scholarly journals NAVIGATING SWOT-FANP WITH GSM METHOD TO PRIORITIZE THE STRATEGIC LOCATION

2015 ◽  
Vol 21 (1) ◽  
pp. 140-163 ◽  
Author(s):  
Yun-Huei LEE
Keyword(s):  
Decision Making ◽  
Process Analysis ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Quantitative Information ◽  
Strategic Decision ◽  
Location Selection ◽  
Network Process ◽  
Second Tier ◽  
Focus Strategy

This paper proposes a SWOT-FANP (strengths, weaknesses, opportunities, and threats – fuzzy analytic network process) analysis, together with the grand strategy matrix method (GSM) to deal with the multiple-criteria decision-making problem of location selection for a second tier city in China. This hybrid method can not only combine both qualitative and quantitative information and utilize fuzzy logic to eliminate vagueness, subjectivity, and imprecision, it can also clearly represents the competitive position of second-tier cities on a the quadrant coordinate to help an enterprise choose a strategy for development. To this end, I empirically chose a multinational pharmaceutical enterprise (MNE) as an illustrative example. The results reveal that Suzhou and Chongqing cities are in the best positions in the competition as a result of having external opportunities for development and internal competing strength. Moreover, the MNE could adopt a niche-focus strategy for the market by focusing on specific ailments to which people in Chinese communities are vulnerable to strengthen their competitive strengths. This study demonstrates and validates that such an enhanced methodology is viable and highly capable of providing enriched insights regarding strategic decision-making management in complex real-world situations.

scholarly journals A Hybrid Multiple Criteria Decision Making Model for Selecting the Location of Women’s Fitness Centers

2018 ◽  
Vol 2018 ◽  
pp. 1-11 ◽  
Author(s):  
Sen-Kuei Liao ◽  
Hsiao-Yin Hsu ◽  
Kuei-Lun Chang
Keyword(s):  
Decision Making ◽  
Selection Criteria ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Multiple Criteria ◽  
Fitness Centers ◽  
Location Selection ◽  
Fuzzy Delphi ◽  
Proposed Model ◽  
Network Process

Location selection is a critical problem for businesses that can determine the success of an organization. Selecting the optimal location from a pool of alternatives belongs to a multiple criteria decision making (MCDM) problem. This study employed a hybrid MCDM technique to select locations for women’s fitness centers in Taiwan. In the beginning, the fuzzy Delphi method was utilized to obtain selection criteria from interviewed senior executives. In the second stage, the decision making trial and evaluation laboratory (DEMATEL) was employed to extract interdependencies between the selection criteria within each perspective. On the basis of interdependencies between the selection criteria, the analytic network process (ANP) was used to get respective weights of each criterion. Finally, the technique for order preference by similarity to ideal solution (TOPSIS) was ranking the alternatives. To demonstrate application of the proposed model and illustrate a location selection problem, a case was conducted. The capabilities and effectiveness of the proposed model are revealed.

scholarly journals Location Selection of a Manufacturing Facility from the Perspective of Supply Chain Sustainability

Symmetry ◽  
2020 ◽  
Vol 12 (9) ◽  
pp. 1418
Author(s):  
Sun-Weng Huang ◽  
James J.H. Liou ◽  
William Tang ◽  
Gwo-Hshiung Tzeng
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Process Model ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Entropy Method ◽  
Location Selection ◽  
Subjective Weight ◽  
Network Process ◽  
The Right

When threatened with catastrophic political or economic fluctuations, a firm might be forced to consider relocating their supply chain to reduce the risk. Such a relocation necessitates a series of changes, so making the right decision is crucial for sustainable development of the company. In the past, various models have been developed to help managers to select the optimal location. However, most of these considered the factors independently but in the real world, these factors have a mutually influential relationship. This study purposes a hybrid multiple criteria decision making (MCDM) model to provide decision makers with a comprehensive framework to evaluate the best strategies to solve relocation problems, which also considers the interdependency between criteria. The model incorporates the DANP (Decision Making Trial and Evaluation Laboratory-based Analytic Network Process) model (subjective weight) and entropy method (objective weight) to determine the weights of the criteria. Then, the modified VIKOR (VIšekriterijumsko Kompromisno Rangiranje) method is applied to select the optimal alternative for relocation. The usefulness of the model is demonstrated by taking an electronics manufacturing company with a global supply chain as an example. The results indicate that the proposed hybrid model can assist companies in choosing the best locations for their supply chains for sustained development.

scholarly journals Applying ANP in Establishing a Decision-Making Model for the Destination Selection of Large-scale Exhibitions

2017 ◽  
Vol 7 (1) ◽  
pp. 100
Author(s):  
Wen-Tsung Wu ◽  
Chie-Bein Chen
Keyword(s):  
Decision Making ◽  
Large Scale ◽  
Analytic Network Process ◽  
Cost Ratio ◽  
Benefit Cost Ratio ◽  
Network Process ◽  
Second Tier ◽  
High Benefit ◽  
Decision Making Model ◽  
Selection Of

This study investigates the decision-making issues in the selection of destinations for large-scale exhibitions by the cultural and creative industry. We use the Rubber Duck China Tour by the Dutch artist Florentijn Hofman as an example and adopt the analytic network process technique to evaluate destination options for the exhibition, as well as to explore the impacts of the evaluation of destination feasibilities on exhibition investment. The results show that power, a high benefit-cost ratio, first-tier cities, integration with local communities, and a rich and interesting theme are the top five factors that curators should consider when planning exhibitions. Considering the priority among cities of various tiers, first-tier cities are the most favorable, followed by fourth-tier, third-tier, and second-tier cities. The decision-making model provides curators with a reliable reference for selecting destinations for future exhibitions.

An Analytical Model for Evaluating Wind Turbine Types

2014 ◽  
Vol 543-547 ◽  
pp. 333-336 ◽  
Author(s):  
Amy H.I. Lee ◽  
Meng Chan Hung ◽  
W.L. Pearn ◽  
He Yau Kang
Keyword(s):  
Decision Making ◽  
Renewable Energy ◽  
Evaluation Model ◽  
Renewable Energy Sources ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Renewable Energy Resources ◽  
Network Process ◽  
Term Energy

With worldwide developments stressing the security, economy, human well-beings and environmental costs of relying heavily on fossil and nuclear energy, the demand of safe renewable energy resources is expanding consistently and tremendously in recent years. With its safe and environmental characteristics, wind energy production has become one of the fastest growing renewable energy sources in the world. While new wind power capacity is being added in more places in various countries, the installation of wind turbines is an important process for long-term energy generation. In this study, an evaluation model, which incorporates multiple criteria decision making (MCDM) methods, including decision making trial and evaluation laboratory (DEMATEL) and fuzzy analytic network process (FANP), is developed to establish interactive relationships between criteria. Fuzzy Yager ranking method is used for deffuzification. The final ranking of the alternatives is obtained, and this can provide decision-makers for references.

Integration of SWOT analysis with hybrid modified TOPSIS for the lean strategy evaluation

2016 ◽  
Vol 232 (7) ◽  
pp. 1295-1309 ◽  
Author(s):  
Suresh Prasad ◽  
Dinesh Khanduja ◽  
Surrender K Sharma
Keyword(s):  
Decision Making ◽  
Swot Analysis ◽  
Multiple Criteria Decision Making ◽  
Evaluation Process ◽  
Analytic Network Process ◽  
Foundry Industry ◽  
Strategy Evaluation ◽  
Network Process ◽  
Modified Topsis ◽  
Topsis Technique

This article deals with the lean strategy evaluation process using SWOT (strengths, weaknesses, opportunities and threats) analysis aimed at identifying lean strategies and providing an initial decision framework. It involves specifying the objective of the industry and identification of internal and external factors and its sub-factors and lean strategies, which are either favourable or unfavourable in the accomplishment of the stated objective. However, the SWOT analysis method does not provide an analytical method to evaluate the priorities of identified decisive strategic factors. To overcome this limitation, this article presents a case study in an Indian foundry industry using two multiple criteria decision-making methods, that is, analytic network process and modified TOPSIS (technique for order of preference by similarity to ideal solution), to provide a computable basis in determining the rank of lean strategies. In this approach, the analytic network process is used to calculate the priorities of identified SWOT factors and sub-factors and the modified TOPSIS is applied to rank the lean strategies. A sensitivity analysis is also provided to illustrate how ‘sensitive’ the proposed model is to changes in the priorities of SWOT factors. The results show that the quantitative SWOT analysis–based approach is a feasible and exceedingly capable method that provides vital sensitivity in evaluating the priorities of lean strategies for an Indian foundry industry and can also be employed as an effective method for many other complex decision-making processes.

Strategic Decision Making for Outsourcing Information Systems with a Fuzzy Multi-criteria Decision-Making Approach

2018 ◽  
Vol 6 (8) ◽  
pp. 6
Author(s):  
Mahmoud Modiri ◽  
Mohammad Dashti
Keyword(s):  
Decision Making ◽  
Analytic Network Process ◽  
Decision Makers ◽  
Strategic Decision ◽  
Multi Criteria Decision Making ◽  
Service Support ◽  
Proposed Model ◽  
Network Process ◽  
Selection Of

Today, IS supplier selection is one of the most critical steps in the outsourcing process; the success of outsourcing is highly dependent on the selection of IS suppliers. This paper proposes a new hybrid fuzzy multi-criteria decision-making (MCDM) model, which uses decision-making trial and evaluation laboratory (DEMATEL) technique, analytic network process (ANP), and Vlse Kriterijumska Optimizacija I Kompromisno Resenje(VIKOR) to evaluate four potential suppliers using seven factors and five decision makers using a realistic case study. the results showed that Service support is importance for outsourcing. The proposed model can help practitioners improve their decision making process.

Selecting an Advertising Agency: A Multi-Criteria Decision Making Approach

2008 ◽  
Vol 12 (4) ◽  
pp. 13-22 ◽  
Author(s):  
Mohd. Nishat Faisal ◽  
Bilal Mustafa Khan
Keyword(s):  
Decision Making ◽  
Evaluation Criteria ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Advertising Agency ◽  
Product Service ◽  
Proposed Model ◽  
Network Process ◽  
Product Personality ◽  
Mcdm Method

Indian economy is evolving day by day, and with an upswing spending power of its inhabitants advertising has been emerging as one of the most effective tools for the companies to reach out to their customers. Best advertisement agencies create value through giving the product personality, developing an understanding of product/service, creating an image or memorable picture of that product and above all trying to distinguish the product apart from its competitors. Today, advertising budgets of companies are rising and thus there are numerous agencies in the market vying for their shares. But there exists no method, which can take into account numerous criterions and their impact simultaneously under consideration while selecting a best advertisement agency. Selecting an advertisement agency is a multiple criteria decision-making (MCDM) problem that requires considering large number of complex factors as multiple evaluation criteria. A robust MCDM method should consider the interactions among criteria. Analytic network process (ANP) is a relatively new MCDM method which can deal with all kinds of interactions systematically. This paper proposes an ANP based methodology for the selection of advertisement agencies. ANP is capable of measuring the relative importance that captures all indirect interactions in a network required to be considered in an advertisement agency selection and also their interactions. Additionally, the proposed model is evaluated for a case company.

scholarly journals How Should National Museums Create Competitive Advantage Following Changes in the Global Economic Environment?

2018 ◽  
Vol 10 (10) ◽  
pp. 3749 ◽  
Author(s):  
Pei-Hsuan Tsai ◽  
Chin-Tsai Lin
Keyword(s):  
Decision Making ◽  
Competitive Advantage ◽  
Evaluation Model ◽  
Management Strategies ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Visitor Satisfaction ◽  
Network Process ◽  
National Museums ◽  
Decision Making Model

Management strategies play an important role in enhancing the competitive advantage and sustainable development of national museums. The purpose of this study is to focus on evaluating the management strategies of national museums to reduce the gaps in visitor satisfaction that are caused by the interdependence and feedback problems of the so-called BOCR dimensions (namely, benefits, opportunity, costs, and risks) and 24 criteria. This study creates a hybrid competitive advantage multiple-criteria decision-making model for national museums by integrating the decision-making trial and evaluation laboratory-based analytic network process and modified VIKOR (VlšeKriterijumska Optimizacija I Kompromisno Resenje) techniques to solve the problems. We consider five different types of national museums to illustrate how the proposed new evaluation model enhances the competitive advantage of national museums. Our results provide national museum curators with the knowledge and understanding to create promotional and marketing strategies that reduce the gaps in dimensions and criteria to satisfy visitors’ needs and to enhance their competitive advantage.

Evaluation of the Consumer Interaction Capability of the Virtual Brand Community of Chinese Mobile Internet Enterprises Based on the Hybrid MCDM Method

2020 ◽  
Vol 19 (04) ◽  
pp. 2050034
Author(s):  
Chu Sun
Keyword(s):  
Decision Making ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Mobile Internet ◽  
Brand Community ◽  
Proposed Model ◽  
Network Process ◽  
The Status ◽  
Promethee Method ◽  
Client Needs

E-commerce has grown considerably with increasing access to the Internet. As a means of e-commerce, the virtual brand community (VBC) has become one of the important channels for brand enterprises to promote products, enhance brand awareness and compete with enterprises in the digital economy. The most important task of any website is the provision of tailored information and services to satisfy client needs. This research aimed to evaluate the status of websites and services provided by Chinese mobile internet enterprises. Based on the Fogg behaviour model, initial criteria and sub-criteria were constructed, and a new hybrid multiple criteria decision-making (MCDM) model was used in this study that combines the Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique and the analytic network process (ANP) method to determine the interaction between factors and to determine the weight of each factor. Finally, the PROMETHEE method was utilised to rank and develop the consumer interaction capability of the VBC of Chinese mobile internet enterprises. Once these perceptions were captured, among the three criteria determined for the evaluation of the VBC of different mobile internet enterprises, affective involvement was the most important criterion, followed by motivation and environment triggers. Moreover, the VBCs of three communication enterprises were evaluated and ranked to validate the proposed model.

scholarly journals Evaluating Industry 4.0 Technology Application in SMEs: Using a Hybrid MCDM Approach

Mathematics ◽  
2021 ◽  
Vol 9 (4) ◽  
pp. 414
Author(s):  
Shih-Chia Chang ◽  
Hsu-Hwa Chang ◽  
Ming-Tsang Lu
Keyword(s):  
Decision Making ◽  
Industry 4.0 ◽  
Multiple Criteria Decision Making ◽  
Analytic Network Process ◽  
Performance Estimation ◽  
Influential Factor ◽  
Technology Application ◽  
Network Process ◽  
Toe Framework ◽  
Set Up

Evaluating Industry 4.0 technology application in small and medium-sized enterprises (SMEs) is an issue that requires a multi-criteria strategy comprising quantitative and qualitative elements. The purpose of this study is to integrate performance estimation of Industry 4.0 technology application using the technology–organization–environment (TOE) framework. Relating TOE to Industry 4.0 technology application evaluation is more multifaceted than other methods and it requires comprehensive analysis. In this study, we applied a multiple-criteria decision-making (MCDM) approach to develop a model which integrates MCDM to perform an assessment that prioritizes the influence weights of Industry 4.0 technology application to SMEs’ factors. Firstly, we carried out a review of the literature and the TOE framework was selected to generate nine elements, along with three aspects used to measure Industry 4.0 technology application in SMEs. Secondly, the approach of the decision-making trial and evaluation laboratory (DEMATEL) was set up using an influence network relations digraph (INRD). The DEMATEL-based analytic network process (DANP) was used to indicate the influence weights linking the above aspects and elements. Lastly, the modified VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) technique applied influence weights to assess the aspects/elements in the gaps identified and to investigate how to reduce the gaps so as to estimate the application of Industry 4.0 technology by SMEs. The results show that the technology aspect is the most influential factor.

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