Banner Advertisement Effectiveness using Big-5 Personality Traits, Advertisement Recall, and Visual Attention

Author(s):  
Semira Maria Evangelou ◽  
Michalis Xenos
2015 ◽  
Vol 16 (6) ◽  
pp. 3760-3768 ◽  
Author(s):  
Giyong Im ◽  
Hee-Rae Park ◽  
Nam-Sook Choi ◽  
Pyong-Woon Park

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