The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks

2020 ◽  
Vol 34 (4) ◽  
pp. 291-302 ◽  
Author(s):  
Matthew Katz ◽  
Aaron C. Mansfield ◽  
B. David Tyler

Sport management researchers have increasingly noted a relationship between sport spectatorship and well-being, with the line of inquiry predicated on transformative sport service research. In this study, the authors contribute to transformative sport service research by utilizing multilevel egocentric network analysis to examine the consumption networks of National Football League fans over the course of one season. The authors utilized a network theory approach to explore how emotional support is created and embedded within sport fans’ networks of interpersonal ties and social relationships. Through multilevel modeling, the authors highlighted how attributes of both the ego (i.e., focal actor) and alter (i.e., individual with whom ego shares a tie) affect emotional support. Previous studies of transformative sport service research and the link between well-being outcomes and sport spectatorship have implicitly examined only ego-level attributes (i.e., team identification), yet the present work suggests that emotional support depends on the interpersonal ties and network structures within which sport fans are embedded.

2020 ◽  
Vol 34 (3) ◽  
pp. 217-228
Author(s):  
Matthew Katz ◽  
Bob Heere ◽  
E. Nicole Melton

The purpose of this study is to utilize egocentric network analysis to predict repurchase behaviors for college football season-ticket holders. Using a research approach grounded in network theory, we included the relational and behavioral characteristics of sport fans in a binomial regression model to predict renewal decisions among college football season-ticket holders. More specifically, we developed a model that incorporates the egocentric network variables, past behavior, and behavioral intentions to empirically test which consumer characteristics predict future behavior. Building on previous research emphasizing the role of socializing agents and social connections in sport fan consumption, through the use of egocentric network analysis, we examined the effects of social structure and social context on repurchasing decisions. Moreover, the present study is positioned within the larger discourse on season-ticket holders, as we aimed to add a network theory perspective to the existing research on season-ticket holder churn and renewal.


2015 ◽  
Vol 32 (3) ◽  
pp. 157-166 ◽  
Author(s):  
J. Ian Norris ◽  
Daniel L. Wann ◽  
Ryan K. Zapalac

Purpose – The purpose of these studies is to determine how maximizing sport fans seek optimal outcomes through team identification. Maximizers seek optimal outcomes but do not always obtain them. This may be particularly true of sport fans, who often identify with teams for reasons that run deeper than team success. Maximizing fans may be more concerned with being the best fans than following the best teams. Design/methodology/approach – In Study 1, the authors measured maximizing tendency and identification with participants’ favorite National Football League (NFL) teams. The authors then used moderated regression to predict identification levels from the interaction of maximizing and the historical win–loss records of these teams. In Study 2, the authors manipulated team success by providing participants either an optimistic or pessimistic preview of their college basketball team’s upcoming season. The authors measured maximizing tendency as a moderator of this relationship and identification with the college basketball team as the dependent variable. Findings – In Study 1, maximizers identified more strongly with their favorite NFL team when their favorite team was a historically unsuccessful team. In Study 2, maximizers identified more strongly with their college basketball team after reading a pessimistic preview of the team’s upcoming season than after reading an optimistic preview of that season. Research limitations/implications – Study 1 required participants to self-report their favorite NFL teams, so the results were only correlational. However, the authors were able to address this limitation with an experimental Study 2. Practical implications – There are a number of potential implications for sport marketing strategy. For one, sport marketers may want to appeal to fans’ desire to be the best by supporting their teams when they need it most, particularly for teams that are not performing well. Originality/value – This is the first examination of team or fan identification in the context of maximizing tendency.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Olivier Furrer ◽  
Jie Yu Kerguignas ◽  
Mikèle Landry

Purpose When customers feel that they have no choice but to stay with their current provider to obtain a service that they need, they feel captive. This study aims to investigate customer captivity as a type of vulnerability and evaluate its effects on customers’ service evaluation and word-of-mouth (WOM) behavior, as well as to identify solutions that reduce customers’ feelings of captivity and improve their well-being. Design/methodology/approach This sequential, quantitative–qualitative, mixed-methods study draws from a survey of 1,017 customers and a qualitative analysis of 20 in-depth semi-structured interviews. Moderated mediation analysis is used to test the quantitative hypotheses; a thematic analysis explores the qualitative data. Findings The results of the quantitative study show that captivity emotions and price unfairness perceptions are two manifestations of customer captivity, which directly and indirectly affect service evaluations and WOM behavior. The findings of the qualitative study highlight how captive customers use emotional support-seeking negative word-of-mouth (NWOM) as a solution to reduce their captivity emotions and improve their well-being, by reinforcing their social ties and regaining a sense of control. Research limitations/implications This study advances transformative service research by demonstrating how captivity affects customers’ well-being and customer vulnerability literature by investigating captivity as a type of vulnerability. It contributes to service marketing literature by identifying customer captivity as a boundary condition for generic service evaluation models. Practical implications Captive customers seek emotional support and consequently spread NWOM. Therefore, it is critical for service providers to reduce customers’ captivity feelings and implement adequate solutions to prevent NWOM and decrease the risk of negative impacts on their profitability. Originality/value Any customer can become vulnerable, due to contextual circumstances. This study focuses on customer captivity as a type of vulnerability and proposes adapted solutions to improve customers’ well-being.


Author(s):  
Lauren Lin

Social support is positively related to overall well-being and relationship quality with others, and specifically, may help with successful emotion regulation (Himle, Jayaratne, & Thyness, 2008; Liang, Ho, Li, & Turban, 2014; Strine, Chapman, Balluz, & Mokdad, 2008; Thoits, 2011). With the rapid increase in the use of information and communication technologies (ICT), much social support is now sought and received digitally rather than in person, which involves different methods of interacting with others. The current study examines the indirect effects of seeking and receiving social support both digitally and in-person on the relationship between emotion intensity and emotion regulation success. Two hundred participants were recruited from the Queen’s University psychology participant pool. Participants were prompted through a smart phone experience sampling app three times a day for two weeks to answer questions about their emotions and social support. We predict that emotion intensity will be related to lower emotion regulation success but more seeking and receiving social support. We also predict that seeking and receiving social support will be related to each other and that they will both be related to higher emotion regulation success. Additionally, it is expected that seeking and receiving emotional support in-person and digitally will be part of two indirect pathways from emotion intensity and emotion regulation success. The current study will provide information on whether digital emotional support has equivalent beneficial effects on emotion regulation as in-person emotional support, which could inform targets for future emotion regulation interventions. References: Himle, D. P., Jayaratne, S., & Thyness, P. (1989). The effects of emotional support on burnout, work stress and mental health among Norwegian and American social workers. Journal of social service research, 13(1), 27-45. doi: 10.1300/J079v13n01_02 Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2011). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90. doi: 10.2753/JEC1086-4415160204 Strine, T. W., Chapman, D. P., Balluz, L., & Mokdad, A. H. (2008). Health-related quality of life and health behaviors by social and emotional support. Social psychiatry and psychiatric epidemiology, 43(2), 151-159. doi: 10.1007/s00127-007-0277-x Thoits, P. A. (2011). Mechanisms linking social ties and support to physical and mental health. Journal of health and social behavior, 52(2), 145-161. doi: 10.1177/0022146510395592


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S235-S235
Author(s):  
Jooyoung Kong ◽  
Yin Liu ◽  
David Almeida

Abstract Extensive evidence suggests that adverse childhood experiences (ACEs) can lead to negative health effects across a lifetime. This study examines the impact of ACEs on the frequency of providing daily support (i.e., unpaid assistance, emotional support, and disability-related assistance) to family members and the moderating effects of ACEs in the association between providing daily support to family and daily negative affect. Using the National Study of Daily Experiences II, we analyzed a total of 14,912 daily interviews from 2,022 respondents aged 56 on average. Key results showed that a greater number of ACEs were associated with providing more frequent emotional support to family. We also found the significant interaction effect that adults with more ACEs showed greater negative affect on the days when they provided assistance to family members with disabilities. The findings underscore the long-term negative impact of ACEs on daily well-being in the context of family relationships.


2021 ◽  
pp. 109467052110188
Author(s):  
Joy Parkinson ◽  
Lisa Schuster ◽  
Rory Mulcahy

Unintended consequences of service are important yet infrequently examined in transformative service research. This research examines an online service community that transformed into an online third place, with consumers socializing and forming lasting relationships. Using practice-informed theory-building and an abductive reasoning approach, findings are presented from both manual and automated coding of three qualitative data sets that form the basis of a case study examining an online weight management service forum. Extending beyond current conceptualizations of the third place, this study is the first to propose a framework delineating online third place characteristics and their impact on consumers’ eudaimonic (the capacity for self-realization) and hedonic (attainment of pleasure and avoidance of pain) well-being. Findings show that in the absence of a physical or virtual servicescape, social factors including social density, equity, and personalization are key to constructing an online third place that supports well-being through building social connections and enjoyment. The new framework provides guidance for service managers to transform their online service communities into online third places to support consumer well-being and to identify and manage potential unintended consequences, for example, by ensuring segmentation of the community based on consumer groups’ shared interests and consumer empowerment through participation.


Author(s):  
Caroline Arbour ◽  
Marjorie Tremblay ◽  
David Ogez ◽  
Chloé Martineau-Lessard ◽  
Gilles Lavigne ◽  
...  

Abstract Purpose This pilot-controlled trial aimed to examine the feasibility and acceptability of hypnosis-derived communication (HC) administered by trained nurses during outpatient chemotherapy to optimize symptom management and emotional support — two important aspects of patient well-being in oncology. Methods The trial was conducted in two outpatient oncology units: (1) intervention site (usual care with HC), and (2) control site (usual care). Nurses at the intervention site were invited to take part in an 8-h training in HC. Participants’ self-ratings of symptoms and emotional support were gathered at predetermined time points during three consecutive outpatient visits using the Edmonton Symptom Assessment Scale and the Emotional Support Scale. Results Forty-nine patients (24 in the intervention group, 25 in the control group) with different cancer types/stages were recruited over a period of 3 weeks and completed the study. All nurses (N = 10) at the intervention site volunteered to complete the training and were able to include HC into their chemotherapy protocols (about ± 5 min/intervention). Compared to usual care, patients exposed to HC showed a significant reduction in physical symptoms during chemotherapy. In contrast, perception of emotional support did not show any significant effect of the intervention. Participants exposed to HC report that the intervention helped them relax and connect on a more personal level with the nurse during chemotherapy infusion. Conclusions Our results suggest that HC is feasible, acceptable, and beneficial for symptom management during outpatient chemotherapy. While future studies are needed, hypnosis techniques could facilitate meaningful contacts between cancer patients and clinicians in oncology. Trial registration Clinical Trial Identifier: NCT04173195, first posted on November 19, 2019


2021 ◽  
pp. 183933492199851
Author(s):  
Rory Mulcahy ◽  
Rebekah Russell-Bennett ◽  
Jo Previte

Understanding transformative services, where the consumer is not the primary well-being beneficiary, is fundamental to furthering the transformative service research (TSR) paradigm. Furthermore, it is imperative to understand the co-creation behaviors consumers can partake in during prosocial transformative services to improve their service experience and, ultimately, their repeat usage of the service. This study is one of the first to develop a model drawing together three key service frameworks (co-creation behavior, service quality, and consumer value), which is empirically validated using real consumers of a prosocial transformative service, namely blood donation. In addition, a key strength of the study is the objective measurement of behavioral loyalty using organizational records, which is an important extension to prior TSR studies that often measure attitudinal loyalty (behavioral intentions) as a proxy. The findings have important implications for furthering transformative scholars’ and practitioners’ understanding of how services can improve individual and societal well-being.


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