scholarly journals Factors Affecting Consumer Purchase Intention of Smartphones: A Case of Hawassa City

2020 ◽  
Vol 6 (4) ◽  
pp. 52
Author(s):  
Amanuel Engidaw
Keyword(s):  
Purchase Intention ◽  
Factors Affecting ◽  
Consumer Purchase Intention

How fashion influencers contribute to consumers' purchase intention

2020 ◽  
Vol 24 (3) ◽  
pp. 361-380 ◽  
Author(s):  
Youssef Chetioui ◽  
Hikma Benlafqih ◽  
Hind Lebdaoui
Keyword(s):  
Conceptual Model ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Brand Attitude ◽  
Perceived Behavioral Control ◽  
Fashion Industry ◽  
Content Type ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
The Impact

PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

Exploring the Factors Affecting Consumer Purchase Intention Towards Children Multivitamin Products Based on Purchase Store

2015 ◽  
Vol 21 (4) ◽  
pp. 622-625
Author(s):  
Brata Wibawa Djojo ◽  
Muhtosim Arief
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Practical Implication ◽  
The Other ◽  
Primary Data ◽  
Drug Store ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
Descriptive Purpose

The purpose of this study is to explore the factors affecting consumer purchase intention towards children multivitamin products based on purchase store at Jakarta and its surrounding cities, such as Bogor, Depok, Tangerang and Bekasi. This study was conducted in a quantitative research with descriptive purpose. The primary data was collected from 250 respondents and divided into two groups, 180 respondents of experienced consumers group and 70 respondents of potential consumers groups. The study findings indicated that ‘purchase store was closed to home or office,’ ‘cheaper price or discount,’ and ‘usually become a habit’ were the important consideration factors to make consumer purchase intention. The other findings showed that supermarket, drug store and pharmacy were the three favorite stores to purchase children multivitamin products. For practical implication, the result of this study showed a clear picture and information about the factors those could determine consumer behavior in purchase intention based on purchase store further, especially for marketers.

scholarly journals Factors Affecting Consumer Purchase Intention toward Green Electrical Product

2019 ◽  
Vol 9 (2) ◽  
pp. 4654-4659
Keyword(s):  
Statistical Analysis ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Environmental Concern ◽  
Environmental Knowledge ◽  
Kuala Lumpur ◽  
Factors Affecting ◽  
Lack Of Information ◽  
Consumer Purchase Intention ◽  
The Relationship

The purpose of this study is to find out the factors that affect consumer purchase intention toward green electrical products in Universiti Kuala Lumpur MITEC campus. The consumer trend to purchase green products in Malaysia is increasing. There is awareness among consumers regarding the importance of protecting the environment. But, there is lack of information about current consumer purchase intention toward green electrical products. This research studies the relationship between government’s role, environmental concern and environmental knowledge with consumer purchase intention toward green electrical products. A questionnaire-based survey was conducted for data collection purposes and statistical analysis was done to determine the results. The results show a positive relationship between environmental knowledge and environmental concern toward consumer purchase Intention toward green electrical products.

scholarly journals Trusting Online Reviews Enhances Intention to Book Online: The Perks of Seeking Information?

2021 ◽  
Vol 12 (2) ◽  
pp. 142-161
Author(s):  
Shafira Rahma Zahidah ◽  
Rokhima Rostiani
Keyword(s):  
Social Media ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Online Reviews ◽  
Factors Affecting ◽  
Media Usage ◽  
Consumer Purchase Intention ◽  
Hotel Booking ◽  
Online Travel ◽  
Online Travel Agencies

Research aims: This study aims to analyze factors affecting consumer intention to book hotels from social media and online travel agencies. Specifically, we examine the direct effects of social media usage and electronic word of mouth (e-WoM) and the indirect effect through the mediation of trust in booking intention.Design/Methodology/Approach: Purposively sampled respondents resulted in 409 responses that met the predefined criteria: aged 18-34, active on their social media accounts, and had accessed online booking sites. Regression with mediating analysis was conducted on valid data.Research findings: Analysis results showed that social media usage and e-WoM had a direct, positive, and significant impact on booking intention. It has also proven to have an indirect effect on consumer booking intention mediated by trust. Social media usage and e-WoM directly affected booking intention and had higher valence when mediated by trust.Theoretical contribution/Originality: Information on social media positively influenced consumer purchase intention on online hotel booking due to its completeness. Further, this study is among the few that applied the e-WOM concept to the hospitality sector.Practitioner/Policy implication: The implication for managers is to improve the online booking management system by increasing promptness in response to reviews, especially the negatives.Research limitation/Implication: This study focused on consumers who have social media accounts and accessed online hotel booking sites, limiting its generalizability.

scholarly journals Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods

2020 ◽  
Vol 10 (2) ◽  
pp. 289-283
Author(s):  
Rakotoarisoa Maminirina Fenitra ◽  
Budhi Haryanto
Keyword(s):  
Purchase Intention ◽  
Positive Attitude ◽  
Brand Image ◽  
Consumer Attitudes ◽  
Consumer Attitude ◽  
Significant Variable ◽  
Luxury Goods ◽  
Factors Affecting ◽  
Consumer Purchase Intention ◽  
Research Findings

The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.

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