scholarly journals What Makes Product Development Market Oriented? Towards a Conceptual Framework

2003 ◽  
Vol 07 (02) ◽  
pp. 137-162 ◽  
Author(s):  
Robert A. W. Kok ◽  
Bas Hillebrand ◽  
Wim G. Biemans
Keyword(s):  
Information Processing ◽  
Product Development ◽  
Conceptual Framework ◽  
Organisational Learning ◽  
Knowledge Systems ◽  
Learning Behaviour ◽  
Learning Capability ◽  
Managerial Knowledge ◽  
Market Learning ◽  
The Relationship

While there is quite some literature on the relationship between market orientation and product development, it is still unclear what market-oriented product development really is. In this article the authors present a conceptual framework detailing the elements of market-oriented product development and the relationships between these elements. More specifically, market-oriented product development is conceptualised as a combination of specific capabilities and market information processing activities. These capabilities encapsulate the values and norms, knowledge and skills, technical and managerial knowledge systems, which enable learning about markets through information processing behaviour in product development and improve this market learning behaviour. As such it is argued that market-oriented product development may be regarded as an organisational learning capability.

Mediating impact of innovation on the relationship between branding, organisational learning capability and SMEs performance

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
T. Ramayah ◽  
Umair Ahmed ◽  
Uzma Haroon ◽  
Mohd Noor Mohd Shariff ◽  
Waheed Ali Umrani ◽  
...  
Keyword(s):  
Organisational Learning ◽  
Learning Capability ◽  
The Relationship

The Relationship Between Transformational Leadership and Organisational Learning Capability with the Mediating Role of Perceived Human Resource Effectiveness

2021 ◽  
pp. 232209372199719
Author(s):  
Shiza Kazmi ◽  
Fizza Kanwal ◽  
Kashif Rathore ◽  
Kiran Faheem ◽  
Arooj Fatima
Keyword(s):  
Transformational Leadership ◽  
Human Resource ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Organisational Learning ◽  
Survey Method ◽  
Learning Capability ◽  
Mediating Role ◽  
The Relationship

The study investigates the relationship between transformational leadership (TL) and organisational learning capability (OLC) and explores the mediating role of human resource (HR) effectiveness. A quantitative survey method was used to gather data from the software industry in Pakistan through a self-administered questionnaire ( N = 504). Both exploratory and confirmatory factor analyses were conducted to check the reliability and validity of the research instrument. In addition, structural equation modelling (SEM) was used to test the proposed hypotheses. Research findings have demonstrated that TL positively affects OLC in software companies. Moreover, perceived HR effectiveness mediates the relationship between TL and OLC. Current research has several theoretical and practical implications as it extends the ability-motivation-opportunity (AMO) theory by considering perceived HR effectiveness as an important facilitator of a firm’s learning capability. This study provides valuable insights for organisational leaders to ensure HR effectiveness in terms of HR practices including recruitment, training and compensation for the development of learning capabilities. It also recommends managers to adopt TL for utilising HR effectiveness in order to improve learning at an organisational level.

scholarly journals The Contribution of Absorptive Capacities to New Innovative Product Development Performance: A Conceptual Framework

2021 ◽  
Vol 2 (1) ◽  
pp. 73
Author(s):  
Gogor Arif Handiwibowo ◽  
Reny Nadlifatin ◽  
Gita Widi Bhawika ◽  
Lissa Rosdiana Noer
Keyword(s):  
Product Development ◽  
Conceptual Framework ◽  
New Product Development ◽  
Absorptive Capacity ◽  
New Products ◽  
New Product ◽  
Product Innovations ◽  
Absorptive Capacities ◽  
Assimilation Capacity ◽  
The Relationship

The wave of Covid-19 has forced the industry to transform so that the products produced can remain competitive in the market. Old products in the period before Covid-19 certainly no longer have the same competitive performance as today, so the industry is required to be able to develop new product innovations that can excel in the market. To be able to produce innovative new products, the industry requires sufficient knowledge. The ability of industries to be able to acquire and implement knowledge is called absorptive capacity. In various previous studies, absorptive capacity has four aspects including acquisition capacity, assimilation capacity, transformation capacity and exploitation capacity. In this article the conceptual framework for the relationship between aspects of absorptive capacity and the performance of new products is presented. We hypothesize that there are interesting correlations between aspects of absorptive capacity and new product development performance.

scholarly journals Effects of emotional healing on organisational learning and radical innovation: a leadership-based approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emilio Domínguez-Escrig ◽  
Francisco Fermín Mallén-Broch ◽  
Ricardo Chiva ◽  
Rafael Lapiedra Alcamí
Keyword(s):  
Empirical Evidence ◽  
Radical Innovation ◽  
Structural Equations ◽  
Organisational Learning ◽  
Learning Capability ◽  
Content Type ◽  
Emotional Healing ◽  
Radical Innovations ◽  
Workplace Conditions ◽  
The Relationship

PurposeThe objective of this study was to provide empirical evidence of the relationship between emotional healing, analysed as a leader behaviour and radical innovation.Design/methodology/approachTo test the hypotheses, structural equations were used, with organisational learning capability as an explanatory variable. The study was conducted in a population of 402 Spanish companies. A sample frame of 292 questionnaires was obtained from 146 different organisations. The fieldwork took place in two stages, in 2010 and again in 2015.FindingsResults confirm the hypotheses proposed in the model. Emotional healing promotes organisational learning capability and, in turn, radical innovation.Practical implicationsOur results provide some guidelines for companies that are trying to develop radical innovations by improving the workplace conditions.Originality/valueTo our knowledge, there are no previous studies which studied the relationship between emotional healing and its effect on radical innovation. Therefore, providing empirical evidence of such a relationship is the main contribution of this paper.

scholarly journals Understanding Diversity of Outcomes in Organisational Training: A Literature-based View

2017 ◽  
Vol 8 (3) ◽  
pp. 123-131
Author(s):  
Muhammad Sharafat Waheed ◽  
Noraani Mustapha ◽  
Noor Ul Hadi
Keyword(s):  
Competitive Advantage ◽  
Organisational Learning ◽  
Sustainable Competitive Advantage ◽  
Organisational Performance ◽  
Learning Capability ◽  
Training Institutions ◽  
Hr Managers ◽  
The Relationship ◽  
And Training ◽  
Practical Implications

Abstract Taking into consideration the limitations of recently published studies, the present study explores the diverse outcomes of HR practices (training being one of them). From a literature-based view, it was found that organisational training improves learning capability in employees if psychological association (the value held) persuades them not to leave the organisation. The relationship between training and organisational performance is explained by employees′ performance as well as organisational learning. Findings from this study have practical implications for HR managers and training institutions, and theoretical implications for academics. The formation of intangible assets is a key source of sustainable competitive advantage even in environmental volatility.

Globalized Adoption of Knowledge Management in New Product Development: A Conceptual Framework

2021 ◽  
Vol 9 (3) ◽  
pp. 197-206
Author(s):  
Bak Aun Teoh ◽  
Wei Hong Ling ◽  
Amlus Ibrahim
Keyword(s):  
Knowledge Management ◽  
Project Management ◽  
Product Development ◽  
Conceptual Framework ◽  
New Product Development ◽  
Market Competition ◽  
New Product ◽  
Success Factor ◽  
The Impact ◽  
The Relationship

Objective - The article presents the concept between the relationship of knowledge management adoption in global new product development. The growth in new knowledge and technology has substantially increased the complexity of the projects that is strongly influencing the time, cost, and quality of the project management. Due to the volatility of the current market, the effectiveness of knowledge management could reduce the project uncertainties, project life cycle costs, and risks of new product development. Since new product development is regarded as the key to innovation due to its strong connection between the knowledge and core competence, the ways how the knowledge will be captured, created, and shared among the project teams is important to remain competitive in today's business and market competition. Hence, the modes of how they are created and shared between the project team members as well as the impact of knowledge management towards new product development will be discussed in this paper. knowledge management are normally created and transferred through the conversion between explicit and tacit knowledge, which can be further applied into the project management. Methodology/Technique - The paper embarks a conceptual review of present literatures which specifically address the perspectives of project management, and simultaneously explains the relationship between the knowledge management (namely knowledge creation, knowledge sharing, knowledge utilization and key success factor) and new product development. Finding - This research ascertains the conceptual framework that relate to knowledge management and new product development that contribute to increase the probability of project success in project management. Novelty - Present study aims to shed light on the existing knowledge of the organization can be evaluated by the actions of decision makers and introduce a conceptual framework that a better knowledge can lead to measurable efficiencies in production and product development. Type of Paper - Review Keywords: New product development; project management; knowledge management; globalization; competitiveness. JEL Classification: M11, O32

scholarly journals Structural Differentiation and Organisational Learning Capability s Predictors of Corporate Venturing and Business Growth among SMEs in South Africa

2020 ◽  
Vol 21 (2) ◽  
pp. 717-736
Author(s):  
Ralebitso Kenneth Letshaba ◽  
Eugine Tafadzwa Maziriri ◽  
Tinashe Ndoro ◽  
Tinashe Chuchu
Keyword(s):  
South Africa ◽  
Organisational Learning ◽  
Survey Method ◽  
Business Growth ◽  
Structural Differentiation ◽  
Gauteng Province ◽  
Learning Capability ◽  
Corporate Venturing ◽  
Learning Capabilities ◽  
The Relationship

In this ever-changing business milieu, growth is generally perceived positively for business as it is considered a measure of success and a key driver in the creation of wealth, employment, and economic development. This paper therefore investigates the relationship between structural differentiation, organisational learning capability, co-operative venturing and business growth from the perspective of SME managers. To this end, a unique conceptual model was developed and empirically tested. The survey method was adopted where a questionnaire was administered to SME managers within the Gauteng province of South Africa. Data analysis was conducted using SPSS 25 and Smart PLS 3.0 to generate the sample profile and to test the proposed hypothesis, respectively. Organisational learning capabilities had a noticeably stronger impact on successful corporate venturing as compared to structural differentiation, suggesting that SMEs have to invest more resources toward improving employees’ knowledge of the job within their respecting roles within SMEs.

Developing a Visceral Market Learning Capability for New Product Development

2012 ◽  
Vol 54 (2) ◽  
pp. 199-220 ◽  
Author(s):  
Deborah L. Roberts ◽  
Roger Palmer
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Design Thinking ◽  
New Product ◽  
Learning Mechanisms ◽  
Learning Capability ◽  
Research Perspective ◽  
Innovation Practices ◽  
Market Learning ◽  
New Product Innovation

As customer needs become more sophisticated, often requiring new elements of psychological satisfaction, this poses the question of how innovation practices can be developed from the rational and mechanistic to take more account of the psychological, social and cultural needs of customers that are captured within successful products. This paper discusses the concept of visceralisation - the ‘gut feel’ and instinct associated with the tacit dimensions of managerial intuition - and develops a model of a visceral market learning capability. This concept draws on related ideas of design thinking and design attitude to improve innovation outcomes. While visceralisation has been discussed from both the consumer and research perspective, little progress has been made in applying the concept for market research and new product innovation purposes. The research methodology utilises an interactive, collaborative approach involving practitioners to assist in the development of the model and an understanding of the visceralisation process. This is further informed by two case studies that support this emerging concept. This paper helps to characterise the concept of visceralisation, and the market and organisational learning mechanisms needed to develop visceral insight, and provides suggestions for market researchers and managers involved in new product development. While further development is required, the paper provides a framework, process and guidelines for the application of this technique in different contexts.

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