A Conceptual Model of the Corporate Decision-Making Process of Sport Sponsorship Acquisition

The general acceptance of sport sponsorship by corporate and sporting worlds alike has led to a situation whereby corporations receive from hundreds to thousands of unsolicited proposals annually. Despite this, there is a general lack of systematic research into sport sponsorship with little information in existence as to how corporations decide between alternative properties. In an attempt to address this situation, this paper develops a conceptual model of the sport sponsorship acquisition process based on the basic tenets of organizational purchasing behavior, contemporary literature on sport sponsorship, and the results of a qualitative study. It is anticipated that the Sport Sponsorship Acquisition Model will form the basis for further scholarly research to ascertain the precise nature of the acquisition process.

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The rationality of retirement preservation decisions: A conceptual model

Journal of Economics and Behavioral Studies ◽

10.22610/jebs.v6i5.504 ◽

2014 ◽

Vol 6 (5) ◽

pp. 418-431

Author(s):

Michelle Reyers ◽

DaniÃ«l Gerhardus Gouws .

Keyword(s):

Decision Making ◽

Literature Review ◽

Conceptual Model ◽

Decision Making Process ◽

Retirement Savings ◽

Complete Understanding ◽

Policy Interventions ◽

Irrational Behaviour ◽

Low Levels ◽

Retirement Funds

Low retirement savings rates, coupled with a lack of preservation of retirement funds when individuals move jobs, could have adverse repercussions on a personâ€™s ability to retire with sufficient funds. The traditional response to low preservation levels has been to impose taxes on cash withdrawals and in some cases to mandate preservation. However, without a complete understanding of the factors that drive low levels of preservation, these policy interventions might do more harm than good. This study carries out a critical, interdisciplinary literature review to construct a conceptual model of the factors which potentially lead to low preservation levels and outlines proposed interventions. The resultant model highlights the distinct differences in the drivers of rational and irrational behaviour and therefore, the distinctly different interventions required. Little is known about the rationality or otherwise of the decision making process of individuals in the retirement preservation context, however current interventions only assist if individuals display bounded willpower. It is essential that a better understanding of the decision making process is obtained to determine whether existing solutions address the problem adequately.

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Influence of sociological determinants in consumer behavior

ILIRIA International Review ◽

10.21113/iir.v7i2.319 ◽

2017 ◽

Vol 7 (2) ◽

Author(s):

MSc. Semra Bujari

Keyword(s):

Decision Making ◽

Consumer Behavior ◽

Contemporary Literature ◽

The Other ◽

Social Classes ◽

Decision Making Process ◽

Reference Groups ◽

Psychological Determinants ◽

Personal Consumption ◽

Introductory Part

Consumer behavior belongs within the scope of delicate issues in theoretical marketing concepts of marketing. The main reason for such treatment of specific issues derives from human individuality in the decision making process for purchasing. From the complexity of human nature, arise challenges in their efforts to look at the internal motives of consumers, their psychological elements and conditions, the internal psychological determinants of behavior, but also the influence of culture, social class, family, lifestyle, as external sociological determinants, regardless of the particular autonomous characteristics of being socially exposed to certain environmental impacts that are undoubtedly of great importance to one’s behavior as a consumer. On the other hand, there is a series of hidden motifs for which their oversight is necessary because they are crucial to the decision-making process. Having this in mind, the researchers focused their objectives on analyzing the determinants of consumer behavior in the decision-making process to be marketed.Various sources of data have been used in the analysis and the theoretical processing of the work. Most of them have a secondary character and include domestic contemporary literature and foreign literature related to this issue.The basic concept of this paper, besides the introductory part and the conclusions, is also composed of interrelated parts. Given the analysis of different sociological determinants such as culture, social classes, reference groups and so on we understand their impact and their importance in bringing decisions in the market for personal consumption.

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Evaluating the effectiveness of serious games in facilitating strategic decisions-making under COVID-19 crisis conditions

Journal of Work-Applied Management ◽

10.1108/jwam-03-2021-0024 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Avo Schönbohm ◽

Tingyue Viktoria Zhang

Keyword(s):

Decision Making ◽

Conceptual Model ◽

Serious Games ◽

Cognitive Biases ◽

Economic Recession ◽

Strategic Decision ◽

Strategic Decision Making ◽

Decision Making Process ◽

Strategic Decisions ◽

Content Type

PurposeThis research seized the COVID-19 pandemic-induced economic recession as a strategic response background to answer whether serious games (SGs) can be effectively applied to facilitate the strategic decision-making process.Design/methodology/approachThis paper develops a conceptual model and hypotheses based on the strategic formulation and SGs literature. Virtual-gamified workshops treat four companies in a quasi-experimental framework applying an action research design approach. The data were analysed triangularly from the observations, the focus group interviews and the surveys.FindingsA SG facilitates conveying conceptual recession management knowledge and structures the decision-making process. It incentivises creativity and motivation. Meanwhile, it is a tool to mitigate human errors due to cognitive biases. More importantly, it offers a new means to improve strategic decision-making adapted to different cases. The variety of game elements expands possibilities for different needs.Originality/valueThis paper creatively bridges the gap between strategic decision facilitation and serious gaming in a crisis. It contributes a conceptual model and provides practical insights into SGs mechanics for companies.

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