Disinfect the Rec: Creating and Implementing a Disinfection Campaign at Gyms Using the Theory of Planned Behavior

2015 ◽  
Vol 39 (2) ◽  
pp. 157-169
Author(s):  
Thomas Meade

Using the Theory of Planned Behavior (TPB; Ajzen, 1985; 1991), a campaign meant to persuade gym users to disinfect their gym equipment was created and implemented through two studies. Study One consisted of a survey ( N = 200). Participants reported their attitudes, perceived social norms, perceived control, behavioral intentions, and behaviors about disinfecting gym equipment. Participants were also asked to report their reasoning for either disinfecting or not disinfecting equipment. From these answers, a persuasive campaign consisting of large posters was created and formed Study Two. Study Two implemented the campaign using the predictors of the TPB. Three gyms were observed. Perceived social norms showed the greatest jump in the desired behavior of disinfecting gym equipment. Future implementation and avenues of research are discussed.

2021 ◽  
Vol 49 (4) ◽  
pp. 1-12
Author(s):  
Ting Yang ◽  
Yungui Wang ◽  
Jun Deng ◽  
Chunji Huang

Graduate students have become the driving force of scientific research at Chinese universities. Therefore, further work is needed to understand what influences postgraduate students' academic integrity. Using the theory of planned behavior, this study investigated the relationships between postgraduates' attitude toward academic integrity, social norms (subjective, descriptive, and moral), perceived behavioral control, and intentions, and examined the moderating role of social identity in the relationship between social norms and intentions. We conducted a survey with 1,256 Chinese biomedical postgraduate students, and analyzed the data with structural equation modeling. The results show that attitude, subjective norms, descriptive norms, and perceived behavioral control influenced students' academic integrity-related behavioral intentions. The model explained over half of the variance in intentions, indicating that attitude, subjective norms, descriptive norms, and perceived behavioral control were the main variables influencing academic integrity-related behaviors. The theory of planned behavior can be applied in research on postgraduates' academic integrity.


2017 ◽  
Vol 17 (2) ◽  
pp. 159-167 ◽  
Author(s):  
Raquel I Peltzer ◽  
Karina Conde ◽  
Maria Ayelen Biscarra ◽  
Aldana Lichtenberger ◽  
Mariana Cremonte

Introduction: Although the Theory of Planned Behavior has successfully been applied to explain heavy episodic drinking, recent reviews have identified gaps in the literature. Among them the role of gender, scarce research from non English speaking countries (and thus, other drinking contexts) and lastly, contradictory results regarding the measures used to evaluate social norms and perceived behavioral control. Objective: We aim to broaden the evidence for the Theory of Planned Behavior by evaluating the capacity of the model to predict heavy episodic drinking in Argentinean female and male youth. Methods: In this study a psychometrically sound measure is used and which evaluates both dimensions of social norms and perceived control. We measured Theory of Planned Behavior variables and last month heavy episodic drinking at two-time frames. Multiple linear and logistic regressions were performed. Results: Attitude was the main predictor of heavy episodic drinking intention; there were gender differences, among women perceived behavioral control and subjective norm were also predictors of heavy episodic drinking intentions. The intention was the main predictor of heavy episodic drinking for both genders, while perceived behavioral control was also a predictor among women. Conclusions: Theory of Planned Behavior allows us to better understand the motivational variables related to heavy episodic drinking intention and performance, and thus, to design appropriate prevention interventions.


2008 ◽  
Vol 19 (2) ◽  
pp. 23-37 ◽  
Author(s):  
Swartz M Stephen ◽  
Matthew A Douglas

The Theory of Planned Behavior was used to study factors useful for predicting Behavioral Intentions to commit unsafe acts while driving for commercial drivers working for municipal waste management operations centers. The Theory of Planned Behavior was found to be moderately effective in predicting behavioral intentions, particularly through the constructs of Attitude and Perceived Control. Driver perceptions of safety climate, self-assessed personal safety performance, risk aversion, and attitudes toward behavioral factors associated with engaging in risky behaviors while operating motor vehicles were studied. Risk aversion and driver perception of their own safety performance were also useful predictors of intention.


2018 ◽  
Vol 58 (4) ◽  
pp. 622-636 ◽  
Author(s):  
Lluís Garay ◽  
Xavier Font ◽  
August Corrons

Drawing on Taylor and Todd’s “decomposed theory of planned behavior,” this study explores the sustainability beliefs, attitudes, social norms, perceived behavioral controls, and behavioral intentions of accommodation managers and considers how these relate to their uptake of water-related innovations. An online survey is used to capture data from more than 300 accommodation establishments located in Catalonia (Spain). Using a structural equation model to interpret the data, 17 hypotheses are established, of which 15 are found to be significant. The findings show how the second-order constructs informed by organizational innovation literature explain the attitudes, social norms, and perceived behavioral controls of the managers; these factors inform 56% of the sustainability behavioral intentions. We explore the cognitive mechanisms that motivate managers to introduce sustainability practices in their businesses. We contribute to theory by demonstrating the benefits of studying the belief structures that inform taking sustainability actions from the perspective of innovation.


2021 ◽  
pp. 089011712110209
Author(s):  
Rochelle L. Frounfelker ◽  
Tara Santavicca ◽  
Zhi Yin Li ◽  
Diana Miconi ◽  
Vivek Venkatesh ◽  
...  

Purpose: The objective of this study is to identify the relationship between COVID-19 experiences, perceived COVID-19 behavioral control, social norms and attitudes, and future intention to follow social distancing guidelines. Design: This is a cross-sectional study. Setting: Participants responded to an on-line survey in June 2020. Subjects: The study included 3,183 residents within Quebec, Canada aged 18 and over. Measures: Measures include perceived COVID-19 related discrimination, fear of COVID-19 infection, prior exposure to COVID-19, and prior social distancing behavior. Participants self-reported attitudes, perceived behavioral control, and perceived norms related to social distancing. Finally, we measured social distancing behavioral intention. Analysis: We evaluated a theory of planned behavior (TPB) measurement model of social distancing using confirmatory factor analysis (CFA). The association between COVID-19 perceived discrimination, fear of infection, previous social distancing behavior, exposure to COVID-19, TPB constructs and behavioral intentions to social distance were estimated using SEM path analysis. Results: TPB constructs were positively associated with intention to follow social distancing guidelines. Fear of COVID-19 infection and prior social distancing behavior were positively associated with behavioral intentions. In contrast, perceived discrimination was negatively associated with the outcome. Associations between fear of COVID-19, perceived COVID-19 discrimination and behavioral intentions were partially mediated by constructs of TPB. Conclusions: COVID-19 prevention efforts designed to emphasize positive attitudes, perceived control, and social norms around social distancing should carefully balance campaigns that heighten fear of infection along with anti- discrimination messaging.


2021 ◽  
Vol 13 (2) ◽  
pp. 565
Author(s):  
Muhammad Rizwan Ali ◽  
Muhammad Shafiq ◽  
Murad Andejany

Amplified energy demand due to technologically advanced electrical and electronic appliances has accentuated the importance of energy efficiency to overcome energy shortage and environmental concerns. As adoption of energy efficient appliances depends on perception of the consumers, this study focuses on behavioral exploration of the consumers’ intentions towards the purchase of energy efficient appliances using an extended model of the theory of planned behavior (TPB). The study is based on a survey comprising 289 respondents. Partial least square (PLS) method is used to analyze the data. The results show that the attitude, perceived behavioral control, policy information campaigns, and past-purchase experiences significantly impact behavioral intentions of the consumers, whereas subjective and moral norms are insignificant in shaping behavioral intentions. Based on analyses, policy implications emphasizing (i) strong awareness campaigns, (ii) energy efficiency incentives, and (iii) replacement initiatives are proposed to help policy makers and administrators in achieving required goals of energy efficiency and conservation. The proposed research model and policy initiatives are a blueprint for synergies among policymakers, practitioners, and researchers in understanding and shaping consumers’ behaviors towards the purchase of energy efficient products, particularly, in developing countries.


Author(s):  
Emily K Vraga ◽  
Melissa Tully ◽  
Adam Maksl ◽  
Stephanie Craft ◽  
Seth Ashley

Abstract Despite renewed interest in news literacy (NL) as a way to combat mis- and dis-information, existing scholarship is plagued by insufficient theory building and inadequate conceptualization of both “NL” and its application. We address this concern by offering a concise definition of NL and suggest five key knowledge and skill domains that comprise this literacy. We distinguish NL from its application to behaviors that communication scholars have been interested in, including news exposure, verification, and identifying misinformation. We propose an adapted Theory of Planned Behavior (TPB) to include NL in addition to the existing components (attitudes towards the behavior, social norms, perceived behavioral control) when modeling NL Behaviors. We discuss how this model can unite scholars across subfields and propose a research agenda for moving scholarship forward.


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