Global Brands, Youth, and Cosmopolitan Consumption: Instagram Performances of Branded Moral Cosmopolitanism

2019 ◽  
Vol 1 (1) ◽  
pp. 107-137
Author(s):  
Sonia Bookman ◽  
Tiffany Hall

In this paper, we consider how global brands, through their growing involvement with corporate social responsibility, facilitate expressions of everyday, moral cosmopolitanism among youth. Focusing on the brands toms and H&M, we use a case study approach to examine how the brands establish contexts of consumption that support cosmopolitan performances – ways of being, feeling, or acting cosmopolitan with the brand. We also use Instagram research to explore how young people activate such cosmopolitan affordances through online activity. Focusing on the moral dimensions of cosmopolitan consumption, we contribute to existing work on aesthetic cosmopolitanism among youth by charting the different ways in which young people also express moral cosmopolitan ideals through their engagement with global brands. The paper provides a critical reflection on branded moral cosmopolitanism, outlining its contradictions, while drawing attention to the complexity of young people’s moral consumer cosmopolitanisms, as they emerge through entanglements of global brands, csr, consumption, and young people’s existing and aspirational orientations, interests, and lifestyles.

2019 ◽  
Vol 35 (2) ◽  
pp. 471-480
Author(s):  
Ilyas - Lampe ◽  
Haslinda B. Anriani ◽  
Andi Mascunra Amir

The implementation of CSR programs of Tiaka refinery is based on financial, goods assistance, and several empowerment programs. However, the community’s response is negative. The community’s disappointment and dissatisfaction are accompanied by threats to the Tiaka refinery. This study uses a case study approach on Kolo Bawah, Baturube, and Tanasumpu to understand PT. Joint Operation Body (JOB) Pertamina Medco Tomori Sulawesi impacts on the loss of livelihood of the Bajo ethnic community in Kolo Bawah. The results show that the Bajo communities in Kolo Bawah are excluded from their living and cultural space because of the refinery. CSR activities and community empowerment are unable to reduce the economic and social burden of Bajo communities. CSR activities are not transparent, partial, and not accompanied by a needs assessment. CSR/CD activities remain as a source of mutual suspicion between regions, community and ethnic groups.


2020 ◽  
pp. 232948842095811
Author(s):  
Martin Williams ◽  
Sergio Biggemann

This study is the first to investigate the use of Aboriginal art for marketing purposes. Over 2000 major enterprises in Europe and North America collect art, but in Australia relatively few do. Research has established that art collections contribute to corporate identity, but this has not been studied in Australia. Using a qualitative case study approach, this exploratory study investigates how art collections are used to support the work of three Australian banking and law firms whose collections include Aboriginal art. We asked respondents from each firm how and why they collected Aboriginal art and their perception of the role of art in symbolizing their firm’s values and culture. Aboriginal art was found to contribute to a firm’s identity and corporate social responsibility, especially when collections included the work of emerging artists and more challenging political content. It also presented a friendly face to Aboriginal clients. For firms in overseas markets, Aboriginal art served to signal a firm’s Australianness.


2019 ◽  
Vol 5 (2) ◽  
pp. 45
Author(s):  
Ping Shuai ◽  
Hong Zhang ◽  
Ling Huang

Since the 1990s, many Chinese small and medium-sized export-oriented firms have begun to accept higher corporate social responsibility (CSR) standards because of factory inspections. In recent years, firms have been facing greater market competition in a period of transition. Different firms have different attitudes toward CSR behavior in same external macroenvironment, and some firms have formed a CSR strategy. To further explore the issue, this paper studied the impact of space delocalization and time delocalization on the CSR strategy of Chinese small and medium-sized export-oriented firms based on social structure theory. Using the case study approach, the results showed the following: (1) space delocalization can stimulate the CSR behavior of firms, although some behaviors are the result of compromise, and CSR strategy will not be initiated because of passive CSR behavior; (2) the stimulation of space delocalization can stimulate endogenous changes, but the cultural background of time delocalization has a far-reaching impact on the formation of CSR strategy.


Author(s):  
Elma Haryani

AbstractThis article discusses the phenomenon of the development of intolerance in religion, especially that afflicting young people. This study aims to seek input for the development of family-based moderation education. This study used qualitative research, with a case study approach to the incidence of attacks by young people on a priest delivering a sermon at the St. Joseph Church in Medan. This study concludes that children's acts of religious violence are motivated by the teachings of radicalism read on the internet. This research recommends that it is time for agitative religious lectures, hate speech, cyber-net terrorism to be intervened by the state through relevant regulations and supervision. Also, parents need to increase awareness of the negative impact of technology and build more togetherness by developing moderate religious values in the family. AbstrakArtikel ini membahas tentang fenomena perkembangan paham intoleransi dalam beragama, khususnya yang menimpa anak muda. Penelitian ini bertujuan untuk mencari masukan pengembangan  pendidikan moderasi berbasis keluarga. Penelitian ini menggunakan penelitian kualitatif, dengan pendekatan studi kasus pada kejadian penyerangan oleh anak muda pada pastor yang sedang menyampaikan khutbah di Gereja Santo Joseph Medan. Penelitian ini menyimpulkan bahwa tindakan kekerasan agama oleh anak-anak dimotivasi oleh ajaran radikalisme yang dibaca di internet. Penelitian ini merekomendasikan bahwa sudah saatnya ceramah keagamaan sepihak, pidato kebencian, terorisme melalui cyber-net perlu diintervensi oleh negara melalui regulasi dan pengawasan yang relevan. Selain itu, orang tua perlu meningkatkan kewaspadaan dampak negatif teknologi dan membangun lebih banyak kebersamaan dengan mengembangkan nilai-nilai agama yang moderat dalam keluarga.


2019 ◽  
Vol 83 (1) ◽  
pp. 5-33
Author(s):  
Jeremy Rosselot-Merritt ◽  
Janel Bloch

Mentoring of graduate students is essential to the professional development of business and professional communication (BPC) scholars; it also helps advance the field of BPC and its disciplinary identity. In this article, a professor and graduate student use a case-study approach incorporating historical/archival data collection and grounded in critical reflection to describe and characterize their own long-term, cross-institutional mentoring relationship. They analyze artifacts from their mentoring experience; discuss benefits and challenges to mentoring in BPC; offer implications for mentees, mentors, and academic programs in creating formal mentoring plans; and suggest topics for further research.


2020 ◽  
Vol 3 (3) ◽  
pp. 365-381
Author(s):  
Kafa Abdallah Kafaa

The discussion of related Corporate Social Responsibility (CSR) in the area of scholarship in Indonesia has been done in any progress. Refers to several studies that have been conducted, the results showed there are still many companies that run CSR programs does more than just as a powerful tool for development and improvement of the company image within the community. By taking the case on Program Pendampingan Posyandu Pelawi Menuju Posyandu Mandiri, leading to this study would be a different and more direct discussion on the explanation of the foundation that supports the sustainability of the program. This study uses qualitative methods with referring to a case study approach. Data obtained in this study is based on two stages, namely: in-depth interviews and field observations. The result shows that social capital and multi-stakeholders cooperation have been put to good use as a foundation of the sustainability program including its activities. However, the program is not free from criticism. Social capital used in the program tend to be exaggerated. When the use of excessive social capital persists, it will make Posyandu Pelawi dependency. Even though, as a preliminary, social support from various parties is very necessary for the Program. The goal efforts of achievement Program from stakeholders are still spontaneity and not specifically.


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