The ‘Michael’ Effect: Risk Perception and Behavioral Intentions Through Varying Lenses

2020 ◽  
Vol 07 (01n02) ◽  
pp. 2050007
Author(s):  
Cory L. Armstrong ◽  
Jue Hou ◽  
Nathan Towery
Keyword(s):  
Decision Making ◽  
Risk Perception ◽  
Theory Of Planned Behavior ◽  
Information Seeking ◽  
Behavioral Intentions ◽  
Visual Cues ◽  
Live Video ◽  
Media Messages ◽  
Behavior Intention ◽  
And Behavior

This study sought to measure risk perception and behavior intention of residents in coastal counties in Alabama and Florida in areas affected by Hurricane Michael in October 2018. The aim was to examine individual responses to impending disasters in areas that were recently touched by Hurricane Michael. Risk Information Seeking and Processing (RISP) model and the Theory of Planned Behavior (TPB) were employed in an experiment testing how visual cues and media messages surrounding an impending hypothetical hurricane were interpreted by residents, and their reported influence on an individual’s risk perception and decision-making in the situation. An analysis of 567 respondents determined that live video was most likely to motivate respondents to prepare activities for the storms.

How Individuals Hypothetically and Realistically Respond to Media Messages About Severe Weather

2021 ◽  
Vol 4 (1) ◽  
pp. 47-62
Author(s):  
Cory L. Armstrong ◽  
Nathan A. Towery
Keyword(s):  
Decision Making ◽  
Risk Perception ◽  
Opposite Direction ◽  
Visual Cues ◽  
Severe Weather ◽  
Live Video ◽  
Media Messages ◽  
Behavior Intention ◽  
Before And After ◽  
And Behavior

This study sought to measure how risk perception and behavior intention of residents in coastal counties in Southern Alabama, Mississippi, and Northern Florida may have changed before and after Hurricane Michael in October 2018. The aim of this research project was to compare individual responses to impending disasters before the hurricane and compare them to responses in areas hit by the storm. The authors used an experiment to examine how visual cues and media messages were interpreted by residents and their reported influence on an individual's risk perception and decision-making in the situation. With roughly 1,030 respondents, results indicated that live video was most likely to motivate respondents to prepare activities after the storm, which was in the opposite direction of those respondents answering before the hurricane struck. The authors hope the findings of this study can help broadcasters better target their messages as they move forward.

Investigating consumers' behavioral intentions toward suboptimal produce: an extended theory of planned behavior – a cross-cultural study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmed M. Adel ◽  
Xin Dai ◽  
Rana S. Roshdy
Keyword(s):  
Risk Perception ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intentions ◽  
Environmental Concern ◽  
Cross Cultural ◽  
Equation Modeling ◽  
Content Type ◽  
Health Consciousness ◽  
Tpb Model

PurposeThis study extends the theory of planned behavior (TPB) through the inclusion of motivating variables for suboptimal produce preference (i.e. environmental concern, food waste awareness, and familiarity), and demotivating variables (i.e. health consciousness and risk perception) to investigate behavioral intentions toward suboptimal produce.Design/methodology/approachA quantitative research methodology using the online survey technique is employed to collect cross-cultural data from respondents from China (n = 430) and Egypt (n = 441). Structural equation modeling (SEM) via SmartPLS v.3.2.9 is used to analyze data.FindingsThe proposed extended TPB model could enhance predicting consumers' behavioral intentions toward suboptimal produce except for “environmental concern” since it has been found that environmental concern has a nonsignificant effect on consumers' attitudes and behavioral intentions toward suboptimal produce in both countries. The results also reveal that the proposed extended TPB constructs could predict 79.9% of intentions to purchase suboptimal produce and 65.3% of the variance in intentions to recommend such produce for others.Originality/valueThis study is one of the few attempts that investigates the suboptimal food consumption based on a theoretical lens by extending the TPB model. Previous studies on suboptimal food do not pay attention to the demotivating variables such as health consciousness and risk perception, and thus, this thesis represents the first effort that sheds light on such variables. Moreover, prior investigation on such issues in Egypt and China as a cross-cultural research has not existed.

scholarly journals Does Risk Awareness of COVID-19 Affect Visits to National Parks? Analyzing the Tourist Decision-Making Process Using the Theory of Planned Behavior

2021 ◽  
Vol 18 (10) ◽  
pp. 5081
Author(s):  
Bo-Hyun Seong ◽  
Chang-Yu Hong
Keyword(s):  
Decision Making ◽  
Risk Perception ◽  
Theory Of Planned Behavior ◽  
Risk Reduction ◽  
Planned Behavior ◽  
National Parks ◽  
Decision Making Process ◽  
Risk Awareness ◽  
Risk Reduction Behavior ◽  
Reduction Behavior

This study aimed to determine whether risk awareness of coronavirus disease (COVID-19) affects visits to national parks. We analyzed the tourist decision-making process during the current pandemic using the theory of planned behavior as a framework, adding variables relevant to the pandemic, such as risk perception and risk reduction behavior, to the model. Based on a literature review, we developed a research model describing the impact relationship between risk perception, the theory of planned behavior, and risk reduction behavior and tested nine hypotheses. Results of a survey of 555 visitors to two national parks supported eight of the nine hypotheses. Although the results are limited, they reaffirm the usefulness of the theory of planned behavior in explaining tourism behavior. This work is significant in that we would be able to extend the scope of subsequent research beyond a discussion of the direct effects on optimistic perceptions (bias) and risk reduction behavior as well as visit intention, by explaining the probability even in unprecedented crises such as COVID-19. Humans may be negotiating the constraints (COVID-19) or embodied tourism need through the personal bias. Furthermore, we discuss the theoretical implications of the results for tourism behavior research.

scholarly journals Should I judge safety or danger? Perceived risk depends on the question frame

2021 ◽  
Author(s):  
Matthew Benjamin Stephensen ◽  
Christin Schulze ◽  
Markus Landrø ◽  
Jordy Hendrikx ◽  
Audun Hetland
Keyword(s):  
Risk Perception ◽  
Perceived Risk ◽  
Theoretical Understanding ◽  
Behavior Intention ◽  
Risk Judgment ◽  
Positive Assessment ◽  
Information Sampling ◽  
Natural Characteristic ◽  
And Behavior ◽  
Risk Judgments

Linguistic polarity is a natural characteristic of judgments: Is that situation safe/dangerous? How difficult/easy was the task? Is that politician honest/dishonest? Across six studies (N = 1599), we tested how the qualitative frame of the question eliciting a risk judgment influenced risk perception and behavior intention. Using a series of hypothetical scenarios of skiing in avalanche terrain, experienced backcountry skiers judged either how safe or how dangerous each scenario was and indicated whether they would ski the scenario. Phrasing risk judgments in terms of safety elicited lower judged safety values, which in turn resulted in a lower likelihood of intending to ski the slope. The frame “safe” did not evoke a more positive assessment than the frame “danger” as might be expected under a valence-consistent or communication-driven framing effect. This seemingly paradoxical direction of the effect suggests that the question frame directed attention in a way that guided selective information sampling. Uncertainty was not required for this effect as it was observed when judging objectively safe, uncertain, and dangerous scenarios. These findings advance our theoretical understanding of framing effects and can inform the development of practices that harness question framing for applied risk perception and communication.

Attitudes, Behavioral Intentions, and Risk Perceptions of Fatigued Pedestrians

2011 ◽  
Vol 39 (9) ◽  
pp. 1263-1270 ◽  
Author(s):  
Tova Rosenbloom ◽  
Ariela Beigel ◽  
Ehud Eldror
Keyword(s):  
Risk Perception ◽  
Theory Of Planned Behavior ◽  
Behavioral Intentions ◽  
Risk Perceptions ◽  
The Other ◽  
Average Risk ◽  
Behavioral Norms ◽  
The Road ◽  
Risk Of Injury ◽  
Demographic Questionnaire

We used the theory of planned behavior (Ajzen, 1991) to examine pedestrians' attitudes, behavioral intentions, and risk perceptions in relation to the possibility of sustaining an injury while crossing the road while in a fatigued compared to a nonfatigued state. Participants were 205 students who were randomly selected and divided into 2 groups. One group completed an attitudinal questionnaire about crossing the road in a fatigued state, a questionnaire about their perceptions of the risk of injury as pedestrians when crossing the road in a fatigued state, and a demographic questionnaire; the other group completed a questionnaire about their perceptions of the general risk of injury as pedestrians regardless of level of fatigue, and a demographic questionnaire. No difference was found between the groups in terms of their perceptions of the risk of injury as pedestrians whether in a fatigued state or not. However, it was found that gender did affect perception, with the average risk perception of females being significantly higher than that of males. A positive correlation was found between attitudes toward safety and subjective safety behavioral norms, and perceptions of the risk of injury as a pedestrian.

scholarly journals A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao

2016 ◽  
Vol 8 (4) ◽  
pp. 117 ◽  
Author(s):  
Xi Li ◽  
Huawen Shen ◽  
Huijun Wen
Keyword(s):  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Heritage Tourism ◽  
Mediating Effects ◽  
The Sustainable Development ◽  
Behavior Intention ◽  
Culture Heritage ◽  
And Behavior ◽  
The Impact ◽  
Positive Effect

<p>This study is basically an explorative and explanatory research, with the overall purpose to identify, explore and analyze the tourists’ perceived authenticity of culture heritage. This study proposes to identify and evaluate the impact of authenticity by tourists’ perceptions of culture heritage on their experience quality and behavioral intention, from which implications for the sustainable development of culture heritage tourism can be derived. The results showed that perceived authenticity has a positive effect on experience quality. Furthermore, experience quality performed a significance function in behavioral intention, while the effect of perceived authenticity on behavioral intention is insignificant. These results imply that the importance of perceived authenticity on behavioral intentions is recognized via the mediating effects of experience quality.</p>

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