Olympism and Consumption: An Analysis of Advertising in the British Media Coverage of the 2004 Athens Olympic Games

2008 ◽  
Vol 25 (2) ◽  
pp. 167-186 ◽  
Author(s):  
Joseph Maguire ◽  
Katie Butler ◽  
Sarah Barnard ◽  
Peter Golding
Keyword(s):  
Political Economy ◽  
Content Analysis ◽  
Consumer Culture ◽  
Media Coverage ◽  
Olympic Games ◽  
Humanity Program ◽  
British Press ◽  
Process Sociology

Drawing on work located within critical political economy and process sociology, this article uses content analysis to examine the types, frequency, and content of Olympic related advertising in the British press and television during the 2004 Athens Olympics. We assessed the degree to which The Olympic Partner (TOP) sponsors incorporated themes derived from Olympism and the Celebrate Humanity program, as well as from consumer culture more broadly. Our findings suggest that relatively few advertisers incorporated themes relating to Olympism, and that those that did focused on “excellence,” which is arguably more indicative of the achievement sports ethic and consumerism than of Olympic ideals.

Sports press coverage of Polish female athletes during the Olympic Games in Rio de Janeiro

2017 ◽  
Vol 22 ◽  
pp. 39-48
Author(s):  
Natalia Organista ◽  
Zuzanna Mazur
Keyword(s):  
Content Analysis ◽  
Qualitative Analysis ◽  
Media Coverage ◽  
Rio De Janeiro ◽  
Female Athletes ◽  
Olympic Games ◽  
Press Coverage ◽  
Women's Sport ◽  
The Olympic Games

During the last Olympic Games in Rio de Janeiro, the Polish female representatives won sig-nificantly more medals compared to men. This fact made the authors examine whether female athletes received proportionate media coverage compared to men. In the course ofresearch, articles from the two largest Polish dailies were analysed (“Gazeta Wyborcza” and “Fakt Gazeta Codzienna”). With the use of content analysis, 197 articles were analysed in order to check whether any quantitative and qualitative differences can be observed in describing women's and men's sport. The results show underrepresentation of press coverage regarding women's sport. The results of qualitative analysis also point to a number of differences when portraying women's and men's sport.

Walter Scott and Waterloo

Romanticism ◽  
2018 ◽  
Vol 24 (3) ◽  
pp. 266-277
Author(s):  
Graham Tulloch
Keyword(s):  
Media Coverage ◽  
Print Media ◽  
Walter Scott ◽  
British Press ◽  
Paul's Letters

Walter Scott responded very quickly to the defeat of Napoleon at Waterloo and within a few weeks he was at the site of the battle. Even before he left Britain, publicity about his projected poem The Field of Waterloo had appeared in the British press and it was soon followed by publicity for his prose account, Paul's Letters to his Kinsfolk. Faced with a battle quite unlike anything he had written about before, Scott tried, with mixed success, to find a new way of writing about this new kind of warfare. Media coverage of the poem was extensive but most critics disliked the poem and believed he should stick to medieval topics. Paul's Letters were also covered extensively in the print media but were well received, partly because they looked forward to new ways of memorialising war which would dominate the remembering of Waterloo for the coming century.

scholarly journals Presenting a strong and united front to tobacco industry interference : a content analysis of Australian newspaper coverage of tobacco plain packaging 2008–2014

BMJ Open ◽  
2018 ◽  
Vol 8 (9) ◽  
pp. e023485
Author(s):  
Caroline Louise Miller ◽  
Aimee Lee Brownbill ◽  
Joanne Dono ◽  
Kerry Ettridge
Keyword(s):  
Content Analysis ◽  
Media Coverage ◽  
Print Media ◽  
Tobacco Industry ◽  
News Coverage ◽  
Policy Debate ◽  
Political Debate ◽  
Plain Packaging ◽  
The Media ◽  
Implementation Delay

ObjectivesIn 2012, Australia was the first country in the world to introduce plain or standardised tobacco packaging, coupled with larger graphic health warnings. This policy was fiercely opposed by industry. Media coverage can be an influential contributor to public debate, and both public health advocates and industry sought media coverage for their positions. The aim of this study was to measure the print media coverage of Australian’s plain packaging laws, from inception to roll-out, in major Australian newspapers.MethodsThis study monitored mainstream Australian print media (17 newspapers) coverage of the plain packaging policy debate and implementation, over a 7-year period from January 2008 to December 2014. Articles (n=701) were coded for article type, opinion slant and topic(s).DesignContent analysis.ResultsCoverage of plain packaging was low during preimplementation phase (2008–2009), increasing sharply in the lead into legislative processes and diminished substantially after implementation. Articles covered policy rationale, policy progress and industry arguments. Of the news articles, 96% were neutrally framed. Of the editorials, 55% were supportive, 28% were opposing, 12% were neutral and 5% were mixed.ConclusionsProtracted political debate, reflected in the media, led to an implementation delay of plain packaging. While Australian media provided comprehensive coverage of industry arguments, news coverage was largely neutral, whereas editorials were mostly supportive or neutral of the policy. Countries seeking to implement plain packaging of tobacco should not be deterred by the volume of news coverage, but should actively promote the evidence for plain packaging in the media to counteract the arguments of the tobacco industry.

scholarly journals Normalisation and Stigmatisation of Obesity in UK Newspapers: a Visual Content Analysis

2013 ◽  
Vol 5 (1) ◽  
pp. 82-91 ◽  
Author(s):  
Mr. Chris Patterson ◽  
Dr. Shona Hilton
Keyword(s):  
Public Health ◽  
Content Analysis ◽  
Media Coverage ◽  
The Body ◽  
Health Concern ◽  
Global Public Health ◽  
Obese Adults ◽  
Manifest Content ◽  
Body Sizes ◽  
The Uk

Obesity represents a major and growing global public health concern. The mass media play an important role in shaping public understandings of health, and obesity attracts much media coverage. This study offers the first content analysis of photographs illustrating UK newspaper articles about obesity. The researchers studied 119 articles and images from five major national newspapers. Researchers coded the manifest content of each image and article and used a graphical scale to estimate the body size of each image subject. Data were analysed with regard to the concepts of the normalisation and stigmatisation of obesity. Articles’ descriptions of subjects’ body sizes were often found to differ from coders’ estimates, and subjects described as obese tended to represent the higher values of the obese BMI range, differing from the distribution of BMI values of obese adults in the UK. Researchers identified a tendency for image subjects described as overweight or obese to be depicted in stereotypical ways that could reinforce stigma. These findings are interpreted as illustrations of how newspaper portrayals of obesity may contribute to societal normalisation and the stigmatisation of obesity, two forces that threaten to harm obese individuals and undermine public health efforts to reverse trends in obesity.

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