Synchronization in Strategic Planning: A Roadmapping Framework
2019 ◽
Vol 16
(06)
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pp. 1950044
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Keyword(s):
The research question is “How can firms approach synchronization in strategic planning?”, aiming to investigate opportunities for improved synchronization within strategic planning. The focus is on roadmapping, as a relatively simple, flexible and widely used method that includes time as an explicit dimension. The adopted methodology is a process approach, consisting of literature review, exploratory interviews, practitioner interviews, and case studies with large multinational firms based in the UK that are familiar with roadmapping. As a result, four types of synchronization have been identified and discussed, including generic forms of each type, illustrated with industrial examples from the case studies.