Dynamic Social Impact Theory

2018 ◽  
pp. 113-139
Author(s):  
Binod Sundararajan ◽  
Elizabeth Tetzlaff
Keyword(s):  
Social Media ◽  
Social Impact ◽  
Impact Theory ◽  
The Creation

Following the sociocultural traditions of communication, the authors explore the commonalities between Latané's dynamic social impact theory (DSIT), and the concepts of homophily and heterophily, and find that the markers of DSIT appear quite strikingly similar to the concepts similarity espoused by homophily (i.e., clustering, correlation, and consolidation), while the continuing diversity in DSIT is very similar to heterophily, which exists in groups and cultures. The authors test these concepts by analyzing two different blog conversations and find support to the above propositions. In the process, the authors suggest that social media should be retitled sociocultural media as this media aids in the creation and maintenance of cultures that coexist with those of differing viewpoints.

ПРИНЦИПИ ПІЗНАННЯ ПОБУТУВАННЯ ПЕРФОРМАНСУ

2020 ◽  
pp. 54-60
Author(s):  
Admink Admink ◽  
Жанна Шкляренко
Keyword(s):  
Social Media ◽  
Performance Art ◽  
Research Performance ◽  
Emotional States ◽  
Performance Study ◽  
Modern Culture ◽  
Cultural Phenomenon ◽  
The Social ◽  
The Creation ◽  
Dividing Line

Стаття присвячена дослідженню шляхів вивчення перформансу як культурного явища. Зростаюча увага до цього феномену зумовлена відсутністю лінії розмежування його з життям, створенню особливої реальності, спроможністю викликати потужні емоційні стани та взаємоемпатії. Проблематичність у вивченні його полягає у складності архівування, хиткий своєрідний наратив, що вислизає зі сприйняття непідготовленого глядача, міграція з виставкових зал у соціальну сферу, супроводжувана жанровими новоутвореннями. Даним дослідженням зроблено спробу аналізу шляхів пізнання культурного явища перформансу, визначені особливості побутування, виявлено закономірності проявів та варіативність в сучасній культурі. The article is devoted to the study of ways to research performance study as a cultural phenomenon. The growing interest in the phenomenon of performance art is due to the lack of a dividing line with our life, the creation of a special reality, the ability to cause strong emotional states and mutual empathy. The difficulty of study is also in trouble archiving it, shaky kind of narrative which escapes the perception of the unprepared viewer, the migration of the exhibition halls and in the social media sphere, followed by the creation of new genres. This analyzes the ways of understanding the cultural phenomenon of performance art. The features of being are determined, patterns and a variety of its manifestations in modern culture are revealed.

Impact of Salesperson Behaviour on Customers Equity in Super Market

2021 ◽  
Vol 14 (1) ◽  
pp. 113-122
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Social Impact ◽  
Sampling Technique ◽  
Service Experience ◽  
Customer Perception ◽  
Need For Uniqueness ◽  
Revisit Intention ◽  
Impact Theory ◽  
Quasi Experimental ◽  
Management Students ◽  
The Impact

Service marketing focuses on service encounter stimuli, such as the servicescape, employee interactions, the core service, and other customers. The studies that have focused on other customers’ role as a social component of the service environment have led to the development of a comprehensive measure of other customer perception. Thus, based on the social impact theory, attraction theory and the theory of uniqueness, the study analysed the effect of Other Customer Perception (OCP), Need for Uniqueness (NFU and their interaction on service experience and revisit intention by employing a scenario-based quasi-experimental research design with a sample of 127 job holder postgraduate management students using convenient sampling technique. The study employed MANOVA GLM model and concludes that while the impact of consumers’ perceptions of other customers’ similarity does influence service experience of the customers, demonstrating that not only the restaurant itself, but also the entities in the surrounding network such as other customers have an impact on service experience and their revisit intention. Therefore, other customer effect, which works as a basis for service experience and revisit intention, should not be neglected when designing the surroundings in restaurant settings.

scholarly journals Advancing children’s news media literacy: learning from the practices and experiences of young Australians

2018 ◽  
Vol 41 (5) ◽  
pp. 689-707
Author(s):  
Tanya Notley ◽  
Michael Dezuanni
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
News Media ◽  
Social Impact ◽  
Literacy Learning ◽  
Literacy Education ◽  
Fake News ◽  
News Stories ◽  
Media Literacy Education ◽  
Nationally Representative

Social media use has redefined the production, experience and consumption of news media. These changes have made verifying and trusting news content more complicated and this has led to a number of recent flashpoints for claims and counter-claims of ‘fake news’ at critical moments during elections, natural disasters and acts of terrorism. Concerns regarding the actual and potential social impact of fake news led us to carry out the first nationally representative survey of young Australians’ news practices and experiences. Our analysis finds that while social media is one of young people’s preferred sources of news, they are not confident about spotting fake news online and many rarely or never check the source of news stories. Our findings raise important questions regarding the need for news media literacy education – both in schools and in the home. Therefore, we consider the historical development of news media literacy education and critique the relevance of dominant frameworks and pedagogies currently in use. We find that news media has become neglected in media literacy education in Australia over the past three decades, and we propose that current media literacy frameworks and pedagogies in use need to be rethought for the digital age.

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