Komunikasi pemasaran di pemerintahan dan pengaruhnya terhadap keputusan wisatawan domestik

This study aims to determine the effect of marketing communications at the Tourism Office of West Halmahera (Halbar) on the decision of domestic tourists to choose a tourist destination for Halbar. In this study apply the theory of Integrated Marketing Communication. The subjects of this study were domestic tourists who were exposed to marketing communications carried out by the Halbar Regency Tourism Office with the age provisions of 20 -5i years. The research sample amounted to 100 respondents. Survey is the method used in this study with a questionnaire as an instrument to collect data. Where variable X is Marketing Communication and variable X is the decision of domestic tourists. The analysis technique uses a distribution table, while to test the hypothesis using Correlation-Rank-Order, significant test uses t-test, and calculates the Strength of Influence (KP). The results of the study indicate that the hypothesis proposed by the researcher is that there is an influence of marketing communications from the Halbar Tourism Office on the decision of domestic tourists to choose an accepted tourist destination (0.396), with the results of the calculation of rho (rs) = 0.396, it can be stated that there is a significant relationship between the two variables. the. Based on the results of the t-test, the correlation obtained is significant, meaning that the marketing communication of the Halbar Regency Office affects the decisions of domestic tourists. Furthermore, to calculate the power of influence (KP), namely the influence of the relationship between the marketing communications of the Halbar Regency Tourism Office on the decisions of domestic tourists, it is 15.68%.

Being present: is it the most important communication skill?

The COVID-19 pandemic has made people rely on the presence of the internet to run their business. Businesses, schools, retail, religious gatherings, and other components are all required to use an internet platform in some way. People can meet face-to-face and the feature of the contact is reinforced by both verbal and non-verbal communication prior to the viral eruption, making conversation much easier. The goal of this study is to emphasize the importance of being present during the COVID-19 Pandemic as well as the future projection of presence post-pandemic. Being present, as before the pandemic, comes effortlessly without conscious reflection because the interaction takes place offline without any restrictions. The result from this research that being present is the most crucial communication skill; it is the foundation of communication and can aid in more effective engagement on all levels (perception, comprehension, reasoning, memory, and production).

Pengalaman komunikasi ibu tunggal di masa pandemi covid-19

It's not easy being a mother and a father at the same time, especially during the Covid-19 pandemic. This study aims to look at the communication experience of single mothers during the Covid-19 pandemic, this research uses a phenomenological qualitative method approach. The results of the research are that during the Covid-19 pandemic, many parents have difficulty communicating in parenting where two parents also carry out the dual function of being parents as well as being teachers for the benefit of children who also carry out learning activities at home, single mothers experience negative experiences at the same time. positive experience when carrying out the function of being both a mother and a father at the same time. Negative experiences are felt when mothers have to work for a living and become teachers for children who do learning activities at home, mothers find it difficult to communicate with children asking for educational functions usually carried out by teachers at school. A positive experience was felt by mothers during the Covid-19 pandemic when they were able to share difficulties and children could understand the condition of mothers who had to carry out the role of a single mother. This research is important to do in order to provide understanding to policy makers to consider the psychological condition of the family when they have to follow government policies to stay at home.

Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi

Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.

The role of communication in conflict: A case study at pt. Liek motor

This study focuses on the role of communication in mediating conflict in organizations. Data were obtained by observing and documenting a case on organization conflict that occurred at PT. Liek Motor Indrapura Surabaya. This study is a descriptive qualitative study using Blake & Mouton's theory of conflict management and Thomas & Kilmann's managerial grid theory to understand conflict and its solutions in the organization. The results of the study find that communication serves as the best approach in resolving and mediating conflicts in organizations. Through communication, conflicted parties determine the best solution to mediate their interests. Thus, this study proves that communication can function as the best media in conflict management because it is not only able to mediate and resolve the conflicts but also able to prevent other conflicts occur in the organization.

Alternative learning media post-covid-19: uncertainty reduction theory perspective

This study aims to determine how users respond to the use of social media during online learning after the COVID-19 pandemic from the perspective of uncertainty reduction theory. This study uses a phenomenological research method, where data collection is carried out by means of Focus Group Discussion (FGD), which was conducted twice on 15 users of online learning applications. Through this research, it is known that the user's response from the compulsion in using the online learning model is that the subject tends to feel mostly bored, difficult to discipline, tendency to be lazy, and has the proclivity to be dishonest. In addition, in terms of emotional connection, teachers and students do not have a good bond, which is far different when using the offline learning modality. The majority of users prefer to utilize the offline learning system when the pandemic ends. One person prefers to use a hybrid system which is a combination of online and offline learning method.

Pelatihan komunikasi efektif berbasis media sosial bersama ppni komisariat rsud karawang

The abundance of information related to the Covid-19 virus has created a crisis of public confidence in the massively spreading information related to handling of the pandemic. Professionals in the field of communication and health must produce reliable health information. Therefore, it is necessary to conduct training for health workers on carrying out health literacy to patients and the community using social media. With the expertise possessed by the servant in collaboration with the Indonesian National Nurses Association, the Karawang Hospital Commissariat became a facilitator in Social Media-Based Effective Communication Training at Karawang Hospital. This event was conducted online using the zoom.us application, followed by health workers in the Karawang Regional Hospital. This event is expected to improve the skills of health workers to produce health information and disseminate it to the broader community so that the Covid-19 virus problem can be resolved immediately.

Anotasi Rasa Empati selama Pandemi COVID-19 pada Konten Digital Pariwara Youtube Rosalia Indah

Media sosial menjadi teknologi digital dengan memberikan kebebasan bagi semua kalangan dalam mengekspresikan informasi. Selain digunakan untuk keperluan pribadi, Youtube juga diminati oleh korporasi. Youtube menjadi salah satu media sosial terpilih dalam penyebaran pesan selama era pandemi COVID-19. Korporasi transportasi Rosalia Indah juga turut menggunakan Youtube dalam menyampaikan pelayanan dalam masa pandemi. Selain terus meningkat angka penularan virus, kekhawatiran masyarakat dalam penggunaan transportasi umum juga menjadi alasan tersendiri bagi Rosalia Indah untuk menjaga kepercayaan pelayanan. Penelitian ini menggunakan logika produksi pesan dari Barbara O’Keefe yang terlihat dalam penggunaan proses pemikiran bertitik pada bagaimana penyampaian rasa empati Rosalia Indah. Penelitian yang menggunakan paradigma interpretif ini menjadikan penulis mampu menganotasikan makna dibalik setiap konten dari Youtube Rosalia Indah pada masa pandemi. Beralaskan metode analisis konten kualitatif dari Philip Mayring, peneliti melihat bagaimana proses anotasi Rosalia Indah menggunakan Youtube dalam menyuarakan rasa empati yang diberikan kepada penumpang. Beberapa proses yang diteliti yaitu seputar abstraksi, eksplikasi, dan strukturasi. Hasil penelitian menunjukkan bahwa konten pertama dan kedua yang diteliti, proses abstraksi dan eksplikasi semakin terlihat bahwa korporasi begitu dalam memaknai rasa empati atas pandemi COVID-19. Pada proses strukturasi, Rosalia Indah juga ingin menunjukkan dalam akun media sosial Youtube bahwa didalam masa sulit ini, korporasi selalu mengedepankan kualitas pelayanan dan menjadikan keselamatan penumpang adalah nomor satu.

Menelaah kembali perilaku belanja makanan online di era pandemi covid-19

The COVID-19 pandemic has changed the social order of human life, public health, and business operations with so many social restrictions that occur. The phenomenon has changed food shopping behaviour in society. This article aims to analyze changes in food shopping due to the limited space for human mobility and cause all aspects of life to depend on internet technology in Indonesia. Online food delivery platforms or Mobile Food Ordering Applications (MFOA) provide an accessible marketplace for any restaurant which is significantly utilized during the pandemic era. Online food delivery services also carry out advertising activities through internet marketing. The method used in this article is a literature review. The results show that this change in spending patterns is supported by many official policies to stay at home. Advertising messages with content showing sympathy and solidarity are the most sought after by consumers in the pandemic era. The implications of this research can be initial research to conduct more in-depth research in terms of consumer behaviour, internet marketing, and advertising in the context of digital media during the pandemic. Understanding the consumer landscape will enable online food delivery platforms to fulfill their full potential in terms of impacting people's economies, businesses, and quality of life.

Model Belajar E-learning di Usia Dini: Sebuah Literatur Review

Sosialisasi anak-anak memiliki pengaruh yang kuat pada perilaku mereka. Kedewasaan dan kesempatan untuk belajar dari banyak rangsangan di sekitar mereka membantu anak-anak mengembangkan keterampilan sosial mereka. Kemandirian adalah salah satu dari banyak komponen kecerdasan emosional. Selain itu, tingkat kemandirian seseorang mempengaruhi tingkat pencapaian hidup mereka. Pendidikan anak usia dini dapat membantu anak memperoleh berbagai keterampilan, termasuk kompetensi sosial. Tujuan dalam penelitian ini adalah untuk mengetahui model belajar e-learning di usia dini. Metode penelitian dalam penelitian ini adalah dengan menggunakan literature review atau kajian pustaka dengan menggunakan data berupa artikel terpublikasi yang diperoleh melalui Google Scholar. Kesimpulan dari penelitian ini terkait model belajar e-learning bagi anak usia dini yaitu dengan melibatkan pendamping dan guru untuk memfasilitasi anak usia dini dalam melakukan belajar online.