Abstract P698: Coming Together in a Time of Distancing: Creating Community Messaging for Emergency Care During Covid

Introduction: In the early months of COVID-19 pandemic, a decline in stroke hospital admissions were reported nationwide. In a large, diverse region of Southern California, a collaborative effort was made to collect real-time data trends in stroke code activations and to assess this impact locally. The San Diego (SD) County Stroke Receiving Centers demonstrated a notable decrease of 30% in stroke code activations from March-May 2020 as compared to the same timeframe in 2019, which motivated the group to dedicate time and resources to pursue a united community messaging focused on seeking emergency treatment for stroke. Methods: A unified marketing campaign was created in collaboration with SD County EMS and the SD region American Heart Association/American Stroke Association. A single graphic message was utilized that emphasized the importance of seeking emergency treatment when suffering signs of stroke, along with the slogan “We are here for you. Every minute matters.” Impact of the campaign was gauged by quantifying the number of times our message was viewed on social media and number of stroke code activations after the campaign ended. Results: The unified social media campaign was posted by 14 of the 18 SD County stroke receiving hospitals during the month of June 2020. The team utilized Facebook, Twitter, Instagram and LinkedIn to convey the message. The campaign yielded a total of 26,727 views. The median monthly stroke code activations in July 2020 increased to 34, as compared to 26.5 for March-May 2020. Conclusion: In a time when social distancing has become the norm, it is more important than ever to band together as a community. This endeavor demonstrates that virtual messaging serves as a viable option for community education during the COVID-19 pandemic and in the future. A unified social messaging campaign targeting the importance of seeking emergency care for stroke during the COVID-19 pandemic is an effective way to reach large numbers of people regionally.

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Examining the Use of a Social Media Campaign to Increase Engagement for the American Heart Association 2017 Resuscitation Science Symposium

Journal of the American Heart Association ◽

10.1161/jaha.118.008710 ◽

2018 ◽

Vol 7 (8) ◽

Cited By ~ 3

Author(s):

Marion Leary ◽

Shaun McGovern ◽

Katie N. Dainty ◽

Ankur A. Doshi ◽

Audrey L. Blewer ◽

...

Keyword(s):

Social Media ◽

American Heart Association ◽

American Heart ◽

Heart Association ◽

Media Campaign ◽

Science Symposium

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Evaluating a Social Media Campaign for a Parent Educational Video on Bronchiolitis

Spectrum ◽

10.29173/spectrum154 ◽

2022 ◽

Author(s):

Hyelin Sung ◽

Hannah Brooks ◽

Lisa Hartling ◽

Shannon Scott

Keyword(s):

Social Media ◽

Hospital Admissions ◽

Downward Trend ◽

Research Centre ◽

Lower Airway ◽

Media Campaign ◽

User Interactions ◽

Accessible Information ◽

Continuous Interaction ◽

Monthly Changes

Bronchiolitis, or lower airway swelling, is a common cause of pediatric hospital admissions. Parents have expressed wishes for more information regarding bronchiolitis but had difficulty finding reliable information, suggesting the need for more effective and easily accessible information resources. Knowledge translation (KT) tools like videos provide research-based information and may be conveniently disseminated to large audiences through social media. The purpose of this project was to evaluate the effectiveness of a social media campaign to promote a video on bronchiolitis. A social media campaign was conducted from 14 October to 30 November 2019. User interactions were recorded for the Facebook and Twitter accounts, website, and YouTube of Evidence in Child Health to Enhance Outcomes (ECHO), Alberta Research Centre for Health Evidence (ARCHE), and Translating Emergency Knowledge for Kids (TREKK). Baseline metrics were collected from 1 August to 30 September 2019 and post-campaign metrics were collected from 1 December 2019 to 31 March 2020. Mean monthly changes, standard deviations, and percent changes between periods were generated for the baseline, campaign, and post-campaign periods. Overall, there was a visible increase in user interactions throughout the campaign period. There was an overall downward trend in user interactions following the campaign. These findings suggest that social media may be a useful method of KT tool dissemination when consistently used. The downward trend post-campaign highlights the need for further research to investigate methods to maintain continuous interaction following a campaign.

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Delivering Community Emergency Medicine during the COVID-19 pandemic: the Physician Response Unit

Emergency Medicine Journal ◽

10.1136/emermed-2020-210112 ◽

2021 ◽

Vol 38 (5) ◽

pp. 371-372

Author(s):

Rich Carden ◽

Bill Leaning ◽

Tony Joy

Keyword(s):

Emergency Medicine ◽

Emergency Care ◽

Hospital Admissions ◽

Hospital Setting ◽

Response Unit ◽

Care Services ◽

Vulnerable Patients ◽

Palliative Care Services ◽

Alternative Solutions ◽

Physician Response

The COVID-19 pandemic has presented significant challenges to services providing emergency care, in both the community and hospital setting. The Physician Response Unit (PRU) is a Community Emergency Medicine model, working closely with community, hospital and pre-hospital services. In response to the pandemic, the PRU has been able to rapidly introduce novel pathways designed to support local emergency departments (EDs) and local emergency patients. The pathways are (1) supporting discharge from acute medical and older people’s services wards into the community; (2) supporting acute oncology services; (3) supporting EDs; (4) supporting palliative care services. Establishing these pathways have facilitated a number of vulnerable patients to access patient-focussed and holistic definitive emergency care. The pathways have also allowed EDs to safely discharge patients to the community, and also mitigate some of the problems associated with trying to maintain isolation for vulnerable patients within the ED. Community Emergency Medicine models are able to reduce ED attendances and hospital admissions, and hence risk of crowding, as well as reducing nosocomial risks for patients who can have high-quality emergency care brought to them. This model may also provide various alternative solutions in the delivery of safe emergency care in the postpandemic healthcare landscape.

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Increase Awareness With a Creative Social Media Campaign

Nonprofit Communications Report ◽

10.1002/npcr.30898 ◽

2018 ◽

Vol 16 (3) ◽

pp. 8-8

Author(s):

Megan Venzin

Keyword(s):

Social Media ◽

Media Campaign

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Results of a social media campaign to prevent indoor tanning by teens: A randomized controlled trial

Preventive Medicine Reports ◽

10.1016/j.pmedr.2021.101382 ◽

2021 ◽

pp. 101382

Author(s):

David B. Buller ◽

Sherry Pagoto ◽

Katie Baker ◽

Barbara J. Walkosz ◽

Joel Hillhouse ◽

...

Keyword(s):

Social Media ◽

Randomized Controlled Trial ◽

Controlled Trial ◽

Indoor Tanning ◽

Media Campaign ◽

Randomized Controlled

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EXISTING EMERGENCY MANAGEMENT USED FOR VISARPA DISEASE

November 2020 - International Ayurvedic Medical Journal ◽

10.46607/iamj2908092020 ◽

2020 ◽

Vol 8 (9) ◽

pp. 4478-4486

Author(s):

Kendre Manchak ◽

Jaybhaye Sulakshana

Keyword(s):

Intensive Care ◽

Emergency Management ◽

Intensive Care Units ◽

Emergency Care ◽

Emergency Treatment ◽

Review Article ◽

Care Research

Emergency management in Visarpa is most challenging. The aim of this study is to review the existing Crit-ical care for Visarpa from basic Ayurveda classics as well as online. In this review article, after evaluation of emergency care from brihatrayai as well as laghutrai and available relevant 21 articles regarding Visarpa chikitsa, we discussed the need of development of Ayurveda diagnostic as well as intensive care units in present era. It is found that emergency treatment is not available to the satisfaction in Ayurveda literature. Therefore, possible strategy regarding emergency care research for this critical disease is provid-ed which is useful for Ayurveda researchers.

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