Analysis of Cloud Providers' Pricing Strategy based on extended Hotelling Model

Author(s):  
Ningning Sun ◽  
Weijie Wang ◽  
Ge Zhang
2019 ◽  
Vol 118 (8) ◽  
pp. 420-430
Author(s):  
Ji-Hun Lee ◽  
Bok-Hyun Moon ◽  
Mi-Sook Yang

This study aims to suggest marketing implications for the success of the luxury brands in the market.Questionnaire was conducted for 360 consumers interested in purchasing luxury goods. The collected data were verified for the appropriateness of the structural equation model and the causation of each concept.luxury brands should put more effort to improve the quality and type of products through various consumer characteristics analysis, and build a pricing strategy to match consumer characteristics with various pricing systems and payment methods. In addition, it is necessary to pay more attention to setting the service system worthy of their luxury images so that the service system can also take the luxury image. What's more, since most luxury consumers are those who value their personality and image rather than cost, so they should do their best at each step so as not to give the negative image of the company to the eyes of the consumers until the end. And it needs to continue their research for enhanced quality of the products and manage the image to sustain the image of the company over time, and make efforts to understand the way of expressing the changing images in step with the changing times and read the cultural trend.


2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.


1984 ◽  
Vol 57 (S1) ◽  
pp. S253 ◽  
Author(s):  
John D. C. Little
Keyword(s):  

Computing ◽  
2021 ◽  
Author(s):  
Antonio Brogi ◽  
Jose Carrasco ◽  
Francisco Durán ◽  
Ernesto Pimentel ◽  
Jacopo Soldani

AbstractTrans-cloud applications consist of multiple interacting components deployed across different cloud providers and at different service layers (IaaS and PaaS). In such complex deployment scenarios, fault handling and recovery need to deal with heterogeneous cloud offerings and to take into account inter-component dependencies. We propose a methodology for self-healing trans-cloud applications from failures occurring in application components or in the cloud services hosting them, both during deployment and while they are being operated. The proposed methodology enables reducing the time application components rely on faulted services, hence residing in “unstable” states where they can suddenly fail in cascade or exhibit erroneous behaviour. We also present an open-source prototype illustrating the feasibility of our proposal, which we have exploited to carry out an extensive evaluation based on controlled experiments and monkey testing.


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