Digital-Branding and Social-Media Strategies for Professional Athletes, Sports Teams, and Leagues: An Interview With Digital Royalty’s Amy Martin

2010 ◽  
Vol 3 (4) ◽  
pp. 395-401 ◽  
Author(s):  
Khalid Ballouli ◽  
Michael Hutchinson
Keyword(s):  
Social Media ◽  
Professional Athletes ◽  
Sports Teams ◽  
Digital Branding

scholarly journals An Analysis of the Regulatory Region of the IGF1 Gene in Professional Athletes in Youth Sports Teams

2011 ◽  
Vol 12 (3) ◽  
Author(s):  
Katarzyna Krych-Garsztka ◽  
Hanna Mizgajska-Wiktor ◽  
Anna Goździcka-Józefiak
Keyword(s):  
Youth Sports ◽  
Regulatory Region ◽  
Professional Athletes ◽  
Sports Teams

Kansas City vs. Oakland

2019 ◽  
Author(s):  
Matthew C. Ehrlich
Keyword(s):  
Urban Renewal ◽  
Kansas City ◽  
Labor Relations ◽  
Professional Athletes ◽  
Sports Facilities ◽  
Sports Teams ◽  
Minor League ◽  
The World ◽  
Two Cities ◽  
Major League

The book discusses a sports rivalry between two cities--Kansas City, Missouri and Oakland, California--during one of the most tumultuous periods in U.S. history, the mid-1960s through the mid-1970s. Kansas City and Oakland sought major league teams to show the rest of the world that they were no longer minor league in stature. Their efforts to attract big-league franchises pitted the two cities against each other. After they succeeded in landing those franchises, the cities’ football and baseball teams regularly fought each other--sometimes literally--on the field. By 1977 Kansas City and Oakland would be much changed from what they had been only a decade previously. Their sports teams had brought them widespread attention and athletic glory, just as they had craved. They also had done much to try to improve themselves by building not only new sports facilities but also new cultural, retail, and transportation centers. But those triumphs came at a cost amid wrenching clashes over race and labor relations, pitched battles over urban renewal, and heated controversies over the lot of professional athletes. The book tells parallel stories: that of the clashes between the cities’ sports teams, and that of the struggles of the cities themselves to show that they had become “big league” through sports and other major civic initiatives.

Professional Sports Teams on Social Networks: A Comparative Study Employing the Facebook Assessment Index

2014 ◽  
Vol 7 (1) ◽  
pp. 74-89 ◽  
Author(s):  
Francisco Javier Miranda ◽  
Antonio Chamorro ◽  
Sergio Rubio ◽  
Oscar Rodriguez
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Sport Management ◽  
Professional Sports ◽  
Sports Teams ◽  
Assessment Index ◽  
Related Information ◽  
General Terms ◽  
Sport Teams ◽  
Marketing Tool

Professional sports teams are increasingly using social networks to better connect their sports and businesses to fans and the general public with the aim of providing team-related information, fostering fandom, and building team reputation. However, few, if any, studies have been done that analyze and evaluate the efficacy of this important portion of the professional sports business model from an informationmanagement perspective. This study employs the Facebook Assessment Index (FAI) to effectively compare, assess, and rank the Facebook sites of top European and North American professional teams. The study also shows how information artifacts in sports can be systematically analyzed, evaluated, and compared. In more general terms, the findings and analysis demonstrate how the information perspective can serve as a novel theoretical lens and important dimension in sport management. The results of the study show large differences between teams in the 3 FAI dimensions and a great improvement opportunity in the use of Facebook as a marketing tool. These results not only serve to create a ranking of sport teams but also can be used by sport managers for social-media-benchmarking analysis.

scholarly journals Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Fitria Widiyani Roosinda ◽  
Delmarrich Bilga Ayu P ◽  
Julyanto Ekantoro
Keyword(s):  
Social Media ◽  
Plastic Waste ◽  
Tourist Destination ◽  
Travel Destination ◽  
Tourist Destinations ◽  
New Family ◽  
Number Of Visits ◽  
Digital Branding ◽  
The Village

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords:  Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Fanception and Musical Fan Activity on YouTube

2020 ◽  
pp. 393-415
Author(s):  
Christopher Cayari
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Video Streaming ◽  
Virtual Communities ◽  
Harry Potter ◽  
User Generated Content ◽  
A Cappella ◽  
Sports Teams ◽  
A Site ◽  
Established Group

Everyone is a fan of something, whether it be musicians, sports teams, popular culture icons, or social media stars. This chapter adapts a concept from a blockbuster movie called Inception to develop the theory of fanception, a phenomenon in which a person develops their own fandom within an already established group of fans. It provides examples of how fans’ musical user-generated content on the popular video streaming site YouTube contribute to musical learning and virtual communities. YouTube has provided a site for people to create musical Harry Potter puppet shows, one-person a cappella homages to popular commercial artists, and massive virtual choirs organized by contemporary composers. By understanding the practices within fandoms that affect the way people create content through social media, educators may be able to develop curricula and projects that help students create within the classroom, thus equipping them with the skills to be lifelong music makers and content creators.

Personal branding on Instagram: an examination of Iranian professional athletes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zahra Sharifzadeh ◽  
Natasha T. Brison ◽  
Gregg Bennett
Keyword(s):  
Social Media ◽  
Professional Athletes ◽  
Specific Situation ◽  
Structured Interviews ◽  
Content Type ◽  
International Perspectives ◽  
Personal Brand ◽  
Branding Strategies ◽  
Challenges And Opportunities ◽  
Personal Branding

PurposeThis study investigates the personal branding strategies utilized by Iranian professional athletes. It also examines the challenges these athletes face in attempting to create a personal brand. For example, unlike their global counterparts, Iranian athletes’ access to social media is limited to only Instagram, due to a ban in Iran on the use of Facebook and Twitter. This specific situation provides unique opportunities and interactions in the personal branding process.Design/methodology/approachUtilizing a criterion purposive sample of Iranian professional athletes, the authors conducted in-depth, semi-structured interviews to understand the branding strategies and challenges of these athletes.FindingsTwo categories (branding strategies and cultural/societal challenges), along with Six themes emerged. The categories were derived based on the literature review and the subsequent research questions.Originality/valueThis paper provides valuable information on challenges and opportunities for athletes' personal branding from international perspectives. Also, the results of the study broaden our understanding of how athletes' personal branding can function in different countries and contexts. Findings will provide governing bodies and sport marketers have a better understanding of athletes' social media usage.

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