Technology Adoption in Emerging Regions: Case of the Smartphone in Saudi Arabia

2020 ◽  
Vol 17 (01) ◽  
pp. 2050003 ◽  
Author(s):  
Fahad Aldhaban ◽  
Tugrul Daim ◽  
Robert Harmon ◽  
Nuri Basoglu
Keyword(s):  
Saudi Arabia ◽  
Behavioral Intention ◽  
Theoretical Research ◽  
Unified Theory ◽  
Research Model ◽  
Web Based ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Effort Expectancy

This paper examines the adoption of Smartphones in Saudi Arabia. A theoretical research model is developed based on the unified theory of acceptance and use of technology. A web-based survey has been used to gather data from randomly selected Smartphone users in Saudi Arabia. For data analysis, SEM approach was followed, SPSS and AMOS were utilized for analyzing data. The results indicate that performance expectancy, effort expectancy, brand influence, perceived enjoyment, and design constructs have a positive and significant relationship with users’ behavioral intention to adopt and use Smartphones in Saudi Arabia.

scholarly journals Factors Influencing Patients’ Intentions to Use Diabetes Management Apps Based on an Extended Unified Theory of Acceptance and Use of Technology Model: Web-Based Survey

10.2196/15023 ◽  
2019 ◽  
Vol 21 (8) ◽  
pp. e15023 ◽  
Author(s):  
Yiyu Zhang ◽  
Chaoyuan Liu ◽  
Shuoming Luo ◽  
Yuting Xie ◽  
Fang Liu ◽  
...  
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Diabetes Management ◽  
Intention To Use ◽  
Unified Theory ◽  
Research Model ◽  
Web Based ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Facilitating Conditions

Background Diabetes poses heavy social and economic burdens worldwide. Diabetes management apps show great potential for diabetes self-management. However, the adoption of diabetes management apps by diabetes patients is poor. The factors influencing patients’ intention to use these apps are unclear. Understanding the patients’ behavioral intention is necessary to support the development and promotion of diabetes app use. Objective This study aimed to identify the determinants of patients’ intention to use diabetes management apps based on an integrated theoretical model. Methods The hypotheses of our research model were developed based on an extended Unified Theory of Acceptance and Use of Technology (UTAUT). From April 20 to May 20, 2019, adult patients with diabetes across China, who were familiar with diabetes management apps, were surveyed using the Web-based survey tool Sojump. Structural equation modeling was used to analyze the data. Results A total of 746 participants who met the inclusion criteria completed the survey. The fitness indices suggested that the collected data fit well with the research model. The model explained 62.6% of the variance in performance expectancy and 57.1% of the variance in behavioral intention. Performance expectancy and social influence had the strongest total effects on behavioral intention (β=0.482; P=.001). Performance expectancy (β=0.482; P=.001), social influence (β=0.223; P=.003), facilitating conditions (β=0.17; P=.006), perceived disease threat (β=0.073; P=.005), and perceived privacy risk (β=–0.073; P=.012) had direct effects on behavioral intention. Additionally, social influence, effort expectancy, and facilitating conditions had indirect effects on behavioral intention that were mediated by performance expectancy. Social influence had the highest indirect effects among the three constructs (β=0.259; P=.001). Conclusions Performance expectancy and social influence are the most important determinants of the intention to use diabetes management apps. Health care technology companies should improve the usefulness of apps and carry out research to provide clinical evidence for the apps’ effectiveness, which will benefit the promotion of these apps. Facilitating conditions and perceived privacy risk also have an impact on behavioral intention. Therefore, it is necessary to improve facilitating conditions and provide solid privacy protection. Our study supports the use of UTAUT in explaining patients’ intention to use diabetes management apps. Context-related determinants should also be taken into consideration.

scholarly journals Factors Influencing Patients’ Intentions to Use Diabetes Management Apps Based on an Extended Unified Theory of Acceptance and Use of Technology Model: Web-Based Survey (Preprint)

2019 ◽  
Author(s):  
Yiyu Zhang ◽  
Chaoyuan Liu ◽  
Shuoming Luo ◽  
Yuting Xie ◽  
Fang Liu ◽  
...  
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Diabetes Management ◽  
Intention To Use ◽  
Unified Theory ◽  
Research Model ◽  
Web Based ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Facilitating Conditions

BACKGROUND Diabetes poses heavy social and economic burdens worldwide. Diabetes management apps show great potential for diabetes self-management. However, the adoption of diabetes management apps by diabetes patients is poor. The factors influencing patients’ intention to use these apps are unclear. Understanding the patients’ behavioral intention is necessary to support the development and promotion of diabetes app use. OBJECTIVE This study aimed to identify the determinants of patients’ intention to use diabetes management apps based on an integrated theoretical model. METHODS The hypotheses of our research model were developed based on an extended Unified Theory of Acceptance and Use of Technology (UTAUT). From April 20 to May 20, 2019, adult patients with diabetes across China, who were familiar with diabetes management apps, were surveyed using the Web-based survey tool Sojump. Structural equation modeling was used to analyze the data. RESULTS A total of 746 participants who met the inclusion criteria completed the survey. The fitness indices suggested that the collected data fit well with the research model. The model explained 62.6% of the variance in performance expectancy and 57.1% of the variance in behavioral intention. Performance expectancy and social influence had the strongest total effects on behavioral intention (β=0.482; P=.001). Performance expectancy (β=0.482; P=.001), social influence (β=0.223; P=.003), facilitating conditions (β=0.17; P=.006), perceived disease threat (β=0.073; P=.005), and perceived privacy risk (β=–0.073; P=.012) had direct effects on behavioral intention. Additionally, social influence, effort expectancy, and facilitating conditions had indirect effects on behavioral intention that were mediated by performance expectancy. Social influence had the highest indirect effects among the three constructs (β=0.259; P=.001). CONCLUSIONS Performance expectancy and social influence are the most important determinants of the intention to use diabetes management apps. Health care technology companies should improve the usefulness of apps and carry out research to provide clinical evidence for the apps’ effectiveness, which will benefit the promotion of these apps. Facilitating conditions and perceived privacy risk also have an impact on behavioral intention. Therefore, it is necessary to improve facilitating conditions and provide solid privacy protection. Our study supports the use of UTAUT in explaining patients’ intention to use diabetes management apps. Context-related determinants should also be taken into consideration.

scholarly journals KEY DETERMINANTS OF THE INTENTION TO USE INTERNET BANKING IN VIETNAM

2011 ◽  
Vol 14 (1) ◽  
pp. 55-64
Author(s):  
Van Hong Khuu ◽  
Trang Thi Mai Nguyen
Keyword(s):  
Social Influence ◽  
Internet Banking ◽  
Intention To Use ◽  
Unified Theory ◽  
Research Model ◽  
Perceived Credibility ◽  
Performance Expectancy ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Effort Expectancy

This study investigates some key determinants of the intention to use internet banking in Vietnam. The research model was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The model was tested by a sample of 264 non users of internet banking in HCM city. The results show that performance expectancy, social influence, perceived credibility and anxiety significantly impact customers’ intention to adopt internet banking. In addition, results also show that effort expectancy and self-efficacy do not affect the intention to use internet banking.

scholarly journals ANALISIS PENERIMAAN PENGGUNA SISTEM INFORMASI PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN BULELENG MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2019 ◽  
Vol 8 (2) ◽  
pp. 394
Author(s):  
Nita Rianadewi ◽  
Dewa Gede Hendra Divayana ◽  
I Made Ardwi Pradnyana
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni  performance expectancy,  effort expectancy, social influence dan  facilitating conditions sebagai variable bebas dengan  behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap  minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator  umur  memperkuat hubungan antara  kondisi yang memfasilitasi  dengan  perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan.  Kata Kunci :  Sistem Informasi Perpustakaan,  Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan,  Perilaku pengguna, UTAUT

Examining Teachers Acceptance of Exam Building Crowdsourcing Platform through the Utaut Model: The Case of Krumun.Org

2021 ◽  
Vol 12 (3) ◽  
pp. 2841-2851
Author(s):  
Khalizul Khalid Et.al
Keyword(s):  
Behavioral Intention ◽  
New Technology ◽  
Scaling Up ◽  
Assessment Instruments ◽  
Unified Theory ◽  
Research Model ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions

The 21st-century learning demands for teachers to become a central agent in fostering various skills to students. Concurrently, teachers were also encouraged to utilize ICT in scaling up learning quality. In support of this initiative, this study introduced a crowdsourcing platform called Krumun.org developed specifically for Malaysian teachers. This exam-building crowdsourcing platform enables teachers to create, edit, and share assessment instruments. However, whether teachers will use the platform will depend on their acceptance of this new technology. Therefore, the main objective of the study is to determine teachers' acceptance factors in regards to the use of this crowdsourcing platform through the Unified Theory of Acceptance Use Technology (UTAUT) model. Questionnaires were distributed to 155 teachers who participated in Krumun.org trial launch. Partial least squares (PLS) was employed to analyze the research model through Smart-PLS 3. It is conclusive that performance expectancy (PE), self-efficacy (SE), and facilitating conditions (FC) affect behavioral intention to accept the crowdsourcing platform, Krumun.org. However, there was not enough evidence to support Effort Expectancy. Therefore, to increase the number of teachers utilizing this platform, these three factors should be prioritized. The findings of the study could also be of assistance to any related party that was planning to introduce new technology to teachers.

scholarly journals Analisis Penerimaan dan Penggunaan Transportasi Online di Kalangan Pelajar (Studi Kasus: SMA di Kecamatan Blimbing, Kota Malang)

2021 ◽  
Vol 15 (2) ◽  
pp. 1
Author(s):  
Geraldo James Sahertian ◽  
Addin Aditya ◽  
Siti Aminah
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Transportation Services ◽  
Purposive Sampling ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Penggunaan telepon pintar atau smartphone di Indonesia, dan di dukung oleh kemajuan teknologi informasi yang semakin pesat, berkembanglah transportasi  berbasis online atau biasa disebut ojek online. Ojek online  memberikan akses kemudahan bagi masyarakat dan pelajar yang menggunakan aplikasi tersebut, dengan melakukan transaksi pemesanan melalui aplikasi maka ojek tersebut akan datang. Namun berdasarkan informasi dari TribunJatim News yang di dapatkan bahwa ojek online mengalami kenaikan yang cukup signifikan, yang membuat sebagian masyarakat khususnya kalangan pelajar mengeluh akan kebijakan tarif yang diberlakukan mulai Agustus 2019, maka dari itu diperlukan adanya analisis untuk melihat bagaimana kalangan pelajar menerima dan menggunakan layanan transportasi online tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana penerimaan dan penggunaan terhadap layanan transportasi online GOJEK, di kalangan pelajar SMA Kecamatan Blimbing Kabupaten Malang Jumlah sampel yang diambil sebanyak 160. Penelitian ini menggunakan model Unified Theory Of Acceptance and use of Technology (UTAUT) dengan variabel behavioral intention dan use behavior sebagai variabel dependen dan menggunakan variabel indenpenden yaitu performance excpectancy, effort expectancy, social influence, dan facilitating conditions. Metode yang digunakan pada penelitian ini dengan penyebaran kuesioner menggunakan teknik sampling purposive sampling. Untuk pengelohan data, menggunakan program SPSS untuk menguji instrument penelitian dan model penelitian. Hasil yang didapatkan dari penelitian ini adalah penerimaan dan penggunaan dikalangan pelajar terhadap layanan terhadap layanan transportasi online dipengaruhi oleh faktor social influence, facilitating conditions, behavioral intention, use behavior, sedangkan faktor performance expectancy dan effort excpectancy tidak menggunakan layanan transportasi online. The use of smartphones or smartphones in Indonesia, and supported by increasingly rapid advances in information technology, has developed-based transportation online or commonly known as motorcycle taxis  online. taxis Online provide easy access for people and students who use the application, motorcycle by making an order transaction through the application, the ojek will come. However, based on information from TribunJatim News, it was obtained that motorcycle taxis online have increased quite significantly, which made some people, especially students complain about the tariff policy that was implemented starting in August 2019, therefore an analysis is needed to see how students receive and use the service.transportation online . This study aims to determine how the acceptance and use of transportation services online GOJEK, among high school students in Blimbing District, Malang Regency. The number of samples taken is 160. This study uses the Unified Theory of Acceptance and use of Technology (UTAUT) model with variables. behavioral intention and  use behavior as the dependent variable and using independent variables, namely performance expectancy, effort expectancy, social influence, and facilitating conditions. The method used in this study by distributing questionnaires using purposive sampling technique. For data collection, use the SPSS program to test research instruments and research models. The results obtained from this study are that acceptance and use among students of transportation services is online influenced by social influences, facilitating conditions, behavioral intention, use behavior, while performance expectancy expectancy and  effort factors do not use transportation services online.

scholarly journals Tingkat Penerimaan E-Commerce Agribisnis oleh Ibu Rumah Tangga di Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi

2020 ◽  
Vol 8 (1) ◽  
pp. 27
Author(s):  
Siti Aulia Rahmaniah
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy

E-commerce di Indonesia sudah semakin berkembang, tidak menutup kemungkinan bahwa sektor pertanian turut serta dalam digitalisasi bisnis tersebut, salah satunya dengan keberadaan e-commerce agribisnis yang saat ini sudah mulai berkembang sejak adanya program pemerintah tentang sinergi aksi untuk ekonomi rakyat pada tahun 2015. Penelitian ini dilakukan untuk mengetahui tingkat penerimaan ibu rumah tangga dalam menerima e-commerce agribisnis dengan menerapkan model UTAUT (Unified Theory of Acceptance and Use of Technology). Metode penelitian yang digunakan kuantitatif dengan teknik analisis data menggunakan PLS (Partial Least Square). Responden penelitian sebanyak 99 ibu rumah tangga Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi. Teknik penentuan responden menggunakan simple random sampling. Hasil penelitian menunjukkan bahwa ibu rumah tangga di Kelurahan Sumur Batu belum menyadari akan keberadaan e-commerce agrbisnis namun bisa bersikap positif dan menerima. Variabel Behavioral Intention (minat penggunaan) dipengaruhi oleh variabel Performance Expectancy (19,7%), Social Influence (22,4%), dan Facilitating Condition (36,7%). Sedangkan variabel Effort Expectancy tidak memiliki pengaruh yang signifikan namun berpengaruh positif terhadap minat penggunaan.

scholarly journals ANALISIS DETERMINAN PEMANFAATAN EDMODO DENGAN MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2019 ◽  
Vol 17 (1) ◽  
pp. 57-73
Author(s):  
Ervie Sabrina Nuari ◽  
Ahmad Nurkhin ◽  
Kardoyo Kardoyo
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Random Sampling ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Software Program ◽  
Use Behavior

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi pemanfaatan Edmodo dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT). Populasi dalam penelitian ini adalah peserta didik kelas XII SMK Negeri 2 Semarang program keahlian akuntansi, administrasi perkantoran, dan pemasaran sebanyak 319 orang. Sampel penelitian sebanyak 178 siswa. Teknik pengambilan sampel menggunakan proportionate random sampling. Teknik pengumpulan data dilakukan dengan menggunakan kuesioner yang dikembangkan dari model UTAUT. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis jalur dengan bantuan software program IBM SPSS 21.0. Hasil penelitian menunjukkan performance expectancy dan facilitating condition memiliki pengaruh langsung dan tidak langsung terhadap use behavior melalui behavioral intention. Hasil lainnya menunjukkan bahwa social influence tidak berpengaruh secara langsung terhadap use behavior dan behavioral intention tetapi memiliki pengaruh tidak langsung terhadap use behavior melalui behavioral intention. Effort expectancy tidak memiliki pengaruh langsung terhadap behavioral intention dan tidak memiliki pengaruh tidak langsung terhadap use behavior melalui behavioral intention. Namun demikian effort expectancy terbukti memiliki pengaruh langsung terhadap use behavior. Terakhir, behavioral intention terbukti berpengaruh signifikan terhadap use behavior.Kata Kunci: Edmodo, UTAUT, use behavior, behavioral intention

scholarly journals PEMANFAATAN MODEL UTAUT UNTUK MENGANALISIS PERILAKU PENGGUNA PADA SISTEM E-TICKET PT.X

2018 ◽  
Vol 7 (2) ◽  
pp. 51-58
Author(s):  
Ahmad Huzaemi ◽  
Sufa Atin
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior ◽  
Theory Acceptance

PT.X merupakan salah satu Perusahaan Milik Negara di Indonesia yang bergerak dibidang jasa transportasi. Didalam proses penjulaan tiketnya PT X sudah menerapkan sebuah sistem e-ticket sebagai alternative bagi pelangga untuk melakukan pembelian tiket. Sudah beberapa tahun e-ticket diterapkan di perusahaan tersebut, namun pengguna jasa transportasi di PT.X, hingga saat ini belum banyak yang menggunakan sistem tersebut. Pihak PT.X menyaranakan adanya penelitian untuk menganalisis penerimaan penggunaan sistem e-ticket di PT.X guna pengembangan Sistem E-ticket selanjutnya. Salah satu model yang dapat digunakan untuk menganalisis perilaku penggunaan teknologi adalah model Unified Theory Acceptance and Use of Technology (UTAUT). UTAUT adalah salah satu model yang digunakan untuk melakukan pengukuran terhadap penerimaan pengguna pada sistem yang sedang diterapkan. Pengurukan dilakukan dengan memperhatikan beberapa indikator pengukuran, yaitu : performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), gender (G), age (A), experience (E), voluntariness of use (VoU), behavioral intention (BI), dan use behavior (UB). Penelitian ini memperoleh variabel yang mempengaruhi penerimaan penggunaan e-ticket di PT.X yang meliputi ekspektansi kinerja (PE), ekspektasni usaha (EE), dan pengaruh sosial (SI) berpengaruh positif terhadap niat dari penggunaan sistem (BI) dengan pemoderasinya jenis kelamin (G), usia (A), dan pengalaman (E). Kata kunci : sistem, e-ticket, UTAUT, PE, EE, SI, BI

scholarly journals Determinants of Fitness App Usage and Moderating Impacts of Education-, Motivation-, and Gamification-Related App Features on Physical Activity Intentions: Cross-sectional Survey Study (Preprint)

2020 ◽  
Author(s):  
Yanxiang Yang ◽  
Joerg Koenigstorfer
Keyword(s):  
Physical Activity ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Physically Active ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
And Gender ◽  
Facilitating Conditions ◽  
Behavioral Intention To Use

BACKGROUND Smartphone fitness apps are considered promising tools for promoting physical activity and health. However, it is unclear which user-perceived factors and app features encourage users to download apps with the intention of being physically active. OBJECTIVE Building on the second version of the Unified Theory of Acceptance and Use of Technology, this study aims to examine the association of the seven determinants of the second version of the Unified Theory of Acceptance and Use of Technology with the app usage intentions of the individuals and their behavioral intentions of being physically active as well as the moderating effects of different smartphone fitness app features (ie, education, motivation, and gamification related) and individual differences (ie, age, gender, and experience) on these intentions. METHODS Data from 839 US residents who reported having used at least one smartphone fitness app were collected via a web-based survey. A confirmatory factor analysis was performed, and path modeling was used to test the hypotheses and explore the influence of moderators on structural relationships. RESULTS The determinants explain 76% of the variance in the behavioral intention to use fitness apps. Habit (<i>β</i>=.42; <i>P</i>&lt;.001), performance expectancy (<i>β</i>=.36; <i>P</i>&lt;.001), facilitating conditions (<i>β</i>=.15; <i>P</i>&lt;.001), price value (<i>β</i>=.13; <i>P</i>&lt;.001), and effort expectancy (<i>β</i>=.09; <i>P</i>=.04) were positively related to behavioral intention to use fitness apps, whereas social influence and hedonic motivation were nonsignificant predictors. Behavioral intentions to use fitness apps were positively related to intentions of being physically active (<i>β</i>=.12; <i>P</i>&lt;.001; <i>R<sup>2</sup></i>=0.02). Education-related app features moderated the association between performance expectancy and habit and app usage intentions; motivation-related features moderated the association of performance expectancy, facilitating conditions, and habit with usage intentions; and gamification-related features moderated the association between hedonic motivation and usage intentions. Age moderated the association between effort expectancy and usage intentions, and gender moderated the association between performance expectancy and habit and usage intentions. User experience was a nonsignificant moderator. Follow-up tests were used to describe the nature of significant interaction effects. CONCLUSIONS This study identifies the drivers of the use of fitness apps. Smartphone app features should be designed to increase the likelihood of app usage, and hence physical activity, by supporting users in achieving their goals and facilitating habit formation. Target group–specific preferences for education-, motivation-, and gamification-related app features, as well as age and gender differences, should be considered. Performance expectancy had a high predictive power for intended usage for male (vs female) users who appreciated motivation-related features. Thus, apps targeting these user groups should focus on goal achievement–related features (eg, goal setting and monitoring). Future research could examine the mechanisms of these moderation effects and their long-term influence on physical activity.

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