scholarly journals Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting Experience

2019 ◽  
Vol 32 (4-5) ◽  
pp. 367-400 ◽  
Author(s):  
Felipe Reinoso-Carvalho ◽  
Silvana Dakduk ◽  
Johan Wagemans ◽  
Charles Spence
Keyword(s):  
Positive Emotion ◽  
Negative Emotion ◽  
Emotional Reactions ◽  
Alcohol Content ◽  
Higher Alcohol ◽  
Practical Implications ◽  
The Way

Abstract We introduce a novel methodology to assess the influence of the emotion induced by listening to music on the consumer’s multisensory tasting experience. These crossmodal effects were analyzed when two contrasting music tracks (positive vs negative emotion) were presented to consumers while tasting beer. The results suggest that the emotional reactions triggered by the music influenced specific aspects of the multisensory tasting experience. Participants liked the beer more, and rated it as tasting sweeter, when listening to music associated with positive emotion. The same beer was rated as more bitter, with higher alcohol content, and as having more body, when the participants listened to music associated with negative emotion. Moreover, participants were willing to pay 7–8% more for the beer that was tasted while they listened to positive music. This novel methodology was subsequently replicated with two different styles of beer. These results are discussed along with practical implications concerning the way in which music can add significant value to how a consumer responds to a brand.

Ecstasy and Agony: Activation of the Human Amygdala in Positive and Negative Emotion

2002 ◽  
Vol 13 (2) ◽  
pp. 135-141 ◽  
Author(s):  
Stephan B. Hamann ◽  
Timothy D. Ely ◽  
John M. Hoffman ◽  
Clinton D. Kilts
Keyword(s):  
Positive Emotion ◽  
Negative Emotion ◽  
Critical Role ◽  
Neural Correlates ◽  
Emotional Reactions ◽  
Amygdala Activation ◽  
Relevant Evidence ◽  
Positron Emission ◽  
Pet Scanning

Considerable evidence indicates that the amygdala plays a critical role in negative, aversive human emotions. Although researchers have speculated that the amygdala plays a role in positive emotion, little relevant evidence exists. We examined the neural correlates of positive and negative emotion using positron emission tomography (PET), focusing on the amygdala. Participants viewed positive and negative photographs, as well as interesting and uninteresting neutral photographs, during PET scanning. The left amygdala and ventromedial prefrontal cortex were activated during positive emotion, and bilateral amygdala activation occurred during negative emotion. High-interest, unusual photographs also elicited left-amygdala activation, a finding consistent with suggestions that the amygdala is involved in vigilance reactions to associatively ambiguous stimuli. The current results constitute the first neuroimaging evidence for a role of the amygdala in positive emotional reactions elicited by visual stimuli. Although the amygdala appears to play a more extensive role in negative emotion, it is involved in positive emotion as well.

Beyond Consortia, Beyond Standardization? Redefining the Consortium Problem

2011 ◽  
pp. 91-110 ◽  
Author(s):  
Tineke M. Egyedi
Keyword(s):  
European Network ◽  
Actor Network ◽  
Regulatory Governance ◽  
The Social ◽  
Social Shaping ◽  
Practical Implications ◽  
The Way

This chapter analyzes the rhetoric that surrounds the problem of consortia, that is, the supposed lack of democratic procedures. The social shaping of the standardization approach is applied. Two cases are used to illustrate what is at stake in consortium standardization, namely, the standardization of Java in ECMA, and XML in W3C. The findings show inaccuracies and inconsistencies in the way the consortium problem is defined: The dominant rhetoric underestimates the openness of most industry consortia and overestimates the practical implications of formal democratic procedures. This unbalanced portrayal and sustained ambiguity about what is meant by democracy are part of the meaning of negotiation at work in the actor network. Implicitly, the European network still predominantly defines standardization as an instrument of regulatory governance. This marginalizes the role of consortia. The chapter offers several suggestions to redefine the consortium problem.

Role of the perceived justice of service recovery: A comparison of first-time and repeat visitors

2017 ◽  
Vol 19 (1) ◽  
pp. 98-111 ◽  
Author(s):  
Peng Chen ◽  
Yeong Gug Kim
Keyword(s):  
Procedural Justice ◽  
Structural Equation ◽  
Positive Emotion ◽  
Negative Emotion ◽  
Service Recovery ◽  
Interactional Justice ◽  
Equation Modeling ◽  
Perceived Justice ◽  
First Time

The objectives of this study are to determine the effects of perceived justice on customers’ emotional response, which influences customer behavior, and to identify any distinction between first-time and repeat visitors’ perspectives of service recovery. After 550 self-administered questionnaires were distributed, 477 usable questionnaires were obtained. The relationships among seven constructs (distributive justice, procedural justice, interactional justice, positive emotion, negative emotion, overall satisfaction, and word-of-mouth intention) were measured using structural equation modeling, and the moderating role of first-time and repeat visitors in the relationships among constructs was determined. Although there are no significant relationships between procedural justice or interactional justice and negative emotion, other paths were significant. In addition, the moderating function of first-time and repeat visitors had significant impact on the relationships of positive emotion and negative emotion with overall satisfaction.

EXPRESS: The Influence of Movement on Negative and Positive Emotional Responses to Animals

2021 ◽  
pp. 174702182110493
Author(s):  
Krystal Shea St. Peter ◽  
Laura L Vernon ◽  
Alan Kersten
Keyword(s):  
Positive Emotion ◽  
Positive Emotions ◽  
Animal Movement ◽  
Negative Emotion ◽  
Emotional Responses ◽  
Emotional Reactions ◽  
Still Images

Two studies were conducted to explore whether the addition of animal movement would influence the intensity of emotional reactions toward that animal. Both studies compared self-reported emotional reactions to still images and videos for six animal categories (snakes, spiders, rodents, hoofed animals, animals with flippers, and turtles). In Study 1, participants reported fear and disgust to the animal stimuli, which were averaged into a single negative emotion rating. In Study 2, participants reported either fear and disgust or joy and affection to the animal stimuli, which were averaged into either a single negative or positive emotion rating. Upon combining the reported emotions from the two studies, movement was found to increase negative emotion reported to snakes and spiders and decrease negative emotion reported to rodents, hoofed animals, and animals with flippers. Results from Study 2 indicated that movement increased reported positive emotions to all six animal categories. Our findings suggest that animal movement is an important component of emotional reactions to animals.

Intentionality attributions and humiliation

2014 ◽  
Vol 48 (5/6) ◽  
pp. 901-923 ◽  
Author(s):  
Concepción Varela-Neira ◽  
Rodolfo Vázquez-Casielles ◽  
Víctor Iglesias
Keyword(s):  
Service Providers ◽  
Negative Emotion ◽  
Service Failure ◽  
Switching Behavior ◽  
Content Type ◽  
Complaint Behavior ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

Purpose – This paper aims to determine whether intentionality attributions have an effect on the customer’s complaint and switching behavior after a service failure, after accounting for the effects of the traditional dimensions of attribution (stability and controllability), and to examine whether intentionality attributions give rise to humiliation and to what degree this negative emotion enables us to understand the customer’s complaint and switching behavior after a service failure. Design/methodology/approach – A contribution of this investigation is that it studies real complaint and switching behaviors, as the few studies that focus on understanding customers’ complaint and defection behaviors mostly analyze customers’ intentions. Findings – The results of the study indicate that intentionality attributions have an effect on the customer’s switching behavior after a service failure, in addition to the impact of the traditional dimensions of attribution. The findings also show that humiliation is the emotion that mediates the relationship between intentionality attributions and switching behavior, opposite to other emotions that may also be related to attributions. Finally, the results also support that the effect of attribution of intentionality on complaint behavior is indirect; it only exists because attribution of intentionality influences negative emotions like humiliation, which in turn influences complaint behavior. Practical implications – To understand what makes customers complain after a service failure or switch service providers without giving them first the possibility of recovering the failure may help managers reduce the damage caused by the failure and increase the company’s profits. Originality/value – This study will try to contribute to the service failure research by analyzing the role of two variables that have not been analyzed before in this context: intentionality attribution and humiliation.

scholarly journals Happy and shameful experiences among ethnic groups in Indonesia: Cognitive, affective and behavioral Dimensions

2020 ◽  
Vol 16 (2) ◽  
pp. 175
Author(s):  
Lalita Wirawan Djiwatampu
Keyword(s):  
Power System ◽  
Ethnic Groups ◽  
Positive Emotion ◽  
Negative Emotion ◽  
External World ◽  
Emotional Experiences ◽  
The Family ◽  
Experience Emotion ◽  
The Way

The way people experience emotion depends on how they appraise the event. If the event is congruent with the individual’s goal and beliefs, she/he is likely to experience a positive emotion, but if it is incongruent, then she/he is likely to experience a negative emotion. Moreover, the process of appraisal is influenced by “what is taught” in a particular culture, so, what is considered shameful in one culture may have little significance for another culture. This study compares happiness and shameful experience in four ethnic groups, the Javanese, the Balinese, the Minang, and the Dayakis, in the islands of Java, Bali, West Sumatera, and South Kalimantan, respectively. Each one of these ethnic groups has unique characteristics in terms of the power system in the family and openness to external world. It is assumed that the norms and beliefs in each group have significant impact on emotional experiences. Each participant was asked to share his/her happy andshameful experience and afterwards to answer several questions in regard to the cognitive, affective, and behavioral dimensions of those experiences. The study revealed that among three of the ethnic groups, the Minang, the Balinese and the Dayakis, there are no substantial differences in happy experiences with only the Javanese differing slightly, but there is an indication that shameful experience seems to be more culture specific than happy experience.

scholarly journals A Darker Side of Hope: Harmony-Focused Hope Decreases Collective Action Intentions Among the Disadvantaged

2018 ◽  
Vol 45 (2) ◽  
pp. 209-223 ◽  
Author(s):  
Siwar Hasan-Aslih ◽  
Ruthie Pliskin ◽  
Martijn van Zomeren ◽  
Eran Halperin ◽  
Tamar Saguy
Keyword(s):  
Social Change ◽  
Collective Action ◽  
Positive Emotion ◽  
Motivation To Change ◽  
Disadvantaged Group ◽  
Intergroup Interactions ◽  
Motivation For Change ◽  
Group Members ◽  
Practical Implications

Hope is viewed as a positive emotion associated with the motivation to change existing conditions. As such, it is highly relevant for social change, particularly when considering disadvantaged groups. We propose that, in the context of unequal intergroup relations, hope may actually undermine motivation for change among disadvantaged group members. Specifically, we distinguish between hope targeted at harmony with the outgroup and hope targeted at social equality between groups. Drawing on insights regarding the consequences of positive intergroup interactions, we predict that hope for harmony with the outgroup can undermine the constructive tension that motivates the disadvantaged toward equality. Across four studies, involving different intergroup contexts, hope for harmony was negatively associated with disadvantaged group members’ motivation for collective action. We further found that high identifiers from the disadvantaged group were immune to this effect. We discuss theoretical and practical implications for the role of hope in social change.

Encouraging tourist citizenship behavior through resource uniqueness and service quality: The mediating role of emotions

2020 ◽  
pp. 135676672095210
Author(s):  
Lin Liu ◽  
Tingting Cui ◽  
Jinnan Wu ◽  
Ruilan Cao ◽  
Ye Ye
Keyword(s):  
Service Quality ◽  
Positive Emotion ◽  
Word Of Mouth ◽  
Negative Emotion ◽  
Mediating Effect ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Citizenship Behaviors ◽  
Tourism Resource

Consumer citizenship behavior is widely considered to be vital to business success. However, the role of resource uniqueness and service quality in encouraging citizenship behavior in tourism settings has not been well understood. Grounded on a framework integrating the Stimulus-Organism-Response Model and Social Exchange Theory, this study examines whether tourism resource uniqueness and service quality affect tourists’ citizenship behaviors (i.e., word-of-mouth recommendations and providing feedback) through the mediating effect of tourist emotion (i.e., positive and negative emotions). A total of 321 samples collected from three types of scenic spots in China were analyzed using structural equation modeling and Bootstrapping procedures. Results suggest that both tourism resource uniqueness and service quality positively predict positive emotion and negatively influence negative emotion, which is further positively and negatively associated with word-of-mouth recommendation and providing feedback, respectively. Moreover, both positive emotion and negative emotion mediate the effects of tourism resource uniqueness and service quality on tourists’ citizenship behaviors. Findings provide evidence that both resource uniqueness and service quality are critical to understand tourists’ citizenship behavior, and offer important marketing implications for destinations to manage tourist emotional experiences.

Personality Differences in Emotions

2009 ◽  
Vol 30 (2) ◽  
pp. 100-106 ◽  
Author(s):  
Weiting Ng ◽  
Ed Diener
Keyword(s):  
Emotion Regulation ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Negative Emotion ◽  
Negative Emotions ◽  
Emotional Reactions ◽  
Personality Differences ◽  
Laboratory Situation

In Study 1, individuals high in neuroticism (high N) felt more negative and experienced less decrease of their negative emotions than individuals low in Neuroticism (low N) when extremely unpleasant hypothetical scenarios improved. Study 2 also found that high N individuals felt more negative than low N in a slightly unpleasant laboratory situation, and that individuals high in Extraversion (high E) felt more positive than individuals low in Extraversion (low E) in a slightly pleasant laboratory situation. The present studies also confirmed that high N individuals were less likely to repair negative emotions than low N, and high E individuals were more likely to savor positive emotions than low E. These attempts at negative and positive emotion regulation predicted negative and positive emotional reactions, respectively, and accounted for the trait differences in emotions. Hence, there is evidence that differences in negative emotion regulation mediated the relation between Neuroticism and negative emotions, and differences in positive emotion regulation mediated the relation between Extraversion and positive emotions.

scholarly journals Relationships between social withdrawal and facial emotion recognition in neuropsychiatric disorders

2021 ◽  
Author(s):  
Alejandro Torre-Luque ◽  
Alba Viera-Campos ◽  
Amy C. Bilderbeck ◽  
Maria Teresa Carreras ◽  
Jose Vivancos ◽  
...  
Keyword(s):  
Emotion Recognition ◽  
Social Functioning ◽  
Positive Emotion ◽  
Social Withdrawal ◽  
Negative Emotion ◽  
Facial Emotion Recognition ◽  
Self Report ◽  
Facial Emotion ◽  
Emotion Detection

Abstract This study aimed to investigate the role of social withdrawal in emotion recognition of patients with schizophrenia (SZ) or probable Alzheimer’s disease (AD). A sample of 156 participants was recruited: SZ patients (n = 53), AD patients (n = 46), and two age-matched control groups (SZc, n = 29; ADc, n = 28). All participants provided self-report measures of loneliness and social functioning, and completed a facial emotion detection task. As a result, neuropsychiatric patients (both groups) showed poorer performance in detecting both positive and negative emotions compared with their healthy counterparts (p < .01). Social withdrawal was associated with higher accuracy in negative emotion detection, across all groups. Additionally, neuropsychiatric patients with higher social withdrawal showed lower positive emotion misclassification. Our findings help detail the similarities and differences in social function and facial emotion recognition in two disorders rarely studied in parallel, AD and SZ. Transdiagnostic patterns in these results suggest that social withdrawal is associated with heightened sensitivity to negative emotion expressions, potentially reflecting hypervigilance to social threat. Across the neuropsychiatric groups specifically, this hypervigilance associated with social withdrawal extended to positive emotion expressions, an emotional-cognitive bias that may impact social functioning in people with severe mental illness.

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