Youth-appealing features in popular e-cigarette brand advertising in the USA after heightened scrutiny in 2018

2021 ◽  
pp. tobaccocontrol-2021-056720
Author(s):  
Jessica Liu ◽  
Coralia Vázquez-Otero ◽  
Micah L Berman ◽  
Elise M Stevens
Keyword(s):  
Content Analysis ◽  
Market Share ◽  
Cigarette Use ◽  
Quantitative Content Analysis ◽  
Quantitative Content ◽  
Good Taste ◽  
Brand Advertising ◽  
Cigarette Brand ◽  
The Usa ◽  
Market Leader

PurposeYouth electronic cigarette (e-cigarette) use remains high in the USA, and advertising is a contributor. The purpose of this study was to identify themes and characteristics of popular e-cigarette companies’ advertising after e-cigarette companies became more highly scrutinised in 2018.MethodsUsing a systematic, quantitative content analysis, three trained coders coded e-cigarette advertisements from JUUL, Puff Bar, Vuse and Blu from 2019 and 2020. Based on previous work, they coded for: type of advertisement, flavours, promotions, product cues, descriptors, claims, imagery, youth-oriented themes and sensational appeals.ResultsOf the 401 e-cigarette advertisements, the majority were emails (38.2%) and Instagram posts (30.9%). Over half (53.6%) showed flavours other than tobacco, with Puff Bar leading the brands (70.2%; p<0.001). The most frequently used product cues were showing the product (51.4%) or packaging (42.4%). The most common claim was being an alternative to smoking (14.2%). The most frequently used imagery was fruit (14.0%), employed most by Puff Bar (p<0.001). The only youth-oriented theme present was humour (4.2%). Positive sensations (eg, good taste, good smell or satisfying; 17.1%) was the most common form of appeal, with Puff Bar using it at the highest frequency (p<0.001).ConclusionEven with heightened scrutiny of e-cigarette brands, advertisements still included youth-appealing content such as flavours, fruit imagery and positive sensations. Puff Bar led in all these categories, and it rapidly gained market share after market leader JUUL limited the sales of its flavoured products. Research should continue to monitor the characteristics of e-cigarette advertisements and consider their impact on youth.

The Language of Conflict in the Focus of Quantitative Content Analysis of the USA Press Reports (on the Example of New York Times Article Archive for the Period from 1851 to 2019)

2021 ◽  
Vol 10 (1) ◽  
pp. 9-15
Author(s):  
M. Chekunova
Keyword(s):  
New York ◽  
Content Analysis ◽  
New York Times ◽  
The United States ◽  
Russian Society ◽  
Quantitative Content Analysis ◽  
Quantitative Content ◽  
Public Consciousness ◽  
The Usa ◽  
History Of

The presented article tests the application of the method of quantitative content analysis to identify the spread of confrontational tendencies in the public consciousness. It proves the broad possibilities of monitoring and forecasting conflicts in society on the basis of it. The source base of the study was the archives of the New York Times newspaper for the period from 1851 to 2019. The author calculated the number of used indicative conflict-containing lexemes, the integrated dynamics of which expresses the coefficient of confrontation. The coefficient of confrontation correlates with the dynamics of conflicts in the history of the United States and the world, explanations of the increase and decrease of the corresponding indicators are given. The maximum phases of the confrontation coefficient fall on the period of the Second World War and the modern period. Modern maximization is viewed as a significant threat to the security of Russian society.

scholarly journals National citation patterns ofNEJM,The Lancet,JAMAandThe BMJin the lay press: a quantitative content analysis

BMJ Open ◽  
2017 ◽  
Vol 7 (11) ◽  
pp. e018705 ◽  
Author(s):  
Gonzalo Casino ◽  
Roser Rius ◽  
Erik Cobo
Keyword(s):  
Content Analysis ◽  
New York Times ◽  
Western World ◽  
Quantitative Content Analysis ◽  
Medical Journals ◽  
Western Countries ◽  
Quantitative Content ◽  
The World ◽  
The Usa ◽  
The Uk

ObjectivesTo analyse the total number of newspaper articles citing the four leading general medical journals and to describe national citation patterns.DesignQuantitative content analysis.Setting/sampleFull text of 22 general newspapers in 14 countries over the period 2008–2015, collected from LexisNexis. The 14 countries have been categorised into four regions: the USA, the UK, Western World (European countries other than the UK, and Australia, New Zealand and Canada) and Rest of the World (other countries).Main outcome measurePress citations of four medical journals (two American:NEJMandJAMA; and two British:The LancetandThe BMJ) in 22 newspapers.ResultsBritish and American newspapers cited some of the four analysed medical journals about three times a week in 2008–2015 (weekly mean 3.2 and 2.7 citations, respectively); the newspapers from other Western countries did so about once a week (weekly mean 1.1), and those from the Rest of the World cited them about once a month (monthly mean 1.1). The New York Times cited above all other newspapers (weekly mean 4.7). The analysis showed the existence of three national citation patterns in the daily press: American newspapers cited mostly American journals (70.0% of citations), British newspapers cited mostly British journals (86.5%) and the rest of the analysed press cited more British journals than American ones.The Lancetwas the most cited journal in the press of almost all Western countries outside the USA and the UK. Multivariate correspondence analysis confirmed the national patterns and showed that over 85% of the citation data variability is retained in just one single new variable: the national dimension.ConclusionBritish and American newspapers are the ones that cite the four analysed medical journals more often, showing a domestic preference for their respective national journals; non-British and non-American newspapers show a common international citation pattern.

scholarly journals Underutilisation of no-tobacco-sale orders against retailers that repeatedly sell to minors, 2015–2019, USA

2021 ◽  
pp. tobaccocontrol-2020-056379
Author(s):  
Natalie Hemmerich ◽  
Desmond Jenson ◽  
Brice L Bowrey ◽  
Joseph G L Lee
Keyword(s):  
Content Analysis ◽  
Tobacco Control ◽  
Drug Administration ◽  
Food And Drug Administration ◽  
Smoking Prevention ◽  
Quantitative Content Analysis ◽  
Tobacco Products ◽  
Quantitative Content ◽  
The Family ◽  
The Usa

ImportanceResearch demonstrates that policies aimed at retailers who sell to minors must be strongly enforced to have an impact on youth usage rates.ObjectivesIn the USA, the Food and Drug Administration (FDA) conducts compliance checks, issues fines, and can order retailers to stop selling tobacco products (ie, no-tobacco-sale orders (NTSOs)) to enforce the Family Smoking Prevention and Tobacco Control Act. We sought to assess FDA’s utilisation of NTSOs.MethodsWe conducted a quantitative content analysis of FDA’s enforcement actions for inspections decided between 1 October 2015 and 29 March 2019. From the 536 134 inspection records we identified 148 NTSOs and 249 720 unique retailer locations, of which 2095 had three or more violations. We randomly sampled NTSOs (n=76) and retail locations (n=152) with frequent violations. We calculated the proportion of NTSOs that could have been issued earlier by FDA. We then calculated the proportion of retailers that could have been issued an NTSO, and the proportion actually issued an NTSO using FDA’s approach and a more stringent approach.ResultsAmong NTSOs, 94.7% (95% CI: 89.8% to 97.4%) of NTSOs could have been issued earlier under a more stringent approach. On average, when an NTSO could have been issued earlier, it could have been issued 453 days earlier (95% CI: 418 to 489; range: 89–1159). Among frequently violating retail locations, 73.6% (95% CI: 66.0% to 80.0%) were eligible for an NTSO. Of those, 1.9% (95% CI: 0.5% to 7.0%) had received an NTSO.ConclusionsThe FDA’s failure to fully leverage its powers to address retailers’ underage sales of tobacco products has weakened efforts to curb the youth e-cigarette epidemic.

scholarly journals The construction of the Arab-Islamic issue in foreign news: Spanish newspaper coverage of the Egyptian revolution

2020 ◽  
Vol 45 (s1) ◽  
pp. 765-787
Author(s):  
Alfonso Corral ◽  
Leen d’Haenens
Keyword(s):  
Content Analysis ◽  
Newspaper Coverage ◽  
Quantitative Content Analysis ◽  
Egyptian Revolution ◽  
Cultural Discourses ◽  
Quantitative Content ◽  
Foreign News ◽  
International Event

AbstractThe aim of this article is to analyze how the Spanish newspapers covered an international event such as the Egyptian spring from 2011 to 2013. From the perspective of the representation of Arab-Islamic issues, this study carries out a quantitative content analysis on the four reference newspapers in Spain (ABC, El Mundo, El País, and La Vanguardia) to find out whether there was an Islamophobic or Islamophilic treatment during the Egyptian revolution. The results of the 3,045 articles analyzed show that Spanish newspapers were remarkably interested in Egyptian events and that cultural discourses were not relevant in the coverage. However, it is necessary to specify these outcomes by newspaper, because each paper proposed its own take on the matter based on information provided by press agencies.

scholarly journals Commenting, Sharing and Tweeting News

2016 ◽  
Vol 37 (2) ◽  
pp. 67-81 ◽  
Author(s):  
Susanne M. Almgren ◽  
Tobias Olsson
Keyword(s):  
Content Analysis ◽  
User Interaction ◽  
Quantitative Content Analysis ◽  
Multiple Features ◽  
Online Newspapers ◽  
Local Newspapers ◽  
Quantitative Content ◽  
Salient Features ◽  
Participatory Practices

Abstract Social plugins for sharing news through Facebook and Twitter have become increasingly salient features on news sites. Together with the user comment feature, social plugins are the most common way for users to contribute. The wide use of multiple features has opened new areas to comprehensively study users’ participatory practices. However, how do these opportunities to participate vary between the participatory spaces that news sites affiliated with local, national broadsheet and tabloid news constitute? How are these opportunities appropriated by users in terms of participatory practices such as commenting and sharing news through Facebook and Twitter? In addition, what differences are there between news sites in these respects? To answer these questions, a quantitative content analysis has been conducted on 3,444 articles from nine Swedish online newspapers. Local newspapers are more likely to allow users to comment on articles than are national newspapers. Tweeting news is appropriated only on news sites affiliated with evening tabloids and national morning newspapers. Sharing news through Facebook is 20 times more common than tweeting news or commenting. The majority of news items do not attract any user interaction.

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