scholarly journals An Optimized Approach for Secure Data Transmission Using Spread Spectrum Audio Steganography, Chaos Theory, and Social Impact Theory Optimizer

2019 ◽  
Vol 2019 ◽  
pp. 1-10
Author(s):  
Rohit Tanwar ◽  
Kulvinder Singh ◽  
Mazdak Zamani ◽  
Amit Verma ◽  
Prashant Kumar
Keyword(s):  
Spread Spectrum ◽  
Social Impact ◽  
Random Noise ◽  
Research Problem ◽  
Masking Effect ◽  
Audio File ◽  
Audio Steganography ◽  
Impact Theory ◽  
Secure Data Transmission ◽  
Audio Files

Being easy to understand and simple to implement, substitution technique of performing steganography has gain wide popularity among users as well as attackers. Steganography is categorized into different types based on the carrier file being used for embedding data. The audio file is focused on hiding data in this paper. Human has associated an acute degree of sensitivity to additive random noise. An individual is able to detect noise in an audio file as low as one part in 10 million. Given this limitation, it seems that concealing information within audio files would be a pointless exercise. Human auditory system (HAS) experiences an interesting behavior known as masking effect, which says that the threshold of hearing of one type of sound is affected by the presence of another type of sound. Because of this property, it is possible to hide some data inside an audio file without being noticed. In this paper, the research problem for optimizing the audio steganography technique is laid down. In the end, a methodology is proposed that effectively resolves the stated research problem and finally the implementation results are analyzed to ensure the effectiveness of the given solution.

Impact of Salesperson Behaviour on Customers Equity in Super Market

2021 ◽  
Vol 14 (1) ◽  
pp. 113-122
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Social Impact ◽  
Sampling Technique ◽  
Service Experience ◽  
Customer Perception ◽  
Need For Uniqueness ◽  
Revisit Intention ◽  
Impact Theory ◽  
Quasi Experimental ◽  
Management Students ◽  
The Impact

Service marketing focuses on service encounter stimuli, such as the servicescape, employee interactions, the core service, and other customers. The studies that have focused on other customers’ role as a social component of the service environment have led to the development of a comprehensive measure of other customer perception. Thus, based on the social impact theory, attraction theory and the theory of uniqueness, the study analysed the effect of Other Customer Perception (OCP), Need for Uniqueness (NFU and their interaction on service experience and revisit intention by employing a scenario-based quasi-experimental research design with a sample of 127 job holder postgraduate management students using convenient sampling technique. The study employed MANOVA GLM model and concludes that while the impact of consumers’ perceptions of other customers’ similarity does influence service experience of the customers, demonstrating that not only the restaurant itself, but also the entities in the surrounding network such as other customers have an impact on service experience and their revisit intention. Therefore, other customer effect, which works as a basis for service experience and revisit intention, should not be neglected when designing the surroundings in restaurant settings.

A hybrid correlation denoising method based on complex resistivity and application on spread spectrum induced polarization data

Geophysics ◽  
2021 ◽  
pp. 1-35
Author(s):  
Siming He ◽  
Jian Guan ◽  
Yi Wang ◽  
Xiu Ji ◽  
Hui Wang
Keyword(s):  
Hybrid Method ◽  
Spread Spectrum ◽  
Field Experiments ◽  
Noise Suppression ◽  
Random Noise ◽  
Induced Polarization ◽  
Data Simulation ◽  
Denoising Method ◽  
Complex Resistivity ◽  
Geophysical Surveys

In electrical exploration techniques, an effective suppression method for Gaussian and impulsive random noise in spread spectrum induced polarization (SSIP) continues to be challenging for conventional denoising methods. Remnant noise influences the complex resistivity spectrum and damages the subsequent interpretation of geophysical surveys. We present a hybrid method based on a correlation function and complex resistivity, which introduces the correlation analyses between the transmitting source, the measured potential, and the injected current signal. According to the analyses, reliable results for complex resistivity spectra can be calculated, which can be further used for noise suppression. We apply the hybrid method to both numerical and field experiments to process measured SSIP data. Simulation tests show that the hybrid method not only suppresses the two types of noise but also improves the relative error of the complex resistivity spectrum. Field data processing shows that the hybrid method can minimize the standard deviation of the data and possess a greater ability to distinguish adjacent objects, which can improve the reliability of the data in subsequent processing and interpretation.

Dynamic Social Impact Theory

2018 ◽  
pp. 113-139
Author(s):  
Binod Sundararajan ◽  
Elizabeth Tetzlaff
Keyword(s):  
Social Media ◽  
Social Impact ◽  
Impact Theory ◽  
The Creation

Following the sociocultural traditions of communication, the authors explore the commonalities between Latané's dynamic social impact theory (DSIT), and the concepts of homophily and heterophily, and find that the markers of DSIT appear quite strikingly similar to the concepts similarity espoused by homophily (i.e., clustering, correlation, and consolidation), while the continuing diversity in DSIT is very similar to heterophily, which exists in groups and cultures. The authors test these concepts by analyzing two different blog conversations and find support to the above propositions. In the process, the authors suggest that social media should be retitled sociocultural media as this media aids in the creation and maintenance of cultures that coexist with those of differing viewpoints.

User-Generated Content and Consumer Purchase Intentions in the Cosmetic Industry

2021 ◽  
pp. 1084-1106
Author(s):  
Jemi Patel
Keyword(s):  
Social Networking ◽  
Social Impact ◽  
Marketing Strategies ◽  
User Generated Content ◽  
Digital Marketing ◽  
Computer Mediated ◽  
Online Retailers ◽  
Impact Theory ◽  
Cosmetic Industry ◽  
Luxury Cosmetics

Online retailers within the luxury cosmetics industry have grown in popularity due to a wider and more diverse catalogue of products. Beauty e-commerce has also seen an uplift due to the increase in blogs/vlogs and online YouTube tutorials which motivate customers to click through to brands and retailer sites through links and affiliate marketing. Given the importance of computer-mediated marketing environments, particularly the burgeoning Internet tapestry along with its various social networking platforms, it is fundamental for management to foster and understand how these emerging technologies impact on their marketing strategies. Drawing on social impact theory (SIT), this paper contends that user-generated content can provide the basis for brand managers in the cosmetic industry to re-evaluate their digital marketing strategies. The paper concludes with discussions about the value of social impact theory in the development of digital marketing strategies.

Social Impact Theory

2012 ◽  
Author(s):  
Scott J. Moeller ◽  
Brad J. Bushman
Keyword(s):  
Social Impact ◽  
Impact Theory
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