scholarly journals A Hybrid Multiple Criteria Decision Making Model for Selecting the Location of Women’s Fitness Centers

2018 ◽  
Vol 2018 ◽  
pp. 1-11 ◽  
Author(s):  
Sen-Kuei Liao ◽  
Hsiao-Yin Hsu ◽  
Kuei-Lun Chang
Keyword(s):  
Decision Making ◽  
Selection Criteria ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Multiple Criteria ◽  
Fitness Centers ◽  
Location Selection ◽  
Fuzzy Delphi ◽  
Proposed Model ◽  
Network Process

Location selection is a critical problem for businesses that can determine the success of an organization. Selecting the optimal location from a pool of alternatives belongs to a multiple criteria decision making (MCDM) problem. This study employed a hybrid MCDM technique to select locations for women’s fitness centers in Taiwan. In the beginning, the fuzzy Delphi method was utilized to obtain selection criteria from interviewed senior executives. In the second stage, the decision making trial and evaluation laboratory (DEMATEL) was employed to extract interdependencies between the selection criteria within each perspective. On the basis of interdependencies between the selection criteria, the analytic network process (ANP) was used to get respective weights of each criterion. Finally, the technique for order preference by similarity to ideal solution (TOPSIS) was ranking the alternatives. To demonstrate application of the proposed model and illustrate a location selection problem, a case was conducted. The capabilities and effectiveness of the proposed model are revealed.

Selecting an Advertising Agency: A Multi-Criteria Decision Making Approach

2008 ◽  
Vol 12 (4) ◽  
pp. 13-22 ◽  
Author(s):  
Mohd. Nishat Faisal ◽  
Bilal Mustafa Khan
Keyword(s):  
Decision Making ◽  
Evaluation Criteria ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Advertising Agency ◽  
Product Service ◽  
Proposed Model ◽  
Network Process ◽  
Product Personality ◽  
Mcdm Method

Indian economy is evolving day by day, and with an upswing spending power of its inhabitants advertising has been emerging as one of the most effective tools for the companies to reach out to their customers. Best advertisement agencies create value through giving the product personality, developing an understanding of product/service, creating an image or memorable picture of that product and above all trying to distinguish the product apart from its competitors. Today, advertising budgets of companies are rising and thus there are numerous agencies in the market vying for their shares. But there exists no method, which can take into account numerous criterions and their impact simultaneously under consideration while selecting a best advertisement agency. Selecting an advertisement agency is a multiple criteria decision-making (MCDM) problem that requires considering large number of complex factors as multiple evaluation criteria. A robust MCDM method should consider the interactions among criteria. Analytic network process (ANP) is a relatively new MCDM method which can deal with all kinds of interactions systematically. This paper proposes an ANP based methodology for the selection of advertisement agencies. ANP is capable of measuring the relative importance that captures all indirect interactions in a network required to be considered in an advertisement agency selection and also their interactions. Additionally, the proposed model is evaluated for a case company.

scholarly journals NAVIGATING SWOT-FANP WITH GSM METHOD TO PRIORITIZE THE STRATEGIC LOCATION

2015 ◽  
Vol 21 (1) ◽  
pp. 140-163 ◽  
Author(s):  
Yun-Huei LEE
Keyword(s):  
Decision Making ◽  
Process Analysis ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Quantitative Information ◽  
Strategic Decision ◽  
Location Selection ◽  
Network Process ◽  
Second Tier ◽  
Focus Strategy

This paper proposes a SWOT-FANP (strengths, weaknesses, opportunities, and threats – fuzzy analytic network process) analysis, together with the grand strategy matrix method (GSM) to deal with the multiple-criteria decision-making problem of location selection for a second tier city in China. This hybrid method can not only combine both qualitative and quantitative information and utilize fuzzy logic to eliminate vagueness, subjectivity, and imprecision, it can also clearly represents the competitive position of second-tier cities on a the quadrant coordinate to help an enterprise choose a strategy for development. To this end, I empirically chose a multinational pharmaceutical enterprise (MNE) as an illustrative example. The results reveal that Suzhou and Chongqing cities are in the best positions in the competition as a result of having external opportunities for development and internal competing strength. Moreover, the MNE could adopt a niche-focus strategy for the market by focusing on specific ailments to which people in Chinese communities are vulnerable to strengthen their competitive strengths. This study demonstrates and validates that such an enhanced methodology is viable and highly capable of providing enriched insights regarding strategic decision-making management in complex real-world situations.

scholarly journals A Hybrid Program Projects Selection Model for Nonprofit TV Stations

2015 ◽  
Vol 2015 ◽  
pp. 1-10 ◽  
Author(s):  
Kuei-Lun Chang
Keyword(s):  
Balanced Scorecard ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Fuzzy Delphi ◽  
Proposed Model ◽  
Network Process ◽  
Order Preference ◽  
Hybrid Program ◽  
Corporate Social

This study develops a hybrid multiple criteria decision making (MCDM) model to select program projects for nonprofit TV stations on the basis of managers’ perceptions. By the concept of balanced scorecard (BSC) and corporate social responsibility (CSR), we collect criteria for selecting the best program project. Fuzzy Delphi method, which can lead to better criteria selection, is used to modify criteria. Next, considering the interdependence among the selection criteria, analytic network process (ANP) is then used to obtain the weights of them. To avoid calculation and additional pairwise comparisons of ANP, technique for order preference by similarity to ideal solution (TOPSIS) is used to rank the alternatives. A case study is presented to demonstrate the applicability of the proposed model.

Evaluation of the Consumer Interaction Capability of the Virtual Brand Community of Chinese Mobile Internet Enterprises Based on the Hybrid MCDM Method

2020 ◽  
Vol 19 (04) ◽  
pp. 2050034
Author(s):  
Chu Sun
Keyword(s):  
Decision Making ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Mobile Internet ◽  
Brand Community ◽  
Proposed Model ◽  
Network Process ◽  
The Status ◽  
Promethee Method ◽  
Client Needs

E-commerce has grown considerably with increasing access to the Internet. As a means of e-commerce, the virtual brand community (VBC) has become one of the important channels for brand enterprises to promote products, enhance brand awareness and compete with enterprises in the digital economy. The most important task of any website is the provision of tailored information and services to satisfy client needs. This research aimed to evaluate the status of websites and services provided by Chinese mobile internet enterprises. Based on the Fogg behaviour model, initial criteria and sub-criteria were constructed, and a new hybrid multiple criteria decision-making (MCDM) model was used in this study that combines the Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique and the analytic network process (ANP) method to determine the interaction between factors and to determine the weight of each factor. Finally, the PROMETHEE method was utilised to rank and develop the consumer interaction capability of the VBC of Chinese mobile internet enterprises. Once these perceptions were captured, among the three criteria determined for the evaluation of the VBC of different mobile internet enterprises, affective involvement was the most important criterion, followed by motivation and environment triggers. Moreover, the VBCs of three communication enterprises were evaluated and ranked to validate the proposed model.

scholarly journals OTAs Selection for Hot Spring Hotels by a Hybrid MCDM Model

2019 ◽  
Vol 2019 ◽  
pp. 1-9 ◽  
Author(s):  
Sen-Kuei Liao ◽  
Hsiao-Yin Hsu ◽  
Kuei-Lun Chang
Keyword(s):  
Decision Making ◽  
Hot Spring ◽  
Economic Value ◽  
Analytic Network Process ◽  
Fuzzy Delphi ◽  
Proposed Model ◽  
Travel Agencies ◽  
Network Process ◽  
Online Travel ◽  
Online Travel Agencies

Tourism has been identified as one of the sectors that will contribute to Taiwan’s economic development. Online travel agencies’ role in producing economic value in the hospitality industry continues to grow. The hotel industry is used in this study as the research context to help managers of hot spring hotels select the optimal online travel agencies (OTAs) using a hybrid multi-criteria decision-making (MCDM) model. The aim of this paper is threefold: first, to obtain selection criteria for OTAs based on the fuzzy Delphi method; second, to extract interdependencies between the perspectives using decision making trial and evaluation laboratory (DEMATEL); and third, according to interdependencies between the perspectives, to rank the alternatives by analytic network process (ANP). Based on the proposed model, a real-world company was conducted and demonstrated OTAs selection problem; the results demonstrated the proficiencies and effectiveness of this model.

scholarly journals Location Selection of a Manufacturing Facility from the Perspective of Supply Chain Sustainability

Symmetry ◽  
2020 ◽  
Vol 12 (9) ◽  
pp. 1418
Author(s):  
Sun-Weng Huang ◽  
James J.H. Liou ◽  
William Tang ◽  
Gwo-Hshiung Tzeng
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Process Model ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Entropy Method ◽  
Location Selection ◽  
Subjective Weight ◽  
Network Process ◽  
The Right

When threatened with catastrophic political or economic fluctuations, a firm might be forced to consider relocating their supply chain to reduce the risk. Such a relocation necessitates a series of changes, so making the right decision is crucial for sustainable development of the company. In the past, various models have been developed to help managers to select the optimal location. However, most of these considered the factors independently but in the real world, these factors have a mutually influential relationship. This study purposes a hybrid multiple criteria decision making (MCDM) model to provide decision makers with a comprehensive framework to evaluate the best strategies to solve relocation problems, which also considers the interdependency between criteria. The model incorporates the DANP (Decision Making Trial and Evaluation Laboratory-based Analytic Network Process) model (subjective weight) and entropy method (objective weight) to determine the weights of the criteria. Then, the modified VIKOR (VIšekriterijumsko Kompromisno Rangiranje) method is applied to select the optimal alternative for relocation. The usefulness of the model is demonstrated by taking an electronics manufacturing company with a global supply chain as an example. The results indicate that the proposed hybrid model can assist companies in choosing the best locations for their supply chains for sustained development.

scholarly journals A Hybrid Multiple Criteria Decision-Making Technique to Evaluate Regional Intellectual Capital: Evidence from China

Mathematics ◽  
2021 ◽  
Vol 9 (14) ◽  
pp. 1676
Author(s):  
Chao Liu ◽  
Kexin Li ◽  
Peng Jiang ◽  
Ding Li ◽  
Liping Su ◽  
...  
Keyword(s):  
Decision Making ◽  
Intellectual Capital ◽  
Hybrid Method ◽  
Relative Weight ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Multiple Criteria ◽  
Current Status ◽  
Resource Endowment ◽  
Network Process

With the dawn of economic globalization and the knowledge economy, intellectual capital has become the most important factor to determine economic growth. However, due to resource endowment, location conditions, policy differences, and other factors, provinces in China show sizeable differences in regional intellectual capital (RIC), which affects the coordinated development of the regional economy. Evaluating RIC is a typical multiple-criteria decision-making (MCDM) problem. Therefore, this study employs a set of MCDM techniques to solve this problem. First, the Delphi method is used to determine the formal decision structure based on a systematic literature review. A novel hybrid method, namely, the Grey-based Decision-Making Trial and Evaluation Laboratory (DEMATEL) and Analytic Network Process (ANP), i.e., GDANP, is employed to obtain the relative weight of each criterion. Finally, based on the data of 31 provinces in China, the Technique for Order Preference by Similarity to an Ideal Solution (TOPSIS) is used to evaluate the RIC. According to the questionnaires filled out by an expert panel, we establish an evaluation index of RIC with 21 criteria. Based on the results of empirical study, the level of RIC in different regions in China is quite different. Furthermore, the RIC ranking is largely consistent with the provincial gross domestic product (GDP) ranking, in line with the current status of development in the regions. Indeed, this paper shows that the proposed hybrid method can effectively measure the level of RIC.

scholarly journals A Hybrid Multiple Criteria Decision Making Model for Supplier Selection

2013 ◽  
Vol 2013 ◽  
pp. 1-8 ◽  
Author(s):  
Chung-Min Wu ◽  
Ching-Lin Hsieh ◽  
Kuei-Lun Chang
Keyword(s):  
Decision Making ◽  
Delphi Method ◽  
Supplier Selection ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Multiple Criteria ◽  
Sustainable Supply Chain ◽  
Fuzzy Delphi Method ◽  
Fuzzy Delphi ◽  
Sustainable Supplier Selection

The sustainable supplier selection would be the vital part in the management of a sustainable supply chain. In this study, a hybrid multiple criteria decision making (MCDM) model is applied to select optimal supplier. The fuzzy Delphi method, which can lead to better criteria selection, is used to modify criteria. Considering the interdependence among the selection criteria, analytic network process (ANP) is then used to obtain their weights. To avoid calculation and additional pairwise comparisons of ANP, a technique for order preference by similarity to ideal solution (TOPSIS) is used to rank the alternatives. The use of a combination of the fuzzy Delphi method, ANP, and TOPSIS, proposing an MCDM model for supplier selection, and applying these to a real case are the unique features of this study.

Learning from failures: Design improvements using a multiple criteria decision-making process

2003 ◽  
Vol 217 (4) ◽  
pp. 207-216 ◽  
Author(s):  
G G Davidson ◽  
A W Labib
Keyword(s):  
Decision Making ◽  
Failure Modes ◽  
Multiple Criteria Decision Making ◽  
Multiple Criteria ◽  
Mathematical Representation ◽  
Analytic Hierarchy ◽  
Proposed Model ◽  
Invaluable Tool ◽  
History Of

This paper proposes a new concept of decision analysis based on a multiple criteria decision making (MCDM) process. This is achieved through the provision of a systematic and generic methodology for the implementation of design improvements based on experience of past failures. This is illustrated in the form of a case study identifying the changes made to Concorde after the 2000 accident. The proposed model uses the analytic hierarchy process (AHP) mathematical model as a backbone and integrates elements of a modified failure modes and effects analysis (FMEA). The AHP has proven to be an invaluable tool for decision support since it allows a fully documented and transparent decision to be made with full accountability. In addition, it facilitates the task of justifying improvement decisions. The paper is divided as follows: the first section presents an outline of the background to the Concorde accident and its history of related (non-catastrophic) malfunctions. The AHP methodology and its mathematical representation are then presented with the integrated FMEA applied to the Concorde accident. The case study arrives at the same conclusion as engineers working on Concorde after the accident: that the aircraft may fly again if the lining of the fuel tanks are modified.

scholarly journals Identification of Key Influencing Factors of Sustainable Development for Traditional Power Generation Groups in a Market by Applying an Extended MCDM Model

2019 ◽  
Vol 11 (6) ◽  
pp. 1754 ◽  
Author(s):  
Jun Dong ◽  
Dongran Liu ◽  
Dongxue Wang ◽  
Qi Zhang
Keyword(s):  
Power Generation ◽  
Decision Making ◽  
Sustainable Development ◽  
Influencing Factors ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Fuzzy Decision Making ◽  
Actual Problem ◽  
Five Dimensions ◽  
Fuzzy Delphi

With the deepening reform of the power market, the external environment of China’s power industry is going through a huge change. China’s traditional power generation groups (TPGGs), with assets all over the country, are, due to a lack of market awareness about energy policies, facing serious challenges in developing competitive advantages, improving power transaction modes, optimizing profit models, and even realizing basic corporate strategies. In this study, we focus on identifying the key factors influencing sustainable development in an unprecedented market environment for TPGGs, so as to achieve overall sustainable development for the whole power generation sector in China. A hybrid framework based on Multiple-Criteria Decision-Making (MCDM) was proposed to recognize the key influencing factors under vague rule conditions. We developed a novel method combining three different MCDM methods with triangular fuzzy numbers (TFNs), fuzzy Delphi, fuzzy Decision-Making Trial and Evaluation Laboratory (DEMATEL), and Analytic Network Process (ANP), to cover uncertainty and make the problem-solving approach closer to the actual problem. A series of analyses indicate that the final 14 factors covering the five dimensions are considered to be important factors in the sustainable development of TPGGs. Based on the results, it can be said that “Gross energy margin” and “Pricing bidding strategy” dominate the impacts of TPGG’s sustainable development. Finally, we give some advice relating to practical measures to help TPGGs achieve sustainable development in the market-oriented industry environment.

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