ethnomethodology. Data were obtained via semi-structured interviews and document analysis. Findings They found that in an open innovation setting – where the producing partner relies on a research partner for all product development activities – a stage-gate product development process can act as a governance mechanism, as it enables the development of trust and cooperation which supports the co-development relationship. Research limitations/implications The implication of this finding is that a stage-gate process can be a flexible governance mechanism, which can adapt over time in relation to the needs of the co-development partners in an open innovation setting. This also lays the groundwork for future research to explore the applicability of this tool in other settings, e.g. outsourcing arrangements as well as help guide the design and implementation of future governance mechanisms. Originality/value In the context of accounting research, this paper helps practitioners and academics understand how a stage-gate process can be used as a governance mechanism to manage and control co-development projects in an open innovation setting.


2017 ◽  
Vol 32 (8) ◽  
pp. 1038-1050 ◽  
Author(s):  
Nima Heirati ◽  
Aron O’Cass ◽  
Phyra Sok

Purpose Organizational ambidexterity is argued to be a prerequisite for successful new product development, especially for firms operating in highly competitive emerging markets. Despite growing attention to the importance of ambidexterity, the conditions under which specific forms of ambidexterity are more or less beneficial to new product performance (NPP) remain unclear. This study aims to investigate the contingent value of two specific resource conditions that favor the pursuit of the balanced dimension versus combined dimension of ambidexterity to achieve superior NPP. Design/methodology/approach Survey data were drawn from a sample of 156 high-tech large firms operating in the Middle East and tested through a hierarchical regression analysis. Findings This study highlights the important role of slack resources and social networking capability in enhancing the benefits of the combined dimension of ambidexterity over the balanced dimension of ambidexterity to drive NPP. Originality/value This study extends prior research which has mainly examined organizational characteristics that facilitates organizational ambidexterity and sheds light on the specific resource conditions under which high-technology firms operating in an emerging economy should pursue balanced dimension of ambidexterity or combined dimension of ambidexterity to achieve superior NPP.


Author(s):  
Natalie Johnson-Leslie ◽  
LuAnn Gaskill

While the process and practices of retail product development in developed countries have been documented, avoid exists in descriptive analysis regarding retail product development in an international setting. The primary purpose of this study was to explore small business apparel retailing, and specifically the retail product development process and practices in Jamaica. Using the case study approach, five apparel retailers in Jamaica who engaged in retail product development are profiled. In- depth interviews, observations, and documents were used to collect data and results were presented after analysis. The findings revealed that the process of product exclusivity, training of workers, modern technological devices, networking, and product quality were of major concern to apparel retailers in Jamaica, which is shown to be very similar to the retail product development process carried out in the U.S.A.


2019 ◽  
Vol 26 (6/7) ◽  
pp. 811-830 ◽  
Author(s):  
William W. Baber ◽  
Arto Ojala ◽  
Ricardo Martinez

Purpose The purpose of this paper is to study how digital business models evolve when entrepreneurs move to new digital platforms and how this evolution is related to effectuation and causation logics. Design/methodology/approach This study applies a multiple case study approach to investigate how digital business models change in small, Japanese high-tech firms providing their innovations through different digital platforms. To investigate digital business models, this study considers the elements that comprise general business models. The case firms were selected based on size, products and transitions from physical to various digital platforms. Semi-structured interviews were conducted with the key decision-makers from the case firms. Findings The findings show that through digital transformation, the case firms’ digital business models evolved by following effectuation logic as well as causal logic. All the firms employed causal logic when moving to new platforms, among other actions. The case firms used effectual logic with success for product development and adjustments to their network. Especially firms providing video games relied on effectuation for high impact products. Effectual logic did not play a role at all in changes to value delivery and had only little impact on revenue structures. Originality/value This research helps understand how digitalization of platforms and subsequent moves to newer digital platforms improve a firm by changing the business model elements through effectuation and causation logics. This research extends the understanding of digital business model transformation to a more granular level, business model elements.


Author(s):  
Kuang-Hua Chang ◽  
Javier Silva ◽  
Ira Bryant

Abstract Conventional product development process employs a design-build-break philosophy. The sequentially executed product development process often results in a prolonged lead-time and an elevated product cost. The proposed concurrent design and manufacturing (CDM) process employs physics-based computational methods together with computer graphics technique for product design. This proposed approach employs Virtual Prototyping (VP) technology to support a cross-functional team analyzing product performance, reliability, and manufacturing cost early in the product development stage; and conducting quantitative trade-off for design decision making. Physical prototypes of the product design are then produced using Rapid Prototyping (RP) technique primarily for design verification purposes. The proposed CDM approach holds potential for shortening the overall product development cycle, improving product quality, and reducing product cost. A software tool environment that supports CDM for mechanical systems is being built at the Concurrent Design and Manufacturing Research Laboratory (http://cdm.ou.edu) at the University of Oklahoma. A snap shot of the environment is illustrated using a two-stroke engine example. This paper presents three unique concepts and methods for product development: (i) bringing product performance, quality, and manufacturing cost together in early design stage for design considerations, (ii) supporting design decision-making through a quantitative approach, and (iii) incorporating rapid prototyping for design verification through physical prototypes.


2016 ◽  
Vol 37 (4) ◽  
pp. 12-23
Author(s):  
Tulsi Jayakumar

Purpose This paper aims to understand the process of value creation and value capture through open innovation strategies such as crowdsourcing in emerging economies (EEs) like India. The paper seeks to understand that crowdsourcing strategies offer both potential as well as challenges to value creation and capture in EEs. Design/methodology/approach The paper follows a case study approach. Building on interviews with company officials, the paper looks at the process of value creation and value capture by Talenthouse India through its unique “My Nation My Anthem” (MNMA) initiative. Findings With growing internet penetration and the presence of a demographic dividend, crowdsourcing presents high potential in EEs like India. EE firms may strategize to use the creativity and ideas of “crowds” to drive value creation and value capture. However, understanding the limits of such strategies, in particular those relating to the crowds (their composition, access to them and their motivators) and the access to technology, is important. The result of the MNMA initiative was a 52-second crowdsourced national anthem that generated sufficient value for the crowdsourcing intermediary (Talenthouse), the client firm (PVR) and the entire ecosystem. Originality/value The significance of open innovation models has been demonstrated in settings involving high-tech industries, producing high-value goods, in advanced economies. The paper finds the applicability of such models to low-tech, less mature industries, involving experience goods in EEs like India.


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